Coatings Word June 2014

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For colors as durable as the products you put them on, BASF can help you formulate every kind of coating, from deep, bright shades with high impact to very pale shades with outstanding durability. Sicopal Yellow L 1130, our newest bismuth vanadate pigment, offers an improved solution for lead replacement in coatings. At BASF, we create chemistry.

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With applications ranging from protective and marine to flooring and even military systems, the demands for modern industrial coatings may well be the most diverse in the industry. Additionally, the formulation requirements for advancements such as superior corrosion protection, lower VOC, and thinner film thickness push the attainment of an ideal coating to the extreme. With more than 27 years of experience in the coating additives industry, the TEGO brand of Evonik works closely with customers to meet these demands. Whether the solution stems from our exceptional technical experts, our portfolio of industry leading additives, co-binders, specialty binders and nanoresins, or a combination of both, TEGO is committed to your success. TEGO Adding Advantages.

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Table of Contents

June 2014 www.coatingsworld.com Coatings World | 5

June 2014 Vol. 19, No. 6

COATINGS WORLD (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offi ces. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box 1051, Fort Erie, On L2A 6C7, [email protected]. POSTMASTER: Send address changes to: Coatings World, 70 Hilltop Rd., Ramsey, NJ 07446. Free subscriptions to Coatings World are available to qualifi ed individuals. Others are as follows: U.S. one year $75; two years $120. Outside U.S. and overseas: one year $95 (U.S.), two years $160 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualifi cation of free subscriptions. Printed in the USA. Coatings World is used under license from Whitford Worldwide. Coatings Worlds circulation is audited by BPA International.

ADVERTISING SECTIONSClassifi ed Ads.......................................................48 Advertising Index .................................................49

COLUMNSInternational Coatings Scene ..............................24

Europe Sustainability Initiatives in the European Coatings Sector Reach a New Phase

Business Corner ...................................................26

DEPARTMENTS

Editorial ................................................................6As We Go to Press .................................................8Fresh Paint ...........................................................10Patents .................................................................21Market Reports ....................................................22New Products ......................................................23Industry News ......................................................42Suppliers Corner ..................................................45People in the News ..............................................46Meeting ...............................................................47Final Coat .............................................................50

30 Latin American Demand Rises With Middle Class 32 Metallic Pigments Update36 Anti-Fingerprint Strategies for Post-Deposition of Fingerprints

on Non-porous Surfaces

38 Light Stabilizers Make the UV Protection of Waterborne UV-curable Coatings Easier

41 Radical Resource Effi ciency Requires a New Mindset There is No Such Thing as Waste

27 Industrial Coatings Market

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A Rodman Media Publication 70 Hilltop Road Ramsey, NJ 07446 USA

(201) 825-2552 Fax: (201) 825-0553Web site: www.coatingsworld.com

EDITOR Kerry Pianoforte [email protected]

VICE PRESIDENT/EDITORIAL DIRECTORTom Branna [email protected]

ASSOCIATE EDITOR Bridget Klebaur [email protected]

ART DEPARTMENT Michael Del Purgatorio

[email protected]

INTERNATIONAL CORRESPONDENTSSean Milmo (Europe)

Charles W. Thurston (Latin America/Americas)

CONTRIBUTING EDITORS Phil Phillips

EDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)

Joseph Cristiano (consultant) Thomas Frauman (consultant)

Joseph Prane (consultant)Isadore Rubin (consultant)

Richard M. Tepper (PPG Industries)Shelby F. Thames (University of So. Mississippi)

PRESIDENT Rodman J. Zilenziger, Jr.

[email protected]

EXECUTIVE VICE PRESIDENT Matthew J. Montgomery

[email protected]

GROUP PUBLISHER / ADVERTISING SALESDale Pritchett [email protected]

ADVERTISING SALES (U.S.)Kim Clement Rafferty [email protected]

ADVERTISING SALES (Europe) Baudry Boisseau Associates

27 Rue J. Lebeau- B-1000, Brussels, BelgiumTel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38

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ONLINE DIRECTORPaul Simansky [email protected]

Coatings Worlds circulation is audited by BPA Worldwide.

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Latin America has emerged as one of the most important regions for paint and coatings manufacturers. Both suppliers and manufacturers are investing heavily in this fast-growing region. Latin America correspondent Charles Thurston takes an in-depth look

at this fast-growing region in his annual Latin America report, Latin American Demand Rises With Middle Class (page 30). According to Thurston, the Latin America paint and coatings market is estimated to be $9.7 billion. The Latin American market for paints and coatings is rising in importance relative to other geographic markets as economic growth in the region climbs upwards and as large new investments by both customers and suppliers are planned.

Some of the key findings of his report:According to the United Nations Economic Commission for Latin America (Eclac), the region expanded by 2.5 percent during 2013 and is predicted to grow by 2.7 percent this year, the agency reported in April. That would place the growth of Latin American paint and coatings at 4.7 percent to 5.7 percent this year, since annual paint sales are typically a few percentage points ahead of GDP, Thurston reported. A variety of international multi-client studies have pegged growth in the region at 6.0 percent per year over the near to mid-term.

One segment that is growing fastest is automotive OEMs and auto parts, particularly in Mexico and Brazil.

IHS Automotive forecasts that nearly 2.3 million additional vehicles will be sold in South America by 2025, equal to the output of 10 mod-ern assembly plants. Most of the growth will occur in Brazil, followed by Argentina and Colombia.

Ernst & Young estimates that total investments in Latin Americas au-tomotive industry over the decade beginning in 2007 will amount to $17.7 billion. The production of light vehicles are expected to grow at a CAGR of 6.88 percent over the next four years from 7.3 million to 9.6 million units by 2017, the consultant indicated in a study of the market last year.

Latin America Coatings Market Continues to Grow

6 Editorial 0614.indd 6 5/27/14 2:34 PM

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Axalta Coating Systems Opens New Commercial Offices in Spain

Axalta Coating Systems has opened new commercial offices for its Spanish op-erations in Sant Cugat del Valls near Barcelona, Spain. The 550m2 facility is home to Axaltas powder, liquid indus-trial, OEM and refinish businesses. It is designed to welcome visitors with a dedi-cated showroom to display the companys powder coating family of brands, four spa-cious meeting rooms and a reception area.

Sant Cugat is part of a high-tech business development project area that offers customers and employees easy ac-cess by air, motorway and train, said Merc Berengueras who is the Sant Cugat site manager and marketing manager for Axalta Powder Coatings in Spain and Portugal. With a brand new modern complex in Sant Cugat Park, this new fa-cility signals our commitment to both the Spanish and the wider European market.

In the powder coatings showroom, visitors to the offices can view samples of every RAL color that Axaltas pow-der coating brands such as Alesta offer in four different finishes. This space also doubles as a showcase for design objects that sport Axaltas powder coatings. Said Berengueras, at the moment we are ex-hibiting the Gardenias garden furniture collection by Spanish designer Jaime Hayon for BD Barcelona Design. Axaltas Alesta powder coatings are perfect for outside furniture as they offer outstand-ing durability and weather-resistance as well as a fantastic range of colors.

Axalta employees in Spain have already moved to the new location and celebrated the official opening of their new offices with customers at a reception in April 2014.

This news follows other recent invest-ment announcements. In March 2014, Axalta announced a $60 million investment in Wuppertal, Germany to build a next-generation waterborne industrial coatings manufacturing facility. In February 2014, the company announced the third phase of a three-year $32 million investment program to expand waterborne capacity

in Brazil. Axalta is also expanding its wa-terborne capacity in Shanghai to meet the growth of automobile production in China. The $50 million investment in China was announced in May 2013 and the company broke ground on the Shanghai construction in January 2014.

Axalta Coating Systems in Spain is also present in Madrid, Asturias and Castellon with service centers, training and warehousing facilities.

BASF Increases R&D SpendingBASF increased spending on research and development to 1.8billion (2012: 1.7 billion) in 2013. In absolute terms, we lead the field in the chemi-cal industry with our research and de-velopment expenditures, said Andreas Kreimeyer, member of the board of executive directors of BASF SE and research executive director, at the Research Press Conference on the topic

Nanotechnology: Small dimensions great opportunities in Ludwigshafen.

BASF has a workforce of approxi-mately 10,650 employees working in international and interdisciplinary teams on around 3,000 research projects to find answers to the challenges of the future and secure sustainable profitable growth for the company.

