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COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL CLOUDY 2 Rio, 06/09/2013
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COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Mar 17, 2018

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Page 1: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL

CLOUDY 2Rio, 06/09/2013

Page 2: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

MEDIA FLOW CHART

Film: CLOUDY 2

MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining)40 Markets

From September 20th until October 5thspots 60", 30" and 15"

Proportion 1% of 60" (8 insertions) 29% of 30" (284 insertions) and 70% of 15" (757 insertions)

TELEVISION R$ 3,520,238

40 MarketsFrom September 22th until October 5th

spots 30"

PAY TV R$ 177,925

São Paulo and Rio de JaneiroFrom September 18th until October 18th

METRO R$ 82,278

São Paulo e Rio de JaneiroFrom Spetember 17th until October 7th

OOH R$ 215,930

São Paulo and Rio de JaneiroOctober 3rd

JORNAL R$ 80,175

Top 10 Territory Release DateItalyMexico

KoreaBrazil OCTOBER 04thSpainFrance GermanyAustraliaUKJapan

Page 3: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

COLUMBIA TRISTAR FILMS OF BRAZIL CLOUDY 2

MEDIA ITEM BUDGET R$ (1) BUDGET R$ (2) TOTAL COLUMBIA SHARE%R$ R$ R$

OPEN TV

GLOBO Launch 3,681,954 3,276,939 3,250,061 SBT Launch 306,080 272,411 270,177

TOTAL 3,988,034 3,549,350 3,520,238 86%

PAY TV

MEGAPIX Launch 63,444 56,465 56,002 UNIVERSAL CHANNEL Launch 19,560 17,408 17,266

FOX Launch 57,173 50,884 50,466 GLOOB Launch 18,088 16,098 15,966

REDE TELECINE Launch 43,305 38,541 38,225

201,570 179,397 177,925 4%

METRO

METRO - SP Launch 60,136 53,521 53,082 METRO - RJ Launch 33,075 29,437 29,195

TOTAL 93,211 82,958 82,278 2%

OOH

MUB - SP Launch 105,000 93,450 92,684 MUB - RJ Launch 139,625 124,266 123,247

TOTAL 244,625 217,716 215,930 5%

JORNAL

SÃO PAULO Launch 55,415 49,319 48,915 RIO DE JANEIRO Launch 35,414 31,518 31,260

TOTAL 90,829 80,838 80,175 2%

GRAND TOTAL 4,618,269 4,110,259 4,076,546 100%

OPEN TV 3,988,034 3,549,350 3,520,238

OTHERS 630,235 560,909 556,308

TOTAL WITH TAX 4,076,546

Page 4: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

COLUMBIA TRISTAR FILMS OF BRAZILFilm: CLOUDY 2

TARGET 1 - AS ABC 04-11

TARGET 2 - AS ABC 18-49

OPEN TV

Markets

LAUNCH

OTS REACH - % TRP

TARGET 1 TARGET 2 TARGET 1 TARGET 2 TARGET 1 TARGET 2

SP 3.8 3.8 65 61 252 236

RJ 3.4 3.8 73 66 246 253

DF 4.3 4.4 67 66 287 298

BH 3.9 4.3 67 65 252 265

POA 3.5 3.0 71 63 236 194

CUR 4.0 3.7 70 66 274 254

SAL 3.2 3.4 70 65 213 235

REC 3.0 3.0 71 66 209 209

FOR 3.4 3.1 70 66 232 203

FLO 3.8 3.9 71 63 262 252

Page 5: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

COLUMBIA TRISTAR FILMS OF BRAZIL

Film: CLOUDY 2Spots: 30" and 15"Target 1: AS ABC 18-34Target 2: AS ABC 04-11

GLOBO - 40 MARKETS | SBT - 8 MARKETS

MARKETS TRP BUDGET R$ (1) BUDGET R$ (2) TOTAL

%COLUMBIA

ARACAJU 166 20,919.02 18,618 18,465 0.5%BAURU 167 44,107.80 39,256 38,934 1.1%BELÉM 206 61,867.02 55,062 54,610 1.6%BELO HORIZONTE 252 256,519.21 228,302 226,430 6.4%BLUMENAU 249 25,248.98 22,472 22,287 0.6%BRASÍLIA 287 142,998.83 127,269 126,225 3.6%CAMPINAS 167 127,927.09 113,855 112,921 3.2%CAMPO GRANDE 206 37,090.41 33,010 32,740 0.9%CAXIAS DO SUL 168 13,060.47 11,624 11,528 0.3%CUIABA 206 35,990.15 32,031 31,769 0.9%CURITIBA 274 187,268.45 166,669 165,302 4.7%FLORIANOPOLIS 262 43,869.35 39,044 38,723 1.1%FORTALEZA 232 73,362.37 65,293 64,757 1.8%GOIANIA 206 75,442.73 67,144 66,593 1.9%JOÃO PESSOA 166 16,231.22 14,446 14,327 0.4%JOINVILLE 249 21,658.80 19,276 19,118 0.5%JUIZ DE FORA 178 21,338.70 18,991 18,836 0.5%LONDRINA 211 39,317.18 34,992 34,705 1.0%MACEIÓ 165 15,762.39 14,029 13,913 0.4%MANAUS 206 42,868.34 38,153 37,840 1.1%MARINGA 211 32,099.79 28,569 28,334 0.8%NATAL 166 28,452.26 25,323 25,115 0.7%NOVA FRIBURGO 151 11,750.42 10,458 10,372 0.3%PALMAS 165 4,454.12 3,964 3,932 0.1%PORTO ALEGRE 236 143,129.84 127,386 126,341 3.6%RECIFE 209 83,361.86 74,192 73,584 2.1%RESENDE 151 15,474.77 13,773 13,660 0.4%RIBEIRÃO PRETO 167 65,256.59 58,078 57,602 1.6%RIO DE JANEIRO 246 522,128.60 464,694 460,883 13.1%SALVADOR 213 116,578.53 103,755 102,904 2.9%SANTOS 167 64,353.80 57,275 56,805 1.6%SÃO JOSÉ DO RIO PRETO 167 40,884.99 36,388 36,089 1.0%SÃO JOSÉ DOS CAMPOS 167 44,630.99 39,722 39,396 1.1%SÃO LUIS 165 16,190.95 14,410 14,292 0.4%SÃO PAULO 252 1,340,510.60 1,193,054 1,183,269 33.6%SOROCABA 167 48,366.76 43,046 42,693 1.2%TAUBATÉ 167 27,163.52 24,176 23,977 0.7%TERESINA 280 20,650.23 18,379 18,228 0.5%UBERLÂNDIA 178 26,314.58 23,420 23,228 0.7%VITORIA 151 33,432.34 29,755 29,511 0.8%

TOTAL LAUNCH 3,988,034 3,549,350 3,520,238 99%

TOTAL GLOBO 3,681,954 3,276,939 3,250,061 92%TOTAL SBT 306,080 272,411 270,177 8%

GRAND TOTAL 3,988,034 3,549,350 3,520,238

Page 6: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: ARACAJUTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SESSAO DA TARDE 15:55 17:50 AGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 7: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 2,148.00 2,148.00 -6.50 2,008.38 2,008.38 33.98

D 1 663.00 663.00 -7.50 613.28 613.28 15.34A 1 660.00 660.00 -8.50 603.90 603.90 15.99

B B 2 768.00 1,536.00 -7.50 710.40 1,420.80 26.72B D 2 1,675.50 3,351.00 -6.50 1,566.59 3,133.18 43.55

B B 2 2,871.75 5,743.50 -6.50 2,685.09 5,370.18 48.55D 1 618.00 618.00 -7.50 571.65 571.65 17.15

A 1 1,236.00 1,236.00 -8.50 1,130.94 1,130.94 17.15B B D 3 235.50 706.50 -8.50 215.48 646.44 17.93

A 1 471.00 471.00 -9.50 426.26 426.26 17.93B 1 1,780.50 1,780.50 -6.50 1,664.77 1,664.77 34.02

A 1 1,639.00 1,639.00 -7.50 1,516.08 1,516.08 27.57A 1 705.00 705.00 -8.50 645.08 645.08 16.24

D 1 114.00 114.00 -8.50 104.31 104.31 7.45D 1 114.00 114.00 -8.50 104.31 104.31 9.06D 1 1,037.25 1,037.25 -7.50 959.46 959.46 37.01

2 3 3 2 4 3 4 21 22,522.00 20,919.0210 18 31 20 40 26 21

32 63 109 61 127 79 69

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

34 10.79 11 14.61 15 358.69 54.27 186.13 0.6915 4.20 4 5.00 5 281.39 48.43 146.02 0.6616 4.33 4 6.28 6 268.77 37.97 139.47 0.6253 10.26 21 8.56 17 133.43 32.77 69.24 0.9087 13.25 27 16.40 33 227.84 37.71 118.23 0.6897 11.91 24 20.09 40 434.46 52.77 225.45 0.5517 5.50 6 5.66 6 200.29 39.87 103.94 0.7917 5.50 6 5.66 6 396.26 78.89 205.63 0.7954 6.91 21 5.79 17 60.09 14.69 31.18 0.9218 6.91 7 5.79 6 118.88 29.07 61.69 0.9234 9.25 9 15.33 15 346.83 42.87 179.98 0.5928 5.77 6 12.51 13 506.34 47.85 262.75 0.4716 5.63 6 6.33 6 220.80 40.23 114.58 0.78

7 3.34 3 2.03 2 60.18 20.29 31.23 1.059 5.98 6 2.81 3 33.61 14.66 17.44 1.58

37 7.85 8 15.25 15 235.54 24.84 122.22 0.48540 166 205 241.94 40.34 125.55 2,069.09

Affinity / Efficiency

Page 9: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: BAURUTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 BGLO VALE A PENA VER DE N14:35 15:55 AGLO VIDEO SHOW 13:50 14:35 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 10: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 4,462.50 4,462.50 -6.50 4,172.44 4,172.44 24.32

D 1 1,058.25 1,058.25 -7.50 978.88 978.88 12.00A 1 1,214.00 1,214.00 -8.50 1,110.81 1,110.81 14.25

B B D 3 1,497.00 4,491.00 -7.50 1,384.72 4,154.16 15.57B D 2 3,092.25 6,184.50 -6.50 2,891.25 5,782.50 29.64

B B 2 5,246.25 10,492.50 -6.50 4,905.24 9,810.48 39.46B D D 3 763.00 2,289.00 -7.50 705.78 2,117.34 8.71

A 1 1,526.00 1,526.00 -7.50 1,411.55 1,411.55 8.71A 1 770.00 770.00 -9.50 696.85 696.85 11.26

B D 2 385.00 770.00 -8.50 352.28 704.56 11.26B 1 3,635.25 3,635.25 -6.50 3,398.96 3,398.96 25.48

A 1 3,468.00 3,468.00 -7.50 3,207.90 3,207.90 22.86A 1 1,414.00 1,414.00 -8.50 1,293.81 1,293.81 13.93

D 1 254.50 254.50 -8.50 232.87 232.87 4.33D 1 254.50 254.50 -8.50 232.87 232.87 5.69

B 1 605.00 605.00 -7.50 559.62 559.62 14.91A 1 1,210.00 1,210.00 -8.50 1,107.15 1,107.15 14.91

B D 2 609.00 1,218.00 -7.50 563.32 1,126.64 10.91D 1 2,171.25 2,171.25 -7.50 2,008.41 2,008.41 22.35

2 3 4 4 4 5 5 27 47,488.00 44,107.8014 19 30 21 34 27 23

28 49 89 61 94 76 53

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

24 9.41 9 11.04 11 1,070.90 213.68 443.40 0.8312 4.19 4 4.35 4 564.24 127.23 233.62 0.7914 7.03 7 6.32 6 381.62 99.37 158.01 1.0847 5.74 17 5.32 16 582.64 147.16 241.24 0.9059 11.30 23 11.00 22 617.95 148.61 255.86 0.8679 13.84 28 16.96 34 856.00 163.52 354.42 0.7526 2.05 6 3.01 9 831.50 132.57 344.28 0.60

9 2.05 2 3.01 3 1,662.99 265.14 688.56 0.6011 4.69 5 4.65 5 358.85 84.73 148.58 0.9623 4.69 9 4.65 9 181.41 42.83 75.11 0.9625 7.94 8 11.72 12 1,033.89 163.97 428.08 0.6723 8.76 9 11.51 12 884.43 157.58 366.20 0.7914 6.96 7 6.05 6 448.96 120.91 185.89 1.09

4 2.51 3 1.82 2 224.07 72.34 92.78 1.306 4.49 4 2.25 2 125.26 58.52 51.86 1.81

15 5.17 5 6.35 6 261.43 49.83 108.24 0.8115 5.17 5 6.35 6 517.21 98.58 214.15 0.8122 3.24 6 3.80 8 419.91 83.81 173.86 0.7422 9.54 10 9.61 10 508.45 118.16 210.53 0.93

450 167 183 636.29 136.39 263.46 1,752.31

Affinity / Efficiency

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Nº Plano: 27992

Praça: BELEMTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA I 18:25 19:15 AGLO NOVELA I 18:25 19:15 BGLO NOVELA II 19:30 20:30 DGLO NOVELA II 19:30 20:30 BGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 2 EDICAO 19:15 19:30 BGLO SESSAO DA TARDE 15:55 17:50 DGLO SESSAO DA TARDE 15:55 17:50 AGLO SH DE TERCA FEIRA I22:20 23:05 BGLO SUPERCINE 01:10 03:05 DGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 AGLO VALE A PENA VER DE N14:35 15:55 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

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SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 5,901.75 5,901.75 -6.50 5,518.14 5,518.14 30.10

D 1 1,515.75 1,515.75 -7.50 1,402.07 1,402.07 12.82A 1 1,440.00 1,440.00 -8.50 1,317.60 1,317.60 16.48

B B 2 1,496.25 2,992.50 -7.50 1,384.03 2,768.06 16.97A 1 3,146.00 3,146.00 -8.50 2,878.59 2,878.59 24.48

B D 2 2,359.50 4,719.00 -7.50 2,182.54 4,365.08 24.480 3,690.00 0.00 -7.50 3,413.25 0.00 36.57

B D 2 3,690.00 7,380.00 -6.50 3,450.15 6,900.30 36.57B B 2 6,543.00 13,086.00 -6.50 6,117.70 12,235.40 42.96

D 1 993.50 993.50 -7.50 918.99 918.99 13.36A 1 1,987.00 1,987.00 -7.50 1,837.98 1,837.98 13.36

B 1 3,846.75 3,846.75 -6.50 3,596.71 3,596.71 29.75B D 2 558.00 1,116.00 -8.50 510.57 1,021.14 12.91

A 1 1,116.00 1,116.00 -9.50 1,009.98 1,009.98 12.91B 1 4,811.25 4,811.25 -6.50 4,498.52 4,498.52 29.07

0 1,854.00 0.00 -8.50 1,696.41 0.00 16.15A 1 4,197.00 4,197.00 -7.50 3,882.22 3,882.22 26.74

A 1 1,776.00 1,776.00 -8.50 1,625.04 1,625.04 16.23D 1 272.00 272.00 -8.50 248.88 248.88 7.97

A 1 1,986.00 1,986.00 -8.50 1,817.19 1,817.19 21.88D 1 993.00 993.00 -7.50 918.52 918.52 21.88

D 1 3,358.50 3,358.50 -7.50 3,106.61 3,106.61 27.522 4 4 4 3 4 4 25 66,634.00 61,867.02

14 31 35 35 33 35 23

33 86 102 104 90 96 62

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

30 12.35 12 14.60 15 250.98 49.70 446.81 0.8613 3.14 3 5.43 5 250.82 33.95 446.52 0.5916 6.82 7 7.79 8 108.52 22.24 193.20 0.8934 6.09 12 6.96 14 127.66 26.15 227.26 0.8324 5.95 6 9.81 10 271.76 38.59 483.80 0.5649 5.95 12 9.81 20 206.05 29.26 366.81 0.56

0 14.71 0 15.19 0 130.34 29.55 232.04 0.8973 14.71 29 15.19 30 131.75 29.87 234.54 0.8986 14.98 30 19.43 39 229.40 41.40 408.39 0.7513 3.26 3 4.71 5 158.35 25.66 281.90 0.6013 3.26 3 4.71 5 316.70 51.31 563.80 0.6030 7.88 8 11.59 12 256.39 40.81 456.44 0.6026 6.77 14 5.19 10 42.36 12.94 75.42 1.1313 6.77 7 5.19 5 83.80 25.59 149.18 1.1329 10.72 11 14.01 14 235.72 42.22 419.64 0.79

0 5.68 0 8.11 0 167.77 27.51 298.66 0.7327 10.28 10 12.96 13 212.13 39.39 377.65 0.8216 7.08 7 7.46 7 128.93 28.64 229.53 0.96

8 5.55 6 2.53 3 25.19 12.94 44.84 1.7822 7.85 8 8.92 9 130.03 26.79 231.49 0.8322 7.85 8 8.92 9 65.73 13.54 117.01 0.8328 10.78 11 13.04 13 161.88 31.33 288.18 0.83

572 206 245 168.26 33.23 299.54 2,087.55

Affinity / Efficiency

Page 15: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: BELO HORIZONTETarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

20 21 22 23 24 25 26

F S S M T W TGLO A GRANDE FAMILIA 22:30 23:15 BGLO A GRANDE FAMILIA 22:30 23:15 X XGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO FANTASTICO 20:45 23:10 AGLO MALHACAO 17:55 18:25 AGLO MALHACAO 17:55 18:25 BGLO NOVELA I 18:25 19:15 AGLO NOVELA I 18:25 19:15 BGLO NOVELA II 19:30 20:30 BGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 BGLO VALE A PENA VER DE N14:35 15:55 AGLO ZORRA TOTAL 22:20 23:20 DSBT BOM DIA & CIA 09:00 12:45 DSBT BOM DIA & CIA 09:00 12:45 A A ASBT CLUBE DO CARROSSEL18:20 19:20 BSBT CLUBE DO CARROSSEL18:20 19:20 A A ASBT SABADO ANIMADO 07:00 12:45 BSBT NOVELA NOITE 1 20:30 21:15 X X

PREÇO TOTAL 1 0 0 1 1 1 2

TOTAL TRP 16 0 0 4 2 4 11TOTAL GRP 14 0 0 6 6 6 36

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)X - 60" (October 4th in theaters)

INITIAL

TIME

END TIME

SPOT TYPE

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SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

27 28 29 30 01 02 03 04 05

F S S M T W T F S UNIT. TOTAL UNIT.B 1 15,404.25 15,404.25 -4.50 14,711.06

1 41,078.00 41,078.00 -5.50 38,818.71D 1 3,601.50 3,601.50 -6.50 3,367.40

A 1 4,314.00 4,314.00 -7.50 3,990.45A 1 21,408.00 21,408.00 -6.50 20,016.48

A 1 7,312.00 7,312.00 -6.50 6,836.72B 1 5,484.00 5,484.00 -6.50 5,127.54

A 1 11,035.00 11,035.00 -7.50 10,207.38D 1 8,276.25 8,276.25 -6.50 7,738.29

B D 2 10,941.75 21,883.50 -4.50 10,449.37B B 2 19,978.50 39,957.00 -4.50 19,079.47

D 1 2,404.50 2,404.50 -6.50 2,248.21A 1 4,809.00 4,809.00 -7.50 4,448.32A 1 2,283.00 2,283.00 -8.50 2,088.94

B D 2 1,141.50 2,283.00 -7.50 1,055.89B 1 13,490.25 13,490.25 -4.50 12,883.19

A 1 12,762.00 12,762.00 -6.50 11,932.47A 1 5,428.00 5,428.00 -7.50 5,020.90

D 1 443.00 443.00 -7.50 409.78B B 2 2,281.50 4,563.00 -6.50 2,133.20

A 1 4,563.00 4,563.00 -6.50 4,266.40D 1 7,626.00 7,626.00 -6.50 7,130.31

B B B D 4 1,476.00 5,904.00 -45.00 811.802 2,952.00 5,904.00 -45.00 1,623.60

B B 2 2,997.00 5,994.00 -45.00 1,648.352 3,996.00 7,992.00 -45.00 2,197.80

B D 2 831.00 1,662.00 -45.00 457.051 26,800.00 26,800.00 -45.00 14,740.00

1 1 3 5 5 4 5 5 4 39 294,664.254 4 22 29 35 30 35 34 206 4 59 83 116 77 117 95 51

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NEGOTIATED COSTAUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

TOTAL RATING GRP RATING TRP RATING TRP

14,711.06 29.63 30 9.32 9 14.51 15 314.58 43.39 1,578.4438,818.71 29.63 30 9.32 9 14.51 15 830.08 114.49 4,165.10

3,367.40 13.06 13 3.20 3 5.01 5 209.72 28.76 1,052.313,990.45 15.50 16 7.29 7 6.55 7 109.09 26.07 547.39

20,016.48 28.21 28 6.67 7 11.98 12 598.08 71.50 3,000.976,836.72 18.60 19 7.11 7 7.17 7 191.64 40.81 961.565,127.54 18.60 19 7.11 7 7.17 7 143.73 30.60 721.17

10,207.38 26.10 26 6.91 7 9.23 9 294.40 47.33 1,477.197,738.29 26.10 26 6.91 7 9.23 9 223.18 35.88 1,119.87

20,898.74 37.22 74 13.81 28 13.50 27 150.80 33.12 756.6538,158.94 42.87 86 11.68 23 18.21 36 325.55 44.84 1,633.52

2,248.21 12.14 12 3.34 3 4.35 4 134.15 22.12 673.124,448.32 12.14 12 3.34 3 4.35 4 265.43 43.76 1,331.832,088.94 14.18 14 5.82 6 5.38 5 71.53 16.62 358.922,111.78 14.18 28 5.82 12 5.38 11 36.16 8.40 181.42

12,883.19 29.37 29 9.24 9 14.42 14 277.87 38.23 1,394.2811,932.47 25.25 25 8.88 9 13.20 13 267.80 38.69 1,343.75

