Coffee Warehouse Rebrand

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C O F F E E W A R E H O U S E R E B R A N D

coffeewarehouse.com.au

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C O F F E E W A R E H O U S E R E B R A N D

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Contents /

Logo design

Stamp

Letterpress

Stationary package

Business card

Letterhead

Invoice

Presentation folder

Thank you card

Envelope

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Packaging

Swing tags

Inner packaging

Outer packaging

Carry bag

Multi-page layout Signage

Retail shop signage

Indoor signage

Outdoor signage

Website design

Computer mock-up

Ipad mock-up

Iphone mock-up

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C O F F E E W A R E H O U S E R E B R A N D

The breif /

The currentsituation /

The client /

To produce a clean and sophisticated branding

solution in the 12 week time frame that

will draw more attention to the company.

Allowing a clean display of products that can

be processed through the checkout easily. A

design that is catching, quirky with a modern

twist. A satisfied client.

The current branding and website is

de-valuing the products and turning away new

potential customers due to a look that feels

cheap and doesn’t align with the value of the

products being sold.

Coffee Warehouse Online

coffeewarehouse.com.au

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C O F F E E W A R E H O U S E R E B R A N D

Logo Design / The final logo design is a combination of word

mark and icon. It uses the one colour shown,

reversed in this colour and black on some

designs and applications such as a stamp or

website.

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Stationary package / The stationary package consists of a business

card, letterhead, invoice, documents folder,

thank you card and envolope that are all used

on a regular basis.

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Multi-page layout / The Multi-page layout was specifically

designed to be printed onto 100% recycled

brown paper so that it would align with

the values that Coffee Warehouse portrays.

It highlights the unique attributes of each

coffee bean and is used as a guide that will

show you the range of beans that are sold.

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Packaging / The packaging design consists of multiple

elements which include the swing tags, inner

packaging with a double sided label design

and the outer packaging which is a 7mm ply

wood construction with lid and etching on

both sides.

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Swing tags / The swing tags feature a minimalistic double

sided design which is looped with it’s own

custom string the ensure the product

stays unique.

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Inner packaging / The Inner packaging is a custom sized design

that fits into the outer packaging without

movement. Like the Multi-page layout, this

physical design is also constructed of 100%

recycled brown paper, also containing a poly

laminated inner liner to secure the freshness

of the coffee beans.

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Outer packaging / The outer packaging features a 7mm ply wood

construction. It has the Coffee Warehouse icon

neatly etched on the front and an illustration,

typographic statement, and website address

on the back. The lid sits tightly on top with

hardened twine being used as the handle for

easy opening.

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Carry bag / The carry bag that the products will be placed

in is a woven twine bag. They display the

illustrations associated with the business,

followed by a small message/website adress.

Each bag is randomly used for any of the

products that are sold.

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Retail shop signage / The retail shop signage was designed to have

a warehouse feeling, while also staying clean

and modern. It is constructed with three large

windows at the front for a clear open view

for the public. The logo design is used under

the lights at the top of the building and also

applied as a white plastic sticker on the glass

window. The icon is used on the door entry,

followed by the business opening hours.

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C O F F E E W A R E H O U S E R E B R A N D

Mon - Fri6:00am - 2:00pm

Sat 6:00am - 12pm

SundayCLOSED

OPEN Mon - Fri6:00am - 2:00pm

Sat 6:00am - 12pm

SundayCLOSED

OPEN

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Indoor signage / The indoor signage was designed so the

illustrations spoke for the services that the

business provides. As you follow the list

down it leaves you with the logo, typographic

statement and the website adress.

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Outdoor signage / The outdoor signage was designed to have a

similar effect as the outdoor signage. It shows

the services through the use of text, image

and illustration. This signage is placed outside

of the store so it can be seen by the moving

public. The billboards are designed for each

unique coffee bean and are placed around

the city.

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Website Design / When designing the Coffee Warehouse

website it was important for the content to

be presented in a clean, organised manner.

Each product needed to represent the quality

and price. The wide banners throughout each

page were designed intentionally to reinforce

the details of the products on that particular

page. It features easy to use buttons such as

add to cart, sign in and checkout.

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