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CRC2ndAnnualMeetingFeb.1-3,2017TheUniversityofNorthCarolinaatChapelHill
JamesO.Prochaska,Ph.D.,CPRC,UniversityofRhodeIslandAndreaL.Paiva,Ph.D.,CPRC,UniversityofRhodeIsland
PamRubinoff,CoastalExtensionSpecialist,CRC,UniversityofRhodeIslandJanetL.Johnson,Ph.D.,Pro-ChangeBehaviorSystems
NorbertMundorf,Ph.D.,Communications,UniversityofRhodeIslandColleenA.Redding,Ph.D.,CPRC,UniversityofRhodeIsland
CommunicatingRisktoMotivateIndividualAction
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TheUniversityofNorthCarolinaatChapelHill
ProjectGoal:ApplytheTranstheoreticalModel(TTM)todevelopandtestcomputertailoredinterventions(CTIs)viatextmessagingdesignedtofacilitateandacceleratecoastalresidents(NEandFL)throughthestagesofchangetotakeactiontoprepareforandmitigateimpactsofcoastalstorms.
RelevancetoHomelandSecurity
RelevancetoHomelandSecurity.Thisresearchwillstrengthennationalpreparednessandimprovetheresilienceofcoastalcommunitiesinthefaceofcoastalstormhazards.• Coastalresidentswhoarenotreadyordonotseethebenefitsofbecomingpreparedwillbehitthehardestandwilleventuallycostthemostmoney.• Byengagingtheentirepopulation,weareabletomakelargerimpactsonthecommunityandconformtothecoreguidingprinciplesoftheDHSWholeCommunityApproach:1. understandandmeettheneedsoftheWholeCommunity2. engageandempowerallofthecommunity3. strengthenwhatworkswellincommunitiesonadailybasis.
CRC2ndAnnualMeetingFeb.1-3,2017
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CRC2ndAnnualMeetingFeb.1-3,2017TheUniversityofNorthCarolinaatChapelHill
•Pre/PostInterventiontrialthatincludestextmessagingtoincreasedisasterpreparedness
•Tailoringinterventionandtextmessagestothemostimportantchangevariables
•3,043peoplefromNewEnglandandGulfCoastStatescollectedduringtheSpringof2017,althoughfundedforonly1000.
ThismaterialisbaseduponworksupportedbytheU.S.DepartmentofHomelandSecurityunderGrantAwardNumber2015-ST-061-ND0001-01.
THEPROJECTOverview
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N %
Gender Female 1938 63.7
Male 1094 36
Transgender 9 0.3
Other 2 0.1
Race AmericanIndian/AlaskaNative 37 1.2
Asian 122 4
Black/AfricanAmerican 236 7.8
NativeHawaiian/PacificIslander 15 0.5
White 2633 86.5
Ethnicity Hispanic 332 10.9
NotHispanic 2711 89.1
DHSBaselineDataSummary(N+3043)
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Education Highschoolgraduate 469 15.4
Somecollege 895 29.4
Bachelor’sdegree 942 31
Graduatedegree 611 20.1
Certificate 85 2.8Other 41 1.3
OwnHome Yes 2126 69.9
No 917 30.1
State Alabama 390 12.8
Connecticut 306 10.1
Florida 1787 58.8
Massachusetts 477 15.7
RhodeIsland 77 2.5
DHSBaselineDataSummary(N+3043)
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n %
BaselineStage–Disaster Precontemplation 352 11.6
Contemplation 545 17.9Preparation 748 24.6Action 783 25.7Maintenance 615 20.2
StageofChangeOverall
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NewEngland GulfStates(n=2,177)
N866 28% n 72%
BaselineStage–Disaster Precontemplation 164 19.1 187 8.6
Contemplation 213 24.8 332 15.3Preparation 206 24 541 24.9Action 145 16.9 636 29.2Maintenance 132 15.3 481 22.1
StageofChangebyRegion
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StageofChangebyRegion(Pre-ActionStagesOnly)
Overall NewEngland GulfCoastPrecontemplation 21.4 28.1 17.6Contemplation 33.2 36.5 31.3Preparation 45.5 35.3 51.0
21.4
28.1
17.6
33.236.5
31.3
45.5
35.3
51.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Percent
AxisTitle
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CRC2ndAnnualMeetingFeb.1-3,2017TheUniversityofNorthCarolinaatChapelHill
BaselineVariableComparison
•WedichotomizetheStageofChangevariableintoPre-Actionvs.A/Mtoexploredifferencesbetweenthosepeoplewhohavenotyettakenaction(PC,C,&Prep)andthosewhohavetakenaction(Action&Maintenance).
•Analysescomparethesegroupson:•Demographicvariables•TTMvariables
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CRC2ndAnnualMeetingFeb.1-3,2017TheUniversityofNorthCarolinaatChapelHill
•Race,Ethnicity,andGender:•DifferenceswerenotfoundbetweenPre-ActionandA/Mindividualsonraceorethnicityhoweversignificantdifferencewerefoundongenderwithahigher%ofmenbeinginA/M.
•Education:•Nosignificantdifferences,butthepercentofpeopleinA/Mincreasesacrosslevelsofeducation(HighSchoolà Collegeà GraduateDegree).
•HomeOwnership:•Significantlymorehomeowners(50.6%)wereinA/Mcomparedto35.2%ofnonhomeowners.