The innovative strength of BASF is demonstrated once more by sales of new products introduced onto the mar-ket within the past five years: Last year these amounted to about 8 billion. In 2013 alone, the company launched more than 300 new products on the market. The patent portfolio also re-flects the success of the companys research activities. With 1,300 pat-ents filed last year and about 151,000 registrations and intellectual property rights worldwide, BASF is at the top of the Patent Asset Index for the fifth time in succession. CW

Index to CompaniesThis index gives the starting page for a department or feature with a sig-

nificant reference to a manufacturer of paint, coatings, adhesives and sealants Subsidiaries are indexed under their own names.

Ace Hardware ................................................................................................. 10

AkzoNobel ...............................................................................10, 23, 27, 30, 41

Axalta Coating Systems ............................................................................... 8, 10

BASF ......................................................................................................8, 10, 27

Benjamin Moore ............................................................................................. 10

Boyd Coatings Research Co. ........................................................................... 10

Flame Control Coatings .................................................................................. 23

Hempel ........................................................................................................... 27

Master Bonds .................................................................................................. 10

NEI Corp. ....................................................................................................... 23

PPG ..........................................................................................10, 27, 30, 46, 50

Shaw Pipeline Services ..................................................................................... 30

Sherwin Williams ...................................................................................... 10, 30

Valspar ...................................................................................................... 10, 23

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BASF has invested 2.5 million in its Demarchi coatings site, located in the state of So Paulo, Brazil, to expand its capacity to service Brazils automotive industry with waterborne automotive coatings. The goal is to meet market de-mands generated by new car makers set-ting up their plants in the country and by the trend of using waterborne tech-nology rather than solventborne. BASF is the pioneer in developing waterborne basecoats for the automotive industry. The technology is eco-efficient because water replaces most of the organic sol-vents. In addition to the traditional cli-ents such as GM, Volkswagen, Fiat and PSA, and a strong presence in the seg-ment of coatings for trucks, BASF has in the past years conquered new supply con-tracts which include car makers such as Hyundai and Chery. Another trend in the market is the use of integrated processes where the paintline is shortened by one step. This means that less material, time and energy are used. At the same time, the same application quality can be achieved. In South America, BASF has two plants where automotive coatings are produced, one in Demarchi, Brazil, and the other in Buenos Aires, Argentina. In 2013, Brazil was the fourth biggest car sales market in the world and on the seventh place worldwide as car producer, according to the International Organization of Motor Vehicle Manufacturers (OICA).

AkzoNobel Announces First Carbon Credit Methodology AkzoNobels Marine Coatings busi-ness, supplier of International advanced hull coatings, and The Gold Standard Foundation have announced a new and unique methodology to reward the im-proved fuel efficiency of ships within the international maritime industry. Certification by The Gold Standard for the first of its kind, peer-reviewed meth-odology will allow ships to generate

carbon credits, thus income, for the CO2 emission reductions they achieve. The new methodology is based on ship owners and operators converting ex-isting vessels from a biocidal antifouling system to the premium, biocide-free ad-vanced hull coating Intersleek. A baseline emission level is determined for the ves-sel prior to the application of Intersleek with the same data source then used to determine the emission savings after the application of Intersleek. The carbon credits generated are directly related to reduced emissions as a result of reduced fuel consumption.

This landmark methodology en-ables ship owners and operators to ben-efit twice when they invest in Intersleek technology. Firstly, they can increase operational, environmental and energy efficiencies, which reduces fuel costs and emissions and then they can reap the additional financial benefits of car-bon credits, which we will share with them, said Trevor Solomon, Intersleek business manager. Added Conrad Keijzer, AkzoNobels executive committee member responsible for Performance Coatings: This pioneer-ing initiative is a great example of how we constantly innovate to bring sustainable value and benefits to our customers. The increased uptake of clean technologies in the international shipping industry forms part of our Planet Possible approach of doing more with less. International reported that it spent more than two years developing the carbon credits methodology as part of its research into making eco-efficiency technologies more accessible for the wider shipping industry. The company chose to work with The Gold Standard Foundation because it is the highest qual-ity and most trusted carbon certification standard with rigorous sustainability benchmarks over three categories; envi-ronmental, social and economic, as well as technological.

Sherwin-Williams Adds Aerospace Coatings Social Media Platform Sherwin-Williams has created two aero-space coatings-dedicated social me-dia sites through the creation of new Facebook and LinkedIn accounts. This new portal allows aircraft maintenance, repair, overhaul and coatings specifiers an extensive community in which to share market trends, application tips and view some of the products and developments in the industry. Sherwin-Williams new Facebook account lets users share indus-try news, comments and photos while al-lowing the brand to post questions and industry-wide content to better interact with its audience. Its new LinkedIn ac-count creates a forum to also share data, but serves as a more informative portal to place Sherwin-Williams generated whitepapers, blog postings and forward pertinent coatings industry news summa-ries and articles. The company created the new accounts after considerable research on industry trends, customer needs, and determining the best way social media would complement its customer-base in a business-to-business setting. Our new Facebook page allows users to cre-ate a conversation about industry trends, issues and even specific application tips and recommendations, said Julie Voisin, Sherwin-Williams global product manager for Aerospace Coatings. Our LinkedIn platform allows us to show-case the expertise of Sherwin-Williams through weekly posted articles on coat-ings topics as well as sharing news from industry-related groups and media. It also provides a venue for us to introduce new products and post information pertinent to those in the Commercial, Military and General Aviation OEM and MRO aerospace coatings communities, respec-tively. The creation of these social media channels is an addition to the already existing YouTube account dedicated specifically to Aerospace Coatings from

BASF Invests in Demarchi Site to Expand Capacity of Waterborne Automotive Coatings

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Sherwin-Williams. It presently features a series of how-to application technique videos as well as a number of other sub-jects pertinent to the aerospace coatings industry.

Ace Hardware and Valspar Paint Unveil New Paint Department With Helpful Is Beautiful Campaign Ace Hardware and Valspar Paint unveiled Helpful is Beautiful, a new advertising campaign. Using familiar concepts from the beauty industry, the integrated cam-paign was created to introduce consum-ers to the new Paint Studio at Ace.

Launching nationally in over 3,200 locally owned Ace Hardware stores this month, The Paint Studio was designed around the insight that consumers seek a more style-inspired and personal paint shopping experience rather than a tra-ditional trip to the hardware store. The Paint Studio offers consumers a bou-tique-style experience with exclusive

paint collections from Clark+Kensington, Valspar Optimus and Valspar Aspire dis-played in unique drawers and on eye-catching racks with bright lighting and tools to make the color selection process simple. Paired with the helpful service and knowledgeable advice customers can expect from Ace associates, The Paint Studio provides a world-class paint expe-rience right in consumers neighborhood hardware stores.

The Helpful is Beautiful campaign, which was jointly developed by Ace and Valspar with FCB Chicago, is the largest ad campaign in Aces history. It includes television, radio, print, social, digital and point-of-sale components reminis-cent of beauty advertisements. The TV spots begin like extravagant cosmetics commercials, with close-ups of high-fashion models and dramatic voiceovers. Suddenly, the curtain drops to reveal The Paint Studio at Ace -- a beautiful boutique-style environment with helpful service, exciting selections, and vibrant

colors. The spots, along with the campaigns other elements, play off of language commonly used in cosmetics commercials and highlight the natural connection of beau-ty and fashion to the home dcor space.

The Paint Studio offers shoppers the opportunity to customize their experience by using an innovative new colorant sys-tem that allows paint to be custom tinted to the broadest range of colors available. Similar to the beauty shopping experi-ence, consumers also have the option to sample Clark+Kensington and Valspar colors before they commit through mix-able color samples available for $4.99 plus tax at participating Ace stores.

To celebrate the launch of the Helpful is Beautiful campaign and The Paint Studio, participating Ace Hardware stores will be offering a series of exciting offers to invite consumers into their stores to experience their neighborhood Paint Studio Grand Opening throughout the month of May. In addition, on May 1 Ace



U.S. Green Building Council Releases Ranking of Top 10 Countries for LEED Outside the U.S.

The U.S. Green Building Council (US-GBC) released its ranking of the top 10 countries for LEED outside of the U.S., demonstrating the global reach of the movement that is transforming the built environment into healthy, high-perform-ing structures that benefit the planet and all of its people.

