Community Times Advertise

8/8/2019 Community Times Advertise

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THE COMMUNITY TIMES ADVERTISINGRATE CARD

(Continued)

6. Classified Rates Per Column Inch

1 to 15 inches $ 9.50

16 to 49 inches $ 9.01

50 to 100 inches $ 8.78

101 to 150 inches $ 8.58

151 to 200 inches $ 8.10

7. Color Rates

1 Color $ 90.00

2 Colors $ 130.00

Full Color $ 360.00

8. Special Rates

Church Rates $ 8.00

Non-profit Rates $ 9.00 National Rates (per inch) $ 20.00

9. Mechanical Requirements

Black and white negative: 68-line screen preferred.

Color negative: 150-line screen preferred. All negatives should

Be right reading emulsion side down. Acetate film preferred.

Printed Page is 6 columns wide; 21.5 deep: 129 column inches

per page. Depth measured to the nearest 1/4. Ads must measure

as many inches deep as columns wide. Classified columns are1 wide.

10. Contracted/ Copy Regulation

See Advertising Contract

11. Closing Times/ Deadlines

Tuesday at 5:00 p.m for Thursday Publication

12. Circulation

Includes a online edition ofThe Community Times


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About Our Readership Study

DBS Communications interviewed 562 readers in the 11 county primary market areas that make up

our market in South Carolina. Our goal was to identify who our readers are, their level of readership and

the role our newspapers play in their purchasing decisions. The population studied consisted of adults age18 and over, living in households within the survey area. Within this area, each household and each adult

within the household had a known (or non-zero) probability of being selected for the sample. Interviews

were conducted with residents living and working in the two SMA served by The Community Times and

The Times Upstate newspapers. The readership study took place throughout the month of October 2010

between the hours of 10:00 AM and 2:00 PM. Initial interview attempts were spread evenly across all sur-

vey days (i.e., Monday through Saturday). A minimum of 562 completed interviews are required with no

more than one interview per household. Interview Procedures: To ensure the highest degree of compara-

bility and to facilitate the survey process, a standard, consistent, specified list of interview questions were

asked. Interviews were conducted by the research department at DBS Communications with supervision,

interview training, and monitoring capabilities. Interviews were conducted over a minimum period of fourweeks to minimize the impact of weather and/or special news stories. Every effort was made to ensure that

interviews were assigned randomly by day and that an approximately equal number of interviews were

completed on each interviewing day. Where appropriate, data was balanced and/or weighted by ZIP code

using up-to-date known demographics: gender, age, number of adults in household and ethnicity in those

cases where one minority comprised no less than ten percent of the total population. Non-responses to any

single question were eliminated from the survey. In all cases, at least six attempts were made to contact

all pre-designated respondents. The telephone rang a minimum of six times each time a number was di-

aled before the attempt was classified as a no answer. Each number was dialed at different times and, as

necessary, on different days. Every effort was made to surmount language, cultural, behavioral and other

barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis.At least one callback attempt per respondent was made on a weekend. During the interview process, no

questions were asked prior to the newspaper readership question, with the exception of a qualifying ques-

tion designed to determine the zip code of recipient residence; and a general warm-up call explanation de-

signed to put the respondent at ease. Warm-up questions did not include any reference to the publication

itself or the nature of the study. This study followed recommended guidelines developed in part from the

Advertising Research Foundation (ARF) newspaper readership guidelines. Survey totals may not equal

100% due to rounding. DBS Communications estimates that all the information in this survey has a max-

imum error margin of +/- 4.5 at the 95% confidence level. *0 Survey respondents were interviewed dur-

ing the verification of home delivery and mail distribution. 562 Survey respondents reported reading a

minimum of one of the last four issues through single copy, controlled bulk, or pass along distribution.


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The Community Times and The Times Upstate

are distributed weekly in your area. Do you regu-

larly read or look through The Community Times

or The Times Upstate?

YES 562 Survey Respondents

NO Survey Terminated

What is the highest level of education you have

reached?

A) High School 98%

B) Two year college degree 68%

C) Four year college degree 44%

D) Professional college degree 28%

What is your employment status?

A) Full-time 78%

B) Part-time 23%

C) Full-time with a part-time job 81%

D) More than one part-time job 53%

E) Retired 11%

What is your marital status?

A) Single 45%B) Married 55%

Are you a member of one of the following?

