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4 | Coatings World www.coatingsworld.com November 2015
Table of Contents November 2015 Vol. 20, No. 11
ADVERTISING SECTIONSClassified Ads.......................................................49 Advertising Index................................................. 49
COLUMNSBusiness Corner ................................................... 16
Q&A with ColorBond and Reactive Surfaces
International Coatings Scene ............................... 18Latin Report - Brazils Embraer Raises Aviation Coatings Demand
Europe - Revival in Construction Leads to Bright Outlook
for Wood Coatings
Africa - Nigeria, Angola Oil and Gas Coatings Market onGrowth Path
iPaint ....................................................................24Tying and Bundling Nice for your Holiday Giving, Not So
Much When Youre Licensing Your IP
DEPARTMENTSEditors Page .......................................................... 6
As We Go To Press .............................................. 10
Fresh Paint ........................................................... 12
New Products ...................................................... 15
Industry News ...................................................... 43
Suppliers Corner .................................................. 46People.................................................................. 47
Meetings .............................................................. 48
Final Coat ............................................................. 50
28 Exterior Architectural Coatings31 Green Coatings: PPG Coatings Featured on The Tower at PNC Plaza
33 Adhesives and Sealants
36 Media and Milling Equipment Directory38 Waterborne Traffic Markings
Cover photo courtesy of: Dunn-EdwardsPhoto courtesy: PPG
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Hearing OpportunityBefore It KnocksBecause we strive to always continue learning, we build meaningful
relationships with every customer by seeking the most extensive
knowledge and experience. Were more than a simple online search.
Our expertise lies in collaborating with every customer to provide
trusted business solutions.
GUS MUNOZ
Southwest RegionSales Manager
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EditorsPage
A Rodman Media Publication
70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Web site:www.coatingsworld.com
EDITORKerry Pianoforte [email protected]
VICE PRESIDENT/EDITORIAL DIRECTORTom Branna [email protected]
ASSOCIATE EDITORCatherine Diamond [email protected]
TECHNICAL EDITORDarlene Brezinski
ART DEPARTMENTMichael Del Purgatorio
[email protected] Downing [email protected]
INTERNATIONAL CORRESPONDENTSSean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORSPhil Phillips Steve McDaniel
EDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
PRESIDENTRodman J. Zilenziger, Jr.
EXECUTIVE VICE PRESIDENT
Matthew J. [email protected]
GROUP PUBLISHER / ADVERTISING SALESDale Pritchett [email protected]
ADVERTISING SALES (U.S.)Kim Clement Rafferty [email protected]
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ADVERTISING SALES(Europe)
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ONLINE DIRECTORPaul Simansky [email protected]
C W circulation is audited by BPA Worldwide.
This month two of our feature articles focus on the issues of sustain-
ability and green coatings.
Exterior Architectural CoatingsExterior Architectural Coatings Market (p. 28) examines the impact
LEED and the green building movement have had on this market. Over
the last two decades, paint and coatings manufacturers have increased
research and development efforts to develop low- and zero- VOC tech-
nology for paints, stains, caulks and sealants. Delivering premium quality
that rivals their higher VOC counterparts, reduced VOC paint products
offer many benefits for professionals and consumers alike.
All of PPGs products are researched and tested to meet the highestquality standards, said Mary Ellen Shivetts, senior product stewardship
manager, PPG Architectural Coatings, U.S. and Canada. PPG was one
of the first pioneers in the paint industry in developing new performance
standards for zero and low-VOC products.
The use of water based coatings for wood architectural products
and powder coatings for metal architectural products will continue to
grow, predicted Dean Peterson, business development manager, metal
building products, The Sherwin-Williams Company. Liquid coatings are
now offered with higher solids, lower VOCs and sustainable raw mate-
rials. The companys SHER-NAR 5000 Architectural Baking Enamel
holds the sole U.S. spray license for Arkemas Kynar 500 FSF PVDF resin.
This fluorosurfactant-free license means that 100 percent Kynar 500 FSFPVDF resin is used, which allows architects to meet the stringent AAMA
2605-13 specifications and provide long-lasting performance in a variety
of weather conditions.
Green CoatingsOur feature on green coatings, PPG Coatings Featured on The Tower at
PNC Plaza (p. 31)offers a glimpse at the products used on what has been
dubbed, the worlds greenest building. The 33-story skyscraper features an
innovative double-skin faade, one of the first of its kind in North America,
that is designed to help the building naturally ventilate for more than 40
percent of the year. The inner and outer curtain walls incorporate metal
panels finished with PPGs Coraflon fluoropolymer powder coating in GrayMica and Sungate and STARPHIRE glasses laminated or fabricated into
dual insulating glass units.