The global community is increasingly recognizing the imperative for action as we combat the extraordinary challenge of worldwide climate change, said Rick Fe-drizzi, president, CEO and founding chair, USGBC. LEEDs success across a wide variety of cultures, climates and com-munities represents not only a growing recognition of its demonstrated benefits for human health and operational cost savings, but also its unparalleled poten-tial to be part of the solution to a warming planet and rising sea levels.

The list of the top 10 countries for LEED reflects the global adaptability of the worlds most widely used and recog-nized system guiding the design, con-struction, operations and maintenance of green buildings. To date, projects teams in more than 140 countries and territories have implemented LEED in their building projects, taking advantage of its global, regional and local applicability to create structures that mitigate greenhouse gas emissions; create healthier indoor envi-ronments for workers, students and com-munity members; and lower utility bills for building owners through reduced energy and water use.

The ranking of the top 10 countries for LEED outside of the U.S. is based on cumulative gross square meters (GSM) of space certified to LEED in each nation as of April 2014.

Canada tops the list, with 17.74 mil-lion GSM of LEED space. Collectively, Canada boasts 4,068 total LEED-reg-istered and -certified projects, rep-resenting 58.66 million total GSM of LEED space.

China and India, two of the worlds fast-est growing economies and rapid adopt-ers of sustainable building practices, took second and third place on the list, respec-tively boasting 14.30 million and 11.64 mil-lion GSM of LEED-certified space.

Other Asian nations in the top 10 include South Korea, at No. 4 with 3.84 million GSM of LEED-certified space; Taiwan, at No. 5 with 2.98 million GSM; and Singapore, at No. 8 with 2.16 mil-lion GSM.

In Europe, Germany and Finland se-cured spots 6 and 10, respectively Ger-many with 2.90 million GSM of LEED-cer-tified space and Finland with 1.45 million.

In South America, Brazil stood at No. 7 on the list, with 2.85 million GSM, while the United Arab Emirates represented green building success in the Middle East, at No. 9 with 1.82 million GSM of LEED-certified space.

Notable certified projects in these na-tions include:

Canada: 100 Wellington Street West Tower at the Dominion Centre in To-ronto, LEED Platinum, the first proj-ect in the city to achieve Platinum certification under LEED for Existing Buildings: Operations & Mainte-nance

China: Haworth Showroom in the Parkview Green in Beijing, LEED Gold, the first project to certify un-der LEED v4, the latest version of LEED

India: ITC Maurya Hotel in New Delhi, built in 1977, Platinum under LEED for Existing Buildings: Opera-tions & Maintenance

South Korea: Samsung GREEN TO-MORROW, the first LEED Platinum

project in East Asia Taiwan: Taipei 101, one of the tallest

buildings in the world, LEED Plati-num under LEED for Existing Build-ings: Operations & Maintenance

Germany: MesseTurm in Frankfurt, an iconic 63-story skyscraper and one of the tallest in Europe, LEED Silver

Brazil: Castelao Arena in Fortaleza, the first 2014 World Cup stadium to earn LEED certification

Singapore: Asia Square Tower 1, a 43-story office building, LEED Platinum

United Arab Emirates: Dubai Elec-tricity and Water Authority Head-quarters, LEED Platinum

Finland: Sello shopping center, the first European shopping mall to re-ceive LEED Gold

Collectively, more than 59,000 commer-cial and institutional projects are participat-ing in LEED, representing 967 million GSM of construction space worldwide.

In June 2013, USGBC launched the LEED Earth campaign, offering free certi-fication to the first projects to certify in the more than 100 countries where LEED has yet to take root. Since then, 15 projects in various nations have earned free certifica-tion, including Venezuela and Kuwait. To learn more, visit USGBC.org/LEEDEarth.



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is launching a brand new paint-focused website, thepaintstudio.com. Created by GSD&M, the site is designed to provide consumers with an online hub to find in-spiration, explore color and obtain help-ful painting tips and how-to advice.

BASF Receives Award as 2013 Supplier of the Year from Hyundai Motor Brazil BASF was elected one of the best suppliers of the year by Hyundai Motor Brazil. The company received the award Supplier of the Year 2013 Excellence in General Purchasing as recognition for supply-ing waterborne automotive coatings for Hyundais HB20 model manufactured in Piracicaba, Brazil. The award includes the assessment of requirements such as cost management, quality and delivery. Hyundai is one of BASFs global automo-tive customers. BASF has been working in close partnership with Hyundai since the beginning of paint process installation at the Piracicaba plant. Here, a shortened in-tegrated process was implemented for the first time in South America. In addition to using waterborne materials, the paintline is shortened by one step. This means that less material, time and energy are used for the application of the coating. The award is a recognition of our successful partnership. It demonstrates the great commitment of our international team to deliver sustainable solutions, anticipating

the needs of our customer, said BASF key account manager for Automotive OEM Coatings in Brazil, Fabian Garcia.

PPG Completes Sale of Ownership Interest in Transitions Optical PPG Industries, Inc. announced the suc-cessful completion of the previously an-nounced sale to Essilor International of its 51 percent ownership interest in its Transitions Optical joint venture and PPGs wholly-owned sunlens business. Essilor International had held a 49 per-cent interest in the Transitions Optical joint venture. The transaction reflects an enterprise value of approximately $3.4 billion, with PPG receiving cash at closing of $1.73 billion pre-tax or approximately $1.5 billion after-tax, subject to certain post-closing adjustments and transaction costs. In 2013, the Transitions Optical joint venture and sunlens business had combined net sales of $874 million.

Zero PFOA PTFE Coatings Available in Six Colors Boyd Coatings Research Co., Inc. has announced the availability of six PTFE colors all of which are created with the companys new, fully-validated and FDA-compliant, Zero PFOA PTFE for-mula. Colors include blue, black, green, white, yellow and clear. This color palette represents a wider range of choices than

offered by most other medical coaters. And, in addition to the standard six colors mentioned, Boyd Coatings has the ability to custom formulate additional colors to meet any customers particular needs.

The purposeful use of color on com-ponents within the medical device market is significant as colors serve to increase product functionality and precision, promote cleanliness, and perpetuate corporate brand. When color is applied simultaneously with the PTFE coat-ing, medical device OEMs can increase manufacturing efficiency, thus making the component more cost effective. Prime ex-amples of medical devices currently uti-lizing colored PTFE include guidewires, mandrels and hypotubes.

Boyd Coatings Zero PFOA PTFE coatings have been successful in the field now for nearly a year. Recently, when the medical community expressed concern about adhesion issues of Zero PFOA PTFE, the company, again pro-actively, conducted additional, more rigorous tests of its materials which passed eas-ily, as expected. These more severe tests confirmed proper adhesion with Boyds Zero PFOA PTFE formulation even though adhesion was no problem with Boyd Coatings products.

Boyd Coatings Research Co., Inc. manufactures and applies custom-de-veloped, high performance coatings,



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specializing in the medical, in-dustrial and aerospace markets. The company is ISO 9001 regis-tered and a licensed applicator

of DuPont Teflon, Whitford fluoropoly-mers, 3M and other popular coatings providing non-stick, heat resistant, con-ductive, insulative, hydrophobic and other desirable properties.

BASF Corporation Named One of DiversityInc Top 50 Companies for Diversity DiversityInc announced that BASF Corporation took the 26th spot on the 14th annual Top 50 Companies for Diversity rankings before a gathering of more than 750 attendees last eve-ning at Cipriani Wall Street. More than

a thousand public and privately held companies competed for spots on the coveted list.

Earning a spot on the Diversity Top 50 proves that management is paying close attention to the needs of their pri-mary constituentsemployees, custom-ers and other key stakeholders, said DiversityInc founder and CEO, Luke

PPG Aerospace Coatings Help Color LOT Polish Airlines 85th Anniversary Livery

Coatings by PPG Industries aerospace business colorize the 85th anniversary livery of LOT Polish Airlines (Polskie Linie Lot-nicze LOT) on this Embraer E175 aircraft painted by LOT Aircraft Maintenance Services (LOTAMS). DESOTHANE HS/CA 8800 buffable topcoat in six colors and a DESOTHANE high-solids topcoat in semi-matte silver were applied over P99 wash primer and chromate-free PAC33CF primer. A clear DESOTHANE top-coat on top of the silver provides maximum gloss. PPG coatings will be used on four other LOT Polish Airlines Embraer aircraft to be repainted in the airlines standard livery. (Photo by Pawel Mikolajczyk - Courtesy of LOTAMS)

Six colors of DESOTHANE HS/CA 8800 buffable topcoat and a DESOTHANE high-solids topcoat in semi-matte silver were applied over P99 wash primer and chromate-free PAC33CF primer.