5,020.90 15.11 15 7.64 8 6.31 6 130.97 34.05 657.19409.78 9.36 9 7.84 8 3.22 3 10.42 5.45 52.27

4,266.40 19.83 40 5.55 11 7.09 14 76.60 12.88 384.364,266.40 19.83 20 5.55 6 7.09 7 153.20 25.75 768.727,130.31 24.68 25 5.72 6 9.93 10 248.43 30.73 1,246.563,247.20 5.61 22 4.47 18 1.52 6 36.19 22.86 181.613,247.20 5.61 11 4.47 9 1.52 3 72.39 45.71 363.223,296.70 5.65 11 1.60 3 1.72 3 205.32 41.01 1,030.224,395.60 5.65 11 1.60 3 1.72 3 273.76 54.68 1,373.63

914.10 3.70 7 3.67 7 1.42 3 24.82 13.77 124.5414,740.00 14.13 14 16.45 16 4.00 4 178.58 157.70 896.05

256,519.21 673 252 265 178.84 35.26 897.38

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0.690.690.591.050.540.890.890.620.620.830.590.680.680.980.980.670.731.121.850.700.700.541.941.940.730.732.292.45

Affinity / Efficiency

Page 19: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: BLUMENAUTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESPORTE ESPETACULAR09:30 12:30 AGLO ESQUENTA 14:30 16:00 AGLO GLOBO REPORTER 22:20 23:20 BGLO MALHACAO 17:55 18:25 BGLO MALHACAO 17:55 18:25 AGLO NOVELA I 18:25 19:15 AGLO NOVELA I 18:25 19:15 BGLO NOVELA II 19:30 20:30 BGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PROFISSAO REPORTER23:50 00:15 BGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO SUPERCINE 01:10 03:05 DGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 BGLO VALE A PENA VER DE N14:35 15:55 AGLO VIDEO SHOW 13:50 14:35 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 20: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 2,169.75 2,169.75 -6.50 2,028.72 2,028.72 33.86

D 1 618.75 618.75 -7.50 572.34 572.34 17.630 1,290.00 0.00 -7.50 1,193.25 0.00 14.95

A 1 742.00 742.00 -8.50 678.93 678.93 17.25B 1 1,571.25 1,571.25 -6.50 1,469.12 1,469.12 32.35

B B 2 782.25 1,564.50 -7.50 723.58 1,447.16 24.630 1,043.00 0.00 -8.50 954.34 0.00 24.63

A 1 1,691.00 1,691.00 -8.50 1,547.26 1,547.26 33.01D 1 1,268.25 1,268.25 -7.50 1,173.13 1,173.13 33.01

B D 2 1,829.25 3,658.50 -6.50 1,710.35 3,420.70 39.54B 1 3,160.50 3,160.50 -6.50 2,955.07 2,955.07 46.25

B 1 804.00 804.00 -7.50 743.70 743.70 18.16A 1 1,608.00 1,608.00 -8.50 1,471.32 1,471.32 18.16

B 1 794.25 794.25 -7.50 734.68 734.68 20.19A 1 301.00 301.00 -9.50 272.40 272.40 17.84

B D 2 150.50 301.00 -8.50 137.71 275.42 17.84B 1 1,888.50 1,888.50 -6.50 1,765.75 1,765.75 33.69

0 638.25 0.00 -8.50 584.00 0.00 17.60A 1 1,754.00 1,754.00 -7.50 1,622.45 1,622.45 30.54

A 1 792.00 792.00 -8.50 724.68 724.68 20.45D 1 135.00 135.00 -8.50 123.52 123.52 9.14

B 1 261.50 261.50 -7.50 241.89 241.89 21.83A 1 523.00 523.00 -8.50 478.54 478.54 21.83

B D 2 303.50 607.00 -7.50 280.74 561.48 17.98D 1 1,017.00 1,017.00 -7.50 940.72 940.72 29.29

2 5 4 3 4 5 3 26 27,230.00 25,248.9822 39 50 28 32 52 27

38 121 125 75 98 141 56

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

34 12.22 12 13.47 13 525.63 87.79 166.02 0.7818 5.01 5 7.12 7 361.70 46.86 114.24 0.62

0 5.34 0 5.56 0 707.49 125.09 223.46 0.8317 9.49 9 7.09 7 226.51 55.82 71.54 1.1832 13.09 13 12.81 13 355.35 66.85 112.23 0.8949 8.62 17 7.94 16 265.77 53.12 83.94 0.83

0 8.62 0 7.94 0 350.53 70.06 110.71 0.8333 10.76 11 11.27 11 455.29 80.02 143.80 0.7533 10.76 11 11.27 11 345.20 60.67 109.03 0.7579 17.34 35 14.77 30 312.30 67.50 98.64 0.9946 19.08 19 18.63 19 490.37 92.46 154.88 0.8818 6.08 6 6.34 6 387.28 68.37 122.32 0.7618 6.08 6 6.34 6 766.19 135.27 241.99 0.7620 6.30 6 9.29 9 369.22 46.10 116.62 0.6718 6.61 7 5.84 6 130.48 27.19 41.21 0.9036 6.61 13 5.84 12 65.96 13.74 20.83 0.9034 16.10 16 13.31 13 347.25 77.33 109.67 1.05

0 8.14 0 7.03 0 227.15 48.42 71.74 1.0131 10.43 10 14.57 15 492.52 64.91 155.56 0.7220 12.01 12 8.41 8 191.05 50.23 60.34 1.25

9 6.71 7 2.81 3 58.28 25.62 18.41 1.7722 4.97 5 6.60 7 154.10 21.36 48.67 0.5622 4.97 5 6.60 7 304.86 42.26 96.29 0.5636 4.48 9 5.50 11 198.41 29.75 62.67 0.6229 15.09 15 9.61 10 197.38 57.06 62.34 1.13

654 249 239 319.95 61.45 101.05 2,174.65

Affinity / Efficiency

Page 22: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: BRASILIATarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

20 21 22 23 24 25 26

F S S M T W TGLO A GRANDE FAMILIA 22:30 23:15 BGLO A GRANDE FAMILIA 22:30 23:15 X XGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO FANTASTICO 20:45 23:10 AGLO MALHACAO 17:55 18:25 BGLO NOVELA I 18:25 19:15 AGLO NOVELA I 18:25 19:15 BGLO NOVELA II 19:30 20:30 BGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 2 EDICAO 19:15 19:30 BGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 DGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 BGLO VALE A PENA VER DE N14:35 15:55 AGLO ZORRA TOTAL 22:20 23:20 DSBT BOM DIA & CIA 09:00 12:45 DSBT BOM DIA & CIA 09:00 12:45 A A ASBT CLUBE DO CARROSSEL18:20 19:20 BSBT CLUBE DO CARROSSEL18:20 19:20 A A ASBT SABADO ANIMADO 07:00 12:45 BSBT NOVELA NOITE 1 20:30 21:15 X X

PREÇO TOTAL 1 0 0 1 1 1 2

TOTAL TRP 14 0 0 5 3 5 15

TOTAL GRP 15 0 0 7 7 7 37

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)X - 60" (October 4th in theaters)

INITIAL

TIME

END TIME

SPOT TYPE

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SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

27 28 29 30 01 02 03 04 05

F S S M T W T F S UNIT. TOTAL UNIT.B 1 8,016.00 8,016.00 -4.50 7,655.28

1 21,376.00 21,376.00 -5.50 20,200.32D 1 2,076.00 2,076.00 -6.50 1,941.06

A 1 2,337.00 2,337.00 -7.50 2,161.72A 1 10,869.00 10,869.00 -6.50 10,162.52

B B 2 2,766.75 5,533.50 -6.50 2,586.91A 1 5,315.00 5,315.00 -7.50 4,916.38

B D 2 3,986.25 7,972.50 -6.50 3,727.14B D 2 6,110.25 12,220.50 -4.50 5,835.29

B B 2 11,060.25 22,120.50 -4.50 10,562.54A 1 4,470.00 4,470.00 -6.50 4,179.45

D 1 2,235.00 2,235.00 -6.50 2,089.72B 1 6,221.25 6,221.25 -4.50 5,941.29

A 1 1,167.00 1,167.00 -8.50 1,067.80B D 2 583.50 1,167.00 -7.50 539.74

B 1 7,134.00 7,134.00 -4.50 6,812.97A 1 6,620.00 6,620.00 -6.50 6,189.70

A 1 2,598.00 2,598.00 -7.50 2,403.15D 1 248.50 248.50 -7.50 229.86

D 1 1,159.50 1,159.50 -6.50 1,084.13A 1 2,319.00 2,319.00 -7.50 2,145.08

D 1 3,814.50 3,814.50 -6.50 3,566.56B B B D 4 535.50 2,142.00 -45.00 294.52

2 1,071.00 2,142.00 -45.00 589.05B B 2 1,134.75 2,269.50 -45.00 624.11

2 1,513.00 3,026.00 -45.00 832.15B D 2 372.00 744.00 -45.00 204.60

1 14,674.00 14,674.00 -45.00 8,070.701 1 3 5 5 5 4 5 5 40 161,987.255 4 20 35 38 40 37 40 26

7 5 55 93 109 111 97 103 67

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NEGOTIATED COSTAUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

TOTAL RATING GRP RATING TRP RATING TRP

7,655.28 30.10 30 12.35 12 14.60 15 203.93 40.38 619.8620,200.32 30.10 30 12.35 12 14.60 15 538.11 106.56 1,635.65

1,941.06 12.82 13 3.14 3 5.43 5 203.37 27.53 618.172,161.72 16.48 16 6.82 7 7.79 8 104.28 21.37 316.97

10,162.52 22.25 22 6.02 6 9.42 9 555.37 83.08 1,688.135,173.82 16.97 34 6.09 12 6.96 14 139.75 28.62 424.784,916.38 24.48 24 5.95 6 9.81 10 271.84 38.60 826.287,454.28 24.48 49 5.95 12 9.81 20 206.08 29.26 626.41

11,670.58 36.57 73 14.71 29 15.19 30 130.51 29.59 396.6921,125.08 42.96 86 14.98 30 19.43 39 231.97 41.87 705.11

4,179.45 13.36 13 3.26 3 4.71 5 421.78 68.34 1,282.042,089.72 13.36 13 3.26 3 4.71 5 210.89 34.17 641.025,941.29 29.75 30 7.88 8 11.59 12 248.05 39.48 753.971,067.80 12.91 13 6.77 7 5.19 5 51.89 15.85 157.731,079.48 12.91 26 6.77 14 5.19 10 26.23 8.01 79.736,812.97 29.07 29 10.72 11 14.01 14 209.08 37.45 635.546,189.70 26.74 27 10.28 10 12.96 13 198.09 36.78 602.112,403.15 16.23 16 7.08 7 7.46 7 111.67 24.81 339.43

229.86 7.97 8 5.55 6 2.53 3 13.63 7.00 41.421,084.13 21.88 22 7.85 8 8.92 9 45.44 9.36 138.112,145.08 21.88 22 7.85 8 8.92 9 89.90 18.52 273.263,566.56 27.52 28 10.78 11 13.04 13 108.85 21.06 330.851,178.08 7.09 28 4.53 18 2.12 8 21.39 10.70 65.021,178.10 7.09 14 4.53 9 2.12 4 42.78 21.40 130.031,248.22 6.79 14 3.32 7 2.06 4 61.84 23.33 187.981,664.30 6.79 14 3.32 7 2.06 4 82.46 31.11 250.65

409.20 4.95 10 3.70 7 1.60 3 18.19 9.85 55.308,070.70 14.80 15 14.42 14 4.96 5 184.13 125.31 559.69

142,998.83 719 287 298 144.94 31.74 440.55

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0.860.860.590.890.600.830.560.560.890.750.600.600.601.131.130.790.820.961.780.830.830.831.671.671.221.221.892.18

1,870.28

Affinity / Efficiency

Page 26: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: CAMPINASTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 1 EDICAO 12:00 12:50 BGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 AGLO VALE A PENA VER DE N14:35 15:55 BGLO VIDEO SHOW 13:50 14:35 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 27: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 12,558.75 12,558.75 -4.50 11,993.61 11,993.61 24.32

D 1 2,824.50 2,824.50 -6.50 2,640.91 2,640.91 12.00A 1 3,298.00 3,298.00 -7.50 3,050.65 3,050.65 14.25

B B D 3 4,461.75 13,385.25 -6.50 4,171.74 12,515.22 15.57B D 2 8,803.50 17,607.00 -4.50 8,407.34 16,814.68 29.64

B B 2 16,746.00 33,492.00 -4.50 15,992.43 31,984.86 39.46A 1 3,430.00 3,430.00 -6.50 3,207.05 3,207.05 8.71

B D D 3 1,715.00 5,145.00 -6.50 1,603.52 4,810.56 8.71A 1 1,902.00 1,902.00 -8.50 1,740.33 1,740.33 11.26

B D 2 951.00 1,902.00 -7.50 879.68 1,759.36 11.26B 1 10,583.25 10,583.25 -4.50 10,107.00 10,107.00 25.48

A 1 9,138.00 9,138.00 -6.50 8,544.03 8,544.03 22.86A 1 3,882.00 3,882.00 -7.50 3,590.85 3,590.85 13.93

D 1 563.00 563.00 -7.50 520.78 520.78 4.33D 1 563.00 563.00 -7.50 520.78 520.78 5.69

A 1 3,556.00 3,556.00 -7.50 3,289.30 3,289.30 14.91B 1 1,778.00 1,778.00 -6.50 1,662.43 1,662.43 14.91

B D 2 1,770.50 3,541.00 -6.50 1,655.42 3,310.84 10.91D 1 6,271.50 6,271.50 -6.50 5,863.85 5,863.85 22.35

2 3 4 4 4 5 5 27 135,420.00 127,927.0914 19 30 21 34 27 23

28 49 89 61 94 76 53

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

24 9.41 9 11.04 11 979.51 195.45 1,274.56 0.8312 4.19 4 4.35 4 484.38 109.22 630.29 0.7914 7.03 7 6.32 6 333.49 86.84 433.95 1.0847 5.74 17 5.32 16 558.54 141.08 726.78 0.9059 11.30 23 11.00 22 571.78 137.50 744.01 0.8679 13.84 28 16.96 34 888.03 169.64 1,155.52 0.75

9 2.05 2 3.01 3 1,202.27 191.68 1,564.41 0.6026 2.05 6 3.01 9 601.13 95.84 782.20 0.6011 4.69 5 4.65 5 285.17 67.33 371.07 0.9623 4.69 9 4.65 9 144.15 34.03 187.57 0.9625 7.94 8 11.72 12 978.25 155.15 1,272.92 0.6723 8.76 9 11.51 12 749.56 133.55 975.35 0.7914 6.96 7 6.05 6 396.49 106.78 515.93 1.09

4 2.51 3 1.82 2 159.45 51.48 207.48 1.306 4.49 4 2.25 2 89.14 41.64 115.99 1.81

15 5.17 5 6.35 6 488.95 93.19 636.23 0.8115 5.17 5 6.35 6 247.12 47.10 321.55 0.8122 3.24 6 3.80 8 392.66 78.37 510.93 0.7422 9.54 10 9.61 10 472.37 109.78 614.66 0.93

450 167 183 587.22 125.87 764.11 1,991.50

Affinity / Efficiency

Page 29: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: CAMPO GRANDETarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA I 18:25 19:15 AGLO NOVELA I 18:25 19:15 BGLO NOVELA II 19:30 20:30 DGLO NOVELA II 19:30 20:30 BGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 2 EDICAO 19:15 19:30 BGLO SESSAO DA TARDE 15:55 17:50 DGLO SESSAO DA TARDE 15:55 17:50 AGLO SH DE TERCA FEIRA I22:20 23:05 BGLO SUPERCINE 01:10 03:05 DGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 AGLO VALE A PENA VER DE N14:35 15:55 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 30: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 3,156.75 3,156.75 -6.50 2,951.56 2,951.56 30.10

D 1 890.25 890.25 -7.50 823.48 823.48 12.82A 1 1,077.00 1,077.00 -8.50 985.46 985.46 16.48

B B 2 959.25 1,918.50 -7.50 887.31 1,774.62 16.97A 1 1,802.00 1,802.00 -8.50 1,648.83 1,648.83 24.48

B D 2 1,351.50 2,703.00 -7.50 1,250.14 2,500.28 24.480 2,538.00 0.00 -7.50 2,347.65 0.00 36.57

B D 2 2,538.00 5,076.00 -6.50 2,373.03 4,746.06 36.57B B 2 4,104.75 8,209.50 -6.50 3,837.94 7,675.88 42.96

D 1 951.50 951.50 -7.50 880.14 880.14 13.36A 1 1,903.00 1,903.00 -7.50 1,760.28 1,760.28 13.36

B 1 2,199.75 2,199.75 -6.50 2,056.77 2,056.77 29.75B D 2 212.50 425.00 -8.50 194.44 388.88 12.91

A 1 425.00 425.00 -9.50 384.62 384.62 12.91B 1 2,465.25 2,465.25 -6.50 2,305.01 2,305.01 29.07

0 1,026.00 0.00 -8.50 938.79 0.00 16.15A 1 2,481.00 2,481.00 -7.50 2,294.92 2,294.92 26.74

A 1 1,170.00 1,170.00 -8.50 1,070.55 1,070.55 16.23D 1 113.00 113.00 -8.50 103.40 103.40 7.97

A 1 897.00 897.00 -8.50 820.76 820.76 21.88D 1 448.50 448.50 -7.50 414.86 414.86 21.88

D 1 1,626.00 1,626.00 -7.50 1,504.05 1,504.05 27.522 4 4 4 3 4 4 25 39,938.00 37,090.41

14 31 35 35 33 35 23

33 86 102 104 90 96 62

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

30 12.35 12 14.60 15 238.21 47.17 238.99 0.8613 3.14 3 5.43 5 261.39 35.38 262.25 0.5916 6.82 7 7.79 8 144.02 29.52 144.50 0.8934 6.09 12 6.96 14 145.22 29.75 145.70 0.8324 5.95 6 9.81 10 276.20 39.22 277.11 0.5649 5.95 12 9.81 20 209.42 29.73 210.11 0.56

0 14.71 0 15.19 0 159.07 36.06 159.60 0.8973 14.71 29 15.19 30 160.79 36.45 161.32 0.8986 14.98 30 19.43 39 255.36 46.09 256.20 0.7513 3.26 3 4.71 5 269.09 43.60 269.98 0.6013 3.26 3 4.71 5 538.19 87.20 539.96 0.6030 7.88 8 11.59 12 260.15 41.41 261.01 0.6026 6.77 14 5.19 10 28.63 8.74 28.72 1.1313 6.77 7 5.19 5 56.63 17.29 56.81 1.1329 10.72 11 14.01 14 214.31 38.39 215.02 0.79

0 5.68 0 8.11 0 164.74 27.01 165.28 0.7327 10.28 10 12.96 13 222.51 41.32 223.24 0.8216 7.08 7 7.46 7 150.71 33.48 151.21 0.96

8 5.55 6 2.53 3 18.57 9.54 18.63 1.7822 7.85 8 8.92 9 104.21 21.47 104.56 0.8322 7.85 8 8.92 9 52.67 10.85 52.85 0.8328 10.78 11 13.04 13 139.06 26.91 139.52 0.83

572 206 245 178.99 35.35 179.58 1,809.60

Affinity / Efficiency

Page 32: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: CAXIAS DO SULTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESPORTE ESPETACULAR09:30 12:30 AGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO SESSAO DA TARDE 15:55 17:50 BGLO SESSAO DA TARDE 15:55 17:50 DGLO SH DE TERCA FEIRA I22:20 23:05 BGLO SUPERCINE 01:10 03:05 DGLO TELA QUENTE 22:20 00:20 A

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 33: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 1,446.00 1,446.00 -6.50 1,352.01 1,352.01 37.26

D 1 363.00 363.00 -7.50 335.78 335.78 18.01A 1 899.00 899.00 -7.50 831.58 831.58 12.37A 1 468.00 468.00 -8.50 428.22 428.22 18.84

B B 2 504.75 1,009.50 -7.50 466.89 933.78 21.26B D 2 1,199.25 2,398.50 -6.50 1,121.30 2,242.60 36.74

B 1 2,020.50 2,020.50 -6.50 1,889.17 1,889.17 47.68A 1 1,440.00 1,440.00 -8.50 1,317.60 1,317.60 18.81

D 1 720.00 720.00 -7.50 666.00 666.00 18.81B D 2 96.00 192.00 -8.50 87.84 175.68 17.15

0 96.00 0.00 -9.50 86.88 0.00 17.15B 1 1,221.75 1,221.75 -6.50 1,142.34 1,142.34 38.94

D 1 545.25 545.25 -7.50 504.36 504.36 19.53A 1 1,342.00 1,342.00 -7.50 1,241.35 1,241.35 35.99

2 2 3 2 2 3 2 16 14,065.00 13,060.4716 21 41 23 25 28 14

31 55 108 54 59 73 38

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

37 15.68 16 15.95 16 194.48 39.70 86.23 0.8518 6.76 7 5.81 6 112.03 27.07 49.67 0.8112 3.76 4 4.61 5 498.83 84.49 221.16 0.6419 12.55 13 9.20 9 76.96 21.80 34.12 1.2643 9.81 20 6.80 14 107.34 32.16 47.59 0.9973 14.83 30 11.86 24 170.54 44.28 75.61 0.8648 18.24 18 20.35 20 233.60 43.48 103.57 0.7619 5.52 6 5.74 6 538.37 107.51 238.70 0.6519 5.52 6 5.74 6 272.13 54.34 120.65 0.6534 7.77 16 6.46 13 25.50 6.37 11.31 0.94

0 7.77 0 6.46 0 25.22 6.30 11.18 0.9439 13.22 13 16.63 17 194.89 32.17 86.41 0.7020 6.98 7 8.45 8 162.97 27.96 72.26 0.7036 15.76 16 16.93 17 177.65 34.34 78.77 0.85

