Companies’ Social Media Successes Ryan Nalepa
Companies’ Social Media SuccessesRyan Nalepa
Companies and Social MediaSince the advent of social media, many companies have
utilized the various platforms as a communication device
between them and their customers.
It is by using these tools that they have been able to succeed
in the constantly evolving world around them.
Social Media Success Story: Herschel Supply Co.Background
Herschel Supply Co. is a company that manufactures high-
quality backpacks, bags, travel items, and accessories.
They were founded in 2009 by two brothers, Jamie and
Lyndon Cormack, in Vancouver, Canada. The company is
named for the town that homed 3 generations of Cormacks.
Social Media Success Story: Herschel Supply Co.Social Media
Herschel Supply Co.’s goal is to be a modern business in the
ever-changing world. To do this, they made various social
media accounts to better connect with their customers.
Through social media, they respond to any questions that
customers have to give a more personal experience.
Social Media Success Story: Herschel Supply Co.#Herschel and #HerschelSupply
To stay in contact with all of their customers, Herschel Supply
Co. set up search streams with Hootsuite to monitor their
hashtags.
By doing this, they can answer customer questions proactively
and on a personal level.
Social Media Success Story: Herschel Supply Co.Results
By utilizing social media to address customer needs, the
company saw 20% increase in customer service satisfaction
rates and a 60% jump in overall positive brand sentiment.
Social Media Success Story: Herschel Supply Co.Takeaway
By actively responding to customer questions through social
media, Herschel Supply Co. was able to give their customers a
great buying experience. They made the interaction personal
and made the customer feel that they were important.
Social Media Success Story: SerengeteeBackground
Serengetee is a clothing company that uses fabrics from
around the globe to make unique pieces of clothing.
Their goal is to globally connect people through fabrics and
give back to causes that affect the regions where the fabrics
come from.
Social Media Success Story: SerengeteeBackgroundThey were founded by Jeff Steitz and Ryan Westberg.
The two college students conceived the idea while sailing
around the world and collecting various fabrics.
They wanted to find a way to make unique clothing and, at the
same time, help charitable causes in the same regions that
they collect fabrics from.
Social Media Success Story: SerengeteeSocial Media
The company needed social media to stay connected with
customers, especially while they are around the world
collecting fabrics.
They made accounts on various platforms, like Twitter,
Facebook, Pinterest, and Instagram, and used Hootsuite to
schedule various social media activities.
Social Media Success Story: SerengeteeSocial MediaSince they are constantly travelling the globe, they sometimes don’t have access to internet.Through Hootsuite, they can plan tweets for weeks in advance.They also can monitor their hashtag, #WeartheWorld, to get involved with conversations and give fast customer service.They also ask customers for opinions on products and they actually listen and implement the suggestions!
Social Media Success Story: SerengeteeResults193,000 Facebook fans
23,000 Instagram followers
18,700 Twitter followers
Over $60,000 to 32 causes in 28 regions
Social Media Success Story: SerengeteeTakeaway
Serengetee used social media to gain followers and customers
for their brand.
They used their accounts to give customers a personal feel
and make them feel important to their company’s progress.
Resourceshttp://blog.hootsuite.com/small-business-social-media-success-stories/
http://www.forbes.com/sites/rachelhennessey/2013/01/14/college-entrepreneur-connects-the-world-through-fashion/
https://www.herschelsupply.com/about/
https://www.facebook.com/Serengetee/info?tab=page_info