COMPANY ANALYSIS BY:- SHIKHA NAGAR MMM 2 ND SEMESTER 13MMM07
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COMPANY ANALYSIS
BY:- SHIKHA NAGARMMM 2ND SEMESTER
13MMM07
COMPANY PROFILE
Founded 1969
Industries served Consumer electronics, Telecoms Equipment, Semiconductors, Home Appliances
Geographic areas served
Worldwide
Headquarters South Korea
PRODUCT PORTFOLIO
1. The role of the HR function is to enable is to organization to achieve its objectives by talking initiatives and providing guidance and support on all matters relating to its employee..
2. Samsung develop a lot of courses for Samsung staff to learn, and give them opportunities to learn e.g. the design center staff can go abroad or have chance to work with famous talent
3. Samsung believes that employees will stay with the firm only as long as they feel that their contribution is valued, and they are able to do meaningful work in a stimulating and challenging environment.
SAMSUNG HRM policy
SAMSUNG is having strong Marketing strategies….
Samsung got success to take over a mobile market and beat the
competition over a period of time …………
Is a biggest Tablet
competitor of Samsung..
APPLE
A big challenge for Samsung Electronics will be to utilize its competences in design, technology and integrated processes to continue pushing the technological boundaries, competing on quality with its Asian peers, and producing the products that the vast majority of the world’s consumers clearly want to buy.
• Hardware integration with many open source OS and software
• Excellence in engineering and producing hardware parts and consumer electronics
• Innovation and design• Focus on environment• Low production costs• Largest share in mobile
phones and 2 place in smartphones sales
• Ability to market the brand
• Too low profit margin• Main competitors are also
largest buyers• Lack its own OS and
software• Focus on too many
products
• Saturated smart phone markets in developed countries
• Rapid technological change
• Declining margins on hardware production
• Breached patents• Apple’s iTV launch• Price wars
• Growing India’s smart phone market
• Growing mobile advertising industry
• Growing demand for quality application processors
• Growth of tablets market
• Obtaining patents through acquisitions
S W
TO
STRENGTH WEEKNESSESS
OPPORTUNITY THREA
T
GROWTH OVER A PERIOD OF TIME
The Korean mobile phone company Samsung is quickly growing its market share during the last few years. It reported a revenue growth of 21.7% during last year as against Nokia’s flat revenue growth.
NEW PRODUCTS LAUNCH…..
SAMSUNG NEW SMARTPHONE
SAMSUNG GALAXY S6 NEW
videos
FUTURE PLAN AND DIVERSIFICATION .………………
FUTURE VISION
MY OBSERVATION…….
Europe Russia
China
Europe
SouthAfrica
Egypt
US
Latin America
Korea Iran
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