Exterior andGreen Coatings
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AsWeGoToPress
Axalta Coating Systems to ConstructCustomer Center to Open in Concord, NC
Axalta Coating Systems announced
during a groundbreaking ceremo-
ny that it will construct its new
Customer Experience Center in Concord,
North Carolina. The 45,000-square-foot
facility will serve Axaltas refinish, light
vehicle OEM and industrial custom-
ers. The facility will provide the latest
customer training resources for refinish
technicians located in the mid-Atlantic
region. The center will also house meet-
ing and conference rooms for customersto participate in coatings-related train-
ing and development programs. The new
facility will be located on the campus
of Hendrick Motorsports just outside
Charlotte. Axalta is a 23-year sponsor of
Hendrick Motorsports racing program.
Axalta chairman and CEO, Charlie
Shaver, owner of Hendrick Motorsports
and chairman of Hendrick Automotive
Group, Rick Hendrick, Four-Time
NASCAR Cup Series Champion, Jeff
Gordon and Axalta vice president andhead of Axaltas North America business,
Nigel Budden participated in a ground-
breaking ceremony to kick-off construc-
tion. Our goal is to provide a service
to our customers to help them realize
improved shop productivity, efficiency
and quality, said Shaver. We offer a
hands-on, process-oriented approach.
Our instructors, designers, and staff
are committed to continuing the educa-
tion and the development of our partner
organizations.Weve enjoyed an unbelievable part-
nership with Axalta over many years,
and this represents another unique step,
Hendrick said. The opportunities for us
to collaborate, both in racing and in our
dealership business, are incredible. Our
two organizations are committed to each
others continued success, and we look
forward to many more years of working
together in innovative ways.
Axaltas Customer Experience Center
is scheduled to open late 2016. The centeris expected to draw hundreds of customers
each year for end of line repair and real-
world training. It will be equipped with
the technology to conduct interactive dis-
tance learning while a customer is at his/
her own plant or bodyshop. The facility
will also house a complement of busi-
ness conferencing resources as well as an
Axalta exhibit space.
AkzoNobel SuppliesCoatings for Van Gogh
Museums New Entrance HallVisitors to Amsterdams world famousVan Gogh Museum can now enjoy step-
ping through the venues new entrance
hall, which features products and exper-
tise supplied by AkzoNobel.
Completely transparent thanks to the
use of advanced glass building techniques,
the spectacular new addition features the
companys coatings on the walls, steel
structure and lamp fixtures.
The new entrance has created an ex-
tra 800 square meters of floor space,
which means the museum is now better
equipped to welcome the growing num-
ber of visitors and conference guests.
We are delighted to have worked
with AkzoNobel on our new entrance
hall, said Axel Rger, director of the Van
Gogh Museum. As well as providing the
necessary expertise, the company has a
strong focus on preserving culture and
safeguarding heritage, a commitment we
both share.
Added AkzoNobel CEO Ton Bchner:We attach great value to our partnership
with the Van Gogh Museum. Working on
the new entrance hall not only enabled us
to showcase our expertise in a magnifi-
cent setting, but also allowed us to make
an important additional contribution to
Van Goghs enduring legacy.
AkzoNobel has been a partner of the
Van Gogh Museums restoration studio
since 2013. Through this collaboration,
the company is contributing to the pres-
ervation of its cultural heritage. CW
Index to CompaniesThis index gives the starting page for a department or feature with a sig-
nificant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel ......................................................................................................10
Axalta Coating Systems............................................................................. 10, 12
ColorBond ......................................................................................................16
Dunn-Edwards ................................................................................................ 28
DuPont...................................................................................................8, 10,25
H.B. Fuller ......................................................................................................33
Henkel ............................................................................................................ 33
IVM Group .....................................................................................................20
Sherwin-Williams .................................................................................16, 18,28
Flowcrete Americas ......................................................................................... 16
PPG ..........................................................................................12, 16, 28,31,50
Valspar ............................................................................................................ 28
Rust-Oleum .....................................................................................................12
Sika ................................................................................................................. 33
Tremco ............................................................................................................ 33
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Fresh
Paint
AkzoNobels influential annual
global study of color trends has
been launched, with a shade of
gold being unveiled as Color of the Year
for 2016.
An appropriate color for an Olympic
year, it was chosen by a specially invited
panel of independent design and color
experts to spearhead the companys
ColorFutures 2016 color trend guide.