A) Civil Rights group 12%B) Fraternity or Sorority 28%C) Social Club 43%

D) Professional Organizations 34%

Which political party do you closely identify with?

A) Democratic Party 78%B) Republican Party 9%C) Independent 12%D) Other Party 1%

Did you vote in one of the last three general elec-

tions?

A) Yes 92%B) No 8%

Do you have on your job or by private pay health

insurance?

A) Yes 58%B) No 42%

Have you seen a doctor in the last 12 months?

A) Yes 45%

B) No 55%

Do you attend a church or religious services

regularly?

A) Yes 89%

B) No 11%

How often do you attend church or religious serv-

ices?A) Once A week 63%

B) More than Once A week 33%

C) Once A month 13%

D) Less than once a month 7%

Do you own your home?

A) Yes 73%

B) No 27%

Do you have a checking or savings account?A) Yes 93%

B) No 7%

Are you a member of a credit union?

A) Yes 46%

B) No 54%

Do you have one of these major credit cards:

Visa, Mastercard, American Express, or Dis-

cover?

A) Yes 41%

B) No 59%

Do you presently have an auto loan?

A) Yes 68%

B) No 32%

What is your household income annually?

A) Below $15,000 3%

B) $15,000.00 to $30,000.00 28%

C) $31,000.00 to $50,000.00 34%D) $51,000.00 to $75,000.00 12%

E) $76,000.00 to $100,000.00 3%

F) Above 101,000.00 .4%


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Which of the following retailers do you visit

once a month or more?

A) Sears 11%

B) Wal-Mart 35%

C) Sams Club 6%

D) J.C. Penney 5%

E) Belk 3%

F) Kohls 8%

G) Home Depot 2%

H) Lowes 3%

I) Stein Mart 5%

J) K-Mart 1%

K) Dollar General 23%

L) Family Dollar 16%

M) Ross 13%

N) Dillards 8%

O) Macys 9%

P) Target 8%

What day of the week do you prefer to shop?A) Sunday 12%

B) Monday 2%

C) Tuesday 1%

D) Wednesday 1%

E) Thursday 4%

F) Friday 15%

G) Saturday 65%

Which of the following restaurants do you visit

once a month?A) Applebees 29%

B) Chilis 12%

C) Ruby Tuesdays 31%

D) Red Bone Alley 14%

E) Victors 3%

F) Fatz 9%

G) Pizza Hut 13%

H) P &W 5%

I) Outback 7%

J) Olive Garden 17%

K) LongHorn 1%

L) California Dreaming 11%

M) Sarahs Kitchen 21%

N) Staxx 8%

Do you frequently purchase products or services

from ads seen in The Community Times?

A) Yes 78%

B) No 22%

Do you read the classified advertisements in The

Community Times?

A) Always 35%

B) Often 51%

C) Seldom 24%

D) Never 3%

Do you shop using coupons?

A) Always 16%

B) Often 9%

C) Seldom 4%

D) Never 1%

Do you have a paid daily newspaper delivered to

your home five, or more days a week?A) Yes 12%

B) No 88%


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THE COMMUNITY TIMES ADVERTISING

RATE CARD

1. Personnel

President Diana B. Smith

Advertising Manager- Diana M. Murphy Keith

Editor-Publisher- Larry D. Smith

Circulation- Eric Smith

2. Representatives

Represented nationally by

National Newspaper Publisher Association (NNPA)

American Minority Media

Ethnic Print Media Group

Alloy Access

3. Commission and Terms of Payments

Rates are Net Cost

2% Cash discounts if pre-paidTerms Payments for advertising is due upon receipt

of statement. Past due balances will incur a 1.5%

monthly finance charge (18% annually)

4.General Rates Policies

Errors- The advertiser agrees that the publisher shall

not be reliable for damages arising out of errors in the

advertisements beyond the amount paid for space actually

occupied by that portion of the advertisement in which the error

occurred, whether such error is due to negligence of the publishersservants or otherwise and there shall be no liability for non insertion

of any advertisement beyond the amount paid for such advertisement.

Position: 15% for guarantee

5. Black & Whites Display rates Per Column Inch

1 to 15 inches (open rate) $11.50

1 to 15 inches (min. 2inserts/mo.) $ 9.01

16 to 49 inches $10.95

50 to 100 inches $10.65

101 to 150 inches $10.26

151 to 200 inches $ 9.71

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