417 168 160 174.50 38.32 77.37 2,186.27

Affinity / Efficiency

Page 35: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: CUIABATarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA I 18:25 19:15 AGLO NOVELA I 18:25 19:15 BGLO NOVELA II 19:30 20:30 DGLO NOVELA II 19:30 20:30 BGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 2 EDICAO 19:15 19:30 BGLO SESSAO DA TARDE 15:55 17:50 DGLO SESSAO DA TARDE 15:55 17:50 AGLO SH DE TERCA FEIRA I22:20 23:05 BGLO SUPERCINE 01:10 03:05 DGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 AGLO VALE A PENA VER DE N14:35 15:55 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

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SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 3,342.00 3,342.00 -6.50 3,124.77 3,124.77 30.10

D 1 779.25 779.25 -7.50 720.81 720.81 12.82A 1 1,009.00 1,009.00 -8.50 923.24 923.24 16.48

B B 2 984.00 1,968.00 -7.50 910.20 1,820.40 16.97A 1 1,584.00 1,584.00 -8.50 1,449.36 1,449.36 24.48

B D 2 1,188.00 2,376.00 -7.50 1,098.90 2,197.80 24.480 2,124.00 0.00 -7.50 1,964.70 0.00 36.57

B D 2 2,124.00 4,248.00 -6.50 1,985.94 3,971.88 36.57B B 2 3,905.25 7,810.50 -6.50 3,651.41 7,302.82 42.96

D 1 864.00 864.00 -7.50 799.20 799.20 13.36A 1 1,728.00 1,728.00 -7.50 1,598.40 1,598.40 13.36

B 1 1,971.75 1,971.75 -6.50 1,843.59 1,843.59 29.75B D 2 256.00 512.00 -8.50 234.24 468.48 12.91

A 1 512.00 512.00 -9.50 463.36 463.36 12.91B 1 2,841.75 2,841.75 -6.50 2,657.04 2,657.04 29.07

0 901.50 0.00 -8.50 824.87 0.00 16.15A 1 2,720.00 2,720.00 -7.50 2,516.00 2,516.00 26.74

A 1 1,149.00 1,149.00 -8.50 1,051.34 1,051.34 16.23D 1 140.00 140.00 -8.50 128.10 128.10 7.97

A 1 1,083.00 1,083.00 -8.50 990.94 990.94 21.88D 1 541.50 541.50 -7.50 500.89 500.89 21.88

D 1 1,580.25 1,580.25 -7.50 1,461.73 1,461.73 27.522 4 4 4 3 4 4 25 38,760.00 35,990.15

14 31 35 35 33 35 23

33 86 102 104 90 96 62

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

30 12.35 12 14.60 15 358.71 71.03 253.02 0.8613 3.14 3 5.43 5 325.45 44.06 229.56 0.5916 6.82 7 7.79 8 191.92 39.33 135.37 0.8934 6.09 12 6.96 14 211.89 43.40 149.46 0.8324 5.95 6 9.81 10 345.35 49.03 243.59 0.5649 5.95 12 9.81 20 261.84 37.18 184.69 0.56

0 14.71 0 15.19 0 189.36 42.93 133.56 0.8973 14.71 29 15.19 30 191.40 43.39 135.01 0.8986 14.98 30 19.43 39 345.58 62.37 243.75 0.7513 3.26 3 4.71 5 347.56 56.31 245.15 0.6013 3.26 3 4.71 5 695.13 112.63 490.31 0.6030 7.88 8 11.59 12 331.69 52.79 233.96 0.6026 6.77 14 5.19 10 49.05 14.98 34.60 1.1313 6.77 7 5.19 5 97.03 29.63 68.44 1.1329 10.72 11 14.01 14 351.40 62.94 247.86 0.79

0 5.68 0 8.11 0 205.89 33.76 145.22 0.7327 10.28 10 12.96 13 346.99 64.43 244.75 0.8216 7.08 7 7.46 7 210.53 46.77 148.49 0.96

8 5.55 6 2.53 3 32.72 16.80 23.08 1.7822 7.85 8 8.92 9 178.97 36.87 126.23 0.8322 7.85 8 8.92 9 90.46 18.64 63.81 0.8328 10.78 11 13.04 13 192.24 37.20 135.60 0.83

572 206 245 247.04 48.79 174.25 2,237.76

Affinity / Efficiency

Page 38: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: CURITIBATarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESPORTE ESPETACULAR09:30 12:30 AGLO ESQUENTA 14:30 16:00 AGLO FANTASTICO 20:45 23:10 AGLO GLOBO REPORTER 22:20 23:20 DGLO MALHACAO 17:55 18:25 BGLO NOVELA I 18:25 19:15 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 2 EDICAO 19:15 19:30 DGLO SESSAO DA TARDE 15:55 17:50 BGLO SESSAO DA TARDE 15:55 17:50 AGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 AGLO VALE A PENA VER DE N14:35 15:55 BGLO ZORRA TOTAL 22:20 23:20 DSBT BOM DIA & CIA 09:00 12:45 A A ASBT BOM DIA & CIA 09:00 12:45 D BSBT CLUBE DO CARROSSEL18:20 19:20 BSBT CLUBE DO CARROSSEL18:20 19:20 A A ASBT SABADO ANIMADO 07:00 12:45 B B

PREÇO TOTAL 1 1 1 1 1 1

TOTAL TRP 5 4 5 4 5 3

TOTAL GRP 4 5 4 5 4 3

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

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SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 12,365.25 12,365.25 -4.50 11,808.81 11,808.81 27.08

D 1 3,142.50 3,142.50 -6.50 2,938.24 2,938.24 10.97A 1 5,302.00 5,302.00 -6.50 4,957.37 4,957.37 9.66A 1 4,391.00 4,391.00 -7.50 4,061.68 4,061.68 14.49A 1 16,521.00 16,521.00 -6.50 15,447.14 15,447.14 24.53

D 1 10,188.00 10,188.00 -4.50 9,729.54 9,729.54 26.44B B 2 4,218.75 8,437.50 -6.50 3,944.53 7,889.06 16.46

B D 2 6,939.75 13,879.50 -6.50 6,488.67 12,977.34 23.31B D 2 9,178.50 18,357.00 -4.50 8,765.47 17,530.94 33.16

B B 2 15,831.00 31,662.00 -4.50 15,118.60 30,237.20 41.69A 1 5,237.00 5,237.00 -6.50 4,896.60 4,896.60 11.98

D 1 2,618.50 2,618.50 -6.50 2,448.30 2,448.30 11.98D 1 9,265.50 9,265.50 -4.50 8,848.55 8,848.55 29.90

B B D 3 1,059.00 3,177.00 -7.50 979.58 2,938.74 12.33A 1 2,118.00 2,118.00 -8.50 1,937.97 1,937.97 12.33

B 1 10,892.25 10,892.25 -4.50 10,402.10 10,402.10 26.88A 1 11,115.00 11,115.00 -6.50 10,392.52 10,392.52 22.13

A 1 4,922.00 4,922.00 -7.50 4,552.85 4,552.85 14.72D 1 453.50 453.50 -7.50 419.49 419.49 6.34D 1 453.50 453.50 -7.50 419.49 419.49 5.68

A 1 3,677.00 3,677.00 -7.50 3,401.22 3,401.22 15.73B 1 1,838.50 1,838.50 -6.50 1,719.00 1,719.00 15.73

D 1 7,006.50 7,006.50 -6.50 6,551.08 6,551.08 22.792 1,758.00 3,516.00 -45.00 966.90 1,933.80 3.92

B B D 4 879.00 3,516.00 -45.00 483.45 1,933.80 3.92B B 2 2,373.75 4,747.50 -45.00 1,305.56 2,611.12 5.34

2 3,165.00 6,330.00 -45.00 1,740.75 3,481.50 5.34D 2 730.00 1,460.00 -45.00 401.50 803.00 2.85

4 4 5 5 5 6 6 41 206,589.00 187,268.4523 22 44 32 47 43 37

63 54 102 88 103 111 79

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

27 14.43 14 12.18 12 262.14 66.12 818.35 1.1811 3.48 3 4.52 5 270.46 44.33 844.32 0.7310 4.21 4 4.58 5 377.19 73.82 1,177.52 1.0014 5.64 6 5.95 6 230.68 46.56 720.16 0.8625 7.71 8 11.32 11 641.78 93.07 2,003.52 0.6826 10.43 10 11.11 11 298.81 59.73 932.84 0.8833 6.68 13 5.96 12 189.15 45.14 590.50 0.9147 6.48 13 8.13 16 320.75 54.43 1,001.34 0.6466 12.54 25 13.36 27 223.91 44.75 699.00 0.8283 17.19 34 18.77 38 281.73 54.93 879.50 0.8612 3.60 4 4.36 4 435.70 76.59 1,360.17 0.7412 3.60 4 4.36 4 217.85 38.30 680.08 0.7430 7.79 8 10.99 11 363.85 54.91 1,135.89 0.5937 4.38 13 4.59 14 71.64 14.56 223.65 0.8312 4.38 4 4.59 5 141.73 28.80 442.46 0.8327 11.89 12 12.66 13 280.24 56.04 874.86 1.0122 8.87 9 11.62 12 375.31 61.00 1,171.65 0.8415 5.30 5 6.14 6 275.17 50.57 859.03 0.80

6 5.58 6 2.31 2 24.08 12.39 75.18 2.036 6.39 6 1.87 2 21.03 15.30 65.65 2.49

16 3.16 3 5.73 6 344.78 40.48 1,076.34 0.4916 3.16 3 5.73 6 174.25 20.46 543.99 0.4923 10.31 10 10.87 11 203.54 41.10 635.41 0.99

8 5.43 11 1.31 3 57.04 50.34 178.07 2.9516 5.43 22 1.31 5 28.52 25.17 89.03 2.9511 4.14 8 1.86 4 101.02 47.87 315.35 1.6011 4.14 8 1.86 4 134.69 63.83 420.47 1.60

6 3.25 7 0.95 2 39.57 28.82 123.54 2.52626 274 254 218.54 50.22 682.24 2,219.31

Affinity / Efficiency

Page 41: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: FLORIANOPOLISTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESPORTE ESPETACULAR09:30 12:30 AGLO ESQUENTA 14:30 16:00 AGLO FANTASTICO 20:45 23:10 AGLO GLOBO REPORTER 22:20 23:20 BGLO MALHACAO 17:55 18:25 AGLO MALHACAO 17:55 18:25 BGLO NOVELA I 18:25 19:15 BGLO NOVELA I 18:25 19:15 AGLO NOVELA II 19:30 20:30 BGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PROFISSAO REPORTER23:50 00:15 BGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO SUPERCINE 01:10 03:05 DGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 BGLO VALE A PENA VER DE N14:35 15:55 AGLO VIDEO SHOW 13:50 14:35 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 42: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 3,601.50 3,601.50 -6.50 3,367.40 3,367.40 33.86

D 1 824.25 824.25 -7.50 762.43 762.43 17.630 1,646.00 0.00 -7.50 1,522.55 0.00 14.95

A 1 1,105.00 1,105.00 -8.50 1,011.08 1,011.08 17.25A 1 5,220.00 5,220.00 -7.50 4,828.50 4,828.50 30.92

B 1 2,648.25 2,648.25 -6.50 2,476.11 2,476.11 32.350 1,630.00 0.00 -8.50 1,491.45 0.00 24.63

B B 2 1,222.50 2,445.00 -7.50 1,130.81 2,261.62 24.63D 1 1,820.25 1,820.25 -7.50 1,683.73 1,683.73 33.01

A 1 2,427.00 2,427.00 -8.50 2,220.70 2,220.70 33.01B D 2 2,838.75 5,677.50 -6.50 2,654.23 5,308.46 39.54

B 1 4,784.25 4,784.25 -6.50 4,473.27 4,473.27 46.25B 1 1,166.00 1,166.00 -7.50 1,078.55 1,078.55 18.16

A 1 2,332.00 2,332.00 -8.50 2,133.78 2,133.78 18.16B 1 1,137.00 1,137.00 -7.50 1,051.72 1,051.72 20.19

A 1 485.00 485.00 -9.50 438.92 438.92 17.84B D 2 242.50 485.00 -8.50 221.89 443.78 17.84

B 1 3,157.50 3,157.50 -6.50 2,952.26 2,952.26 33.690 1,025.25 0.00 -8.50 938.10 0.00 17.60

A 1 2,846.00 2,846.00 -7.50 2,632.55 2,632.55 30.54A 1 1,164.00 1,164.00 -8.50 1,065.06 1,065.06 20.45

D 1 204.00 204.00 -8.50 186.66 186.66 9.14B 1 406.00 406.00 -7.50 375.55 375.55 21.83

A 1 812.00 812.00 -8.50 742.98 742.98 21.83B D 2 464.00 928.00 -7.50 429.20 858.40 17.98

D 1 1,638.75 1,638.75 -7.50 1,515.84 1,515.84 29.293 5 4 3 4 5 3 27 47,314.00 43,869.35

34 39 50 28 32 52 27

69 121 125 75 98 141 56

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

34 12.22 12 13.47 13 346.99 57.95 275.56 0.7818 5.01 5 7.12 7 191.63 24.82 152.18 0.62

0 5.34 0 5.56 0 359.03 63.48 285.12 0.8317 9.49 9 7.09 7 134.16 33.06 106.54 1.1831 12.29 12 12.10 12 494.72 92.51 392.88 0.8332 13.09 13 12.81 13 238.19 44.81 189.16 0.89

0 8.62 0 7.94 0 217.87 43.55 173.02 0.8349 8.62 17 7.94 16 165.19 33.02 131.18 0.8333 10.76 11 11.27 11 197.04 34.63 156.48 0.7533 10.76 11 11.27 11 259.88 45.68 206.38 0.7579 17.34 35 14.77 30 192.75 41.66 153.07 0.9946 19.08 19 18.63 19 295.22 55.66 234.45 0.8818 6.08 6 6.34 6 223.37 39.44 177.39 0.7618 6.08 6 6.34 6 441.92 78.02 350.95 0.7620 6.30 6 9.29 9 210.21 26.24 166.94 0.6718 6.61 7 5.84 6 83.61 17.42 66.40 0.9036 6.61 13 5.84 12 42.27 8.81 33.57 0.9034 16.10 16 13.31 13 230.90 51.42 183.37 1.05

0 8.14 0 7.03 0 145.12 30.93 115.25 1.0131 10.43 10 14.57 15 317.83 41.89 252.40 0.7220 12.01 12 8.41 8 111.67 29.36 88.68 1.25

9 6.71 7 2.81 3 35.03 15.40 27.82 1.7722 4.97 5 6.60 7 95.15 13.19 75.56 0.5622 4.97 5 6.60 7 188.24 26.10 149.49 0.5636 4.48 9 5.50 11 120.64 18.09 95.80 0.6229 15.09 15 9.61 10 126.49 36.57 100.45 1.13

685 262 252 210.72 40.42 167.34 2,399.71

Affinity / Efficiency

Page 44: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: FORTALEZATarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO FANTASTICO 20:45 23:10 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 BGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO SESSAO DA TARDE 15:55 17:50 DGLO SESSAO DA TARDE 15:55 17:50 AGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 45: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 7,071.75 7,071.75 -4.50 6,753.52 6,753.52 30.77

D 1 1,926.00 1,926.00 -6.50 1,800.81 1,800.81 13.83A 1 2,447.00 2,447.00 -7.50 2,263.48 2,263.48 20.85A 1 9,655.00 9,655.00 -6.50 9,027.42 9,027.42 20.57

B B 2 2,414.25 4,828.50 -6.50 2,257.32 4,514.64 22.65B D 2 5,011.50 10,023.00 -4.50 4,785.98 9,571.96 34.95

B B 2 8,532.75 17,065.50 -4.50 8,148.78 16,297.56 44.59B D 2 1,203.50 2,407.00 -6.50 1,125.27 2,250.54 9.30

A 1 2,407.00 2,407.00 -7.50 2,226.48 2,226.48 9.30B D 2 568.00 1,136.00 -7.50 525.40 1,050.80 17.21

A 1 1,136.00 1,136.00 -8.50 1,039.44 1,039.44 17.21B 1 5,772.75 5,772.75 -4.50 5,512.98 5,512.98 31.50

A 1 5,260.00 5,260.00 -6.50 4,918.10 4,918.10 24.97A 1 2,816.00 2,816.00 -7.50 2,604.80 2,604.80 21.88

D 1 258.00 258.00 -7.50 238.65 238.65 8.45D 1 258.00 258.00 -7.50 238.65 238.65 14.93D 1 3,264.75 3,264.75 -6.50 3,052.54 3,052.54 27.62

3 3 3 3 3 3 4 22 77,732.00 73,362.3748 20 36 25 35 25 45

63 51 99 61 98 61 65

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

31 11.02 11 14.77 15 207.30 33.46 612.84 0.7714 3.80 4 5.84 6 160.30 22.56 473.90 0.6421 19.57 20 9.81 10 39.12 16.88 115.66 1.7921 7.24 7 8.63 9 421.76 76.54 1,246.88 0.7745 8.93 18 8.14 16 85.50 20.29 252.78 0.9070 11.78 24 12.99 26 137.43 26.96 406.28 0.7289 14.72 29 18.78 38 187.25 31.75 553.59 0.7019 2.20 4 3.71 7 173.01 22.19 511.49 0.59

9 2.20 2 3.71 4 342.32 43.91 1,012.04 0.5934 10.88 22 6.68 13 16.33 5.76 48.29 1.3717 10.88 11 6.68 7 32.32 11.39 95.54 1.3732 12.08 12 15.53 16 154.37 25.98 456.37 0.7825 6.74 7 12.59 13 246.82 28.58 729.69 0.5722 21.27 21 10.09 10 41.42 18.89 122.46 1.83

8 8.65 9 1.31 1 9.33 13.33 27.59 2.0315 18.87 19 3.77 4 4.28 4.63 12.65 2.5228 13.55 14 9.70 10 76.20 23.03 225.28 1.06

499 232 203 106.55 26.44 315.01 2,106.56

Affinity / Efficiency

Page 47: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: GOIANIATarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA I 18:25 19:15 AGLO NOVELA I 18:25 19:15 BGLO NOVELA II 19:30 20:30 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 2 EDICAO 19:15 19:30 BGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 DGLO SH DE TERCA FEIRA I22:20 23:05 BGLO SUPERCINE 01:10 03:05 DGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 BGLO VALE A PENA VER DE N14:35 15:55 AGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 48: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 6,816.75 6,816.75 -6.50 6,373.66 6,373.66 30.10

D 1 1,293.75 1,293.75 -7.50 1,196.72 1,196.72 12.82A 1 1,909.00 1,909.00 -8.50 1,746.74 1,746.74 16.48

B B 2 1,980.00 3,960.00 -7.50 1,831.50 3,663.00 16.97A 1 4,274.00 4,274.00 -8.50 3,910.71 3,910.71 24.48

B D 2 3,205.50 6,411.00 -7.50 2,965.09 5,930.18 24.48B D 2 4,953.00 9,906.00 -6.50 4,631.06 9,262.12 36.57

0 4,953.00 0.00 -7.50 4,581.52 0.00 36.57B B 2 8,509.50 17,019.00 -6.50 7,956.38 15,912.76 42.96

D 1 1,944.50 1,944.50 -7.50 1,798.66 1,798.66 13.36A 1 3,889.00 3,889.00 -7.50 3,597.32 3,597.32 13.36

B 1 5,217.75 5,217.75 -6.50 4,878.60 4,878.60 29.75A 1 706.00 706.00 -9.50 638.93 638.93 12.91

B D 2 353.00 706.00 -8.50 323.00 646.00 12.91B 1 5,223.00 5,223.00 -6.50 4,883.50 4,883.50 29.07

0 1,341.75 0.00 -8.50 1,227.70 0.00 16.15A 1 4,643.00 4,643.00 -7.50 4,294.78 4,294.78 26.74

A 1 2,057.00 2,057.00 -8.50 1,882.16 1,882.16 16.23D 1 216.00 216.00 -8.50 197.64 197.64 7.97

D 1 770.50 770.50 -7.50 712.71 712.71 21.88A 1 1,541.00 1,541.00 -8.50 1,410.02 1,410.02 21.88

D 1 2,709.75 2,709.75 -7.50 2,506.52 2,506.52 27.522 4 4 4 3 4 4 25 81,213.00 75,442.73

14 31 35 35 33 35 23

33 86 102 104 90 96 62

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

30 12.35 12 14.60 15 310.29 61.44 516.09 0.8613 3.14 3 5.43 5 229.15 31.02 381.12 0.5916 6.82 7 7.79 8 153.99 31.56 256.12 0.8934 6.09 12 6.96 14 180.82 37.04 300.74 0.8324 5.95 6 9.81 10 395.17 56.11 657.26 0.5649 5.95 12 9.81 20 299.62 42.54 498.33 0.5673 14.71 29 15.19 30 189.29 42.91 314.82 0.89

0 14.71 0 15.19 0 187.26 42.45 311.46 0.8986 14.98 30 19.43 39 319.34 57.63 531.13 0.7513 3.26 3 4.71 5 331.73 53.75 551.74 0.6013 3.26 3 4.71 5 663.46 107.50 1,103.47 0.6030 7.88 8 11.59 12 372.24 59.25 619.11 0.6013 6.77 7 5.19 5 56.74 17.33 94.38 1.1326 6.77 14 5.19 10 28.69 8.76 47.71 1.1329 10.72 11 14.01 14 273.90 49.06 455.55 0.79

0 5.68 0 8.11 0 129.96 21.31 216.14 0.7327 10.28 10 12.96 13 251.19 46.64 417.78 0.8216 7.08 7 7.46 7 159.84 35.51 265.84 0.96

8 5.55 6 2.53 3 21.41 11.00 35.61 1.7822 7.85 8 8.92 9 54.59 11.25 90.79 0.8322 7.85 8 8.92 9 108.00 22.25 179.62 0.8328 10.78 11 13.04 13 139.80 27.05 232.52 0.83

