Coliseum Conference 2021: Venue Development March 26, 2021
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Hunden Coliseum 2021 Presentation 3-26-21March 26, 2021
Owner’s rep/advisory and market, financial feasibility & impact studies on:
§ Stadiums/Arenas
§ The comprehensive database created by HSP includes over
400 stadiums and more than 120 arenas worldwide. For presentation and data displaying purposes, the following criteria was used to explain the high-level trends and developments happening in the industry.
§ Featured in this Year’s Database (Capacity):
§ Football (50,000+)
§ Rugby (50,000+)
§ Cricket (35,000+)
§ Analyzes trends in arena new builds,
renovations and/or expansions,
premium spaces, and much more.
§ Details the costs and trends of the 20 arenas that are currently under development or were recently opened.
§ Utilizes these statistics and analytics to make
projections on the future of arenas.
hunden.com | © 2020 HSP 6
§ Financing
7
HSP Projects More Than 60 New Major Builds in the 2020s
0 5
10 15 20 25 30 35 40 45 50 55 60
Pre-1900's 1900's 1910's 1920's 1930's 1940's 1950's 1960's 1970's 1980's 1990's 2000's 2010's 2020's
Number of New Major Venues Opened per Decade
Stadiums Arenas
9
hundenpartners.com | © 2020 HSP 12
New Builds/Major Renovations - Stadiums
60,000
132,000
18,000
Sports Districts
§ Capacity of 60,000, down from 75,000 in existing venue.
§ Two competing designs
§ 22-acre municipal park to include an open-air gym, museum and running track
§ Football pitch, basketball court, zip line, climbing wall
17
§ Development is 55% completed
§ 56 F&B outlets scattered on 3km of waterfront boardwalk
§ 18,000-seat state-of-the- art arena
§ Ferrari World Abu Dhabi
§ Yas Waterworld Abu Dhabi
Source: Miral
Esports Stats & Trends § Esports viewership is projected to
grow at a 9% compounded annual growth rate (CAGR) between 2019 and 2023.
§ A total of 454 million viewers in 2019.
§ Total investments in esports grew from
$490m to $4.5b from 2017 to 2019.
§ It is projected that the esports industry
will exceed $1 Billion in revenue in 2021.
hundenpartners.com | © 2020 HSP 20
7,000
Location: Arlington, TX
Operator: NGAGE Esports
feet and has a capacity of 2,500.
§ The facility also has an attached 48,000-square foot exhibit hall
hunden.com | © 2020 HSP 22
§ Operator pays the City $1M per year over 10 years.
§ Purpose-built facilities - true darkness, superior internet capabilities and easy production capabilities.
§ Booking windows relatively short – Difficult to book more than 12 months out.
§ Daily cost for an event can be roughly $10,000 for the space and $30,000 when production is included.
§ Esports Stadium Arlington hosted the esports awards, which attracted the top gaming influencers as well as over 9 million worldwide viewers.
§ The average ticket price for major tournaments is upwards of $30 and fills between 2,500 – 3,000 seats.
hunden.com | © 2020 HSP 23
capacity of 3,500.
§ Facility also has luxury boxes, broadcast areas, a training center, and team offices.
§ Situated at South Philadelphia Sports Complex (MLB, NBA, NFL stadiums nearby).
24
Cost: $500 Million
Developer: OverActive Media
§ The proposed multi-purpose arena will be located at the Canadian National Exhibition Grounds and
will have a capacity of 7,000.
§ Facility projected to host more than 200 events per year for esports and entertainment.
§ Attached hotel complex proposed.
hunden.com | © 2020 HSP 26
Cost: ~$500 Million
§ Capacity of 7,000.
§ Exterior LED screens for an outside plaza space for 13,000 spectators that cannot get a seat inside.
§ Part of a complex with retail shops, a food court, exhibition space, and a luxury hotel.
hunden.com | © 2020 HSP 27
entertainment with professional esports arenas.
§ Focused on providing essential infrastructure for an array of live gaming experiences.
§ Recently broken ground on flagship site in Los Angeles, USA.
§ Glytch Venues are 50,000 to 90,000 SF, with seating capacity for thousands of fans and dynamic staging to accommodate a wide variety of esports and other live events. The stadium is set within a themed, immersive atmosphere surrounded by VR simulators, escape rooms, drone racing, classic arcade attractions, and upscale food and beverage options.
§ Set to open its first four locations within the coming
years.
