THE VARSITY 2015-2016 MEDIA KIT 1 The University of Toronto’s Student Newspaper Since 1880 Advertise with us. Canadian Community Newspaper Awards — Best Campus Newspaper 2014/2015 Canadian Community Newspaper Awards — Best Campus Newspaper Website 2014/2015 www.thevarsity.ca
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THE VARSITY 2015-2016 MEDIA KIT 1
The University of Toronto’s Student Newspaper Since 1880
Advertise with us.Canadian Community Newspaper Awards — Best Campus Newspaper 2014/2015
Canadian Community Newspaper Awards — Best Campus Newspaper Website 2014/2015
Pinpointed the spot you want your ad to appear? For an additional 25% of the gross
price you can specify your ad’s location.
Wraps
The ultimate way to expose your product or business. We offer 10×9 front-to-back page wraparound ads all year long.
Contact us for rates.
Inserts
$1000 per every 10,000 inserts. Price does not include cost of printing and transportation to our printing facility in Mississauga. Maximum size for inserts is 7×10. A minimum of two weeks’ notice is required.
Medium rectangleCost per 1000 impressions $30300x250
Half-pageCost per 1000 impressions $30300x600
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Website rates
COLOUR SPACE: RGBRESOLUTION: 72 ppi
If you are designing your own ad, please note our tech specs for online ads:
Web Deal #1
• 10% off 10,000 impressions• 15% off 20,000 impressions• 20% off 40,000 impressions• 25% off 60,000 impressions• 30% off 80,000 impressions• 35% off 100,000 impressions
THE VARSITY 2015-2016 MEDIA KIT 6
Web Deal #2
All three website ads for $70 CPM
NOTE
You can choose to either
receive your total impressions
ASAP or space them out over
specific dates.
THE VARSITY 2015-2016 MEDIA KIT 7
Newspaper and website packages
PRINT
One 4x4 colour ad OR
One 2x4 colour + one 2x4 black-and-white
Three 4x4 black-and-white ads OR
One 10x2 colour + one 4x4 black-and-white
Two 6x6 colour ads OR
Two 10x2 colour ads + two 4x4 black-and-white ads
Three half-page colour ads OR
One full-page colour ad + two 5x7 colour ads
WEB9,000 impressions any size
online ad (approx. 3 full days worth*)
20,000 impressions any size online ad (approx. 7 full days
worth*)
40,000 impressions any size online ad (approx. 14 full days
worth*)
60,000 impressions any size online ad (approx. 21 full days
*We can’t guarantee the exact number of days it will take you to hit a number of impressions, these estimates are based on our previous year’s average statistics.
THE VARSITY 2015-2016 MEDIA KIT 8
Place an order
Once we have confirmed your order, we will publish your ads on their intended run date(s).
We will also email you a digital copy of the issue in which the ad ran, as well as an impressions report if you bought online advertising, and a numbered invoice for your purchase.
The deadline for your payment is 30 days after the final day of your ad-run.
You can pay by cheque, credit card, debit card, or Paypal.
Send us an e-mail with the following information:
1. What ad(s) and how many of them you would like to order.
2. When you would like the ad(s) to run (see pg. 4 for our Publication Schedule).
3. Do you require our complimentary design services? If so, please note that we require all necessary ad content at least 5 business days prior to the intended ad run date. If you are creating your own ad, please inquire about our tech specs.
4. Is your organization a registered not-for-profit or a recognized UofT campus group?