572 206 245 219.62 43.37 365.27 1,958.66

Affinity / Efficiency

Page 50: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: JOAO PESSOATarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SESSAO DA TARDE 15:55 17:50 AGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 51: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 1,734.00 1,734.00 -4.50 1,655.97 1,655.97 33.98

D 1 416.25 416.25 -6.50 389.19 389.19 15.34A 1 509.00 509.00 -7.50 470.82 470.82 15.99

B B 2 549.75 1,099.50 -6.50 514.02 1,028.04 26.72B D 2 1,371.00 2,742.00 -4.50 1,309.30 2,618.60 43.55

B B 2 2,409.75 4,819.50 -4.50 2,301.31 4,602.62 48.55D 1 394.00 394.00 -6.50 368.39 368.39 17.15

A 1 788.00 788.00 -7.50 728.90 728.90 17.15B B D 3 133.50 400.50 -7.50 123.49 370.47 17.93

A 1 267.00 267.00 -8.50 244.30 244.30 17.93B 1 1,404.75 1,404.75 -4.50 1,341.54 1,341.54 34.02

A 1 1,162.00 1,162.00 -6.50 1,086.47 1,086.47 27.57A 1 550.00 550.00 -7.50 508.75 508.75 16.24

D 1 60.00 60.00 -7.50 55.50 55.50 7.45D 1 60.00 60.00 -7.50 55.50 55.50 9.06D 1 755.25 755.25 -6.50 706.16 706.16 37.01

2 3 3 2 4 3 4 21 17,161.00 16,231.2210 18 31 20 40 26 21

32 63 109 61 127 79 69

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

34 10.79 11 14.61 15 234.01 35.41 153.47 0.6915 4.20 4 5.00 5 141.29 24.32 92.66 0.6616 4.33 4 6.28 6 165.80 23.42 108.73 0.6253 10.26 21 8.56 17 76.39 18.76 50.10 0.9087 13.25 27 16.40 33 150.67 24.94 98.82 0.6897 11.91 24 20.09 40 294.63 35.78 193.23 0.5517 5.50 6 5.66 6 102.13 20.33 66.98 0.7917 5.50 6 5.66 6 202.08 40.23 132.53 0.7954 6.91 21 5.79 17 27.25 6.66 17.87 0.9218 6.91 7 5.79 6 53.91 13.18 35.35 0.9234 9.25 9 15.33 15 221.14 27.34 145.03 0.5928 5.77 6 12.51 13 287.11 27.13 188.30 0.4716 5.63 6 6.33 6 137.79 25.11 90.36 0.78

7 3.34 3 2.03 2 25.34 8.54 16.62 1.059 5.98 6 2.81 3 14.15 6.17 9.28 1.58

37 7.85 8 15.25 15 137.16 14.47 89.96 0.48540 166 205 148.54 24.77 97.41 2,354.93

Affinity / Efficiency

Page 53: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: JOINVILLETarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESPORTE ESPETACULAR09:30 12:30 AGLO ESQUENTA 14:30 16:00 AGLO GLOBO REPORTER 22:20 23:20 BGLO MALHACAO 17:55 18:25 BGLO MALHACAO 17:55 18:25 AGLO NOVELA I 18:25 19:15 AGLO NOVELA I 18:25 19:15 BGLO NOVELA II 19:30 20:30 BGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PROFISSAO REPORTER23:50 00:15 BGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO SUPERCINE 01:10 03:05 DGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 BGLO VALE A PENA VER DE N14:35 15:55 AGLO VIDEO SHOW 13:50 14:35 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 54: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 1,875.75 1,875.75 -6.50 1,753.83 1,753.83 33.86

D 1 516.00 516.00 -7.50 477.30 477.30 17.640 1,156.00 0.00 -7.50 1,069.30 0.00 14.95

A 1 640.00 640.00 -8.50 585.60 585.60 17.25B 1 1,400.25 1,400.25 -6.50 1,309.23 1,309.23 32.35

B B 2 661.50 1,323.00 -7.50 611.89 1,223.78 24.630 882.00 0.00 -8.50 807.03 0.00 24.63

A 1 1,355.00 1,355.00 -8.50 1,239.82 1,239.82 33.01D 1 1,016.25 1,016.25 -7.50 940.03 940.03 33.01

B D 2 1,557.00 3,114.00 -6.50 1,455.80 2,911.60 39.54B 1 2,785.50 2,785.50 -6.50 2,604.44 2,604.44 46.25

B 1 705.00 705.00 -7.50 652.12 652.12 18.16A 1 1,410.00 1,410.00 -8.50 1,290.15 1,290.15 18.16

B 1 635.25 635.25 -7.50 587.61 587.61 20.19A 1 273.00 273.00 -9.50 247.06 247.06 17.84

B D 2 136.50 273.00 -8.50 124.90 249.80 17.84B 1 1,572.75 1,572.75 -6.50 1,470.52 1,470.52 33.69

0 587.25 0.00 -8.50 537.33 0.00 17.60A 1 1,526.00 1,526.00 -7.50 1,411.55 1,411.55 30.54

A 1 701.00 701.00 -8.50 641.42 641.42 20.45D 1 85.50 85.50 -8.50 78.23 78.23 9.14

B 1 236.50 236.50 -7.50 218.76 218.76 21.83A 1 473.00 473.00 -8.50 432.80 432.80 21.83

B D 2 266.50 533.00 -7.50 246.51 493.02 17.98D 1 908.25 908.25 -7.50 840.13 840.13 29.29

2 5 4 3 4 5 3 26 23,358.00 21,658.8022 39 50 28 32 52 27

38 121 125 75 98 141 56

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

34 12.22 12 13.47 13 272.63 45.53 143.52 0.7818 5.01 5 7.12 7 180.97 23.44 95.27 0.62

0 5.34 0 5.56 0 380.38 67.26 200.24 0.8317 9.49 9 7.09 7 117.22 28.88 61.71 1.1832 13.09 13 12.81 13 189.99 35.74 100.02 0.8949 8.62 17 7.94 16 134.84 26.95 70.98 0.83

0 8.62 0 7.94 0 177.85 35.55 93.62 0.8333 10.76 11 11.27 11 218.88 38.47 115.22 0.7533 10.76 11 11.27 11 165.95 29.17 87.36 0.7579 17.34 35 14.77 30 159.48 34.47 83.96 0.9946 19.08 19 18.63 19 259.30 48.89 136.50 0.8818 6.08 6 6.34 6 203.74 35.97 107.26 0.7618 6.08 6 6.34 6 403.08 71.16 212.20 0.7620 6.30 6 9.29 9 177.18 22.12 93.27 0.6718 6.61 7 5.84 6 71.00 14.79 37.38 0.9036 6.61 13 5.84 12 35.89 7.48 18.90 0.9034 16.10 16 13.31 13 173.50 38.64 91.34 1.05

0 8.14 0 7.03 0 125.39 26.73 66.01 1.0131 10.43 10 14.57 15 257.08 33.88 135.34 0.7220 12.01 12 8.41 8 101.45 26.67 53.41 1.25

9 6.71 7 2.81 3 22.15 9.74 11.66 1.7722 4.97 5 6.60 7 83.61 11.59 44.02 0.5622 4.97 5 6.60 7 165.42 22.93 87.08 0.5636 4.48 9 5.50 11 104.52 15.67 55.02 0.6229 15.09 15 9.61 10 105.76 30.57 55.67 1.13

654 249 239 164.66 31.63 86.68 2,376.91

Affinity / Efficiency

Page 56: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: JUIZ DE FORATarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO MALHACAO 17:55 18:25 AGLO NOVELA I 18:25 19:15 BGLO NOVELA I 18:25 19:15 AGLO NOVELA II 19:30 20:30 BGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO SUPERCINE 01:10 03:05 DGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 AGLO VALE A PENA VER DE N14:35 15:55 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 57: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 1,815.00 1,815.00 -6.50 1,697.02 1,697.02 29.63

D 1 586.50 586.50 -7.50 542.51 542.51 13.06A 1 618.00 618.00 -8.50 565.47 565.47 15.50

B 1 687.75 687.75 -7.50 636.17 636.17 18.60A 1 917.00 917.00 -7.50 848.22 848.22 18.60

D 1 1,050.75 1,050.75 -7.50 971.94 971.94 26.10A 1 1,401.00 1,401.00 -8.50 1,281.92 1,281.92 26.10

B D 2 1,605.75 3,211.50 -6.50 1,501.38 3,002.76 37.22B B 2 2,607.75 5,215.50 -6.50 2,438.25 4,876.50 42.87

A 1 986.00 986.00 -8.50 902.19 902.19 12.14D 1 493.00 493.00 -7.50 456.02 456.02 12.14

A 1 272.00 272.00 -9.50 246.16 246.16 14.18B D 2 136.00 272.00 -8.50 124.44 248.88 14.18

B 1 1,588.50 1,588.50 -6.50 1,485.25 1,485.25 29.370 502.50 0.00 -8.50 459.79 0.00 12.75

A 1 1,391.00 1,391.00 -7.50 1,286.68 1,286.68 25.25A 1 710.00 710.00 -8.50 649.65 649.65 15.11

D 1 73.50 73.50 -8.50 67.25 67.25 9.36A 1 429.00 429.00 -7.50 396.82 396.82 19.83

B B 2 214.50 429.00 -7.50 198.41 396.82 19.83D 1 843.75 843.75 -7.50 780.47 780.47 24.68

2 4 4 3 4 4 3 24 22,990.00 21,338.7015 25 34 25 34 30 17

31 78 111 71 111 90 47

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

30 9.32 9 14.51 15 326.94 45.09 182.08 0.6913 3.20 3 5.01 5 304.41 41.75 169.53 0.5916 7.29 7 6.55 7 139.28 33.29 77.57 1.0519 7.11 7 7.17 7 160.66 34.21 89.48 0.8919 7.11 7 7.17 7 214.21 45.61 119.30 0.8926 6.91 7 9.23 9 252.56 40.60 140.66 0.6226 6.91 7 9.23 9 333.11 53.55 185.52 0.6274 13.81 28 13.50 27 195.21 42.88 108.72 0.8386 11.68 23 18.21 36 374.83 51.63 208.75 0.5912 3.34 3 4.35 4 485.01 79.97 270.12 0.6812 3.34 3 4.35 4 245.15 40.42 136.53 0.6814 5.82 6 5.38 5 75.94 17.64 42.30 0.9828 5.82 12 5.38 11 38.39 8.92 21.38 0.9829 9.24 9 14.42 14 288.62 39.71 160.74 0.67

0 4.60 0 6.19 0 179.47 28.64 99.95 0.8225 8.88 9 13.20 13 260.17 37.58 144.90 0.7315 7.64 8 6.31 6 152.68 39.70 85.03 1.12

9 7.84 8 3.22 3 15.40 8.05 8.58 1.8520 5.55 6 7.09 7 128.38 21.58 71.50 0.7040 5.55 11 7.09 14 64.19 10.79 35.75 0.7025 5.72 6 9.93 10 245.00 30.30 136.45 0.54

538 178 215 214.12 38.18 119.25 2,056.62

Affinity / Efficiency

Page 59: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: LONDRINATarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESPORTE ESPETACULAR09:30 12:30 AGLO ESQUENTA 14:30 16:00 AGLO GLOBO REPORTER 22:20 23:20 DGLO MALHACAO 17:55 18:25 BGLO NOVELA I 18:25 19:15 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 2 EDICAO 19:15 19:30 DGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 AGLO VALE A PENA VER DE N14:35 15:55 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 60: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 3,261.75 3,261.75 -6.50 3,049.74 3,049.74 27.08

D 1 746.25 746.25 -7.50 690.28 690.28 10.97A 1 1,687.00 1,687.00 -7.50 1,560.48 1,560.48 9.66A 1 986.00 986.00 -8.50 902.19 902.19 14.49

D 1 2,574.00 2,574.00 -6.50 2,406.69 2,406.69 26.44B B 2 1,023.00 2,046.00 -7.50 946.28 1,892.56 16.46

B D 2 1,624.50 3,249.00 -7.50 1,502.66 3,005.32 23.31B D 2 2,405.25 4,810.50 -6.50 2,248.91 4,497.82 33.16

B B 2 4,048.50 8,097.00 -6.50 3,785.35 7,570.70 41.69D 1 640.00 640.00 -7.50 592.00 592.00 11.98

A 1 1,280.00 1,280.00 -7.50 1,184.00 1,184.00 11.98D 1 2,248.50 2,248.50 -6.50 2,102.35 2,102.35 29.90

A 1 574.00 574.00 -9.50 519.47 519.47 12.33B B D 3 287.00 861.00 -8.50 262.60 787.80 12.33

B 1 2,711.25 2,711.25 -6.50 2,535.02 2,535.02 26.88A 1 2,553.00 2,553.00 -7.50 2,361.52 2,361.52 22.13

A 1 1,092.00 1,092.00 -8.50 999.18 999.18 14.72D 1 113.00 113.00 -8.50 103.40 103.40 6.34D 1 113.00 113.00 -8.50 103.40 103.40 5.68

A 1 747.00 747.00 -8.50 683.50 683.50 15.73B 1 373.50 373.50 -7.50 345.49 345.49 15.73

D 1 1,539.75 1,539.75 -7.50 1,424.27 1,424.27 22.793 3 4 4 4 5 5 28 42,303.00 39,317.18

15 16 39 27 43 37 34

39 50 97 85 98 107 76

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

27 14.43 14 12.18 12 363.85 91.78 211.35 1.1811 3.48 3 4.52 5 341.49 55.98 198.36 0.7310 4.21 4 4.58 5 638.12 124.89 370.66 1.0014 5.64 6 5.95 6 275.39 55.58 159.96 0.8626 10.43 10 11.11 11 397.25 79.40 230.75 0.8833 6.68 13 5.96 12 243.88 58.20 141.66 0.9147 6.48 13 8.13 16 399.22 67.75 231.89 0.6466 12.54 25 13.36 27 308.75 61.70 179.34 0.8283 17.19 34 18.77 38 379.10 73.92 220.21 0.8612 3.60 4 4.36 4 283.11 49.77 164.44 0.7412 3.60 4 4.36 4 566.21 99.54 328.89 0.7430 7.79 8 10.99 11 464.62 70.12 269.88 0.5912 4.38 4 4.59 5 204.18 41.48 118.60 0.8337 4.38 13 4.59 14 103.22 20.97 59.95 0.8327 11.89 12 12.66 13 367.05 73.40 213.21 1.0122 8.87 9 11.62 12 458.35 74.49 266.24 0.8415 5.30 5 6.14 6 324.56 59.65 188.52 0.80

6 5.58 6 2.31 2 31.90 16.41 18.53 2.036 6.39 6 1.87 2 27.86 20.27 16.18 2.49

16 3.16 3 5.73 6 372.37 43.72 216.30 0.4916 3.16 3 5.73 6 188.22 22.10 109.33 0.4923 10.31 10 10.87 11 237.83 48.03 138.14 0.99

551 211 226 320.58 63.83 186.21 2,012.23

Affinity / Efficiency

Page 62: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: MACEIOTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO SESSAO DA TARDE 15:55 17:50 BGLO SESSAO DA TARDE 15:55 17:50 DGLO SESSAO DA TARDE 15:55 17:50 AGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 63: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 2,266.50 2,266.50 -4.50 2,164.51 2,164.51 29.63

D 1 622.50 622.50 -6.50 582.04 582.04 14.94A 1 850.00 850.00 -7.50 786.25 786.25 17.82

B D 2 855.75 1,711.50 -6.50 800.13 1,600.26 26.89B D 2 1,688.25 3,376.50 -4.50 1,612.28 3,224.56 43.56

B 1 2,756.25 2,756.25 -4.50 2,632.22 2,632.22 43.33B D 2 161.00 322.00 -7.50 148.92 297.84 17.63

0 161.00 0.00 -8.50 147.32 0.00 17.63A 1 322.00 322.00 -8.50 294.63 294.63 17.63

B 1 1,943.25 1,943.25 -4.50 1,855.80 1,855.80 30.59A 1 1,410.00 1,410.00 -6.50 1,318.35 1,318.35 25.09

A 1 894.00 894.00 -7.50 826.95 826.95 19.01D 1 96.50 96.50 -7.50 89.26 89.26 9.27D 1 97.00 97.00 -7.50 89.72 89.72 12.76

2 2 2 3 1 3 3 16 16,668.00 15,762.3916 17 29 35 12 35 22

37 43 74 88 30 88 37

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

30 12.48 12 14.78 15 222.10 36.87 173.44 0.8915 2.52 3 7.39 7 295.77 19.83 230.97 0.3918 7.27 7 8.08 8 138.49 24.50 108.15 0.9054 10.53 21 11.34 23 97.31 17.76 75.99 0.8687 17.10 34 18.83 38 120.74 21.56 94.29 0.8243 16.01 16 19.92 20 210.54 33.27 164.41 0.7635 7.02 14 7.67 15 27.17 4.89 21.21 0.90

0 7.02 0 7.67 0 26.87 4.84 20.99 0.9018 7.02 7 7.67 8 53.75 9.67 41.97 0.9031 13.12 13 15.38 15 181.13 30.38 141.45 0.9325 10.08 10 14.53 15 167.48 22.84 130.79 0.8319 9.03 9 8.53 9 117.27 24.41 91.58 1.03

9 8.97 9 2.79 3 12.74 8.05 9.95 2.2113 10.02 10 4.90 5 11.47 4.61 8.95 1.78

396 165 180 121.73 22.09 95.06 1,915.78

Affinity / Efficiency

Page 65: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: MANAUSTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA I 18:25 19:15 AGLO NOVELA I 18:25 19:15 BGLO NOVELA II 19:30 20:30 DGLO NOVELA II 19:30 20:30 BGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 2 EDICAO 19:15 19:30 BGLO SESSAO DA TARDE 15:55 17:50 DGLO SESSAO DA TARDE 15:55 17:50 AGLO SH DE TERCA FEIRA I22:20 23:05 BGLO SUPERCINE 01:10 03:05 DGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 AGLO VALE A PENA VER DE N14:35 15:55 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 66: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 3,611.25 3,611.25 -6.50 3,376.52 3,376.52 30.10

D 1 894.00 894.00 -7.50 826.95 826.95 12.82A 1 1,216.00 1,216.00 -8.50 1,112.64 1,112.64 16.48

B B 2 1,201.50 2,403.00 -7.50 1,111.39 2,222.78 16.97A 1 2,109.00 2,109.00 -8.50 1,929.74 1,929.74 24.48

B D 2 1,581.75 3,163.50 -7.50 1,463.12 2,926.24 24.480 2,655.00 0.00 -7.50 2,455.88 0.00 36.57

B D 2 2,655.00 5,310.00 -6.50 2,482.42 4,964.84 36.57B B 2 4,434.00 8,868.00 -6.50 4,145.79 8,291.58 42.96

D 1 628.00 628.00 -7.50 580.90 580.90 13.36A 1 1,256.00 1,256.00 -7.50 1,161.80 1,161.80 13.36

B 1 2,057.25 2,057.25 -6.50 1,923.53 1,923.53 29.75B D 2 382.50 765.00 -8.50 349.99 699.98 12.91

A 1 765.00 765.00 -9.50 692.32 692.32 12.91B 1 3,252.75 3,252.75 -6.50 3,041.32 3,041.32 29.07

0 1,728.00 0.00 -8.50 1,581.12 0.00 16.15A 1 3,480.00 3,480.00 -7.50 3,219.00 3,219.00 26.74

A 1 1,369.00 1,369.00 -8.50 1,252.64 1,252.64 16.23D 1 183.50 183.50 -8.50 167.90 167.90 7.97

A 1 1,576.00 1,576.00 -8.50 1,442.04 1,442.04 21.88D 1 788.00 788.00 -7.50 728.90 728.90 21.88

D 1 2,493.75 2,493.75 -7.50 2,306.72 2,306.72 27.522 4 4 4 3 4 4 25 46,189.00 42,868.34

14 31 35 35 33 35 23

33 86 102 104 90 96 62

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

30 12.35 12 14.60 15 118.42 23.45 273.40 0.8613 3.14 3 5.43 5 114.07 15.44 263.36 0.5916 6.82 7 7.79 8 70.67 14.48 163.14 0.8934 6.09 12 6.96 14 79.05 16.19 182.49 0.8324 5.95 6 9.81 10 140.48 19.95 324.33 0.5649 5.95 12 9.81 20 106.51 15.12 245.90 0.56

0 14.71 0 15.19 0 72.32 16.39 166.95 0.8973 14.71 29 15.19 30 73.10 16.57 168.76 0.8986 14.98 30 19.43 39 119.88 21.64 276.76 0.7513 3.26 3 4.71 5 77.18 12.51 178.19 0.6013 3.26 3 4.71 5 154.37 25.01 356.38 0.6030 7.88 8 11.59 12 105.73 16.83 244.10 0.6026 6.77 14 5.19 10 22.39 6.84 51.70 1.1313 6.77 7 5.19 5 44.30 13.53 102.26 1.1329 10.72 11 14.01 14 122.89 22.01 283.71 0.79

0 5.68 0 8.11 0 120.57 19.77 278.37 0.7327 10.28 10 12.96 13 135.63 25.19 313.13 0.8216 7.08 7 7.46 7 76.64 17.03 176.93 0.96

8 5.55 6 2.53 3 13.10 6.73 30.25 1.7822 7.85 8 8.92 9 79.57 16.39 183.70 0.8322 7.85 8 8.92 9 40.22 8.29 92.85 0.8328 10.78 11 13.04 13 92.69 17.94 213.98 0.83

572 206 245 89.90 17.75 207.55 2,256.22

Affinity / Efficiency

Page 68: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: MARINGATarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESPORTE ESPETACULAR09:30 12:30 AGLO ESQUENTA 14:30 16:00 AGLO GLOBO REPORTER 22:20 23:20 DGLO MALHACAO 17:55 18:25 BGLO NOVELA I 18:25 19:15 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 2 EDICAO 19:15 19:30 DGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 AGLO VALE A PENA VER DE N14:35 15:55 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 69: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 2,512.50 2,512.50 -6.50 2,349.19 2,349.19 27.08

