Company Presentation

dmexco 2012

Best products and technology for all your online media needs

What do you need in online media?

Question

YES, we can!

Answer

• 2007 - Established as a high-quality response network• 2008 - Strategic investment eValue • 2009 - First international office opened: Germany• 2010 - Sale of Audiences launched and switch to our own

implemented technology • 2011 - Offices opened in Spain and Scandinavia• 2012 - Platform 161 and Video and Mobile launched.

Further growth in Europe realised

HISTORY

Online landscape

Advertiser

Agency

Network

Publisher

Trading Desk/DSP

SSP

Data

Verification

• Managed RTB & Display

• RTB Display

• RTB Video

ClickDistrict Network

• In-house technology with a proven track record• RTB and managed publishers: a selection of the best

inventory around• Own Technology optimizing: managed and RTB

Inventory: Holistic AdManagement !• Long and intensive relations with top-class advertisers and

publishers • Reach of over 90%: ComScore and STIR• Extensive product portfolio in terms of quality• Team of experienced specialists

ClickDistrict in a minute

Real Time Bidding

How much is in there? 80 coins

1€, 0,5€, 0,2€ 40 x 1€ coins

The more you know, the better the bid and the smarter you are

We help you to be smarter !

Product portfolio

Branding

Performance

Volume Premium

Audience

Video

Performance

Response

Channels

Mobile

ClickDistrict Response

Target: traffic to and response on the website

• Response and garantueed Clicks• CPC• Conversion optimisation including retargeting• Dedicated campaign management

ClickDistrict Audience

Target: reach within target audience

• Tailor-made composition through Audience Builder• Extensive reports • Optimisation in terms of target audience reach, view time,

% above the fold• Guaranteed delivery• Site selection and third-party data optional

ClickDistrict Channels

Target: reach within a specific channel

• Channel built up out of individual preferences• Extensive reports • Guaranteed delivery• Any desired channel can be built

ClickDistrict Video

Target: generate brand awareness

• Certified partner Google for RTB video• Premium remnant inventory• Targeting at segment and socio-demographic level• Extensive reports with unique views and view rate,

Viewtime, etc.• Retargeting based on video• Scripts can be delivered with AdCall

ClickDistrict Performance

Target: generate leads and sales

• Fully focused on CPA• No delivery guarantee• Minimum of 3 months• Retargeting and conversion pixel• Start at CPC for learning

ClickDistrict Mobile

Target: generate reach via mobile devices

• In-house inventory and in-app partnerships• Many creative sizes• Wide reach• Channel Targeting options

Additional products

• Retargeting• Reach your target audience again• Pool composition from home page and campaign pages• Automatic frequency cap• Third Party Retargeting and Contact Class Optimization or

Unique User Optimization

• Ad verification and Brand protection• Brand safety based on domain tracking

• Validation of campaigns• Partnership with AdXpose

Summary

• ClickDistrict is the leading digital advertising specialist in a complex market

• High-quality closed network• Platform 161: superior in-house technology• Extensive high-quality and reliable product portfolio • Team of enthusiastic specialists

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