DemographicVariables
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44
46
48
50
52
54
56
PC Cont PR Action Maint
ProsCons
PCà Action
CRC2ndAnnualMeetingFeb.1-3,2017TheUniversityofNorthCarolinaatChapelHill
StageTransitions
TheprosandconsofchangingacrossstagesofchangefromPCtoAction
Hall,K.L.&Rossi,J.S.(2008).Meta-analyticexaminationofthestrongandweakprinciplesacross48healthbehaviors.PreventiveMedicine,46, 266-274.
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TTMVariables
45464748495051525354
Pros Cons Confidence
Pre-Action A/M
SignificantdifferenceswerefoundonPros,Cons,andConfidence
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CRC2ndAnnualMeetingFeb.1-3,2017TheUniversityofNorthCarolinaatChapelHill
Activities,findingsandoutcomestodate
ResearchWorkandAccomplishment
Expectedactivities,findings,andoutcomesforremainderofproject
1. Cross-sectionalModelforTailoringDisasterPreparednessCommunicationsBasedonover3,000participants
2. LongitudinalModelforTailoringDisasterPreparednessCommunicationsBasedonover3,000participants
3. InterventionImpactsofTailoredCommunicationsComparingInterventionandControlGroupsat12months.
4. Expectatleast10xgreaterpreparednessininterventiongroupcomparedtoseculartrends.
1. Fullyfunctioningprogramisnowavailable.Thisinvolvedincorporatingchangesbasedonadvicefromend-usersandwidenedthecontenttoincludeNewEngland,Alabama,andFloridaresidents,andnowincludestextmessagingthathasbeendeliveredtoover3,000participantsoverthenextyear.
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CRC2ndAnnualMeetingFeb.1-3,2017TheUniversityofNorthCarolinaatChapelHill
EngagingEndUsersRIRedCross,RIEmergency
ManagementAgency• Interestinexpandingoutreach
programstoimprovepreparedness• Modelforotherstatechapters
FEMAIndividualandCommunityPreparednessDivision
• Researchdesign,evaluation,• Tooltoincreaseandmonitor
behaviorchangenation-wide
IBHS– InsuranceInstituteofBusinessandHomeSafety
• Research-orientedassociation,supportsnationwideinsuranceindustrypartners
SmartHomeAmerica• Toolforcitizenoutreachfor
preparedness.
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CRC2ndAnnualMeetingFeb.1-3,2017TheUniversityofNorthCarolinaatChapelHill
TechnicalActivitiesandMilestones– 1/1/2016to6/30/18
ResearchActivity Start/CompletionUpdate/customizeInternetCTI;Developstatisticaldecisionrulesfortext-basedCTIs. Completed6/30/16
CreateTTM-basedtextmessages;Programandtesttextsystem. Completed12/31/16
CompleteupdatedCTIsystem,includingtextmessages,readytodisseminate. Completed12/31/16
Recruitcensus-basedsampleof3,000coastalresidents(NE,AL,andFL) Completed1/31/17
Analyzeandreportbaselinedataon3,000coastalresidentsrecruitedintothestudy. 2/15/17- 3/15/17
DeliverInternetCTIandfirst12monthsoftextmessagingwithfrequencytailoredtostage. 1/15/17– 12/31/17
Follow-upParticipants 1/15/18– 3/31/18
Analyzeandreportdataon12monthoutcomesofcoastalresidentsrecruitedintothestudy. 4/01/18– 6/30/18
ResearchWorkandAccomplishment
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AnticipatedProjectImpact1. Evidence-basedtailoreddigitalcommunicationwillbereadyfor
disseminationbyend-users.2. Cross-sectionalresultswillbeamongstthehighestimpactstudiesofrisk
communicationsandbehaviorchangeforpopulationpreparedness.3. Longitudinalresultswillbeamongstthehighestimpactstudiesfor
populationpreparedness.4. Empiricalmodelfortailoringdigitalcommunicationswillbeamongst
thehighestimpactstudiesforpopulationpreparedness.5. Interventionpreparednessoutcomeswillbeamongstthehighest
impactstudiesforpopulationpreparedness.
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CRC2ndAnnualMeetingFeb.1-3,2017TheUniversityofNorthCarolinaatChapelHill
ProposedFollow-onWork
ProposedProjectTitle:DigitalTechnologiesDeliveredinSchoolstoIncreaseHouseholdPreparednessBehaviorstoReduceRisksforNaturalDisasters
Objective:AdaptourCTIsandtextmessagestopreparehighschoolstudentstobecomechangeagentsinhelpingtheirhouseholdsmakebehaviorchangesneededtoreducerisks.
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AnEducationalCommunityPartnershipusingevidence-basedhealthinterventionstohelpstudents becomeagentsof
changeinhelpingtheirhouseholdsreducerisksfromnaturaldisasters
Karin Oatley, M.A., C.A.G.S. Director of School-based Interventions
UniversityofRhodeIsland&
WesterlyHighSchool“Together…CreatingaPositiveChangeinOurCoastalCommunity”
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BriefSummary&Timeline•Approximately400highschoolstudents(FreshmanandSophomoresonly)toparticipateinanonlinebriefassessmentfollowedbyanindividuallytailored computerizedinterventionhelpingthemtobeagentsofchangewithintheirhousehold intheareaofemergencypreparedness.
•Utilizationofapassiveparentalconsentprocess.
•Accesstoparticipantstwotimesduringthe2017-18schoolyear(February&May).
•Classroomtimeneeded- approximately25minutestotal- 5minutesforthebriefintroductionand18minutesfortheassessment&tailoredTTMfeedback.
•Betweenclassroomvisitsstudentparticipantswillbeaskedtoreceive1-4textmessagespermonthwhichalsoprovidestage-matchedfeedbackregardingemergencypreparedness.