The LOT anniversary livery uses elements from the airlines livery of 1945 to 1973. The top of the fuselage is white with POL-SKIE LINIE LOTNICZE >LOT


Visconti. Companies with great reputations attract the best and most skilled employees who then create and deliver the best products and services. Its a virtuous cycle that enables public companies on the DiversityInc Top 50 list to consistently out-perform the major domestic stock market indices and privately held companies to surpass their peers.

At BASF, we create chemistry for a sustainable future, said Hans Engel, Chairman and CEO, BASF Corporation. One key part of doing this is using the power of diversity to drive in-novation and growth. Through efforts to attract, develop and retain the best and most diverse team, we gain access to a broad range of new ideas and different perspectives which drives our profitable growth.

In its second year on the list, BASF moves up five spots to #26. In recognizing BASF, DiversityInc. cited the companys diversi-ty-management initiatives led by a strong executive Diversity + Inclusion Council, rigorous metrics to assess success, and con-tinuing work to deepen accountability measures. In addition, DiversityInc. also recognized BASF as a Top 10 Company for Diversity Councils at #10 and a Top Company for people with disabilities at #9.

We will only meet our ambitious business goals by becom-ing more diverse and inclusive, said Patricia Rossman, Chief Diversity Officer, BASF Corporation. Our efforts supporting inclusive leadership, expanded talent sources, employee re-source groups, and metrics deliver competitive advantages for our customers and personal advantages for our people.

The Top 50 rankings are determined by an objective method-ology that calculates factors such as Talent Pipeline, Equitable Talent Development (including commitments to mentorship and philanthropy), CEO/Leadership Commitment, and Supplier Diversity. The empirical data for the rankings is provided by a 300-question survey, with survey participation open to any company with at least 1,000 U.S. workers.

PPG Building Products Team Receives Strategic Supplier Award from Andersen The building products team for PPG Industries industrial coatings business received a Strategic Supplier Award for the second consecutive year during the recent Andersen Corporation Dealer Rally. PPG was among an exclusive group of six Strategic Suppliers invited by Andersen to participate in the annual Dealer Rally. Brian Knapp, PPG segment manager, industrial coil and building products, said PPG was proud to receive the award. For more than 50 years, PPG has supplied coatings to Andersen and its supply-chain partners. Our rela-tionship has never been stronger, and we look forward to help-ing Andersen deliver on the high standards associated with its brand promise for the next 50 years. Holly Boehne, chief tech-nology officer, Andersen Corporation, said, Were excited to have PPG as one of our Strategic Suppliers. They are a true part-ner in every sense of the word. PPG supplies FLEXACRON high-performance, solvent-based wood coating systems for use on Andersens high-end A-Series and best-selling 400 Series window and doors. The Andersen Dealer Rally included 150



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national dealers, 200-plus mem-bers of the Andersen sales force, the Andersen executive team and business managers. As a

Strategic Supplier, PPG was given the opportunity to educate attendees direct-ly about the value of PPG coatings and how they help Andersen expand its mar-keting presence and product offerings.

Master Bonds EP30-3LO Two Component Epoxy System Gets NASAs Low Outgassing ApprovalMaster Bond EP30-3LO is a two compo-nent epoxy system offering optical clarity, high temperature resistance, and NASA low outgassing approval. This combina-tion of properties enables it to be suitable for bonding, sealing, coating and encap-sulation applications in the aerospace, electronics, optical and optoelectronic industries. This epoxy has a glass transi-tion temperature exceeding 175C. It also withstands many chemicals, particularly water, oils, acids, bases and solvents over the wide service temperature range of 80F to +450F. Often selected for pot-ting applications, EP30-3LO features a low viscosity and reliable electrical insu-lation values. With a non-critical 100 to 30 mix ratio by weight, this compound cures with the addition of heat ranging from 250-350F. As it requires oven cur-ing, EP30-3LO has a long pot life of 6-10 hours at room temperature. It bonds well to a wide variety of substrates includ-ing metals, glass, composites and many plastics and rubbers. EP30-3LO delivers a one year shelf life in its original, un-opened containers. It is available in stan-dard packaging ranging from pint to 5 gallon kits.

Saudi Green Building Forum Provides Green Technology Resources for Saudi Arabia and the Middle EastThe Saudi Green Building Forum (SGBF), a trust foundation initiated by King Abdullah of Saudi Arabia, is continuing its effort to promote the Kings vision of leading the construction industry as a champion of the green building move-ment in the Middle East by providing

green resources to professionals active in green construction and procurement. We are discussing these issues at the annual conference and the challenges facing the building materials of the con-struction industry, an area unsupported for eco-friendly product procurement in Saudi Arabia, said Faisal Alfadl, secretary general of SGBF. We are de-lighted about the opportunity to leverage GreenStar Hubs technology in SGBFs mission to provide point-of-access to products, service providers, vendors, and

policies by the Saudi Arabian Standards Organization (SASO) to local communi-ties that are affected by the green built environment. GreenStar Hubs (GSH) CEO, Tam Phung, met with stakeholders in Riyadh. The panel discussion revealed a strong interest for green resources, technol-ogy, training, and building materials database. GSH intends to use local part-ners for third party certifications, logis-tics, and tenders fulfillment. The GSH portal for GreenStar Rated products,

Benjamin Moore Inks Deal with the Chicago Cubs to Become Official Paint of Wrigley Field

Benjamin Moore & Co. has entered into a new partnership with the Chi-cago Cubs to become the Official Paint of Wrigley Field and the Chicago Cubs. This five-year partnership will kick off by restoring the Marquee to its green origins with gold trim to honor Wrigley Fields 100th birthday season.

Benjamin Moore will showcase its products by temporarily painting the iconic Wrigley Field Marquee to the colors featured from the 1930s era to com-memorate the teams 1930s-themed homestand this week. This project is a part of the decade-focused celebrations happening to celebrate 100 years of Wrigley Field throughout the season.

We are excited to work with the Chicago Cubs during their incredible transfor-mation of Wrigley Field, said Dan Calkins, SVP of sales at Benjamin Moore & Co. This work will showcase a variety of Benjamin Moore premium products that will perfectly restore and elevate the beauty of the Friendly Confines, whose heritage and fan base are one of the most storied in baseball.

The famous Wrigley Field Marquee was installed in 1934 and maintained a green color for a couple years, until it was painted blue in the late 1930s, and then eventu-ally updated in 1965 with the iconic red color it is today. Benjamin Moore will paint the Marquee to match its original glory with Benjamin Moore Aura Exterior in Mal-lard Green 2053-10 (for the green background) and French Quarter Gold 287 (for the swirls on the Marquee). On May 22nd, Benjamin Moore will paint the Marquee back to its modern red color with Benjamin Moore Aura Exterior in Million Dollar Red 2003-10.

It takes high-quality products and expertise to maintain a 100-year-old ballpark, which is why were excited to partner with Benjamin Moore as the official paint of the Chicago Cubs and Wrigley Field, said Cubs vice president of Ballpark Operations Carl Rice. Well rely on Benjamin Moores paints to keep Wrigley Field looking its best during our centennial season and know theyll be a tremendous asset for our future projects as well.

A ceremonial first brushstroke kicked off the Marquee painting Wednesday, May 14, at 9:30 a.m. CT. The first 1,000 fans received a limited-edition Chicago Cubs/Ben-jamin Moore T-shirt. Consumers were also invited to contribute to painting a large-scale baseball bat-themed mural on-site.



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in collaboration with Saudi Arabia Accredited Fronds (Saaf), a green labeled system by SGBF, and SASO will include products available locally to the 700 plus registered green-building specialists, con-tractors, and other stakeholders.

In March 2014, the Presidency of Meteorology and Environment (PME) announced that all companies must meet new air, water, and noise pollution stan-dards in five years. All projects must fit into Saudis plan for international devel-opment, and meet international standards as part of the environmental plan to pro-tect Saudis health and natural resources. GSH is an aggregator of such green poli-cies and international standards. SGBF Resources powered by GSH will provide members access to its mar-ketplace and catalog of green products and vendors. Developers can showcase their projects and best-practices on GSHs GreenWall microblog platform and mo-bile app. Local vendors and international greentech manufacturers will be able to

list products in the portal, and consul-tants will have access to the resource, many with SASO and Saaf certifications.