§ More than $4 Billion invested in sports teams/organizations since 2014.
§ Rapid growth in sports broadcasting and gaming revenues have the private sector intrigued. Annual spending on sports broadcast rights has more than doubled in the last ten years and currently sits at almost $50 billion worldwide.
§ Three dedicated sports investment funds launched in the past 2 years with targets over $1 billion.
§ Arctos Sports Partners
§ Dyal HomeCourt Partners
§ RedBird Series 2019
City Football Group Silver Lake Management $500,000,000 2019 NZ Rugby Silver Lake Management $465,000,000 2021 City Football Group CMC Holdings; CITIC Capital $400,000,000 2015 IceArizona AcquisitionCo Merion Investment Partners $152,500,000 2014 Liverpool FC Rhone Group $151,720,000 2010 Williams Grand Prix BCE $132,820,000 2020 FC Girondins de Bordeaux General American Capital $114,060,000 2018 Olympique Lyonnais Groupe IDG Capital Partners $111,410,000 2016 Sportech PLC - Football Pools FP Acquisitions $102,060,000 2017 Hertha BSC KKR $82,560,000 2014 KSV eSports Consortium $46,000,000 2019 Total $2,258,130,000
Average $205,284,545
Source: Refinitiv
Largest Private Equity Investments into Clubs & Leagues in the Past Decade
The Future
Future Implications & Projections
§ Facility development to continue its rapid growth, with an increased emphasis on flexibility and security.
§ Higher Federation/League standards for new and existing facilities
§ Esports to become more of a mature, major player in arena development and the ”sporting world.”
§ Consumers will continue to expect mixed-use environments around major venues. Financing realities will require it.
§ An array of different investor types/groups will become involved in sports teams and related development.
§ Internationalization of sports/leagues, improved product value
Thank You
development advisory practice specializing in destination assets.
With professionals in Chicago, San Diego, Indianapolis and
Minneapolis, HSP provides a variety of services for all stages of
destination development in:
- Economic, Fiscal & Employment Impact Analysis (Cost/Benefit)
- Organizational Development
- Research & Statistical Analysis
- Developer Solicitation & Selection
The firm and its principal have performed more than 800 studies
over the past 20 years, with more than $5.5 billion in built,
successful projects.
For further information about Hunden Strategic Partners, please contact:
Owner’s rep/advisory and market, financial feasibility & impact studies on:
§ Stadiums/Arenas
§ The comprehensive database created by HSP includes over
400 stadiums and more than 120 arenas worldwide. For presentation and data displaying purposes, the following criteria was used to explain the high-level trends and developments happening in the industry.
§ Featured in this Year’s Database (Capacity):
§ Football (50,000+)
§ Rugby (50,000+)
§ Cricket (35,000+)
§ Analyzes trends in arena new builds,
renovations and/or expansions,
premium spaces, and much more.
§ Details the costs and trends of the 20 arenas that are currently under development or were recently opened.
§ Utilizes these statistics and analytics to make
projections on the future of arenas.
hunden.com | © 2020 HSP 6
§ Financing
7
HSP Projects More Than 60 New Major Builds in the 2020s
0 5
10 15 20 25 30 35 40 45 50 55 60
Pre-1900's 1900's 1910's 1920's 1930's 1940's 1950's 1960's 1970's 1980's 1990's 2000's 2010's 2020's
Number of New Major Venues Opened per Decade
Stadiums Arenas
9
hundenpartners.com | © 2020 HSP 12
New Builds/Major Renovations - Stadiums
60,000
132,000
18,000
Sports Districts
§ Capacity of 60,000, down from 75,000 in existing venue.
§ Two competing designs
§ 22-acre municipal park to include an open-air gym, museum and running track
§ Football pitch, basketball court, zip line, climbing wall
17
§ Development is 55% completed
§ 56 F&B outlets scattered on 3km of waterfront boardwalk
§ 18,000-seat state-of-the- art arena
§ Ferrari World Abu Dhabi
§ Yas Waterworld Abu Dhabi
Source: Miral
Esports Stats & Trends § Esports viewership is projected to
grow at a 9% compounded annual growth rate (CAGR) between 2019 and 2023.
§ A total of 454 million viewers in 2019.
§ Total investments in esports grew from
$490m to $4.5b from 2017 to 2019.
§ It is projected that the esports industry
will exceed $1 Billion in revenue in 2021.
hundenpartners.com | © 2020 HSP 20
7,000
Location: Arlington, TX
Operator: NGAGE Esports
feet and has a capacity of 2,500.
