SpeakeasyDC Rebrand

Meet The Dream Team

Maha Neouchy Laura Barbier Deanna Price

Emily Wooten Ben Brown

What is Speakeasy doing well?

Rich History & Great

Reputation

Real Connections

Current Audience Profiles

Target Audience: Esteban Fernanez

Target Audience:

Sabrina Noel

Target Audience:

Faizan Khan

It Isn’t a Chore to Be a Part of

This Family

Phase One: Pre-Launch

Trademark & Register for New Domain

We  wanted  our  followers  to  be  the  first  to  know  that  there  is  a  big  change  coming  your  way  on  February  14th!  Keep  your  eyes  and  ears  peeled  for  more  updates  across  social  media  and  our  blog  and  don’t  forget  to  listen  closely  for  updates  at  upcoming  shows!  

One-Pagers

Media

Fireside Chat Series

Phase Two: Launch

Transition Social Media

Channels

Social Media and Blog

Teller’s Refinery

Teller’s Refinery

We’re  excited  to  announce  our  new  name  "Teller's  Refinery.”  This  comes  aFer  a  lot  of  hard  work  from  our  internal  staff  as  well  as  love  and  support  from  our  amazing  board  members,  coaches  and  students,  and  loyal  D.C.  community!    

Redirect on Website

Sustain Relationships with Media

Name Reveal Event

User Generated

Content

Phase Three: Post-Launch

Diversity Outreach

Showcase Teller’s

Refinery

*Rate of Engagement & Following

*Number of Attendees

*Diversity of Performers

*Media Impressions  *Consistency in editorial

content

Measuring Success

*Road Shows

*Hosting More Diverse Topics

*Paid Search Campaign *Campus Outreach

*Drive engagement through visuals & multimedia

*Beltway Showcase Moving Forward

Pre-launch Launch Post-Launch

December 2014 -Copyright Name

-One Pagers -Update Channels -Media Outreach -Fireside Chats

July-December 2015 -Maintain Online

Channels -Diversity Outreach

-Capital Fringe Festival

Timeline

January-June 2015 -Launch Event

-Move to new media channels -Website redirect

-Promote User-Generated Content

Budget Phase OneCopyright Teller's Refinery $50Register domain $10Develop one-pagers (print cost) $50New social media and blog pages Staff CostContent creation Staff CostBuild media relationships (time) Staff CostHost Fireside chats-venue rental $300

Phase TwoLink old channels with new (time) Staff CostCreate redirect to new website (widget) $25Name reveal event (venue-food) $2,000Solicit user-generated content Staff Cost

Phase ThreeDiversity outreach (time on campus) Staff CostPromoting at local universities $500Ad placements on and offline $500Capital Fringe Festival $800Total $4,235

Teller’s Refinery

Launch

Post-Launch

Pre-Launch

Copyright Teller’s

Refinery

Name Reveal Event

Diversity Outreach