Fred Haas Toyota World Named 2013 Toyota Certified Collision Center Triple Crown WinnerFor the third year in a row, Fred Haas Toyota World in Spring, Texas has been named the 2013 Toyota Certified Collision Center Triple Crown winner in the large shop category during the spring ceremony. The awards are presented to the top Toyota Certified Collision Centers in the U.S. to recognize a shops commitment to excellence, repair quality and customer satisfaction. Nationwide, there are more than 1,200 Toyota Dealers and nearly 200 of them competed in the Toyota Certified Collision Center award program.

The criteria used to judge the wor-thiness of a Collision Center include excellence in standards ranging from

customer satisfaction, business ethics, employee training, shop proficiency, facility, tools and equipment to safety and envi-ronmental considerations. Winning again for the seventh time reinforces our commitment to continue to repair a customers car right the first time, said Jeff Debner, Fred Haas Toyota World Collision Center manager. Fred Haas Toyota uses Axalta Coating Systems Standoblue waterborne basecoat system, which is part of the Standox fam-ily of products. Year after year, Fred Haas Toyota World Collision Center continues to shine. By combining the Toyota Certified program with innovative equipment and highly trained personnel, Fred Haas con-tinues to be a leader in our industry. We are extremely proud of the entire colli-sion team there, and we are pleased they use Standox paint, said Matt Robertson, Axalta Coating Systems Refinish sales di-rector, North America.

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Benjamin Moore Awarded 2014 Highest Ranked Interior Paint Fourth

Year in a Row By J.D. Power Benjamin Moore has been ranked highest in interior paint customer satisfaction by J.D. Power in 2014 for the fifth time and the fourth year in a row. According to the 2014 Paint Satisfaction Study, Benjamin Moore maintained its highest ranked po-sition over all other interior paint brands with a score of 815 on a 1,000 point scale, which is a 15-point increase from 2013, and performing particularly well in the key areas: application, durability, product offerings and design guides.

Benjamin Moore is thrilled to once again receive this prestigious award of Highest Ranked Interior Paint by J.D. Power, said Mike Searles, president and CEO of Benjamin Moore & Co. Customer satisfaction, brand loyalty and delivering best in class products are the hallmark of Benjamin Moore. Were constantly focused on meeting the needs of the most discerning cus-tomers and contractors with a suite of interior products and colors that can only be delivered through our network of independent dealers.

J.D. Power bases satisfaction with paint brands by evaluations from cus-tomers who purchased and applied interi-or paint during the past year. It measures six key factors: application, product of-ferings, durability, price, design guides, and warranty/guarantee. In addition to paint brands, J.D. Power also ranks paint

retailers across five key factors: facility, merchandise, staff, services provided, and sales/promotions.

The 2014 Paint Satisfaction Study is based on responses from more than 8,690 customers who purchased and ap-plied interior and/or exterior paint within the previous 12 months. The study was fielded in January through March 2014.

New Technique Safely Penetrates Top Coat Researchers have developed a new way to measure the thickness of paint layers and the size of particles embedded inside. Unlike conventional methods, the paint remains undamaged, making the tech-nique useful for a variety of applications from cars to artifacts, cancer detection and more. The researchers will describe their work at CLEO: 2014 being held June 8-13 in San Jose, California.

Its a problem thats quite chal-lenging, said Anis Rahman, founder of Applied Research and Photonics, Inc., in Harrisburg, Pennsylvania. None of the current methods are very successful in determining the thickness of individ-ual layers and coatings in a nondestruc-tive fashion.

The new technique, which was de-veloped by Rahman and his son, Aunik, uses terahertz reflectometry, in which a beam of terahertz-frequency radiation is fired onto the paint. Terahertz radiation, which has frequencies between infrared and microwave radiation, is nonionizing and therefore harmless, Rahman said.

The terahertz beam penetrates the paint layers, which are each tens of

microns (millionths of a meter) thick and bounces back at different intensities of light depending on the thickness of each layer of material the beam encounters. Measuring the intensities of the reflected beams reveals the thickness of each coat of paint down to a precision of tens of nanometers, almost a million times nar-rower than the head of a pin. This meth-od can also be used to estimate the size of any particles added to the paint as small as 25 nanometers.

In addition to quality control, the method would be useful for testing paints as well, Rahman said. For example, in or-der for an overcoat on a car to protect the paint underneath, the two layers have to remain separate. Terahertz reflectometry can be used to make sure that the over-coat does not penetrate the layers below. The method can also help companies an-alyze how their paints react with different surfaces, such as plastic, wood or metal.

Environmental health applications are also possible, Rahman said, since the method can help detect whether old paint contains lead. Archaeologists and art his-torians can even employ it to analyze the paint on artifacts.

But terahertz reflectometry is useful for more than analyzing paint, Rahman added. The researchers are now configur-ing their techniques to analyze the struc-ture of skin as a way to help diagnose early stages of skin cancer such as mela-noma and basal cell carcinoma. With the addition of spectroscopy to measure the different wavelengths of reflected beams, this technique can be used to analyze the structure of skin layers and determine if



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they are healthy or diseased.The instrument is ready for commer-

cialization and Rahman says they are cur-rently looking for partners to help bring it to market.

BASF Named Supplier of the Year 2013 Award for Hyundais HB20 Model in Piracicaba, Brazi BASF was elected one of the best sup-pliers of the year by Hyundai Motor Brazil. The company received the award Supplier of the Year 2013 Excellence in General Purchasing as recognition for supplying waterborne automotive coatings for Hyundais HB20 model manufactured in Piracicaba, Brazil. The award includes the assessment of require-ments such as cost management, quality and delivery. Hyundai is one of BASFs global automotive customers. BASF has been working in close partnership with Hyundai since the beginning of paint pro-cess installation at the Piracicaba plant.

Here, a shortened integrated process was implemented for the first time in South America. In addition to using waterborne materials, the paintline is shortened by one step. This means that less material, time and energy are used for the appli-cation of the coating. The award is a recognition of our successful partnership. It demonstrates the great commitment of our international team to deliver sustain-able solutions, anticipating the needs of our customer, said BASF key account manager for Automotive OEM Coatings in Brazil, Fabian Garcia.

ISO Certifies Axaltas Abcite 1060 for Offshore Corrosion Protection Applications The Abcite 1060 powder coating system from Axalta Coating Systems has passed the requirements of ISO 20340 for single layer protective paints for applications offshore and related structures. In addi-tion, the coating system offers flexible

and primer-free application, re-quires virtually no maintenance and is durable. Coatings for parts and com-ponents used in offshore environments have to fulfill stringent requirements. High humidity and saline air in combi-nation with intense UV radiation cre-ate a highly corrosive environment. At the same time, the coating is exposed to extreme mechanical stress in the splash zone. Abcite, which already meets the requirements of ISO 12944-6 for cor-rosion protection class C5-M High and Im3 High, has proved its worth for many years under these conditions, the compa-ny stated. ISO 20340 is regarded as the most important corrosion test for the perfor-mance of protective paint systems for off-shore and related structures. In this test coated and scribed steel substrates are exposed to typical damage mechanisms including salt spray, UV radiation, and temperature shocks for 25 weeks. Abcite



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met the demanding require-ments of ISO 20340. After 25 test cycles no external damage of the coated layer was observed

and the scribed areas did not show any delamination or corrosion infiltration.Abcite was applied to the steel substrate without a primer or any other adhesion promoters and as a mono-layer, illustrat-ing that it offers a degree of corrosion protection usually achieved by a three- to five-layer liquid paint system. There are both economic and ecological advantages to using Abcite. Compared to three-layer, solvent-based liquid paint systems, ma-terial savings estimated at more than 40 percent are possible, and the coating pro-cess consumes less energy. Furthermore, Abcite does not contain solvents, bisphe-nol or any hazardous substance subject to selected national regulations. Abcite is also an ideal coating solution for corrosion protection in other applica-tions. It has been successfully used to coat piping and fittings for potable water and

sewage transportation, traffic and road facilities (traffic lights and traffic signs), vessels, buildings, industrial plants as well as fences and outdoor furniture.