Recently launched at Somerset House
in London, Color Futures underlinesAkzoNobels wealth of color know-how
and is used by leading experts in archi-
tecture, fashion, beauty and interior deco-
rating to help keep their work fresh and
contemporary.
Color is an integral part of our busi-
ness and sharing our knowledge with
people around the world means everyone
can be inspired and benefit from its trans-
formative impact, said Ruud Joosten,
AkzoNobels Executive Committee
Member responsible for Decorative
Paints. Studying global color and design
trends also allows us to stay at the cut-
ting-edge of what consumers want.
Now in its 13th year, ColorFutures
2016 focuses on one overall theme
Looking Both Ways with gold being
identified as the color that best connectsall the keys trends for next year.
Gold exemplifies the overall theme
of duality, explained Heleen van Gent,
Head of AkzoNobels Global Aesthetic
Center. Its bright enough to attract at-
tention, while subtly referring to history
and heritage. So it represents a fusion of
our past, our present and our future.
The study was developed by the com-
panys Global Aesthetic Center in con-
junction with leading design and color
experts from around the world, who con-
ducted detailed research into global social
and design trends.The study drew from a
multitude of influences, from fine art to
technology, design to nature, architecture
to fashion, and music to popular culture.
PPG to Acquire RemainingInterest in Chemfil CanadaJoint VenturePPG Industries has reached a definitive
agreement to acquire the remaining in-
terest in Chemfil Canada Limited, a joint
venture of PPG and Madinal Enterprises.
The transaction is expected to close in
AkzoNobel Goes for Goldas Color of the Year 2016
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Fresh
Paint
the third quarter, subject to customary
closing conditions. Financial terms were
not disclosed.
Chemfil Canada produces pretreat-
ment products, as well as some general
industrial chemicals, for automotive orig-inal equipment manufacturers (OEMs)
and industrial customers in Canada.
The acquisition will enhance PPGs
pretreatment presence and capabilities in
Canada, and after closing the acquired
products and services will be offered un-
der the PPG name. Also at the conclusion
of the transaction, an affiliate of Madinal
Enterprises will own the Windsor produc-
tion facility and certain non-pretreatment
business and product lines that will con-
tinue to use the Chemfil name.Acquiring the pretreatment business
of Chemfil Canada will enable PPG to
further strengthen its pretreatment of-
fering and services in this area for global
automotive OEM and industrial custom-
ers, said Cindy Niekamp, PPG senior
vice president, automotive coatings.
PPG looks forward to enhancing supply
capabilities for Chemfil customers and
providing them with access to PPGs full
portfolio of coatings products.
Honda Approves PPG forFlagship NSXEven before Hondas all new flagship
sports car, the NSX, reaches its first cus-
tomers in early 2016, PPG has already
received global repair approval from
Honda Japan for the stunning supercar.
Back in 1990, the original NSX was a
technological masterpiece and the second
generation is set to follow suit. Along
with advanced new light weight, multi-
material construction, the new NSX fea-
tures a hyper-sophisticated power unitincluding a twin turbo V6 engine, three
electric motors and a nine speed dual
clutch transmission which directs the to-
tal system power of more than 410kW to
the road via all four wheels.
Exterior styling is another spectacu-
lar highpoint. Every element of the low,
wide and sleek aerodynamic
body is designed to reinforce the
cars state-of-the-art credentials.
Attention to detail can be found
everywhere, including a truly dynamic
colour selection. Customers will be of-fered multiple three-stage colour options,
including PPGs cutting-edge ANDARO
tint dispersion technology. This inno-
vative, PPG developed technology pro-
vides the ability to achieve deep, pure
and more chromatic colours than is pos-
sible with traditional pigments. And the
close relationship with Honda goes even
further. Indeed, PPG coatings technol-
ogy will actually be applied at Hondas
new Performance Manufacturing Centre
in Marysville, Ohio, where the secondgeneration supercar will be produced. A
team of PPG staff from Japan and the
U.S. has been supporting Honda during
the development phase and the step into
production that will see the revolutionary
vehicle make its transition from concept
to the road.
COLLABORATIVE
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14/5214 | Coatings World www.coatingsworld.com November 2015
Fresh
Paint
Rust-Oleum Restore10X AdvancedDeck ResurfacerReceives the Good
Housekeeping Seal
Rust-Oleum has announced that Restore10X Advanced has earned the Good
Housekeeping Seal. The next genera-
tion deck resurfacer was evaluated by
the experts at the Good Housekeeping
Institute. Its engineers tested the Rust-
Oleum Restore 10X Advanced on wood,
composite, and concrete samples, and
validated that it could stand up to rain
and sun exposure. The Engineering Lab
also evaluated Rust-Oleums own data to
ensure the effects of the product would be
long-lasting.Todays consumers are faced with
a market full of products that make
a large number of claims, said John
Clarkson, brand director for Rust-
Oleum. We are honored that Restore
10X Advanced, our long-lasting re-
pair coating made for severely worn
decks and concrete patios, is backed
by the Good Housekeeping Seal. The
Good Housekeeping Seal will provide
consumers with a trusted, third party
review of the products claims and
performance.