D 1 656.25 656.25 -7.50 607.03 607.03 10.97A 1 1,557.00 1,557.00 -7.50 1,440.22 1,440.22 9.66A 1 973.00 973.00 -8.50 890.30 890.30 14.49

D 1 2,049.75 2,049.75 -6.50 1,916.52 1,916.52 26.44B B 2 851.25 1,702.50 -7.50 787.41 1,574.82 16.46

B D 2 1,247.25 2,494.50 -7.50 1,153.71 2,307.42 23.31B D 2 1,872.75 3,745.50 -6.50 1,751.02 3,502.04 33.16

B B 2 3,252.75 6,505.50 -6.50 3,041.32 6,082.64 41.69D 1 601.50 601.50 -7.50 556.39 556.39 11.98

A 1 1,203.00 1,203.00 -7.50 1,112.78 1,112.78 11.98D 1 1,842.75 1,842.75 -6.50 1,722.97 1,722.97 29.90

A 1 479.00 479.00 -9.50 433.50 433.50 12.33B B D 3 239.50 718.50 -8.50 219.14 657.42 12.33

B 1 2,052.00 2,052.00 -6.50 1,918.62 1,918.62 26.88A 1 2,093.00 2,093.00 -7.50 1,936.02 1,936.02 22.13

A 1 1,011.00 1,011.00 -8.50 925.06 925.06 14.72D 1 104.50 104.50 -8.50 95.62 95.62 6.34D 1 104.50 104.50 -8.50 95.62 95.62 5.68

A 1 643.00 643.00 -8.50 588.34 588.34 15.73B 1 321.50 321.50 -7.50 297.39 297.39 15.73

D 1 1,178.25 1,178.25 -7.50 1,089.88 1,089.88 22.793 3 4 4 4 5 5 28 34,549.00 32,099.79

15 16 39 27 43 37 34

39 50 97 85 98 107 76

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

27 14.43 14 12.18 12 397.66 100.31 162.80 1.1811 3.48 3 4.52 5 426.08 69.84 174.43 0.7310 4.21 4 4.58 5 835.62 163.54 342.10 1.0014 5.64 6 5.95 6 385.58 77.82 157.85 0.8626 10.43 10 11.11 11 448.84 89.71 183.75 0.8833 6.68 13 5.96 12 287.93 68.71 117.88 0.9147 6.48 13 8.13 16 434.90 73.80 178.04 0.6466 12.54 25 13.36 27 341.08 68.16 139.63 0.8283 17.19 34 18.77 38 432.16 84.27 176.92 0.8612 3.60 4 4.36 4 377.52 66.37 154.55 0.7412 3.60 4 4.36 4 755.04 132.73 309.11 0.7430 7.79 8 10.99 11 540.26 81.53 221.18 0.5912 4.38 4 4.59 5 241.76 49.12 98.97 0.8337 4.38 13 4.59 14 122.21 24.83 50.03 0.8327 11.89 12 12.66 13 394.16 78.82 161.36 1.0122 8.87 9 11.62 12 533.15 86.65 218.27 0.8415 5.30 5 6.14 6 426.34 78.35 174.54 0.80

6 5.58 6 2.31 2 41.86 21.53 17.14 2.036 6.39 6 1.87 2 36.55 26.59 14.96 2.49

16 3.16 3 5.73 6 454.78 53.40 186.18 0.4916 3.16 3 5.73 6 229.88 26.99 94.11 0.4923 10.31 10 10.87 11 258.22 52.14 105.71 0.99

551 211 226 371.36 73.94 152.03 2,127.29

Affinity / Efficiency

Page 71: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: NATALTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SESSAO DA TARDE 15:55 17:50 AGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 72: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 2,832.00 2,832.00 -4.50 2,704.56 2,704.56 33.98

D 1 836.25 836.25 -6.50 781.89 781.89 15.34A 1 963.00 963.00 -7.50 890.78 890.78 15.99

B B 2 1,104.75 2,209.50 -6.50 1,032.94 2,065.88 26.72B D 2 2,273.25 4,546.50 -4.50 2,170.95 4,341.90 43.55

B B 2 3,828.00 7,656.00 -4.50 3,655.74 7,311.48 48.55D 1 883.50 883.50 -6.50 826.07 826.07 17.15

A 1 1,767.00 1,767.00 -7.50 1,634.48 1,634.48 17.15B B D 3 242.50 727.50 -7.50 224.31 672.93 17.93

A 1 485.00 485.00 -8.50 443.78 443.78 17.93B 1 2,520.00 2,520.00 -4.50 2,406.60 2,406.60 34.02

A 1 2,045.00 2,045.00 -6.50 1,912.08 1,912.08 27.57A 1 1,046.00 1,046.00 -7.50 967.55 967.55 16.24

D 1 139.50 139.50 -7.50 129.04 129.04 7.45D 1 139.50 139.50 -7.50 129.04 129.04 9.06D 1 1,320.00 1,320.00 -6.50 1,234.20 1,234.20 37.01

2 3 3 2 4 3 4 21 30,116.00 28,452.2610 18 31 20 40 26 21

32 63 109 61 127 79 69

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

34 10.79 11 14.61 15 343.18 51.93 250.65 0.6915 4.20 4 5.00 5 254.89 43.86 186.16 0.6616 4.33 4 6.28 6 281.67 39.79 205.72 0.6253 10.26 21 8.56 17 137.84 33.85 100.68 0.9087 13.25 27 16.40 33 224.33 37.13 163.85 0.6897 11.91 24 20.09 40 420.26 51.04 306.95 0.5517 5.50 6 5.66 6 205.64 40.94 150.19 0.7917 5.50 6 5.66 6 406.88 81.00 297.18 0.7954 6.91 21 5.79 17 44.44 10.87 32.46 0.9218 6.91 7 5.79 6 87.93 21.50 64.22 0.9234 9.25 9 15.33 15 356.22 44.03 260.17 0.5928 5.77 6 12.51 13 453.71 42.87 331.38 0.4716 5.63 6 6.33 6 235.30 42.88 171.86 0.78

7 3.34 3 2.03 2 52.90 17.83 38.63 1.059 5.98 6 2.81 3 29.54 12.88 21.58 1.58

37 7.85 8 15.25 15 215.26 22.70 157.22 0.48540 166 205 233.80 38.98 170.76 1,822.08

Affinity / Efficiency

Page 74: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: NOVA FRIBURGOTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 AGLO MALHACAO 17:55 18:25 BGLO NOVELA I 18:25 19:15 BGLO NOVELA I 18:25 19:15 BGLO NOVELA II 19:30 20:30 DGLO NOVELA II 19:30 20:30 BGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 DGLO SH DE TERCA FEIRA I22:20 23:05 BGLO SUPERCINE 01:10 03:05 DGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 75: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 1,176.75 1,176.75 -6.50 1,100.26 1,100.26 32.54

D 1 413.25 413.25 -7.50 382.26 382.26 14.30A 1 373.00 373.00 -8.50 341.30 341.30 15.40

A 1 676.00 676.00 -8.50 618.54 618.54 21.01B 1 507.00 507.00 -7.50 468.98 468.98 21.01

D 1 840.00 840.00 -7.50 777.00 777.00 27.65B 1 840.00 840.00 -7.50 777.00 777.00 27.65

B D 2 1,046.25 2,092.50 -6.50 978.24 1,956.48 35.990 1,046.25 0.00 -7.50 967.78 0.00 35.99

B 1 1,668.75 1,668.75 -6.50 1,560.28 1,560.28 43.15A 1 682.00 682.00 -7.50 630.85 630.85 11.92

D 1 341.00 341.00 -7.50 315.42 315.42 11.92A 1 305.00 305.00 -9.50 276.02 276.02 14.94

B D 2 152.50 305.00 -8.50 139.54 279.08 14.94B 1 1,014.75 1,014.75 -6.50 948.79 948.79 31.71

0 303.00 0.00 -8.50 277.24 0.00 15.79A 1 880.00 880.00 -7.50 814.00 814.00 26.39

A 1 392.00 392.00 -8.50 358.68 358.68 15.11D 1 79.50 79.50 -8.50 72.74 72.74 4.50D 1 79.50 79.50 -8.50 72.74 72.74 6.61

2 3 4 2 2 4 3 20 12,666.00 11,750.4217 20 37 17 20 27 13

31 62 114 51 54 91 25

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

33 13.56 14 16.72 17 455.46 76.55 81.14 0.8114 5.20 5 6.40 6 412.64 69.48 73.51 0.7415 8.90 9 8.08 8 215.26 49.14 38.35 1.0921 6.25 6 8.53 9 555.52 84.35 98.97 0.6521 6.25 6 8.53 9 421.20 63.96 75.04 0.6528 6.70 7 10.44 10 650.97 86.58 115.97 0.5228 6.70 7 10.44 10 650.97 86.58 115.97 0.5272 12.05 24 15.15 30 455.69 75.11 81.18 0.69

0 12.05 0 15.15 0 450.82 74.31 80.31 0.6943 14.52 15 19.47 19 603.18 93.22 107.46 0.6812 3.49 3 4.58 5 1,014.65 160.23 180.76 0.6512 3.49 3 4.58 5 507.32 80.11 90.38 0.6515 5.13 5 6.55 7 302.02 49.02 53.81 0.7230 5.13 10 6.55 13 152.68 24.78 27.20 0.7232 12.39 12 14.92 15 429.85 73.97 76.58 0.79

0 5.27 0 7.57 0 295.30 42.60 52.61 0.7226 8.54 9 14.51 15 535.03 65.26 95.32 0.6315 8.34 8 7.83 8 241.41 53.29 43.01 1.05

5 2.34 2 2.29 2 174.49 36.95 31.09 0.997 5.33 5 2.88 3 76.61 29.38 13.65 1.57

428 151 190 435.40 71.88 77.57 2,307.91

Affinity / Efficiency

Page 77: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: PALMASTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO SESSAO DA TARDE 15:55 17:50 BGLO SESSAO DA TARDE 15:55 17:50 DGLO SESSAO DA TARDE 15:55 17:50 AGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 78: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 543.00 543.00 -7.50 502.28 502.28 29.63

D 1 181.50 181.50 -8.50 166.07 166.07 14.94A 1 217.00 217.00 -9.50 196.38 196.38 17.82

B D 2 254.25 508.50 -8.50 232.64 465.28 26.89B D 2 499.50 999.00 -7.50 462.04 924.08 43.56

B 1 873.00 873.00 -7.50 807.52 807.52 43.33B D 2 54.50 109.00 -9.50 49.32 98.64 17.63

0 54.50 0.00 -10.50 48.78 0.00 17.63A 1 109.00 109.00 -10.50 97.56 97.56 17.63

B 1 471.00 471.00 -7.50 435.68 435.68 30.59A 1 496.00 496.00 -8.50 453.84 453.84 25.09

A 1 230.00 230.00 -9.50 208.15 208.15 19.01D 1 54.50 54.50 -9.50 49.32 49.32 9.27D 1 54.50 54.50 -9.50 49.32 49.32 12.76

2 2 2 3 1 3 3 16 4,846.00 4,454.1216 17 29 35 12 35 22

37 43 74 88 30 88 37

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

30 12.47 12 14.78 15 210.84 34.97 40.28 0.8915 2.52 3 7.39 7 344.96 23.13 65.90 0.3918 7.27 7 8.08 8 141.40 25.01 27.01 0.9054 10.53 21 11.34 23 115.65 21.11 22.09 0.8687 17.10 34 18.83 38 141.44 25.25 27.02 0.8243 16.01 16 19.92 20 264.02 41.72 50.44 0.7635 7.02 14 7.67 15 36.78 6.62 7.03 0.90

0 7.02 0 7.67 0 36.37 6.54 6.95 0.9018 7.02 7 7.67 8 72.75 13.09 13.90 0.9031 13.12 13 15.38 15 173.82 29.15 33.21 0.9325 10.08 10 14.53 15 235.68 32.14 45.02 0.8319 9.03 9 8.53 9 120.66 25.11 23.05 1.03

9 8.97 9 2.79 3 28.78 18.19 5.50 2.2113 10.02 10 4.90 5 25.77 10.36 4.92 1.78

396 165 180 140.61 25.51 26.86 2,270.33

Affinity / Efficiency

Page 80: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: PORTO ALEGRETarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESPORTE ESPETACULAR09:30 12:30 AGLO ESQUENTA 14:30 16:00 AGLO FANTASTICO 20:45 23:10 AGLO MALHACAO 17:55 18:25 BGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO SESSAO DA TARDE 15:55 17:50 BGLO SESSAO DA TARDE 15:55 17:50 DGLO SH DE TERCA FEIRA I22:20 23:05 BGLO SUPERCINE 01:10 03:05 DGLO TELA QUENTE 22:20 00:20 ASBT BOM DIA & CIA 09:00 12:45 D BSBT BOM DIA & CIA 09:00 12:45 A A ASBT CLUBE DO CARROSSEL18:20 19:20 A A ASBT CLUBE DO CARROSSEL18:20 19:20 BSBT SABADO ANIMADO 07:00 12:45 B B

PREÇO TOTAL 1 1 1 1 1 1

TOTAL TRP 5 6 5 6 5 4

TOTAL GRP 4 5 4 5 4 4

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 81: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 15,033.75 15,033.75 -4.50 14,357.23 14,357.23 37.26

D 1 2,717.25 2,717.25 -6.50 2,540.63 2,540.63 18.01A 1 5,148.00 5,148.00 -6.50 4,813.38 4,813.38 12.37A 1 3,569.00 3,569.00 -7.50 3,301.32 3,301.32 18.84A 1 19,406.00 19,406.00 -6.50 18,144.61 18,144.61 32.48

0 4,377.00 0.00 -7.50 4,048.72 0.00 21.26B B 2 4,377.00 8,754.00 -6.50 4,092.50 8,185.00 21.26

0 10,669.50 0.00 -6.50 9,975.98 0.00 36.74B D 2 10,669.50 21,339.00 -4.50 10,189.37 20,378.74 36.74

B 1 17,994.75 17,994.75 -4.50 17,184.99 17,184.99 47.68A 1 5,151.00 5,151.00 -7.50 4,764.68 4,764.68 18.81

D 1 2,575.50 2,575.50 -6.50 2,408.09 2,408.09 18.81B D 2 1,107.50 2,215.00 -7.50 1,024.44 2,048.88 17.15

0 1,107.50 0.00 -8.50 1,013.36 0.00 17.15B 1 12,516.75 12,516.75 -4.50 11,953.50 11,953.50 38.94

D 1 4,896.75 4,896.75 -6.50 4,578.46 4,578.46 19.53A 1 14,046.00 14,046.00 -6.50 13,133.01 13,133.01 35.99B B D 4 1,560.00 6,240.00 -45.00 858.00 3,432.00 4.10

2 3,120.00 6,240.00 -45.00 1,716.00 3,432.00 4.102 3,654.00 7,308.00 -45.00 2,009.70 4,019.40 5.34

B B 2 2,740.50 5,481.00 -45.00 1,507.28 3,014.56 5.34D 2 1,308.50 2,617.00 -45.00 719.68 1,439.36 3.55

3 3 4 3 3 4 3 29 163,248.00 143,129.8424 26 47 28 31 33 17

64 59 113 58 64 77 41

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

37 15.68 16 15.95 16 335.07 68.40 915.64 0.8518 6.76 7 5.81 6 137.53 33.23 375.83 0.8112 3.76 4 4.61 5 468.46 79.34 1,280.15 0.6419 12.55 13 9.20 9 96.26 27.27 263.05 1.2632 7.91 8 13.75 14 839.42 100.28 2,293.88 0.50

0 9.81 0 6.80 0 151.03 45.24 412.71 0.9943 9.81 20 6.80 14 152.66 45.73 417.18 0.99

0 14.83 0 11.86 0 246.16 63.92 672.69 0.8673 14.83 30 11.86 24 251.43 65.29 687.08 0.8648 18.24 18 20.35 20 344.77 64.17 942.16 0.7619 5.52 6 5.74 6 315.87 63.08 863.17 0.6519 5.52 6 5.74 6 159.64 31.88 436.25 0.6534 7.77 16 6.46 13 48.25 12.05 131.85 0.94

0 7.77 0 6.46 0 47.73 11.92 130.42 0.9439 13.22 13 16.63 17 330.88 54.62 904.20 0.7020 6.98 7 8.45 8 240.03 41.17 655.94 0.7036 15.76 16 16.93 17 304.94 58.95 833.31 0.8516 4.91 20 1.54 6 63.95 42.34 174.75 2.51

8 4.91 10 1.54 3 127.89 84.68 349.49 2.5111 5.85 12 2.24 4 125.71 68.18 343.54 2.1811 5.85 12 2.24 4 94.29 51.13 257.65 2.18

7 3.51 7 1.36 3 75.03 40.21 205.04 2.04502 236 194 221.37 55.97 604.94 2,152.67

Affinity / Efficiency

Page 83: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: RECIFETarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO FANTASTICO 20:45 23:10 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO SESSAO DA TARDE 15:55 17:50 DGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DSBT BOM DIA & CIA 09:00 12:45 D BSBT BOM DIA & CIA 09:00 12:45 A A ASBT CLUBE DO CARROSSEL18:20 19:20 A A ASBT CLUBE DO CARROSSEL18:20 19:20 BSBT SABADO ANIMADO 07:00 12:45 B B

PREÇO TOTAL 1 1 1 1 1 1

TOTAL TRP 3 4 3 4 3 3

TOTAL GRP 5 8 5 8 5 3

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 84: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 9,339.75 9,339.75 -4.50 8,919.46 8,919.46 29.63

D 1 2,364.00 2,364.00 -6.50 2,210.34 2,210.34 14.94A 1 3,280.00 3,280.00 -7.50 3,034.00 3,034.00 17.82A 1 11,975.00 11,975.00 -6.50 11,196.62 11,196.62 23.47

B D 2 3,334.50 6,669.00 -6.50 3,117.76 6,235.52 26.89B D 2 6,652.50 13,305.00 -4.50 6,353.14 12,706.28 43.56

B 1 10,964.25 10,964.25 -4.50 10,470.86 10,470.86 43.330 783.50 0.00 -8.50 716.90 0.00 17.63

A 1 1,567.00 1,567.00 -8.50 1,433.80 1,433.80 17.63B D 2 783.50 1,567.00 -7.50 724.74 1,449.48 17.63

B 1 8,067.75 8,067.75 -4.50 7,704.70 7,704.70 30.59A 1 7,983.00 7,983.00 -6.50 7,464.10 7,464.10 25.09

A 1 3,792.00 3,792.00 -7.50 3,507.60 3,507.60 19.01D 1 420.50 420.50 -7.50 388.96 388.96 9.27D 1 421.00 421.00 -7.50 389.42 389.42 12.76

B B D 4 565.50 2,262.00 -45.00 311.02 1,244.08 4.872 1,131.00 2,262.00 -45.00 622.05 1,244.10 4.872 1,722.00 3,444.00 -45.00 947.10 1,894.20 8.35

B B 2 1,291.50 2,583.00 -45.00 710.32 1,420.64 8.35D 2 407.00 814.00 -45.00 223.85 447.70 2.98

3 3 3 4 2 4 4 29 93,080.00 83,361.8622 20 33 37 17 37 25

60 48 82 93 38 93 40

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

30 12.48 12 14.78 15 251.95 41.82 714.70 0.8915 2.52 3 7.39 7 309.20 20.73 877.12 0.3918 7.27 7 8.08 8 147.12 26.02 417.33 0.9023 5.72 6 11.58 12 690.05 67.01 1,957.45 0.5354 10.53 21 11.34 23 104.38 19.05 296.08 0.8687 17.10 34 18.83 38 130.97 23.38 371.53 0.8243 16.01 16 19.92 20 230.56 36.43 654.02 0.76

0 7.02 0 7.67 0 36.00 6.48 102.12 0.9018 7.02 7 7.67 8 72.00 12.96 204.25 0.9035 7.02 14 7.67 15 36.39 6.55 103.24 0.9031 13.12 13 15.38 15 207.02 34.72 587.25 0.9325 10.08 10 14.53 15 261.04 35.60 740.49 0.8319 9.03 9 8.53 9 136.93 28.50 388.44 1.03

9 8.97 9 2.79 3 15.29 9.66 43.36 2.2113 10.02 10 4.90 5 13.70 5.51 38.86 1.7819 2.56 10 1.44 6 42.83 14.97 121.49 1.2110 2.56 5 1.44 3 85.66 29.94 242.99 1.2117 4.11 8 1.89 4 81.23 34.73 230.44 1.1317 4.11 8 1.89 4 60.93 26.05 172.83 1.13

6 3.06 6 0.84 2 25.79 18.47 73.15 2.25488 209 209 140.30 27.63 397.98 1,791.15

Affinity / Efficiency

Page 86: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: RESENDETarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 AGLO MALHACAO 17:55 18:25 BGLO NOVELA I 18:25 19:15 BGLO NOVELA I 18:25 19:15 BGLO NOVELA II 19:30 20:30 DGLO NOVELA II 19:30 20:30 BGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 DGLO SH DE TERCA FEIRA I22:20 23:05 BGLO SUPERCINE 01:10 03:05 DGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 87: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 1,641.75 1,641.75 -6.50 1,535.04 1,535.04 32.54