MNYCA Held Symposium on Trends in Color Theory and Technology Pantone and the Metro New York Coatings Association (NYCA) presented a Symposium on Advances in Color Technologies. Presenters analyzed the various aspects of color and the changes in the field. Jeff Dodge of X-Rite, Inc.be-gan with his talk on the measuring and controlling effect of paints and coatings used in automotive, industrial and archi-tectural applications and the non-contact measurements of liquid paints in quality control and formulation. Dan Goldberg of Chromaflo Technologies Corporation discussed the concerns over the heat is-land effect in large cities and the need to reduce energy consumption. Aram Terzian of EMD Chemicals, Inc. gave a

talk on a novel platform that is answer-ing the markets requirements for inter-ference effect pigments. Romesh Kumar of Clariant Corp. talked about ways to improve performance for bright colors without heavy metal pigments or sig-nificant increase in costs. Dave White of Heucotech, Ltd. spoke about the urgency to cut down on energy usage and to ex-tend the life of coatings, the IR reflective pigments and the Complex In organic Colored Pigments, although not new, are becoming more popular accompanied by other advances such as smart coatings and new applications. Laurie Pressman of the Pantone Color Institute analyzed the key drivers influencing color trends in todays world and an inside glimpse into the thinking and decision making process that goes into selecting the Pantone Color of the Year. The event ended with a tour of the Pantone plant. For more information on membership and upcoming events go the MNYCAs website: www.mnyca.org. CW

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U.S. 8,580,901 B2Valspar Sourcing Inc. has been granted a patent for an aqueous crosslinkable coat-ing composition comprised of water; a water-dispersible polyurethane polymer comprised of a plurality of urethane link-ages; a plurality of cycloaliphatic groups incorporated into the polyurethane poly-mer through cyclohexane diacid, non-iso-cyanate compounds, wherein at least one of the plurality of cycloaliphatic groups is comprised of a structure X-Z-X, and wherein: Z is the cyclohexane ring struc-ture; and each X is an ester group, where-in at least one of the X groups is a divalent linkage group attaches the cyclohexane ring structure to another portion of the polyurethane polymer; a plurality of salt or salt-forming groups; and a plurality of air-curable ethylenically unsaturated groups; and a carbonyl-functional vinyl polymer, wherein the amount of carbonyl functional groups in the vinyl polymer is 3-500 milliequivalents per 100 grams polymer; and carbonyl-reactive amine and/or hydrazine functional groups.

BASF Patents Self-Healing Coating U.S. 8,586,697 B2BASF has obtained a patent for a method of self-healing cured coatings, which is comprised of heating a coating of a cured coating composition for a period of at least 10 minutes to a temperature which lies at least 25 C above the glass transi-tion temperature of the coating wherein the coating composition is comprised of as constituent components (A) at least one ester which has at least two hydroxyl groups, formally constructed of (A1) at least one alkanecarboxylic acid which contains at least 12 carbon atoms and (A2) at least one polyol having at least three hydroxyl groups; (B)at least one nonblocked or blocked di- or polyisocy-anate and (C) at least one polyhydroxy compound selected from the group con-sisting of polyacrylate polyols, polyester

polyols, polyurethane polyols; polyurea polyols; polyester polyacrylate polyols; polyester polyurethane polyols; polyure-thane polyacrylate polyols, polyurethane-modified alkyd resins; fatty acid-modified polyester polyurethane polyols, copoly-mers with allyl ethers, graft copolymers from the stated groups of compounds and mixtures of the stated binders.

Self-Stick Paint Swatch For Testing Samples on a Wall U.S. 8,597,752 B1Myra Hersh has been granted a patent for a removable swatch sheet for tempo-rary attachment to a surface for viewing a paint color painted on the swatch sheet, the swatch sheet is comprised of a multi-layer construction comprised of a paint-able paper layer having a top and bottom, the paper preventing paint absorption therethrough and comprised of latex im-pregnated saturated paper, the paint color being painted on the top covering at least a portion of the swatch sheet, an adhe-sive surface comprised of a layer of ad-hesive applied to the bottom of the paper layer, wherein the adhesive is comprised of microsphere adhesive, a release layer attached to the bottom of the paper layer through the adhesive surface, wherein the release layer is comprised of a stay flat liner, the swatch sheet being thin and pli-able to be attachable to non-flat and flat surfaces, the swatch sheet attaching flush to a flat surface, the painted swatch sheet being removable and repositionable on the surface.

Merck Patents Pigment Preparations U.S. 8,613,800 B2Merck has been awarded a patent for a pigment preparation, consisting of one or more effect pigments in platelet form that is a pearlescent pigment, an inter-ference pigment, a metal effect pigment, a multilayer pigment with transparent, semitransparent and/or opaque layers, a

holographic pigment, a BiOCl pigment and/or a LCP pigment; a wax having a molecular weight of 500-20,000 or wax mixture thereof, at least one antioxidant that is a lactone/phosphite mixture, a lactone/phosphite/phenol mixture, a phenol/phosphite mixture, a phosphite or a phenol, and optionally one or more additives that are lubricants, release agents, stabilizers, antistats, flame retar-dants, flexibilizers, plasticizers, adhesion promoters, blowing agents, antioxi-dants, UV adsorbers, organic polymer-compatible solvents and/or surfactants, phenol derivatives, mineral oils, inor-ganic fillers, dyes and/or color pigments, wherein the effect pigment is present in an amount of 55-80 percent by weight, based on the pigment preparation.

Moisute-Resistant Coating from Biosphere Industries U.S. 8,563,140 B2Biosphere Industries has been granted a patent for a coating comprised of a cel-lulose ester; a wax comprised of oleamide or N,N-ethylene-bis-oleamide; a plasti-cizer; and a solvent.

Bio-Based Coating U.S. 8,617,304 B2Ben Wen has been granted a patent for a a bio-based coating comprised of po-lymerized oil made from oil comprised of triglycerides with unsaturated fatty acid chains, wherein the oil is free of petro-leum; and, a catalyst mixed with the oil before it is polymerized, the catalyst is comprised of a thermochromic material comprised of one or more properties that:reduces the temperature for polymeriza-tion of the oil to create a suspension that forms a hardened mixture when cooled below approximately 100 C and switch-es the hardened mixture from transpar-ent to reflective of infrared light when the temperature rises above a switching temperature in an approximate range of 18 -35 C. CW

Valspar Patents Crosslinkable Coating with Polyurethane

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According to a recent report from Marketsandmarkets, Acrylic Resins Market by Raw Material (Acrylates, Methacrylates, Hybrids and Others), by Solvency, by Property (Thermoplastics and Thermosetting) & by Application (Paints & Coatings, Construction, Industrial & Commercial, Paper & Paperboard, Textiles & Fibers & Adhesives) - Global Trends & Forecast to 2019 defines and segments the global Acrylic resins market with an analysis and forecast for raw material, and ap-plications by volume, as well as value.

The Asia-Pacific, Europe and North America dominated the acrylic resin market in 2013 and accounted for more than 85 percent and 75 percent of the market, by volume and by value respectively. The developing regions dominate the Acrylic resin market due to growth in related segments.Country wise, China is the top most consumer of acrylic resins,and is also the largest market for acrylic resins,expected to grow at a CAGR double than the global average for the period 2014-2019. The U.S. is the second largest consumer of acrylic resins.. On the other hand, the Middle East and Africa is expected to witness a growth rate, higher than global average, from 2014 to 2019. The market in this region is experiencing in-creased demand in several applications of acrylic resins.

Paints and coatings take topmost positions in the acrylic resin mar-ket with more than 35 percent share, by volume and by value. The fastest growth rate till 2019 in the acrylic res-ins market is expected to come from paints and coatings used in residential and commercial constructions, decora-tive coatings and DIY (Do-It-Yourself) coatings.Acrylic Acid is the main raw material for the acrylic resins. MMA (Methyl methacrylate) dominates the acrylic resins market in terms of vol-ume and value.

Global Market for Defoamers Forecast to Reach $3.9 Billion by 2020Global Industry Analysts Inc. has re-leased a comprehensive global report on Defoamers markets. Global market for Defoamers is forecast to reach $3.9 billion by 2020, driven by resurgence in demand from end-use markets, and strin-gent environmental regulations.

Defoamers, also known as anti-foam-ing agents, are chemical agents that inhibit foam build. End-use sectors which utilize defoamers include oil and gas, paints and coatings, automotive, mining, paper and pulp, printing inks, and laundry deter-gents industries. Besides, defoamers are also used in dishwashing detergents, pe-troleum/petrochemical processing, paper recycling, waste disposal and processing, and cleaning processes such as metal-cleaning, recycle-plastic cleaning and printed-circuit board cleaning.

