Cola Demand Survey Kenji, Tom, Ed
Dec 13, 2015
The Survey
• The following information was collected from 58 people via the use of survey sheets.
• This information was collected by students.
Effect of Branding
Several factors influenced the surveyed when buying Cola
• These are: Flavour, Price, Advertising and Quality.
• 17 of the surveyed thought that sweeter Cola was of worse quality to other Colas.
• 13 people thought that cheaper brands were of lesser quality.
• 2 people thought that specific brands (Pepsi and Pams) were of lesser quality.
Effect of Complements
• Some of the surveyed bought Cola to complement their Fast Food purchases.
• 19 of the surveyed bought Cola with their meal, either as a standalone product or included in the deal.
• 11 people did not buy Cola with their Fast Food.
Healthy Food and Drink Trends
• The surveyed were asked about their purchase of Cola over the last 10 years.
• 19 of the surveyed decreased their quantity of Cola purchased due to healthier drinking trends.
• 3 of the surveyed were not swayed by healthier drinking trends
• 5 of the surveyed increased their quantity of Cola purchased due to increased income.
Effect of Income on Cola
• The surveyed were asked if they would reduce their Cola purchased if their income was halved.
• 21 people would decrease their Cola purchased for more important items.
• 5 would decrease their Cola purchased for more money to buy healthier food.
• 8 people would not change their Cola purchases.
Summary
• In summary, many factors influenced the surveyed on their Cola purchases.
• The price influenced people the most on which brand of Cola they purchased.
• Colas that are too sweet were unattractive to the buyer.
• Most buyers have decreased their purchasing over Cola in the last 10 years due to healthy drinking trends.