§ The facility also has an attached 48,000-square foot exhibit hall
hunden.com | © 2020 HSP 22
§ Operator pays the City $1M per year over 10 years.
§ Purpose-built facilities - true darkness, superior internet capabilities and easy production capabilities.
§ Booking windows relatively short – Difficult to book more than 12 months out.
§ Daily cost for an event can be roughly $10,000 for the space and $30,000 when production is included.
§ Esports Stadium Arlington hosted the esports awards, which attracted the top gaming influencers as well as over 9 million worldwide viewers.
§ The average ticket price for major tournaments is upwards of $30 and fills between 2,500 – 3,000 seats.
hunden.com | © 2020 HSP 23
capacity of 3,500.
§ Facility also has luxury boxes, broadcast areas, a training center, and team offices.
§ Situated at South Philadelphia Sports Complex (MLB, NBA, NFL stadiums nearby).
24
Cost: $500 Million
Developer: OverActive Media
§ The proposed multi-purpose arena will be located at the Canadian National Exhibition Grounds and
will have a capacity of 7,000.
§ Facility projected to host more than 200 events per year for esports and entertainment.
§ Attached hotel complex proposed.
hunden.com | © 2020 HSP 26
Cost: ~$500 Million
§ Capacity of 7,000.
§ Exterior LED screens for an outside plaza space for 13,000 spectators that cannot get a seat inside.
§ Part of a complex with retail shops, a food court, exhibition space, and a luxury hotel.
hunden.com | © 2020 HSP 27
entertainment with professional esports arenas.
§ Focused on providing essential infrastructure for an array of live gaming experiences.
§ Recently broken ground on flagship site in Los Angeles, USA.
§ Glytch Venues are 50,000 to 90,000 SF, with seating capacity for thousands of fans and dynamic staging to accommodate a wide variety of esports and other live events. The stadium is set within a themed, immersive atmosphere surrounded by VR simulators, escape rooms, drone racing, classic arcade attractions, and upscale food and beverage options.
§ Set to open its first four locations within the coming
years.
§ More than $4 Billion invested in sports teams/organizations since 2014.
§ Rapid growth in sports broadcasting and gaming revenues have the private sector intrigued. Annual spending on sports broadcast rights has more than doubled in the last ten years and currently sits at almost $50 billion worldwide.
§ Three dedicated sports investment funds launched in the past 2 years with targets over $1 billion.
§ Arctos Sports Partners
§ Dyal HomeCourt Partners
§ RedBird Series 2019
City Football Group Silver Lake Management $500,000,000 2019 NZ Rugby Silver Lake Management $465,000,000 2021 City Football Group CMC Holdings; CITIC Capital $400,000,000 2015 IceArizona AcquisitionCo Merion Investment Partners $152,500,000 2014 Liverpool FC Rhone Group $151,720,000 2010 Williams Grand Prix BCE $132,820,000 2020 FC Girondins de Bordeaux General American Capital $114,060,000 2018 Olympique Lyonnais Groupe IDG Capital Partners $111,410,000 2016 Sportech PLC - Football Pools FP Acquisitions $102,060,000 2017 Hertha BSC KKR $82,560,000 2014 KSV eSports Consortium $46,000,000 2019 Total $2,258,130,000
Average $205,284,545
Source: Refinitiv
Largest Private Equity Investments into Clubs & Leagues in the Past Decade
The Future
Future Implications & Projections
§ Facility development to continue its rapid growth, with an increased emphasis on flexibility and security.
§ Higher Federation/League standards for new and existing facilities
§ Esports to become more of a mature, major player in arena development and the ”sporting world.”
§ Consumers will continue to expect mixed-use environments around major venues. Financing realities will require it.
§ An array of different investor types/groups will become involved in sports teams and related development.
§ Internationalization of sports/leagues, improved product value
Thank You
development advisory practice specializing in destination assets.
With professionals in Chicago, San Diego, Indianapolis and
Minneapolis, HSP provides a variety of services for all stages of
destination development in:
- Economic, Fiscal & Employment Impact Analysis (Cost/Benefit)
- Organizational Development
- Research & Statistical Analysis
- Developer Solicitation & Selection
The firm and its principal have performed more than 800 studies
over the past 20 years, with more than $5.5 billion in built,
successful projects.
For further information about Hunden Strategic Partners, please contact:
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