Demand for defoamers fluctuates in close correlation to global and national GDP growth patterns. The market as a result remains vulnerable to economic cycles. Demand particularly from key end-use industries therefore declined during the 2007-2009 recession period. Recovering from the recessionary lull, the global anti-foaming agents market is expected to witness steady growth over the next few years, primarily driv-en by expanding applications of chemi-cal additives.

Encouraging gains in global manu-facturing is also signaling an optimistic outlook for defoamers, given its use in di-verse manufacturing industries. Influx of innovative and high performance defoam-ers represents another significant factor promoting market growth. Increasing rate of R&D activities, technological ad-vancements and product innovations are helping expand the use of defoamers in potential industrial applications.

Rising health and environmental con-cerns worldwide along with stringent

government regulations are supporting strong demand for environment friendly products with low VOCs, less chemical content and reduced odor. Increasing de-mand of products that enable multiple uses in diverse applications is also expect-ed to augur well for the market. Another significant driver is the shift from non-biodegradable silicone based products to less toxic biodegradable non-silicone de-foamers. The highly efficient Smart dry technology, which enables development of cost-effective and greener defoamers, is also poised to benefit market prospects.

As stated by the new market research report on Defoamers, Europe represents the largest market worldwide, followed by the United States. Asia-Pacific repre-sents the fastest growing market with a CAGR of 4.2% over the analysis period. Considerable growth in oil and gas, auto-motive, printing inks, paints and coatings, pulp and paper, construction materials, and other key manufacturing sectors along with growing population, increased urbanization, infrastructure development and robust pace of industrialization rep-resent key growth drivers in the region.

The research report titled Defoamers: A Global Strategic Business Report announced by GIA, provides a comprehensive review of market trends, growth drivers, regulations, issues, chal-lenges, mergers, acquisitions, and other strategic industry activities of major players worldwide.

The report provides market esti-mates and projections in dollars for all major geographic markets including the United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, South Korea, and Rest of Asia-Pacific), the Middle East and Latin America (Brazil, Mexico, and Rest of Latin America). End-use appli-cations analyzed include Pulp & Paper, Petroleum, Water Treatment, Paints & Coatings and Others. CW

Paints and Coatings Rank Topmost in Acrylic Resin Market

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Valspar and Lowes Unveil A Super Premium Paint + Primer

Valspar and Lowes have introduced Valspar Reserve Paint + Primer with HydroChroma Technology, super pre-mium paint designed to revolutionize the way consumers paint their homes. Created to deliver durability that stands up to real-life applications, Valspar Reserve resists more staining, scrubbing and fade than any other paint on the mar-ket, Valspar stated.

Valspar Reserve interior paint is 40 percent more durable with superior stain and scrub resistance, making it ideal for all applications in the home. In addi-tion to increased durability, the exclusive HydroChroma Technology, a water-based colorant system with super-strength pig-ments, offers a broader range of deeper, more vibrant colors. This technology al-lows consumers to color match more precisely while delivering exceptional one-coat coverage even over dark colors and bold patterns.

NEI Unveils NANOMYTE SuperCN Plus Coating NEI Corporation recently introduced NANOMYTE SuperCN Plus a func-tionally graded coating that imparts superhydrophobic properties to the underlying substrate while providing greater abrasion resistance compared to existing superhydrophobic coatings, according to the company. Surfaces treated with SuperCN Plus force liquids to bead up and roll off, shedding water instantly and leaving the surface com-pletely dry. SuperCN Plus can be ap-plied to a variety of substrate materials, including plastics, metals, glass, painted surfaces, and fabrics.

NANOMYTE SuperCN Plus con-sists of a hard and abrasion resistant outer layer those transitions to a softer material closer to the substrate. Such a functionally graded coating represents a major advancement in the state of the art and is in sharp contrast to monolithic superhydrophobic coatings that consist

of a relatively soft material that is easily abraded or rubbed away.

Superhydrophobic coatings rely on creating and maintaining a composite of micro and nano-sized surface structures that work together to trap a layer of air that can repel most liquids. Off-the-shelf superhydrophobic coatings tend to have poor durability because they are unable to protect these delicate surface structures from abrasion, resulting in rapid loss of superhydrophobicity. Due to the grad-ed structure, SuperCN Plus maintains its superhydrophobicity and high con-tact angle even after moderate damage. Additionally, it exhibits good adhesion to the substrate.

Surfaces treated with SuperCN Plus show water contact angles as high as 165. After moderate abrasion, where traditional superhydrophobic coatings begin to show significant damage and delamination, SuperCN Plus remains in-tact and has been shown to preserve its superhydrophobicity with contact angles over 158.

Since the superhydrophobic coating is enabled by innovations in both process and materials, NEI is currently offering in-house coating services for industrial applications wherein customers can send parts of any geometry and size. The turn-around time is expected to be no more than 3 - 5 business days. If needed, the modular Super CN Plus coating process can be transferred to the OEM site.

Flame Control Coatings Launches Thermal Barrier for Spray Polyurethane Foam Flame Control Coatings has announced the launch of Flame Control 60-60A Thermal Barrier coating for Spray Polyurethane Foam. This water-based thin film intumescent coating will provide a 15-minute thermal barrier over Spray Polyurethane Foam insulation. Flame Control 60-60A is approved for use in

occupied spaces where building codes call for the spray foam insulation to be sepa-rated from the interior by a 15-minute thermal barrier. This innovative coating allows us to meet the ICC requirements while providing an economical and easy-to-use thermal barrier coating to the spray foam industry said Tim Lockhart, marketing manager for Flame Control Coatings. The successful performance during the NFPA 286 15-Minute room corner test qualifies 60-60A to be used as an alternative thermal barrier in occupied spaces. This product is another example of the type of high performance flame retardant and intumescent coatings avail-able from Flame Control. Flame Control 60-60A is a water-based latex paint that can be applied by brush, roll or spray.

AkzoNobel Unveils Interpon Align Powder Coatings AkzoNobels Powder Coatings business has launched an innovative two-coat, one-bake powder coating system which offers customers significant productivity and energy efficiency improvements and can also result in lower capital invest-ment, according to the company. Utilizing dry-on-dry coatings technol-ogy, Interpon Align delivers superior edge coverage and corrosion performance, while eliminating one full cure cycle. The result is a shortened coating cycle leading to improved productivity and, in some cases, reduced capital investment. Interpon Align has been proven to consistently increase efficiency and out-put by up to 30 percent during commer-cial use, the company reported. The new technology can be tailored to meet exact color and performance requirements, re-sulting in a wide range of end-use prod-ucts, including thick and heavy mass metal parts that meet the most demand-ing OEM specifications for protection and appearance. CW

23 New Products 0614.indd 23 5/27/14 3:32 PM

International Coatings Scene Europe

Sustainability Initiatives in European Coatings Sector Reach New Phase

The European

coatings trade

association (CEPE)

has been drawing

up criteria for

formulators

to check the

greeness of raw

materials. by Sean Milmo European Correspondent [email protected]

Sustainability initiatives in the European coatings sector have reached a new phase with a much stronger focus on is-sues like low carbon footprints of products and waste reductions.

Previously the industry has been concen-trating on drawing up sustainability strate-gies and the development of eco-friendly products while at the same time complying with new environmental regulations.

Now that the new greener products under development are on the market, an infrastructure is being created to provide

a supply chain for a permanent stream of sustainable coatings.

The European coatings trade associa-tion (CEPE) has been drawing up criteria for formulators to check the greenness of raw materials.

This will help them comply, for example, with new certification schemes for green con-struction projects in countries like Germany and France.

Above all there is growing realization among coatings producers that sustainability is good not just for the environment but business as well.

They are much more aware that sustain-ability is a means of making your company more profitable, Tom Bowtell, chief executive of the British Coatings Federation (BCF) said


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International Coatings Scene Europe

at the Surfex exhibition in May where he gave a presentation on the subject.

Sustainability was a major theme among exhibitors at the event held in Birmingham, England, which is one of the UKs primary coatings shows.

The recession has helped to fo-cus minds on the necessity of a bet-ter balance between the economy and the environment, Bowtell explained. Now that in the UK and other European countries the economic re-covery has started the advantages of achieving this balance have become more evident.