Axalta Coating SystemsWins Contract forRestoration of PanamaCanalAxalta Coating Systems has won a four-
year contract to supply industrial coat-
ings and architectural building paint
which will be used to restore and sustain
different buildings and the locks of the
Panama Canal.
The Panama Canal is one of themost important engineering works in
history, an iconic engineering achieve-
ment, explained Alfredo Villalobos,
Latin America Industrial Coatings
Director. The canal will now be re-
stored with some of the most advanced
industrial coating products in the world,
applications that will extend the produc-
tive lifespan of the Canal Zone as a key
asset in international trade.
Several different Axalta coating prod-
ucts, each formulated to meet the needs
of different materials, will be used to re-invigorate the largest canal in the world
and meet the needs of the many differ-
ent structures in the Canal Zone that
will be repainted during the restoration
project. Axaltas Renzel and Galvox ar-
chitectural paints will be used to bring
life to interior and exterior building walls
and trim. Floors will be protected with
Axaltas Corlar and Imron Industrial
coating products. Interior and exterior
galvanized and other metal surfaces, in-
cluding the actual canal locks themselves,will be coated with Ganicin, Speedtec and
Galvox, which are especially designed to
reduce application time by their ability to
be directly applied to metal and for use
on long-lasting, heavy-duty substrates,
such as marine surfaces constantly ex-
posed to water. CW
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At McDaniel and Associates, not only are we skilled in
protecting your trade secrets, but at the core of our business
are scientists who have long been involved in the specialty
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our industry and can assist you in safeguarding and
defending the security of your most valuable assets.
Successful Strategies for Decision-Makers
CHEMARK
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ChemarkConsulting Group isa 30-year-old managementconsulting firm that
concentrates on tactical &strategic activities surrounding
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15/52November 2015 www.coatingsworld.com Coatings World | 15
New
Products
Sherwin-Williams Protective &
Marine Coatings now offers a prod-
ucts for industrial businesses looking
to enhance worker safety and minimize
corrosion under insulation (CUI) risks.
Heat-Flex 3500 is a multipurpose
insulative acrylic coating for industrial
systems thats designed for both person-
nel protection and mitigating CUI. The
coating enables dangerously hot systems
like piping and ductwork to stay cool to
the touch, preventing burns and protect-ing the safety of personnel. It can be ap-
plied directly to ambient or hot surfaces
up to 350 F (177 C), offering plants the
flexibility to reduce downtime by keeping
systems online during coating and recoat-
ing applications. In addition, Heat-Flex
3500 also insulates hot and cold surfaces,
helping industrial processes retain heat
and preventing condensation on cold
surfaces by maintaining surface tempera-
tures above the dew point.
The insulative and anti-corrosiveproperties of Heat-Flex 3500 enable
plant owners to eliminate concerns relat-
ed to CUI. The protective coating system
prevents corrosion-causing condensation
on the exterior of piping, ductwork, and
other surfaces wrapped in conventional
insulation and cladding. It performs so
well at mitigating corrosion that struc-
tures coated with Heat-Flex 3500 can be
removed from CUI inspection protocols.
Available in white and slate gray, Heat-
Flex 3500 is ideal for coating everythingfrom pipes, valves, tanks, vessels, heaters,
and boilers to compressors, pumps, con-
tainers, stacks, and ductwork that oper-
ate in temperature ranges between -80 F
and +350 F.
Heat-Flex 3500 goes on fast and easy
to save application time and costs. Its
single-component, waterborne acrylic
formulation can be applied with standard
airless equipment. Its very fast dry time
allows for recoating within two hours.
In addition, Heat-Flex 3500 minimizesoverspray risks with droplets drying to a
non-adhering dust within a 20-foot fall.
Heat-Flex 3500 is suited for a wide
range of environments, including oil and
gas refineries, chemical, power, water,
wastewater, and food and beverage plants.
Flowcrete AmericasIntroduces New Anti-Corrosion Coatings, LiningsFlowcrete Americas has announced the
launch of a new range of anti-corrosive
vinyl ester coating and lining materialsdesigned to protect concrete and steel
structures from the damaging effects of
severe chemical and mechanical attack.
