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PROPOSAL
Commission Only Sales & Lead Generation
2011
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CONTENTS
Page#
Section 1: INTRODUCTION 4
Section 2: OUR PROPOSAL 12
Section 3: PROPOSED COMMISSION STRUCTURE 24
Section 4: OUR PROFILE 25
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DISCLAIMER
The information in this proposal shall not be disclosed outside Company Name and shall not be duplicated, used or disclosed in wholeor in part for any purpose other than for the intended use, provided that if an Agreement is reached with Darrell Hill Consulting
Limited as a result of or in connection with the submission of this proposal, Company Name shall have the right to duplicate, use or
disclose the information to the extent provided by the contract. This restriction does not limit the right of Company Name to use
information contained in the proposal if it is obtained from another source without restriction.
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SECTION1:INTRODUCTION
With the commoditisation of products in the financial services industry evidencing itself on a daily basis, financial institutions such as
investment banking firms, insurance companies and commercial banks are making strategic decisions on how to differentiate
themselves in an ever-competitive market and as such, many are focusing on bold enhancements and extensions to their entire sales
operations as a primary differentiator.
Sales strategies that include rewards for results and the use of technology serve as an underlying principle, which can greatly
reduce the cost companies spend on acquiring new customers and can also extend the reach of their products and services.
Commission Exchange is a commission-only sales agency that specialises in using
integrated technology to acquire new customers, generate sales opportunities and actual
sales for companies; and charges a standing commission on all sales generated.
Commission Exchange employs a series of online and offline technology based strategies
to primarily generate sales prospects which are verified and qualified as ready to buy
before they are routed to your sales department, allowing your representatives to
efficiently focus their time on provisioning, ultimately leading to higher close rates and
improved revenue growth for your firm.
Commission Exchange has two pronged core focus areas: The first is corporate facing
and the second is consumer facing. The corporate facing prong increases sales for
companies by charging a commission on sale we assist in generating, whilst the
consumer prong offers loyalty, incentive and rebate schemes funded with the
commissions we receive.
Commission Exchange
We provide commission based selling
services armed with leading technologies
to extend your sales process.
Because we trust our strategy so much,
we bear the risk of any base resources
and technology cost associated with
acquiring new customers for you.
All we ask for is a standing commissionon the lifetime sales you generate from
the customer that we acquire for you.
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Our proposal is simple; Let us help you get new customers and sell your products and services at no upfront cost to you, only pay us
a commission on a periodic basis after we sell or the customer buys.
An outline of how this work, how we go about using technology to generate sales and sales prospect and our approach to lead
management is outlined in the sections below.
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Benefits to you and the business case for using Commission Exchange
We believe our proposition is uniquely qualified because it is relevant, i.e. it provides a solution of real value that meets your firms
present needs. It is professional, given that industry standard world-class process will be followed and software systems selected.
It is practicable, since it can be fully delivered and supported locally and it is realistic, because it can be started within a
reasonable time frame. Furthermore, it is holistic and future-proof since it will remain relevant to meet growth and changing
needs and business objectives
Employing a commission on sales strategy will allow Company Name to maintain a substantial competitive presence with minimal
fixed investment in overhead and technology infrastructure. Once delivered, a commission on sales strategy through Commission
Exchange will enable:
1. Lower cost of customer acquisition:The ability for Company Name to acquire customers at a cost cheaper than the fullyloaded cost of employing salespeople. We guarantee personalised and high quality technology based strategies for customer
acquisition and sales at a cost 15 to 40 percent lower than your cost for direct sales or in-house alternative.
2. Risk transfer: From a financial perspective, commission is a method of transferring the risks attached to generating newrevenue away from you towards us; after all, you dont pay out until after we have delivered. Because we trust our strategy
so much, we bear the cost of any base resources such as salaries and technology associated with acquiring new customers for
you.
3. Access to talent and operational expertise: We use sophisticated technologies and have strategic alliances, which givesus access to your potential customers that reside in Nigeria and abroad such as USA and UK. You get access to customer
acquisition operational best practice that would be too difficult or time consuming to develop in-house.
4. Simple, yet effective way of increasing revenue: Too many customers dont hurt businesses that have ambitions. Weare very good at sniffing and finding business opportunities, turning these opportunities into potential customers and
ultimately into sales for Company Name.
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Were in the business of using technology to generate and convert leads to sales.
At Commission Exchange, we value technology above anything else. The technology we use at Commission Exchange works
extremely hard to meet the goals of our clients and their customers, their sales goals and the goals of the company at large.
How does it work?
Commission Exchange does not collect or handle cash on your behalf. All we provide is a sale in principle i.e, a sales prospect.
