Communication and Social Media

© CreunaCOMMUNICATION AND SOCIAL MEDIAS, ÅRHUS 20.11.2009

SOCIAL MEDIA – A NEW AGENDA ON THE INTERNET

RENÉ LUNDGAARD KRISTENSENUSER EXPERIENCE CONSULTANT

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WHY TAKESOCIAL MEDIASERIOUSLY?

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2/3 OF THE WORLDS POPULATION VISIT SOCIAL NETWORKSNielsen, Global Faces & Networked Places, 2009

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SOCIAL NETWORKS ARE THE 4. MOST POPULAR ONLINE ACTIVITY – AHEAD OF E-MAILNielsen, Global Faces & Networked Places, 2009

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YouTube blog, August 2009

1.728.000 minutes of video are uploaded every day

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Wikipedia Statistics, September 2009

14.200.000 articles

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Yahoo, March 2009

3.600.000.000pictures

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1382%TechCrunch, April 2009

January - February 2009

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Facebook Statistics, October 2009

8.000.000.000minutes spend on Facebook daily

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Technorati, 2009

1.300.000 blog posts daily

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OF ALL SEARCHES ON THE WORLDS 20 BIGGEST BRANDS PROVIDE LINKS TO USER GENERATED CONTENT

25%

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OF ALL BLOGGERS WRITE ABOUT PRODUCTS AND BRANDS

34%

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WHAT HAPPENED

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?

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CLASSIC WEBSITE

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THE NEW WEB

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© CreunaKOMMUNIKATION OG SOCIALE MEDIER, 05.11.2009

SOCIAL MEDIADEMOCRATIZES COMMUNICATION

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14%believe in advertisers

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78%believe in recommendations

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NOW IT’S THE PEOPLE WHO ARE IN CONTROL

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BUT MOSTPEOPLEDO THIS

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““We want to talk to you," they say. "But we don't want to hear back from you. Unless you want to place an order, and if so click here.”Josh Bernoff, Coauthor of Groundswell

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OF THE MEMBERS OF A SOCIAL NETWORK BELIEVE THAT COMPANIES SHOULD BE PRESENT WHEN IT COMES TO SOCIAL MEDIACone, Business in Social Media Study, September 2008

93%

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OF THE MEMBERS OF A SOCIAL NETWORK BELIEVE THAT COMPANIES SHOULD INTERACT WITH THEIR CLIENTSCone, Business in Social Media Study, September 2008

85%

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“Millions of people are creating content for the social web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.”“B.L. Ochman, BusinessWeek, February 2009

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“PR just sent a press release as a word document attachment – that’s SO MUCH last year”

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OKAY, WE ARE ONBOARD, BUT WHERE DO WE BEGIN

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?

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LISTEN!

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www.buzzmachine.com/archives/cat_dell.html

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48%

ideastorm.com reduced the negative buzz about Dell from

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20%… to

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COME UP WITH A STRATEGY

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MAKE ROOM

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ACTIVATE PEOPLE,WHERE PEOPLE ARE

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FIND AMBASSADORS

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CREATECONNECTIONS

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THINK CREATIVELY

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23.000%

They penetrated the market the same way the pirates penetrated the social networks.By the way, the sale increased by

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THANK YOU

Twitter: @renelundgaard

RENÉ LUNDGAARD KRISTENSENConsultant, User ExperienceM: (+45) 22 49 83 [email protected]

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