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Launch Week Flippin switches, rollin back, the freeze, and oh so much more! @timothybroder @aiaio
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Page 1: Launch week

Launch WeekFlippin switches, rollin back, the freeze, and oh so much more!

@timothybroder @aiaio

Page 2: Launch week

Launch Plan

» High Level!

» Client sees in discovery

» Intro to our process

@timothybroder @aiaio

Page 3: Launch week

@timothybroder @aiaio

Page 4: Launch week

Launch Checklist

» The kitchen sink of launch tasks

» Very detailed

» Assigns Tasks

» Includes days leading to launch

» Live document “war room”

» Details rollback plan

@timothybroder @aiaio

Page 5: Launch week

@timothybroder @aiaio

Page 6: Launch week

Don’t Think. Just Do.Minimize Murphy’s Law

@timothybroder @aiaio

Page 7: Launch week

Feature Complete

» Features are done

» “Could launch”

» Testing time! (Functional and Design)

@timothybroder @aiaio

Page 8: Launch week

Code Freeze

» “Pencils DOWN”

» S1 only!

» Let it bake

» Possibly on a non-live production system

@timothybroder @aiaio

Page 9: Launch week

Code Freeze

» Final stress tests

» Change is DANGEROUS

@timothybroder @aiaio

Page 10: Launch week

Flip the Switch

» Small: change the DNS

» Medium: update the code on production

» Large: full stack swap

@timothybroder @aiaio

Page 11: Launch week

Roll back

» Code

» Data (might lose some)

» Downtime

» Not easy

» Angry client

@timothybroder @aiaio

Page 12: Launch week

@timothybroder @aiaio

Page 13: Launch week

Thanks!

@timothybroder @aiaio