D 1 531.00 531.00 -7.50 491.18 491.18 14.30A 1 563.00 563.00 -8.50 515.14 515.14 15.40

A 1 864.00 864.00 -8.50 790.56 790.56 21.01B 1 648.00 648.00 -7.50 599.40 599.40 21.01

D 1 978.00 978.00 -7.50 904.65 904.65 27.65B 1 978.00 978.00 -7.50 904.65 904.65 27.65

B D 2 1,398.75 2,797.50 -6.50 1,307.83 2,615.66 35.990 1,398.75 0.00 -7.50 1,293.84 0.00 35.99

B 1 2,328.75 2,328.75 -6.50 2,177.38 2,177.38 43.15A 1 710.00 710.00 -7.50 656.75 656.75 11.92

D 1 355.00 355.00 -7.50 328.38 328.38 11.92A 1 405.00 405.00 -9.50 366.52 366.52 14.94

B D 2 202.50 405.00 -8.50 185.29 370.58 14.94B 1 1,394.25 1,394.25 -6.50 1,303.62 1,303.62 31.71

0 586.50 0.00 -8.50 536.65 0.00 15.79A 1 1,297.00 1,297.00 -7.50 1,199.72 1,199.72 26.39

A 1 612.00 612.00 -8.50 559.98 559.98 15.11D 1 85.00 85.00 -8.50 77.78 77.78 4.50D 1 85.00 85.00 -8.50 77.78 77.78 6.61

2 3 4 2 2 4 3 20 16,678.00 15,474.7717 20 37 17 20 27 13

31 62 114 51 54 91 25

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

33 13.56 14 16.72 17 965.16 162.21 113.20 0.8114 5.20 5 6.40 6 805.33 135.60 94.46 0.7415 8.90 9 8.08 8 493.49 112.65 57.88 1.0921 6.25 6 8.53 9 1,078.43 163.75 126.49 0.6521 6.25 6 8.53 9 817.67 124.16 95.90 0.6528 6.70 7 10.44 10 1,151.18 153.10 135.02 0.5228 6.70 7 10.44 10 1,151.18 153.10 135.02 0.5272 12.05 24 15.15 30 925.34 152.53 108.53 0.69

0 12.05 0 15.15 0 915.45 150.89 107.37 0.6943 14.52 15 19.47 19 1,278.52 197.59 149.96 0.6812 3.49 3 4.58 5 1,604.40 253.36 188.18 0.6512 3.49 3 4.58 5 802.21 126.68 94.09 0.6515 5.13 5 6.55 7 609.14 98.87 71.45 0.7230 5.13 10 6.55 13 307.95 49.98 36.12 0.7232 12.39 12 14.92 15 897.05 154.38 105.22 0.79

0 5.27 0 7.57 0 868.20 125.26 101.83 0.7226 8.54 9 14.51 15 1,197.74 146.09 140.48 0.6315 8.34 8 7.83 8 572.46 126.36 67.14 1.05

5 2.34 2 2.29 2 283.39 60.01 33.24 0.997 5.33 5 2.88 3 124.42 47.72 14.59 1.57

428 151 190 870.92 143.79 102.15 1,974.22

Affinity / Efficiency

Page 89: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: RIBEIRÃO PRETOTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 1 EDICAO 12:00 12:50 BGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 AGLO VALE A PENA VER DE N14:35 15:55 BGLO VIDEO SHOW 13:50 14:35 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 90: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 6,304.50 6,304.50 -4.50 6,020.80 6,020.80 24.32

D 1 1,460.25 1,460.25 -6.50 1,365.33 1,365.33 12.00A 1 1,696.00 1,696.00 -7.50 1,568.80 1,568.80 14.24

B B D 3 2,155.50 6,466.50 -6.50 2,015.39 6,046.17 15.57B D 2 4,368.00 8,736.00 -4.50 4,171.44 8,342.88 29.64

B B 2 8,169.75 16,339.50 -4.50 7,802.11 15,604.22 39.46A 1 2,457.00 2,457.00 -6.50 2,297.30 2,297.30 8.71

B D D 3 1,228.50 3,685.50 -6.50 1,148.65 3,445.95 8.71A 1 944.00 944.00 -8.50 863.76 863.76 11.26

B D 2 472.00 944.00 -7.50 436.60 873.20 11.26B 1 5,352.75 5,352.75 -4.50 5,111.88 5,111.88 25.48

A 1 4,759.00 4,759.00 -6.50 4,449.66 4,449.66 22.86A 1 2,005.00 2,005.00 -7.50 1,854.62 1,854.62 13.93

D 1 291.50 291.50 -7.50 269.64 269.64 4.33D 1 291.50 291.50 -7.50 269.64 269.64 5.69

A 1 1,726.00 1,726.00 -7.50 1,596.55 1,596.55 14.91B 1 863.00 863.00 -6.50 806.90 806.90 14.91

B D 2 827.00 1,654.00 -6.50 773.24 1,546.48 10.91D 1 3,126.00 3,126.00 -6.50 2,922.81 2,922.81 22.35

2 3 4 4 4 5 5 27 69,102.00 65,256.5914 19 30 21 34 27 23

28 49 89 61 94 76 53

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

24 9.41 9 11.04 11 878.48 175.29 639.83 0.8312 4.19 4 4.35 4 447.39 100.88 325.85 0.7914 7.03 7 6.32 6 306.39 79.78 223.16 1.0847 5.74 17 5.32 16 482.07 121.76 351.11 0.9059 11.30 23 11.00 22 506.84 121.89 369.15 0.8679 13.84 28 16.96 34 774.00 147.86 563.74 0.75

9 2.05 2 3.01 3 1,538.61 245.31 1,120.63 0.6026 2.05 6 3.01 9 769.31 122.66 560.32 0.6011 4.69 5 4.65 5 252.86 59.70 184.17 0.9623 4.69 9 4.65 9 127.81 30.18 93.09 0.9625 7.94 8 11.72 12 883.95 140.19 643.81 0.6723 8.76 9 11.51 12 697.41 124.26 507.95 0.7914 6.96 7 6.05 6 365.86 98.53 266.47 1.09

4 2.51 3 1.82 2 147.49 47.62 107.43 1.306 4.49 4 2.25 2 82.45 38.52 60.05 1.81

15 5.17 5 6.35 6 423.99 80.81 308.81 0.8115 5.17 5 6.35 6 214.29 40.84 156.07 0.8122 3.24 6 3.80 8 327.67 65.40 238.65 0.7422 9.54 10 9.61 10 420.65 97.76 306.37 0.93

450 167 183 535.16 114.71 389.78 2,416.98

Affinity / Efficiency

Page 92: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: RIO DE JANEIROTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

20 21 22 23 24 25 26

S S S M T W TGLO A GRANDE FAMILIA 22:30 23:15 BGLO A GRANDE FAMILIA 22:30 23:15 X XGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO FANTASTICO 20:45 23:10 AGLO MALHACAO 17:55 18:25 AGLO MALHACAO 17:55 18:25 BGLO NOVELA I 18:25 19:15 BGLO NOVELA I 18:25 19:15 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 DGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DSBT BOM DIA & CIA 09:00 12:45 DSBT BOM DIA & CIA 09:00 12:45 A A ASBT CLUBE DO CARROSSEL18:20 19:20 A A ASBT CLUBE DO CARROSSEL18:20 19:20 BSBT SABADO ANIMADO 07:00 12:45 BSBT NOVELA NOITE 1 20:30 21:15 X X

PREÇO TOTAL 1 0 0 1 1 1 2

TOTAL TRP 11 0 0 6 5 6 19

TOTAL GRP 11 0 0 6 8 6 41

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)X - 60" (October 4th in theaters)

INITIAL

TIME

END TIME

SPOT TYPE

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SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

27 28 29 30 01 02 03 04 05

F S S M T W T F S UNIT. TOTAL UNIT.B 1 41,424.75 41,424.75 -4.50 39,560.64

1 110,466.00 110,466.00 -5.50 104,390.37D 1 9,524.25 9,524.25 -6.50 8,905.17

A 1 9,274.00 9,274.00 -7.50 8,578.45A 1 48,048.00 48,048.00 -6.50 44,924.88

A 1 16,566.00 16,566.00 -7.50 15,323.55B 1 12,424.50 12,424.50 -6.50 11,616.91

B 1 19,702.50 19,702.50 -6.50 18,421.84D 1 19,702.50 19,702.50 -6.50 18,421.84

B D 2 27,900.75 55,801.50 -4.50 26,645.22B 1 51,945.00 51,945.00 -4.50 49,607.48A 1 8,544.00 8,544.00 -6.50 7,988.64

D 1 4,272.00 4,272.00 -6.50 3,994.32A 1 5,451.00 5,451.00 -8.50 4,987.66

B D 2 2,725.50 5,451.00 -7.50 2,521.09B 1 36,153.00 36,153.00 -4.50 34,526.12

A 1 36,318.00 36,318.00 -6.50 33,957.33A 1 11,663.00 11,663.00 -7.50 10,788.28

D 1 906.50 906.50 -7.50 838.51D 1 785.50 785.50 -7.50 726.59

B B B D 4 1,955.00 7,820.00 -45.00 1,075.252 3,910.00 7,820.00 -45.00 2,150.502 6,644.00 13,288.00 -45.00 3,654.20

B B 2 4,983.00 9,966.00 -45.00 2,740.65B D 2 1,362.00 2,724.00 -45.00 749.10

1 42,450.00 42,450.00 -45.00 23,347.501 1 3 4 5 3 3 5 4 35 588,491.006 5 24 26 42 23 24 33 18

6 4 54 68 122 57 61 96 30

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NEGOTIATED COSTAUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

TOTAL RATING GRP RATING TRP RATING TRP

39,560.64 32.54 33 13.56 14 16.72 17 276.15 46.41 2,917.45104,390.37 32.54 33 13.56 14 16.72 17 728.69 122.47 7,698.40

8,905.17 14.30 14 5.20 5 6.40 6 162.10 27.29 1,712.538,578.45 15.40 15 8.90 9 8.08 8 91.23 20.83 963.87

44,924.88 23.77 24 6.89 7 10.78 11 617.18 81.75 6,520.3015,323.55 21.01 21 6.25 6 8.53 9 232.07 35.24 2,451.7711,616.91 21.01 21 6.25 6 8.53 9 175.94 26.72 1,858.7118,421.84 27.65 28 6.70 7 10.44 10 260.26 34.61 2,749.5318,421.84 27.65 28 6.70 7 10.44 10 260.26 34.61 2,749.5353,290.44 35.99 72 12.05 24 15.15 30 209.30 34.50 2,211.2249,607.48 43.15 43 14.52 15 19.47 19 323.39 49.98 3,416.49

7,988.64 11.92 12 3.49 3 4.58 5 216.67 34.22 2,289.013,994.32 11.92 12 3.49 3 4.58 5 108.33 17.11 1,144.504,987.66 14.94 15 5.13 5 6.55 7 92.03 14.94 972.255,042.18 14.94 30 5.13 10 6.55 13 46.52 7.55 491.44

34,526.12 31.71 32 12.39 12 14.92 15 263.77 45.39 2,786.6133,957.33 26.39 26 8.54 9 14.51 15 376.37 45.91 3,976.2710,788.28 15.11 15 8.34 8 7.83 8 122.44 27.03 1,293.56

838.51 4.50 5 2.34 2 2.29 2 33.92 7.18 358.34726.59 6.61 7 5.33 5 2.88 3 12.90 4.95 136.32

4,301.00 5.81 23 5.95 24 2.35 9 17.11 8.98 180.714,301.00 5.81 12 5.95 12 2.35 5 34.21 17.95 361.437,308.40 7.58 15 4.68 9 3.26 7 73.91 21.99 780.815,481.30 7.58 15 4.68 9 3.26 7 55.43 16.49 585.611,498.20 4.24 8 4.64 9 1.76 4 15.28 8.35 161.44

23,347.50 11.12 11 10.68 11 4.28 4 206.92 107.01 2,186.10522,128.60 569 246 253 168.10 33.41 1,775.89

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0.810.810.741.090.580.650.650.520.520.690.680.650.650.720.720.790.631.050.991.571.981.981.181.181.971.89

1,940.21

Affinity / Efficiency

Page 96: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: SALVADORTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO FANTASTICO 20:45 23:10 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO ZORRA TOTAL 22:20 23:20 DSBT BOM DIA & CIA 09:00 12:45 D BSBT BOM DIA & CIA 09:00 12:45 A A ASBT CLUBE DO CARROSSEL18:20 19:20 BSBT CLUBE DO CARROSSEL18:20 19:20 A A ASBT SABADO ANIMADO 07:00 12:45 B B

PREÇO TOTAL 1 1 1 1 1 1

TOTAL TRP 5 1 5 1 5 3

TOTAL GRP 5 4 5 4 5 2

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 97: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 11,010.75 11,010.75 -4.50 10,515.27 10,515.27 33.98

D 1 2,356.50 2,356.50 -6.50 2,203.33 2,203.33 15.34A 1 3,176.00 3,176.00 -7.50 2,937.80 2,937.80 15.99A 1 14,649.00 14,649.00 -6.50 13,696.82 13,696.82 24.80

B B 2 3,589.50 7,179.00 -6.50 3,356.18 6,712.36 26.72B D 2 7,602.75 15,205.50 -4.50 7,260.63 14,521.26 43.55

B B 2 12,751.50 25,503.00 -4.50 12,177.68 24,355.36 48.55D 1 1,795.00 1,795.00 -6.50 1,678.32 1,678.32 17.15

A 1 3,590.00 3,590.00 -7.50 3,320.75 3,320.75 17.15A 1 1,525.00 1,525.00 -8.50 1,395.38 1,395.38 17.93

B B D 3 762.50 2,287.50 -7.50 705.31 2,115.93 17.93B 1 9,687.75 9,687.75 -4.50 9,251.80 9,251.80 34.02

A 1 8,626.00 8,626.00 -6.50 8,065.31 8,065.31 27.57A 1 3,721.00 3,721.00 -7.50 3,441.92 3,441.92 16.24

D 1 393.50 393.50 -7.50 363.99 363.99 7.45D 1 393.50 393.50 -7.50 363.99 363.99 9.06D 1 5,939.25 5,939.25 -6.50 5,553.20 5,553.20 37.01

B B D 4 619.00 2,476.00 -45.00 340.45 1,361.80 5.472 1,238.00 2,476.00 -45.00 680.90 1,361.80 5.47

B B 2 1,129.50 2,259.00 -45.00 621.22 1,242.44 4.232 1,506.00 3,012.00 -45.00 828.30 1,656.60 4.23

D 2 421.00 842.00 -45.00 231.55 463.10 2.033 4 4 3 5 4 5 34 128,103.00 116,578.53

15 23 33 25 41 31 25

57 68 114 67 131 84 71

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

34 10.79 11 14.61 15 333.46 50.45 974.54 0.6915 4.20 4 5.00 5 179.51 30.89 524.60 0.6616 4.33 4 6.28 6 232.16 32.79 678.48 0.6225 4.63 5 11.41 11 1,012.25 84.15 2,958.28 0.4253 10.26 21 8.56 17 111.93 27.49 327.11 0.9087 13.25 27 16.40 33 187.50 31.04 547.97 0.6897 11.91 24 20.09 40 349.87 42.49 1,022.48 0.5517 5.50 6 5.66 6 104.41 20.79 305.15 0.7917 5.50 6 5.66 6 206.60 41.13 603.77 0.7918 6.91 7 5.79 6 69.10 16.89 201.94 0.9254 6.91 21 5.79 17 34.93 8.54 102.07 0.9234 9.25 9 15.33 15 342.24 42.31 1,000.19 0.5928 5.77 6 12.51 13 478.29 45.20 1,397.80 0.4716 5.63 6 6.33 6 209.19 38.12 611.35 0.78

7 3.34 3 2.03 2 37.29 12.57 108.98 1.059 5.98 6 2.81 3 20.83 9.08 60.87 1.58

37 7.85 8 15.25 15 242.06 25.53 707.41 0.4822 4.92 20 1.81 7 23.68 13.19 69.20 2.0911 4.92 10 1.81 4 47.36 26.37 138.39 2.09

8 1.41 3 1.63 3 150.76 26.72 440.58 0.838 1.41 3 1.63 3 201.01 35.62 587.45 0.834 3.38 7 0.69 1 23.44 23.52 68.51 3.28

619 213 235 187.13 34.79 546.88 2,292.35

Affinity / Efficiency

Page 99: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: SANTOSTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 BGLO VALE A PENA VER DE N14:35 15:55 AGLO VIDEO SHOW 13:50 14:35 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 100: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 5,421.75 5,421.75 -6.50 5,069.34 5,069.34 24.32

D 1 1,659.75 1,659.75 -7.50 1,535.27 1,535.27 12.00A 1 1,969.00 1,969.00 -8.50 1,801.64 1,801.64 14.25

B B D 3 2,471.25 7,413.75 -7.50 2,285.91 6,857.73 15.57B D 2 4,265.25 8,530.50 -6.50 3,988.01 7,976.02 29.64

B B 2 7,110.00 14,220.00 -6.50 6,647.85 13,295.70 39.46B D D 3 1,137.00 3,411.00 -7.50 1,051.72 3,155.16 8.71

A 1 2,274.00 2,274.00 -7.50 2,103.45 2,103.45 8.71A 1 1,473.00 1,473.00 -9.50 1,333.06 1,333.06 11.26

B D 2 736.50 1,473.00 -8.50 673.90 1,347.80 11.26B 1 5,035.50 5,035.50 -6.50 4,708.19 4,708.19 25.48

A 1 4,886.00 4,886.00 -7.50 4,519.55 4,519.55 22.86A 1 2,361.00 2,361.00 -8.50 2,160.32 2,160.32 13.93

D 1 332.00 332.00 -8.50 303.78 303.78 4.33D 1 335.50 335.50 -8.50 306.98 306.98 5.69

B 1 1,112.50 1,112.50 -7.50 1,029.06 1,029.06 14.91A 1 2,225.00 2,225.00 -8.50 2,035.88 2,035.88 14.91

B D 2 995.00 1,990.00 -7.50 920.38 1,840.76 10.91D 1 3,215.25 3,215.25 -7.50 2,974.11 2,974.11 22.35

2 3 4 4 4 5 5 27 69,338.00 64,353.8014 19 30 21 34 27 23

28 49 89 61 94 76 53

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

24 9.41 9 11.04 11 1,065.82 212.67 538.72 0.8312 4.19 4 4.35 4 724.92 163.46 366.41 0.7914 7.03 7 6.32 6 507.03 132.03 256.28 1.0847 5.74 17 5.32 16 787.90 199.00 398.24 0.9059 11.30 23 11.00 22 698.23 167.91 352.92 0.8679 13.84 28 16.96 34 950.31 181.54 480.34 0.7526 2.05 6 3.01 9 1,015.00 161.83 513.03 0.60

9 2.05 2 3.01 3 2,030.02 323.65 1,026.07 0.6011 4.69 5 4.65 5 562.34 132.77 284.23 0.9623 4.69 9 4.65 9 284.28 67.12 143.69 0.9625 7.94 8 11.72 12 1,173.15 186.06 592.97 0.6723 8.76 9 11.51 12 1,020.73 181.86 515.93 0.7914 6.96 7 6.05 6 614.09 165.38 310.39 1.09

4 2.51 3 1.82 2 239.45 77.30 121.03 1.306 4.49 4 2.25 2 135.27 63.19 68.37 1.81

15 5.17 5 6.35 6 393.80 75.06 199.04 0.8115 5.17 5 6.35 6 779.08 148.49 393.79 0.8122 3.24 6 3.80 8 562.01 112.18 284.07 0.7422 9.54 10 9.61 10 616.78 143.33 311.75 0.93

450 167 183 760.48 163.01 384.39 2,451.50

Affinity / Efficiency

Page 102: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: SAO JOSE DO RIO PRETOTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 BGLO VALE A PENA VER DE N14:35 15:55 AGLO VIDEO SHOW 13:50 14:35 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

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SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 3,802.50 3,802.50 -6.50 3,555.34 3,555.34 24.32

D 1 948.75 948.75 -7.50 877.59 877.59 12.00A 1 1,112.00 1,112.00 -8.50 1,017.48 1,017.48 14.25

B B D 3 1,294.50 3,883.50 -7.50 1,197.41 3,592.23 15.57B D 2 2,682.00 5,364.00 -6.50 2,507.67 5,015.34 29.64

B B 2 5,034.00 10,068.00 -6.50 4,706.79 9,413.58 39.46B D D 3 929.00 2,787.00 -7.50 859.32 2,577.96 8.71

A 1 1,858.00 1,858.00 -7.50 1,718.65 1,718.65 8.71A 1 719.00 719.00 -9.50 650.70 650.70 11.26

B D 2 359.50 719.00 -8.50 328.94 657.88 11.26B 1 3,243.00 3,243.00 -6.50 3,032.20 3,032.20 25.48

A 1 3,283.00 3,283.00 -7.50 3,036.78 3,036.78 22.86A 1 1,249.00 1,249.00 -8.50 1,142.84 1,142.84 13.93

D 1 209.50 209.50 -8.50 191.69 191.69 4.33D 1 209.50 209.50 -8.50 191.69 191.69 5.69

B 1 548.50 548.50 -7.50 507.36 507.36 14.91A 1 1,097.00 1,097.00 -8.50 1,003.76 1,003.76 14.91

B D 2 544.00 1,088.00 -7.50 503.20 1,006.40 10.91D 1 1,833.00 1,833.00 -7.50 1,695.52 1,695.52 22.35

2 3 4 4 4 5 5 27 44,022.00 40,884.9914 19 30 21 34 27 23

28 49 89 61 94 76 53

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

24 9.41 9 11.04 11 768.22 153.29 377.83 0.8312 4.19 4 4.35 4 425.86 96.03 209.45 0.7914 7.03 7 6.32 6 294.28 76.63 144.73 1.0847 5.74 17 5.32 16 424.16 107.13 208.61 0.9059 11.30 23 11.00 22 451.22 108.51 221.92 0.8679 13.84 28 16.96 34 691.48 132.10 340.09 0.7526 2.05 6 3.01 9 852.30 135.89 419.18 0.60

9 2.05 2 3.01 3 1,704.62 271.77 838.37 0.6011 4.69 5 4.65 5 282.10 66.61 138.74 0.9623 4.69 9 4.65 9 142.61 33.67 70.14 0.9625 7.94 8 11.72 12 776.48 123.15 381.89 0.6723 8.76 9 11.51 12 704.86 125.58 346.66 0.7914 6.96 7 6.05 6 333.86 89.91 164.20 1.09