Commission Exchange
We generate leads through our
technology systems i.e prospect
contacts us after our marketing
campaigns.
Commission Exchange
We qualify leads and sell your
products i.e we interact with
prospect to obtain more information
and make a sale.
Commission Exchange
We distribute leads i.e we submit
prospect to you where prospect is
ready to buy and we are not able to
close sale.
Company Name
You follow up with prospect where
technical and expert intervention is
required and close sale.
Company Name
You convert prospect to customer;
collect cash and embark on account
opening procedures.
Company Name
You pay us a commission for al l sale
and prospect transactions on an
agreed periodic basis
SALES LEADS
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How we use technology to generate leads and sale prospects
Our lead generation strategy involves the use of a series of sophisticated and technology assisted activities, which we carry out on
our proprietary data through our own service offering. These strategies put us in a good position to interact with a wide array of
consumers across the globe, which we then filter and pre-qualify before embarking on any
product or service specific marketing pitch.
1.Access to Local Consumer Lists and Global Intelligent DatabasesWe have partnered with international and local marketing firms to gain access to consumer
lists (Business to Consumer and Business to Business) that contain over 4million direct and
electronic mailing addresses. These addresses are opt-in which means that all recipients
are in agreement of receiving marketing campaign information. Commission Exchange
through Darrell Hill Consulting has access to The Global Database of Nigerians in Diaspora
(GDND) created by NIDO; A database of self certified sophisticated investors interested in
Nigeria through Afrifunding; and an exhaustive list of individuals who have expressed
interest in consuming financial services in Nigeria through researchist.info
2. Incentive MarketingThis is the core of our business and is based on the principle of cash-back marketing
whereby we use the commission you pay us to fund an array of loyalty and benefits
schemes that is only available to our member customers who transact with you. We have created a platform where all our customers
can submit their transactions with our partners and request for their incentives to be awarded. Incentive based marketing helps us
maintain loyalty with our customers and also acts as a control activity to ensure that we earn all commissions due to us from our
participating partner companies.
Commission Exchange
We market our brand and business.
Customers will find you through our
business.
As a control, Commission Exchange
maintains constant correspondence with
prospective customers through incentive
marketing.
We offer various forms of incentives to
consumers who buy products and
services from our participating member
organisations. We fund these incentives
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;
3. Online Employee Benefits SchemesCommission Exchange has partnered with Daluzzi who runs an employee benefits scheme that works with the best retailers in Nigeria
under the Daluzzi Corporate Discounts brand, to provide market-leading offers backed up by great service to staff of participating
corporate companies, and their families giving them immediate access to a wide portfolio of supplier discounts and offers. Our
partnership with Commission Exchange will leverage on our incentive marketing strategy that will guarantee a corporate audience to
your services and products. Staff of some of the biggest companies in Nigeria will get to know about your products and this, we
believe will greatly increase sales and revenue for your firm.
4. Email Marketing & Campaign ManagementWe own a powerful opt-in email marketing platform that helps us more easily leverage data and quickly automate and optimize email
campaign management. This relies on data obtained from our B2C consumer lists filtered according to specific requirements and
criteria. The result: we have deeper customer engagement, greater marketing efficiency and increased Return On Investments. Our
email marketing features include: Powerful data segmentation, On-demand reporting and analytics and best-in-class deliverability
reaching a wide array of potential customers and buyers of your products and services.
5. Interconnected Search MarketingWe invest a huge amount of financial and human resources on ensuring that our partner information website is always visible from
any search engine and we are part of an inter-connection of websites that share ping links and reference materials, which encourage
visitors to stay within the ringed network thereby increasing member chances of a sale. This strategy also ensures that our website
ranking stays high and within a competitive return from internet search engines thereby increasing our visibility in search engine
result pages (SERPs). We also make use other search engine marketing strategies such as the use of search engine optimization,
paid placement, contextual advertising, and paid inclusion.
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Channel Planning
Today's marketing channel options are extensive - Internet marketing, search engine marketing (SEM), direct mail marketing, email
marketing, telemarketing, webinars, public relations, and more. Properly integrating these options requires a careful, detailed analysis
and strategic plan. Commission Exchange builds an effective sales generation channel plan by:
Understanding your market position, Best Prospect Profile and how your prospects buy the products and services your firmoffers
Researching the most effective options for reaching your target prospects in their buying cycle Studying your current, and where available, your competition's sales generation efforts Developing a thoughtful mix of channels that will best accomplish the goals of sales lead generation for your company
The plan may include enhancements to or tests within your current efforts, or testing entirely new channels.
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