Communications and engagement presentation governing body - april 2016 final1

Communications and Engagement

Charles Malkin: Communications Manager

Usman Nawaz: Engagement Manager

Why?

Communication Informing patients/carers/members of the public and stakeholders about services, campaigns and changes in their NHS. Engagement and involvement Keeping the needs and expectations of patients/carers/members of the public at the heart of CCG decision making, to ensure that the redesign of services is undertaken with patient input.

Read all about it . . .

• 127 media releases/health columns

• Audience reach: + 3m

• AVE: + £150k

• Promotes achievements, ambitions

• Encourages informed use

• Fosters healthy lifestyles

Influencing hearts and minds . . .

• Driving behaviour change, calling to action

• Choose Well to get well

• Reducing avoidable demand

• Multi-media approach

• Informed by system data

• Measurable

Our publications . . .

• New in 2015: Members’ News, CCG News, CYP mental health plans

• Statutory: Prospectus, Annual Report

• Caring Together: eNews, Sheila’s Story, A0 posters, collateral, Transformation Plan Summary

Our publications . . .

Making patient and public engagement and involvement the norm • Over 30 patients/carers/members of the public

directly involved with the CCG in the commissioning cycle

• Examples of areas of involvement: commissioning intentions, SRG, mental health services transformation, Caring Together work streams

• Eastern Cheshire patient representatives have been involved with regional pieces of work

• Healthier Together

• Non emergency patient transport services procurement

HealthVoice: the voice of patients counts!

• Continues to meet every two months

• Launched a large publicity campaign in October 2015 to raise the profile of HealthVoice

• Posters and leaflets for display in various locations

• Leaflets included in dispensing bags by pharmacies

• Pull up banners for display at events

• Promotion has resulted in some new faces at HealthVoice meetings

• Regarded as an essential forum for engagement

Out and about

• Communications and Engagement Team has organised and attended

numerous public events, meetings, workshops and focus groups across Eastern Cheshire • STOPandGO, Alderley Science Park • CCG Health Fair • CATCH app development workshops and launch • PPG Meetings • Events organised by partners

• 500+ people engaged through public events and meetings in 2015/16

Internal communications & engagement • Staff and Member Practice e-newsletters

• Staff briefings

• CCG fundraising inc. Great CCG Bake Off

• Corporate screensavers

• 5YP and Ops Plan posters

Coming up this year

• Communications and Engagement Strategy

• Consultation plan and accompanying comprehensive communications and engagement plan

March to beyond…………..

Any Questions?