4 2.51 3 1.82 2 155.28 50.13 76.37 1.306 4.49 4 2.25 2 86.81 40.55 42.69 1.81

15 5.17 5 6.35 6 199.54 38.03 98.14 0.8115 5.17 5 6.35 6 394.76 75.24 194.15 0.8122 3.24 6 3.80 8 315.78 63.03 155.31 0.7422 9.54 10 9.61 10 361.37 83.98 177.73 0.93

450 167 183 496.54 106.43 244.21 1,887.56

Affinity / Efficiency

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Nº Plano: 27992

Praça: SAO JOSE DOS CAMPOSTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 BGLO VALE A PENA VER DE N14:35 15:55 AGLO VIDEO SHOW 13:50 14:35 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

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SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 4,233.00 4,233.00 -6.50 3,957.86 3,957.86 24.32

D 1 1,152.00 1,152.00 -7.50 1,065.60 1,065.60 12.00A 1 1,207.00 1,207.00 -8.50 1,104.40 1,104.40 14.25

B B D 3 1,856.25 5,568.75 -7.50 1,717.03 5,151.09 15.57B D 2 2,751.00 5,502.00 -6.50 2,572.18 5,144.36 29.64

B B 2 4,977.75 9,955.50 -6.50 4,654.20 9,308.40 39.46B D D 3 751.00 2,253.00 -7.50 694.68 2,084.04 8.71

A 1 1,502.00 1,502.00 -7.50 1,389.35 1,389.35 8.71A 1 809.00 809.00 -9.50 732.14 732.14 11.26

B D 2 404.50 809.00 -8.50 370.12 740.24 11.26B 1 3,735.00 3,735.00 -6.50 3,492.22 3,492.22 25.48

A 1 3,620.00 3,620.00 -7.50 3,348.50 3,348.50 22.86A 1 1,463.00 1,463.00 -8.50 1,338.64 1,338.64 13.93

D 1 235.00 235.00 -8.50 215.02 215.02 4.33D 1 177.50 177.50 -8.50 162.41 162.41 5.69

B 1 749.00 749.00 -7.50 692.82 692.82 14.91A 1 1,498.00 1,498.00 -8.50 1,370.67 1,370.67 14.91

B D 2 686.50 1,373.00 -7.50 635.01 1,270.02 10.91D 1 2,230.50 2,230.50 -7.50 2,063.21 2,063.21 22.35

2 3 4 4 4 5 5 27 48,072.00 44,630.9914 19 30 21 34 27 23

28 49 89 61 94 76 53

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

24 9.41 9 11.04 11 556.70 111.08 420.60 0.8312 4.19 4 4.35 4 336.61 75.90 254.32 0.7914 7.03 7 6.32 6 207.93 54.14 157.10 1.0847 5.74 17 5.32 16 395.93 100.00 299.13 0.9059 11.30 23 11.00 22 301.28 72.45 227.63 0.8679 13.84 28 16.96 34 445.10 85.03 336.29 0.7526 2.05 6 3.01 9 448.52 71.51 338.87 0.60

9 2.05 2 3.01 3 897.03 143.02 677.73 0.6011 4.69 5 4.65 5 206.62 48.78 156.11 0.9623 4.69 9 4.65 9 104.45 24.66 78.92 0.9625 7.94 8 11.72 12 582.14 92.32 439.83 0.6723 8.76 9 11.51 12 505.93 90.14 382.25 0.7914 6.96 7 6.05 6 254.57 68.56 192.33 1.09

4 2.51 3 1.82 2 113.38 36.61 85.67 1.306 4.49 4 2.25 2 47.88 22.37 36.17 1.81

15 5.17 5 6.35 6 177.37 33.81 134.01 0.8115 5.17 5 6.35 6 350.91 66.88 265.12 0.8122 3.24 6 3.80 8 259.41 51.78 195.99 0.7422 9.54 10 9.61 10 286.25 66.52 216.27 0.93

450 167 183 352.84 75.63 266.58 2,325.18

Affinity / Efficiency

Page 108: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: SAO LUISTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO SESSAO DA TARDE 15:55 17:50 BGLO SESSAO DA TARDE 15:55 17:50 DGLO SESSAO DA TARDE 15:55 17:50 AGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 109: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 2,039.25 2,039.25 -6.50 1,906.70 1,906.70 29.63

D 1 622.50 622.50 -7.50 575.81 575.81 14.94A 1 827.00 827.00 -8.50 756.70 756.70 17.82

B D 2 740.25 1,480.50 -7.50 684.73 1,369.46 26.89B D 2 1,822.50 3,645.00 -6.50 1,704.04 3,408.08 43.56

B 1 2,894.25 2,894.25 -6.50 2,706.12 2,706.12 43.33B D 2 241.00 482.00 -8.50 220.52 441.04 17.63

0 241.00 0.00 -9.50 218.10 0.00 17.63A 1 482.00 482.00 -9.50 436.21 436.21 17.63

B 1 1,915.50 1,915.50 -6.50 1,790.99 1,790.99 30.59A 1 1,824.00 1,824.00 -7.50 1,687.20 1,687.20 25.09

A 1 887.00 887.00 -8.50 811.60 811.60 19.01D 1 164.50 164.50 -8.50 150.52 150.52 9.27D 1 164.50 164.50 -8.50 150.52 150.52 12.76

2 2 2 3 1 3 3 16 17,428.00 16,190.9516 17 29 35 12 35 22

37 43 74 88 30 88 37

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

30 12.48 12 14.78 15 180.22 29.92 152.78 0.8915 2.52 3 7.39 7 269.53 18.07 228.50 0.3918 7.27 7 8.08 8 122.78 21.72 104.09 0.9054 10.53 21 11.34 23 76.70 14.00 65.03 0.8687 17.10 34 18.83 38 117.55 20.99 99.65 0.8243 16.01 16 19.92 20 199.38 31.50 169.03 0.7635 7.02 14 7.67 15 37.05 6.67 31.41 0.90

0 7.02 0 7.67 0 36.65 6.59 31.07 0.9018 7.02 7 7.67 8 73.30 13.19 62.14 0.9031 13.12 13 15.38 15 161.02 27.00 136.51 0.9325 10.08 10 14.53 15 197.44 26.93 167.38 0.8319 9.03 9 8.53 9 106.02 22.06 89.88 1.03

9 8.97 9 2.79 3 19.79 12.51 16.78 2.2113 10.02 10 4.90 5 17.72 7.12 15.02 1.78

396 165 180 115.18 20.90 97.64 1,901.67

Affinity / Efficiency

Page 111: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: SAO PAULOTarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

20 21 22 23 24 25 26

S S S M T W TGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO FANTASTICO 20:45 23:10 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO NOVELA III 21:10 22:20 X XGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 1 EDICAO 12:00 12:50 BGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 BGLO VALE A PENA VER DE N14:35 15:55 AGLO VIDEO SHOW 13:50 14:35 BGLO ZORRA TOTAL 22:20 23:20 DSBT BOM DIA & CIA 09:00 12:45 DSBT BOM DIA & CIA 09:00 12:45 A A ASBT CLUBE DO CARROSSEL18:20 19:20 BSBT CLUBE DO CARROSSEL18:20 19:20 A A ASBT SABADO ANIMADO 07:00 12:45 BSBT NOVELA NOITE 1 20:30 21:15 X X

PREÇO TOTAL 1 0 0 1 1 1 2

TOTAL TRP 15 0 0 4 4 4 18

TOTAL GRP 13 0 0 5 6 5 45

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)X - 60" (October 4th in theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 112: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

27 28 29 30 01 02 03 04 05

F S S M T W T F S UNIT. TOTAL UNIT.B 1 78,797.25 78,797.25 -4.50 75,251.37

D 1 17,948.25 17,948.25 -6.50 16,781.61A 1 19,134.00 19,134.00 -7.50 17,698.95A 1 99,965.00 99,965.00 -6.50 93,467.28

B B D 3 30,711.00 92,133.00 -6.50 28,714.78B D 2 56,755.50 113,511.00 -4.50 54,201.50

B B 2 101,393.25 202,786.50 -4.50 96,830.551 270,382.00 270,382.00 -5.50 255,510.99

A 1 14,215.00 14,215.00 -6.50 13,291.02B D D 3 7,107.50 21,322.50 -6.50 6,645.51

A 1 12,731.00 12,731.00 -8.50 11,648.86B D 2 6,365.50 12,731.00 -7.50 5,888.09

B 1 71,534.25 71,534.25 -4.50 68,315.21A 1 77,344.00 77,344.00 -6.50 72,316.64

A 1 24,447.00 24,447.00 -7.50 22,613.48D 1 2,569.00 2,569.00 -7.50 2,376.32D 1 2,088.50 2,088.50 -7.50 1,931.86

B 1 11,146.50 11,146.50 -6.50 10,421.98A 1 22,293.00 22,293.00 -7.50 20,621.02

B D 2 9,244.00 18,488.00 -6.50 8,643.14D 1 46,246.50 46,246.50 -6.50 43,240.48

B B B D 4 10,624.00 42,496.00 -45.00 5,843.202 21,248.00 42,496.00 -45.00 11,686.40

B B 2 17,983.50 35,967.00 -45.00 9,890.922 23,978.00 47,956.00 -45.00 13,187.90

B D 2 8,620.50 17,241.00 -45.00 4,741.281 137,146.00 137,146.00 -45.00 75,430.30

1 1 3 4 5 5 5 6 6 42 1,555,115.254 4 21 23 34 25 39 31 26

5 4 49 54 95 65 100 81 57

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NEGOTIATED COSTAUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

TOTAL RATING GRP RATING TRP RATING TRP

75,251.37 24.32 24 9.41 9 11.04 11 359.84 71.80 7,996.9616,781.61 12.00 12 4.19 4 4.35 4 180.22 40.64 4,005.1617,698.95 14.25 14 7.03 7 6.32 6 113.29 29.50 2,517.6393,467.28 20.34 20 6.53 7 9.19 9 644.08 107.13 14,313.5286,144.34 15.57 47 5.74 17 5.32 16 225.10 56.86 5,002.57

108,403.00 29.64 59 11.30 23 11.00 22 215.84 51.90 4,796.59193,661.10 39.46 79 13.84 28 16.96 34 314.82 60.14 6,996.43255,510.99 39.46 39 13.84 14 16.96 17 830.74 158.70 18,461.78

13,291.02 8.71 9 2.05 2 3.01 3 291.74 46.51 6,483.4219,936.53 8.71 26 2.05 6 3.01 9 145.87 23.26 3,241.7111,648.86 11.26 11 4.69 5 4.65 5 111.76 26.39 2,483.7711,776.18 11.26 23 4.69 9 4.65 9 56.49 13.34 1,255.4668,315.21 25.48 25 7.94 8 11.72 12 387.16 61.40 8,603.9372,316.64 22.86 23 8.76 9 11.51 12 371.47 66.18 8,255.3222,613.48 13.93 14 6.96 7 6.05 6 146.20 39.37 3,249.06

2,376.32 4.33 4 2.51 3 1.82 2 42.60 13.75 946.741,931.86 5.69 6 4.49 4 2.25 2 19.36 9.04 430.26

10,421.98 14.91 15 5.17 5 6.35 6 90.71 17.29 2,015.8620,621.02 14.91 15 5.17 5 6.35 6 179.48 34.21 3,988.5917,286.28 10.91 22 3.24 6 3.80 8 120.04 23.96 2,667.6443,240.48 22.35 22 9.54 10 9.61 10 203.95 47.40 4,532.5523,372.80 4.77 19 4.07 16 1.74 7 64.60 35.37 1,435.6823,372.80 4.77 10 4.07 8 1.74 3 129.20 70.75 2,871.3519,781.84 6.06 12 4.47 9 2.07 4 99.57 50.33 2,212.7326,375.80 6.06 12 4.47 9 2.07 4 132.76 67.11 2,950.31

9,482.56 4.17 8 3.53 7 1.52 3 60.44 32.86 1,343.1475,430.30 12.93 13 14.62 15 5.35 5 232.16 148.52 5,159.39

1,340,510.60 584 252 236 203.43 49.74 4,520.93

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0.830.791.080.680.900.860.750.750.600.600.960.960.670.791.091.301.810.810.810.740.931.941.941.711.711.912.24

2,039.38

Affinity / Efficiency

Page 115: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: SOROCABATarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 BGLO VALE A PENA VER DE N14:35 15:55 AGLO VIDEO SHOW 13:50 14:35 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 116: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 4,595.25 4,595.25 -6.50 4,296.56 4,296.56 24.32

D 1 1,107.75 1,107.75 -7.50 1,024.67 1,024.67 12.00A 1 1,278.00 1,278.00 -8.50 1,169.37 1,169.37 14.25

B B D 3 1,756.50 5,269.50 -7.50 1,624.76 4,874.28 15.57B D 2 3,312.75 6,625.50 -6.50 3,097.42 6,194.84 29.64

B B 2 6,119.25 12,238.50 -6.50 5,721.50 11,443.00 39.46B D D 3 877.50 2,632.50 -7.50 811.69 2,435.07 8.71

A 1 1,755.00 1,755.00 -7.50 1,623.38 1,623.38 8.71A 1 782.00 782.00 -9.50 707.71 707.71 11.26

B D 2 391.00 782.00 -8.50 357.76 715.52 11.26B 1 3,834.00 3,834.00 -6.50 3,584.79 3,584.79 25.48

A 1 3,455.00 3,455.00 -7.50 3,195.88 3,195.88 22.86A 1 1,426.00 1,426.00 -8.50 1,304.79 1,304.79 13.93

D 1 221.50 221.50 -8.50 202.67 202.67 4.33D 1 221.50 221.50 -8.50 202.67 202.67 5.69

B 1 753.50 753.50 -7.50 696.99 696.99 14.91A 1 1,507.00 1,507.00 -8.50 1,378.90 1,378.90 14.91

B D 2 651.50 1,303.00 -7.50 602.64 1,205.28 10.91D 1 2,281.50 2,281.50 -7.50 2,110.39 2,110.39 22.35

2 3 4 4 4 5 5 27 52,069.00 48,366.7614 19 30 21 34 27 23

28 49 89 61 94 76 53

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

24 9.41 9 11.04 11 646.79 129.06 456.60 0.8312 4.19 4 4.35 4 346.42 78.11 244.55 0.7914 7.03 7 6.32 6 235.63 61.36 166.34 1.0847 5.74 17 5.32 16 400.97 101.28 283.06 0.9059 11.30 23 11.00 22 388.29 93.38 274.11 0.8679 13.84 28 16.96 34 585.61 111.87 413.40 0.7526 2.05 6 3.01 9 560.88 89.42 395.95 0.60

9 2.05 2 3.01 3 1,121.76 178.85 791.89 0.6011 4.69 5 4.65 5 213.75 50.47 150.90 0.9623 4.69 9 4.65 9 108.06 25.51 76.28 0.9625 7.94 8 11.72 12 639.55 101.43 451.48 0.6723 8.76 9 11.51 12 516.80 92.07 364.83 0.7914 6.96 7 6.05 6 265.56 71.52 187.47 1.09

4 2.51 3 1.82 2 114.38 36.93 80.75 1.306 4.49 4 2.25 2 63.94 29.87 45.14 1.81

15 5.17 5 6.35 6 190.97 36.40 134.81 0.8115 5.17 5 6.35 6 377.81 72.01 266.71 0.8122 3.24 6 3.80 8 263.48 52.59 186.00 0.7422 9.54 10 9.61 10 313.36 72.82 221.21 0.93

450 167 183 409.23 87.72 288.89 1,769.58

Affinity / Efficiency

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Nº Plano: 27992

Praça: TAUBATETarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 1 EDICAO 12:00 12:50 BGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 AGLO VALE A PENA VER DE N14:35 15:55 BGLO VIDEO SHOW 13:50 14:35 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

Page 119: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 2,478.75 2,478.75 -6.50 2,317.63 2,317.63 24.32

D 1 741.00 741.00 -7.50 685.42 685.42 12.00A 1 844.00 844.00 -8.50 772.26 772.26 14.25

B B D 3 1,025.25 3,075.75 -7.50 948.36 2,845.08 15.57B D 2 1,686.00 3,372.00 -6.50 1,576.41 3,152.82 29.64

B B 2 3,083.25 6,166.50 -6.50 2,882.84 5,765.68 39.46A 1 994.00 994.00 -7.50 919.45 919.45 8.71

B D D 3 497.00 1,491.00 -7.50 459.72 1,379.16 8.71A 1 565.00 565.00 -9.50 511.32 511.32 11.26

B D 2 282.50 565.00 -8.50 258.49 516.98 11.26B 1 2,040.75 2,040.75 -6.50 1,908.10 1,908.10 25.48

A 1 2,153.00 2,153.00 -7.50 1,991.52 1,991.52 22.86A 1 997.00 997.00 -8.50 912.26 912.26 13.93

D 1 165.50 165.50 -8.50 151.43 151.43 4.33D 1 141.00 141.00 -8.50 129.02 129.02 5.69

A 1 875.00 875.00 -8.50 800.62 800.62 14.91B 1 437.50 437.50 -7.50 404.69 404.69 14.91

B D 2 420.00 840.00 -7.50 388.50 777.00 10.91D 1 1,322.25 1,322.25 -7.50 1,223.08 1,223.08 22.35

2 3 4 4 4 5 5 27 29,265.00 27,163.5214 19 30 21 34 27 23

28 49 89 61 94 76 53

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

24 9.41 9 11.04 11 733.94 146.45 246.29 0.8312 4.19 4 4.35 4 487.47 109.92 163.58 0.7914 7.03 7 6.32 6 327.35 85.24 109.85 1.0847 5.74 17 5.32 16 492.34 124.36 165.22 0.9059 11.30 23 11.00 22 415.71 99.97 139.51 0.8679 13.84 28 16.96 34 620.71 118.58 208.30 0.75

9 2.05 2 3.01 3 1,336.53 213.09 448.51 0.6026 2.05 6 3.01 9 668.26 106.54 224.25 0.6011 4.69 5 4.65 5 324.88 76.71 109.02 0.9623 4.69 9 4.65 9 164.24 38.78 55.12 0.9625 7.94 8 11.72 12 716.12 113.57 240.31 0.6723 8.76 9 11.51 12 677.46 120.70 227.34 0.7914 6.96 7 6.05 6 390.58 105.19 131.07 1.09

4 2.51 3 1.82 2 179.78 58.04 60.33 1.306 4.49 4 2.25 2 85.63 40.00 28.74 1.81

15 5.17 5 6.35 6 461.47 87.95 154.86 0.8115 5.17 5 6.35 6 233.26 44.46 78.28 0.8122 3.24 6 3.80 8 357.31 71.32 119.91 0.7422 9.54 10 9.61 10 382.04 88.78 128.21 0.93

450 167 183 483.48 103.64 162.25 2,342.46

Affinity / Efficiency

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Nº Plano: 27992

Praça: TERESINATarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO FANTASTICO 20:45 23:10 AGLO MALHACAO 17:55 18:25 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 BGLO VALE A PENA VER DE N14:35 15:55 AGLO VIDEO SHOW 13:50 14:35 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

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SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 1,453.50 1,453.50 -6.50 1,359.02 1,359.02 30.77

D 1 477.75 477.75 -7.50 441.92 441.92 13.83A 1 580.00 580.00 -8.50 530.70 530.70 20.85A 1 2,732.00 2,732.00 -7.50 2,527.10 2,527.10 20.57

B B D 3 583.50 1,750.50 -7.50 539.74 1,619.22 22.65B D 2 1,255.50 2,511.00 -6.50 1,173.89 2,347.78 34.95

B B 2 2,285.25 4,570.50 -6.50 2,136.71 4,273.42 44.59B D 2 451.50 903.00 -7.50 417.64 835.28 9.30

A 1 903.00 903.00 -7.50 835.28 835.28 9.30A 1 288.00 288.00 -9.50 260.64 260.64 17.20

B D 2 144.00 288.00 -8.50 131.76 263.52 17.20B 1 1,281.00 1,281.00 -6.50 1,197.74 1,197.74 31.50

A 1 1,269.00 1,269.00 -7.50 1,173.82 1,173.82 24.97A 1 641.00 641.00 -8.50 586.52 586.52 21.88

D 1 78.00 78.00 -8.50 71.37 71.37 8.45D 1 78.00 78.00 -8.50 71.37 71.37 14.93

B 1 328.00 328.00 -7.50 303.40 303.40 32.57A 1 656.00 656.00 -8.50 600.24 600.24 32.57

B D 2 359.50 719.00 -7.50 332.54 665.08 20.87D 1 742.50 742.50 -7.50 686.81 686.81 27.62

3 3 4 4 4 4 5 27 22,249.00 20,650.2348 30 38 32 47 39 47

63 75 108 82 131 96 74

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

31 11.02 11 14.77 15 169.84 27.41 123.32 0.7714 3.80 4 5.84 6 160.16 22.54 116.29 0.6421 19.57 20 9.81 10 37.35 16.12 27.12 1.7921 7.24 7 8.63 9 480.70 87.24 349.05 0.7768 8.93 27 8.14 24 83.24 19.75 60.44 0.9070 11.78 24 12.99 26 137.24 26.92 99.65 0.7289 14.72 29 18.78 38 199.91 33.90 145.16 0.7019 2.20 4 3.71 7 261.44 33.54 189.84 0.59

9 2.20 2 3.71 4 522.88 67.08 379.67 0.5917 10.88 11 6.68 7 32.99 11.62 23.96 1.3734 10.88 22 6.68 13 16.68 5.88 12.11 1.3732 12.08 12 15.53 16 136.55 22.98 99.15 0.7825 6.74 7 12.59 13 239.85 27.78 174.16 0.5722 21.27 21 10.09 10 37.98 17.32 27.58 1.83