Approximately 80 percent of deco-rative paints on the UK marketwith similar high percentages in most other European countries are now water-based. Although this is partly a result of EU regulations on the reduction of emissions of volatile organic compounds (VOCs), it is also a response to consum-ers changing attitudes.

Waterborne decorate paints are a reflection of consumers wishes for more environmentally friendly products while they also like their lower odour levels, said Bowtell.

For BCF and other European coatings associations, an important next step in a sustainable future is more recycling of used paint.

Tackling the issue of left-over paint will be the big sustainability issue of the next five years, predicted Bowtell. Currently the average UK household has 17 cans of unused paint in their homesequivalent to 56 million litres per year much of which has been going to landfill.

The best way to deal with waste paint is to recycle it for reuse but this is happening with only a tiny proportion at the moment, he added.

Most waste paint which is not dis-posed in landfill sites is turned into fuel, incinerated or added to other products like cement. A relatively small amount is being reprocessed by a few SMEs into new paints with blended colours and added preservatives.

We need a closed loop recycling system, Bowtell explained. One op-tion is to create a self-funded network of

recycled paint manufacturers which can be set up initially with the help of indus-try or even the government.

The new focus on recycling is part of moves to ensure that coating products are sustainable throughout their life cycles from the sourcing and making of their raw materials through to their reusemore of a cradle-to-cradle than a cradle-to-grave approach.

At the moment much of the atten-tion with life cycle analyses (LCA) is on the raw materials, because with carbon footprints of coatings, for example, 73 percent comes on average from the raw materials. said Bowtell. But more work is now being done on what happens to the coatings products themselves once they are on the market.

Promoters at the Surfex exhibition were promoting the services they are offering in the vetting of the origin and/or production standards of coat-ings raw materials.

Retail chain are putting pressure on our customers to provide environmen-tal information on the raw materials in their coatings, said Shane Phoenix, managing director of Arpadis (UK) Ltd., Chester, England.

He related the difficulties of check-ing the source of raw materials from China, where some suppliers show their European distributors well equipped and operated plants when the actual product is made in a sub-standard neighbouring facility.

Its an extension of our responsibili-ties, Phoenix commented. We are now looking beyond the prices and perfor-mance of chemicals to their environmen-tal compliance.

Cornelius Group plc, Bishops Stortford, England, which has branches in China, India and in Eastern Europe, uses sustainability questionnaires to give a preliminary screening of suppliers, which is followed by an on-site check by the companys own trained auditors.

Sometimes as a result of the an-swers to our questionnaire we decide not to use a supplier without the need for an audit, said Natalia McDonagh, marketing manager at Cornelius. Our rigorous checking system is what our

customers are now wanting because they have to ensure that their own products are complying with regula-tions and meeting the individual re-quirements of end-users.

Product stewardship, in which play-ers down the coatings supply chain have responsibility for a products safe use, is now becoming an increasingly important part of sustainability.

In order to enable safety information on products to be passed down the chain, software and computer services compa-nies are providing cloud computing sys-tems for accommodating stewardship databanks. Since cloud systems operate through the internet on a subscription ba-sis they can be made easily accessible as well as be quickly updated.

All the information from safety data sheets (SDSs) and other risk man-agement information can be stored in a cloud system so that anyone in a sup-ply chain can check it out, explained Simon Bradshaw, an IT solutions com-pany at Hartlepool, England.

Although a lot of progress has been made with sustainability in the European coatings sector, there are still big chal-lenges to be overcome.

After dropping by approximately a quarter in five years, energy per tonne of coatings production in the UK has started to go up again. VOC emis-sions per tonne of output has creep-ing back to the levels before the 2008 financial crisis, a trend which seems to be linked to a flattening out in re-duced sales of solvents.

While use of solvents has been substantially reduced in decorative paints, they are still applied exten-sively in industrial coatings, said Bowtell. The protective function of many of these coatings cannot be achieved without solvents. It would be counter-productive to restrict sol-vents in industrial coatings any more because the overall effect would be environmentally negative.

Finding a means of offsetting the en-vironmental impact of solvents in indus-trial coatings is just one of a number of outstanding major challenges in the sus-tainability agenda. CW


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Business Corner Strategies & Analysis

Third Part of 3-Part Series

by Phil Phillips, PhD Contributing Editor [email protected]

In our May column we ended with Action Plans & Budgets . . . How they must assist in the overall VBM successAction plans transform strategy into

the specific steps an organization will take to achieve its targeted goals, with particu-lar emphasis on the short term. These ac-tion steps must identify the actions that the organization will take to assure it can pursue its goals in a methodical manner.

Performance measurement and motiva-tion systems trail movement in achieving targets and encourage managers and other employees to achieve them. It is not often front-line supervisors and employees have clear performance measures that are linked to their companys long-term strategy.

Value Based Management (VBM) many times, demands that a company modify its established approach to these systems. In fact, it shifts performance measurement from be-ing accounting driven to being management driven. Nevertheless, developing a perfor-mance measurement system is relatively un-complicated for a company that understands its key value drivers and has set its short- and long-term targets. Here are the key values:

Tailor performance measurement to the business unit. Each business unit must have its own performance measuresmeasures it can influence.

Link performance measurement to a units short- and long-term targets. As obvious as this seems, performance mea-surement systems are often based almost exclusively on accounting results.

Combine financial and operating per-formance in the measurement. Often, finan-cial performance is reported separately from operating performance, whereas an integrat-ed report would better serve managers needs.

Identify performance measures that serve as early warning indicators. Financial indicators can only measure what has already happened. Early warn-ing indicators are simple items such as market share or sales trends, or more so-phisticated pointers such as the results of focus group interviews.

Once performance measurements are an established part of corporate culture and managers are familiar with them, revi-sion of the compensation system must be made. Changes in compensation should follow, not lead, the implementation of a value-based management system.

Compensation planThe first and most important principle in compensation design is that it must provide the incentive to create value at all levels with-in an organization. Compensation for the chief executive officer is something of a red herring. Managers performance should be evaluated by a combination of metrics that reflects their organizational responsibilities and control over resources (Exhibit above).

At the chief executive level in a publicly-held company, increases in stock prices are directly observable, and therefore a CEOs bonus can take the form of stock options or stock appreciation rights. Even so, many stock price changes result from factors out-side the CEOs control, such as falls in interest

rates. Stock appreciation plans can, however, be adjusted to remove such general market influences so that they focus on the aspects of company performance that are directly attrib-utable to the skill of top management.

Discounted cash flow (DCF) is not one of the performance metrics in Exhibit for good reasons. DCF is the present value of forecast-ed cash flows. If compensation relied on DCF, it would be based on projections, not results.

However, using DCF in conjunction with economic profit to establish bench-marks and reward performance at the business-unit level makes some sense. The long-term perspective provided by DCF can balance the short-term, accounting-based metric of economic profit. The latter is often negative in, for example, start-up or turnaround projects, even though value is being created. The role of DCF is to act as a corrective so that com-pensation can be calculated appropriately at the business-unit level.

At the front line of management, where financial information is rarely an adequate guide, operating value drivers are the key. They must be sufficiently detailed to be tied to the everyday operating decisions that managers have under their control.

We have tried to simplify a very impor-tant management tool in a short amount of space. Thank you for reading Coatings World and this column.CW

Value-Based Management Its Still Around And Evolving Into A Best Practice 3-Dimensional Operational Tool

26 Business Corner 0614.indd 26 5/28/14 10:09 AM


FEATURE

This highly segmented market is experiencing growth in a number of diverse areas, including offshore, oil and gas and wind generation.

The Industrial Coatings Market

Kerry Pianoforte, Editor

The industrial coatings market is comprised of a number of diverse segments, such as offshore oil and gas, com-mercial architecture, general industrial and industrial maintenance. According to Chemark Consulting, industrial coatings comprised 35.41 percent of total coatings consump-tion globally for 2013.

Industrial coatings manufacturers are reporting that oil and gas and general maintenance segments are key areas with the most growth potential.

Looking across all protective segments, Klaus Mller, group VP, group protective marketing for Hempel said the market for industrial coatings grew by two to three percent in 2013. There is a surge in upstream O&G possibilities with high off-shore construction activity and growing needs in the unconven-tional arena, he added. Civil structures grow in all developing markets and so does power

Coatings Word June 2014

Documents

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