8 8.65 9 1.31 1 11.36 16.23 8.25 2.0315 18.87 19 3.77 4 5.21 5.64 3.78 2.5233 12.06 12 13.50 14 34.65 6.70 25.16 0.8433 12.06 12 13.50 14 68.54 13.25 49.77 0.8442 7.16 14 8.10 16 63.96 12.23 46.44 0.8028 13.55 14 9.70 10 69.81 21.09 50.69 1.06

629 280 254 101.47 24.19 73.68 1,843.56

Affinity / Efficiency

Page 124: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL … Columbi… · MEDIA FLOW CHART Film: CLOUDY 2 MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 40 Markets

Nº Plano: 27992

Praça: UBERLÂNDIATarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO MALHACAO 17:55 18:25 AGLO NOVELA I 18:25 19:15 BGLO NOVELA I 18:25 19:15 AGLO NOVELA II 19:30 20:30 BGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 BGLO SH DE TERCA FEIRA I22:20 23:05 BGLO SUPERCINE 01:10 03:05 DGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TV GLOBINHO 08:30 12:00 DGLO VALE A PENA VER DE N14:35 15:55 AGLO VALE A PENA VER DE N14:35 15:55 BGLO ZORRA TOTAL 22:20 23:20 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

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SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 2,110.50 2,110.50 -6.50 1,973.32 1,973.32 29.63

D 1 749.25 749.25 -7.50 693.06 693.06 13.06A 1 877.00 877.00 -8.50 802.46 802.46 15.50

B 1 823.50 823.50 -7.50 761.74 761.74 18.60A 1 1,098.00 1,098.00 -7.50 1,015.65 1,015.65 18.60

D 1 1,421.25 1,421.25 -7.50 1,314.66 1,314.66 26.10A 1 1,895.00 1,895.00 -8.50 1,733.92 1,733.92 26.10

B D 2 1,738.50 3,477.00 -6.50 1,625.50 3,251.00 37.22B B 2 3,241.50 6,483.00 -6.50 3,030.80 6,061.60 42.87

A 1 1,105.00 1,105.00 -8.50 1,011.08 1,011.08 12.14D 1 552.50 552.50 -7.50 511.06 511.06 12.14

A 1 388.00 388.00 -9.50 351.14 351.14 14.18B D 2 194.00 388.00 -8.50 177.51 355.02 14.18

B 1 1,752.75 1,752.75 -6.50 1,638.82 1,638.82 29.370 575.25 0.00 -8.50 526.35 0.00 12.75

A 1 1,663.00 1,663.00 -7.50 1,538.28 1,538.28 25.25A 1 1,002.00 1,002.00 -8.50 916.83 916.83 15.11

D 1 87.50 87.50 -8.50 80.06 80.06 9.36A 1 710.00 710.00 -7.50 656.75 656.75 19.83

B B 2 355.00 710.00 -7.50 328.38 656.76 19.83D 1 1,071.75 1,071.75 -7.50 991.37 991.37 24.68

2 4 4 3 4 4 3 24 28,365.00 26,314.5815 25 34 25 34 30 17

31 78 111 71 111 90 47

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

30 9.32 9 14.51 15 328.05 45.25 211.73 0.6913 3.20 3 5.01 5 335.57 46.02 216.58 0.5916 7.29 7 6.55 7 170.55 40.76 110.08 1.0519 7.11 7 7.17 7 165.99 35.35 107.14 0.8919 7.11 7 7.17 7 221.33 47.13 142.85 0.8926 6.91 7 9.23 9 294.78 47.39 190.25 0.6226 6.91 7 9.23 9 388.78 62.50 250.93 0.6274 13.81 28 13.50 27 182.37 40.06 117.70 0.8386 11.68 23 18.21 36 402.04 55.37 259.49 0.5912 3.34 3 4.35 4 469.03 77.33 302.72 0.6812 3.34 3 4.35 4 237.07 39.09 153.01 0.6814 5.82 6 5.38 5 93.48 21.71 60.33 0.9828 5.82 12 5.38 11 47.26 10.98 30.50 0.9829 9.24 9 14.42 14 274.80 37.81 177.36 0.67

0 4.60 0 6.19 0 177.29 28.29 114.42 0.8225 8.88 9 13.20 13 268.40 38.77 173.23 0.7315 7.64 8 6.31 6 185.93 48.34 120.00 1.12

9 7.84 8 3.22 3 15.82 8.27 10.21 1.8520 5.55 6 7.09 7 183.34 30.82 118.33 0.7040 5.55 11 7.09 14 91.67 15.41 59.17 0.7025 5.72 6 9.93 10 268.53 33.22 173.32 0.54

538 178 215 227.85 40.63 147.06 2,434.22

Affinity / Efficiency

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Nº Plano: 27992

Praça: VITORIATarget Pri.: AMBOS ABC 04-11

Target Sec.: AMBOS ABC 18-49

NETWORK PROGRAM

SEPTEMBER

22 23 24 25 26 27 28

S M T W T F SGLO A GRANDE FAMILIA 22:30 23:15 BGLO CALDEIRAO DO HUCK16:10 18:25 DGLO ESQUENTA 14:30 16:00 AGLO MALHACAO 17:55 18:25 BGLO MALHACAO 17:55 18:25 AGLO NOVELA I 18:25 19:15 BGLO NOVELA I 18:25 19:15 BGLO NOVELA II 19:30 20:30 DGLO NOVELA III 21:10 22:20 BGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 1 EDICAO 12:00 12:50 AGLO SESSAO DA TARDE 15:55 17:50 AGLO SESSAO DA TARDE 15:55 17:50 DGLO SH DE TERCA FEIRA I22:20 23:05 BGLO TELA QUENTE 22:20 00:20 AGLO TEMPERATURA MAXIMA12:30 14:30 AGLO TURMA DA MONICA 08:10 08:30 DGLO TV GLOBINHO 08:30 12:00 D

PREÇO TOTAL

TOTAL TRP

TOTAL GRP

LegendsA - 30" (October 4th in theaters)B - 15" (October 4th in theaters)D - 15" (In theaters)

INITIAL

TIME

END TIME

SPOT TYPE

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SEPTEMBER OCTOBER

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

29 30 01 02 03 04 05 DOM.

S M T W T F S UNIT. TOTAL UNIT. TOTAL RATINGB 1 3,544.50 3,544.50 -6.50 3,314.11 3,314.11 32.54

D 1 1,131.75 1,131.75 -7.50 1,046.87 1,046.87 14.30A 1 1,407.00 1,407.00 -8.50 1,287.40 1,287.40 15.40

B 1 1,566.00 1,566.00 -7.50 1,448.55 1,448.55 21.01A 1 2,088.00 2,088.00 -8.50 1,910.52 1,910.52 21.01

B 1 2,164.50 2,164.50 -7.50 2,002.16 2,002.16 27.65D 1 2,164.50 2,164.50 -7.50 2,002.16 2,002.16 27.65

B D 2 2,832.75 5,665.50 -6.50 2,648.62 5,297.24 35.99B 1 4,595.25 4,595.25 -6.50 4,296.56 4,296.56 43.15

D 1 801.00 801.00 -7.50 740.92 740.92 11.92A 1 1,602.00 1,602.00 -7.50 1,481.85 1,481.85 11.92

A 1 610.00 610.00 -9.50 552.05 552.05 14.94B D 2 305.00 610.00 -8.50 279.08 558.16 14.94

B 1 3,156.00 3,156.00 -6.50 2,950.86 2,950.86 31.71A 1 3,014.00 3,014.00 -7.50 2,787.95 2,787.95 26.39

A 1 1,564.00 1,564.00 -8.50 1,431.06 1,431.06 15.11D 1 177.00 177.00 -8.50 161.96 161.96 4.50D 1 177.00 177.00 -8.50 161.96 161.96 6.61

2 3 4 2 2 4 3 20 36,038.00 33,432.3417 20 37 17 20 27 13

31 62 114 51 54 91 25

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AUDIENCE

C.P.M. (Pri) C.P.M. (Sec) C.P.P. (Pri)DOM. TRP (Pri) TRP (Sec)

GRP RATING TRP RATING TRP

33 13.56 14 16.72 17 767.04 128.92 244.40 0.8114 5.20 5 6.40 6 631.83 106.39 201.32 0.7415 8.90 9 8.08 8 453.98 103.63 144.65 1.0921 6.25 6 8.53 9 727.39 110.45 231.77 0.6521 6.25 6 8.53 9 959.37 145.68 305.68 0.6528 6.70 7 10.44 10 937.86 124.74 298.83 0.5228 6.70 7 10.44 10 937.86 124.74 298.83 0.5272 12.05 24 15.15 30 689.84 113.71 219.80 0.6943 14.52 15 19.47 19 928.68 143.53 295.91 0.6812 3.49 3 4.58 5 666.28 105.22 212.30 0.6512 3.49 3 4.58 5 1,332.58 210.44 424.60 0.6515 5.13 5 6.55 7 337.73 54.82 107.61 0.7230 5.13 10 6.55 13 170.74 27.71 54.40 0.7232 12.39 12 14.92 15 747.46 128.64 238.16 0.7926 8.54 9 14.51 15 1,024.57 124.97 326.46 0.6315 8.34 8 7.83 8 538.52 118.87 171.59 1.05

5 2.34 2 2.29 2 217.22 46.00 69.21 0.997 5.33 5 2.88 3 95.37 36.58 30.39 1.57

428 151 190 692.62 114.36 220.69 1,735.03

Affinity / Efficiency

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COLUMBIA TRISTAR FILMS OF BRAZILFilm: CLOUDY 2

Target 1: AS ABC 04 a 11 c/ pay tvTarget2: AS ABC 18 a 49 c/ pay tv

PAY TV Dia da Semana Formato Desconto

NATIONAL

MEGAPIXTARDE 13h às 18h SEG A DOM 30" 2,300 60%

TARDE 13h às 18h SEG A DOM 30" 2,530 60%

PRIMETIME 18h às 02h SEG A DOM 30" 6,200 60%PRIMETIME 18h às 02h SEG A DOM 30" 6,820 60%MGP MEGA PIX NOT DM 19:30 DOM 30" 6,300 60%

MGP MEGA PIX NOT P 22:00 SEG A DOM 30" 6,930 60%

MGP MEGA PIX NOT P 22:00 SEG A DOM 30" 6,300 60%

Total MEGAPIX

UNIVERSAL CHANNELUNIVERSAL MOVIE 13:30 DOM 30" 2,250 60%UNIVERSAL MOVIE 18:30 SAB 30" 5,800 60%UNIVERSAL MOVIE 18:30 SAB 30" 6,380 60%UNIVERSAL MOVIE 12:00 DOM 30" 1,030 60%UNIVERSAL MOVIE 20:00 SEG A SEX 30" 6,380 60%UNIVERSAL MOVIE 20:00 SEG A SEX 30" 5,800 60%

Total Universal Channel

FOXOS SIMPSONS 20:00 SEG A DOM 30" 14,850 65%CINE FOX (KIDS) 18:30 DOM 30" 14,850 65%CINE FOX (FAMILY) 22H30 SEX 30" 14,850 65%GLEE NOT 18:30 SAB 30" 14,850 65%

Total Fox

GLOOBNOITE 17h às 23h SEG A DOM 30" 1,000 60%NOITE 17h às 23h SEG A DOM 30" 1,100 60%TARDE 12h às 17h SEG A DOM 30" 840 60%TARDE 12h às 17h SEG A DOM 30" 924 60%MANHÃ 07h às 12H SEG A DOM 30" 902 60%MANHÃ 07h às 12H SEG A DOM 30" 820 60%

Total Gloob

REDE TELECINE

Programas/ Faixa Horária

Custo Tabela

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SESSAO SUPER ESTREIA NOT P 22:00 SAB 30" 23,500 50%SESSAO SUPER ESTREIA NOT P 22:00 SAB 30" 25,850 50%SESSAO 8H NOITE 1 20:00 DOM 30" 8,600 60%

Total Rede Telecine

TOTAL PAY TV

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InserçõesSeptember October

21 22 23 24 25 26 27 28 29 30 1 2 3 4 5S S M T W T F S S M T W T F S

920 8 1 1 1 1 2 21,012 6 2 2 22,480 5 1 1 1 22,728 10 2 2 3 32,520 2 1 12,772 1 12,520 1 1

33 1 2 1 1 1 1 2 2 3 2 2 2 4 4 5

900 2 1 12,320 2 1 12,552 1 1412 2 1 1

2,552 2 1 12,320 2 1 1

11 1 2 0 0 1 0 1 1 2 0 0 1 0 1 1

5,198 5 1 1 1 1 15,198 2 1 15,198 2 1 15,198 2 1 1

11 0 1 0 0 1 1 1 0 2 1 0 0 1 2 1

400 6 2 2 2440 10 2 2 2 2 2336 6 2 2 2370 10 2 2 2 2 2361 10 2 2 2 2 2328 6 2 2 2

48 0 0 0 0 0 0 0 6 6 6 6 6 6 6 6

Custo Unitário Negociado

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11,750 2 1 112,925 1 13,440 2 1 1

5 1 1 0 0 0 0 0 1 1 0 0 0 0 0 1

108 3 6 1 1 3 2 4 10 14 9 8 9 11 13 14

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BUDGET 1 R$

7,360 6,4976,072 5,360

12,400 10,94527,280 24,0805,040 4,4492,772 2,4472,520 2,224

63,444 56,002

1,800 1,5894,640 4,0962,552 2,253824 727

5,104 4,5054,640 4,096

19,560 17,266

25,988 22,93910,395 9,17610,395 9,17610,395 9,176

57,173 50,466

2,400 2,1184,400 3,8842,016 1,7803,696 3,2623,608 3,1851,968 1,737

18,088 15,966

TOTAL COLUMBIA R$

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23,500 20,74312,925 11,4096,880 6,073

43,305 38,225

201,569.50 177,925.40

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COLUMBIA TRISTAR FILMS OF BRAZIL

FILME: CLOUDY 2

METRÔ / TREM

SÃO PAULO

METRO

Total SÃO PAULO

RIO DE JANEIRO

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METRO

Total RIO DE JANEIROTOTAL METRO

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Pesquisa – Origem e Destino – Metrô Rio¹ Inclui as transferências entre a Linha 1 e a Linha 2 para o trecho Sul² Inclui as transferências entre a Linha 1 e a Linha 2 para o trecho Norte

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COLUMBIA TRISTAR FILMS OF BRAZIL

FORMAT

LINHA AMARELA

PINHEIROSPainel

Tótem com gigantografia

PAULISTA

Painel

Tótem com gigantografia

Painéis Estações

A definir

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LINHA 1 - COPACABANA X SAENS PEÑA

SIQUEIRA CAMPOSPainel (4m2)

Tótem com gigantografia (~1,80 x 1,0 m)

BOTAFOGOPainel (4m2)

Tótem com gigantografia (~1,80 x 1,0 m)

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Pesquisa – Origem e Destino – Metrô Rio¹ Inclui as transferências entre a Linha 1 e a Linha 2 para o trecho Sul² Inclui as transferências entre a Linha 1 e a Linha 2 para o trecho Norte

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Period Full Cost Desc

mensal 154,812 4,441 60%

mensal 154,812 15,000 40%

mensal 177,460 3,808 60%

mensal 177,460 15,000 40%

mensal - 3,046 15%

Fluxo de Pessoas/Dia

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mensal 86,174 14,700 0%

mensal

mensal 157,885 18,375 0%

mensal

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Pesquisa – Origem e Destino – Metrô Rio¹ Inclui as transferências entre a Linha 1 e a Linha 2 para o trecho Sul² Inclui as transferências entre a Linha 1 e a Linha 2 para o trecho Norte

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InsSeptember'13

16 17 18 19 20 21 22

S T Q Q S S D

1,777 1 1

9,000 1 1

1,523 1 1

9,000 1 1

2,589 15 10

19

Negotiaded cost

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14,700 1 1

1

18,375 1 1

1

221

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September'13 October'13

23 24 25 26 27 28 29 30 1 2 3 4

S T Q Q S S D S T Q Q S

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October'13

5 6 7 8 9 10 11 12 13 14 15 16

S D S T Q Q S S D S T Q

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October'13BUDGET 1 R$

17 18 19 20 21

Q S S D S

1,777

9,000

1,523

9,000

38,837

60,136

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14,700

0

18,375

0

33,07593,211.38

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BUDGET 2 R$

1,581 1,568

8,010 7,944

1,356 1,345

8,010 7,944

34,564 34,281

53,521 53,082

TOTAL COLUMBIA R$

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13,083 12,976

0 0

16,354 16,220

0 0

29,437 29,19582,958.13 82,277.69

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COLUMBIA TRISTAR FILMS OF BRAZIL

FILME: CLOUDY 2

OOH

RIO DE JANEIRO

MUB - Clear Channel

Sub-total MUB

Total RIO DE JANEIRO

SÃO PAULO

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MUB - Ótima

Sub-total MUB

Total SÃO PAULOTOTAL OOH

MUB RJ

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FORMAT

MUB - Circuito 100 faces

MUB - Circuito 100 faces

MUB - Circuito 100 faces

incluindo 5 faces especiais com apliqueabrigo de ônibus (60)

tótem (28)

relógio (12)

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MUB - Circuito 70 faces

abrigo de ônibusrodízio de 3 faces no mesmo painel

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Period Full Cost Desc

semanal 119,250 58% 50,000

semanal 119,250 100% 0

semanal 119,250 50% 59,625

30,000

Negotiaded cost

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semanal 1,875 20% 1,500

MUB SP

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InsSEPTEMBER

15 16 17 18 19 20 21 22 23 24

S M T W T F S S M T

100 1 circuito semanal

100 1 circuito semanal (bonificado)

100

100

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70

70170

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SEPTEMBER October'13

25 26 27 28 29 30 1 2 3 4 5 6

W T F S S M T W T F S S

1 circuito semanal (bonificado)

1 circuito semanal

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1 circuito semanal

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October'13BUDGET 1 R$

7

M

50,000 44,135

1 circuito semanal 89,625 79,112

139,625 123,247

139,625 123,247

TOTAL COLUMBIA R$

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105,000 92,684

105,000 92,684105,000 92,684

244,624.97 215,930.47

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COLUMBIA TRISTAR FILMS OF BRAZIL

FILME: CLOUDY 2

JOURNAL

SÃO PAULO

METRO

RIO DE JANEIRO

METRO

TOTAL JOURNAL

CAPA FALSA

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FORMAT

sobrecapa parcial - págs 1 e 2

sobrecapa parcial - págs 1 e 2

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PAPER CIRCULATION

total SPpapel jornal - impressão heatset 153,000

total RJpapel jornal 100,000

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DISCOUNT INSSep October

29 30 1D S T

615,720 91% 55,415 1

393,486 91% 35,414 1

FULL COST

NET COST

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October2 3 4 5Q Q S S

1 55,415 48,915

1 35,414 31,260

90,829 80,175

BUDGET 1 R$

TOTAL COLUMBIA

R$

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GLOBO TYPE OF PROGRAM DETAILS

TV GLOBINHO CHILDERN ORIENTED SHOW Aired everyday, except on Sundays, is a program featuring cartoons.ESPORTE ESPETACULAR SPORTS SHOW Aired every Sunday morning, the show highlight the result of the sports competition that took place during the week.

CALDEIRAO DO HUCK VARIETY SHOW Its a Saturday afternoon show targeted at teenagers. It is the winner in its time-slot.TURMA DA MÔNICA CHILDERN ORIENTED SHOW Cartoon with adventures and characters created by Maurício de Souza.

GLOBO REPORTER DOCUMENTARY TV SHOW The show addresses issues related to the Brazilian way of life, highlighting matters such as health, education, work and nature.

MALHACAO YOUNG ORIENTED SOAP OPERA Is a Brazilian soap opera for the teenage audience.

NOVELA I SOAP OPERA This is the time-slot of the first soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Cordel Encantado

NOVELA II SOAP OPERA This is the time-slot of the second soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Sangue Bom.

NOVELA III SOAP OPERA This is the time-slot of the third soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Viva a Vida.

PRACA TV 1 EDICAO LOCAL DAILY NEWS - 12:45 PM -

PRACA TV 2 EDICAO LOCAL DAILY NEWS - 7 PM -

A GRANDE FAMÍLIA COMEDY This time-slot is reserved for comedy mini series. The current one is called A Grande Família and is one of the most watched shows in Brazil.

VALE A PENA VER DE NOVO SOAP OPERA Rerun of the most famous soap operas broadcasted by the channel.

VIDEO SHOW YOUNG ORIENTED NETWORK BACKSTAGES

SESSÃO DA TARDE MOVIES -

TELA QUENTE MOVIES

TEMPERATURA MAXIMA MOVIES On Sundays are shown films for the whole family.

TV XUXA VARIETY SHOW

SUPERCINE MOVIES On Saturdays are shown blockbusters.

ZORRA TOTAL COMEDY On Saturdays, the show is a sketch comedy show. It is the audience leader on its slot.

FANTÁSTICO NEWS AND ENTERTAINENTESQUENTA VARIETY SHOW On Sundays a variety program present by Regina Casé.

SBT TYPE OF PROGRAM DETAILSBOM DIA & CIA CHILDERN ORIENTED SHOW cartoons and games

CLUBE DO CARROSSEL CHILDERN ORIENTED SHOW cartoons and games

SÁBADO ANIMADO CHILDERN ORIENTED SHOW cartoons and games

Its format is that of a daily "electronic magazine", where the network's backstages are shown, with on-set and behind-the-scenes footage on Globo's series and telenovelas, including bloopers, interviews with the actors, directors and authors, funny segments with scenes from soaps, and old videos from the network's archives.

On Mondays, 10 pm, TV Globo offers to the viewers blockbusters that were successful in the movies (most of the time films never shown on open TV)

O programa apresenta quadros de sucesso como Fã de Carteirinha, Papo X e Prova dos Nove e novos quadros como Amizade Secreta, Enxoval de Rainha e Surpresa!

Brazilian weekly television newsmagazine broadcast on Sunday.