Flowchem is a new range of seam-
less, elastomer modified vinyl ester resin
systems designed for tough industrial en-
vironments including those found in the
power, oil and gas, mining and petrochem-
ical sectors, where they act as a barrier
to inhibit the contact between chemical
compounds or corrosive materials.
Vinyl ester resin a hybrid of polyes-ter resin strengthened by the addition of
epoxy resin - offers superior protection
against highly concentrated and aggres-
sive acids, alkalis and solvents including
sulfuric, nitric and hydrochloric acid as
well as ethanol, butane and methanol.
Flowchem systems provide tempera-
ture resistance of up to 350F, excellent
bond strength and abrasion resistance as
well as reduced shrinkage, durability and
excellent bond strength.
Systems available in the range includeFlowchem VE RC, a horizontal and ver-
tical roller applied vinyl ester coating
installed at 40 mils, Flowchem VE BC a
more robust version installed at 60, 75
or 125 mils with graded aggregates sand-
wiched in between two layers of vinyl
ester resin to provide enhanced traction,
strength and impact resistance.
Also available for hardier environ-
ments where improved dimensional sta-
bility is needed including areas subject to
explosion risk or Liquid Nitrogen han-dling, is Flowchem VE GL, a glass fiber
reinforced horizontal and vertical applied
system installed at 125 mils.
PPG LaunchesNUTRISHIELDFood-Can CoatingsPPG Industries packaging coatings busi-
ness has launched NUTRISHIELD new-
generation coatings for the food-can
industry and Nutrishield SOLISTA inter-
nal protective spray coatings for drawn
and wall-ironed food cans. Nutrishieldbrand products are PPGs new generation
of food-can coatings, designed to fulfil
can-makers and brand-owners needs
regarding enhanced food-contact regula-
tory requirements.
The Nutrishield Solista technology
Bisphenol A non-intent (BPA-NI, or with
no BPA intentionally added) spray coat-
ings for drawn and wall-ironed food cans
is the first BPA-NI high-performance so-
lution for the food-can industry approved
to pack ready meals, soups and infantfoods such as milk. The coatings comply
with North American and European reg-
ulations and are food-contact compliant,
certified by independent institutes.
Suitable for low- to high-pH and fatty
foods, Nutrishield Solista spray coatings
also have enhanced flavor-neutral proper-
ties to help easily affected products pass
extensive flavor tests.
More than 3 billion food cans will
have been coated with Nutrishield Solista
spray coatings by the end of 2015. Thecoatings are now available commercially
in the U.S. and were launched in Europe
over the last year, and they are ready for
global reach and supply with production
capacity in all regions.
PPG produces Nutrishield Solista
coatings in vessels dedicated to the manu-
facture of BPA-NI spray. In addition, PPG
offers a complete new-generation system
for drawn and wall-ironed food cans,
with BPA-NI PPG Washcoat (PPG5200
series), fully compatible with NutrishieldSolista internal spray coatings. CW
Sherwin-Williams OffersThermal Insulative Coating
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16/5216 | Coatings World www.coatingsworld.com November 2015
Business Corner Strategies & Analysis
by Phil Phillips, PhD
Contributing Editor
In the world of coatings and paints,
there are many nooks and crannies
where really neat things are going on,
but we dont routinely hear much about
them. Heres a couple of companies serv-
ing niche needs and doing quite well.
ColorBond and Reactive Surfaces (RSL).ColorBond is a revolutionary molec-
ular bonding paint that penetrates deep
into plastic, vinyl and leather. It provides
easy restoration and can change the color
of leather, carpet, plastics or metal in au-
tomobiles, trucks, cars, boats, or motor-
cycles with fantastic results. -Malcom
Johnson, President & Founder
CW:When did you form ColorBond &
why did you feel you could have a viable
product in these markets?
ColorBond: ColorBond was establishedin 1996 because I felt that the available
coatings for refinishing automotive leath-
er and plastics were inferior and could be
dramatically improved. At that time, the
idea of a premium coating for leather and
plastic was not being addressed, and we
felt that there was a great market oppor-
tunity for our company.
We were fortunate to be approached
by Visteon, at that time owned by the
Ford Motor Company, to partner with
them in developing the technology. Weworked with Ford Research Labs and
Visteon for seven years and this collabo-
ration culminated in ColorBond earning
two Ford World Wide OEM perfor-
mance specifiations.
CW: According to Michael Porter
(Harvard Professor of), a NICHE position
in a specific well-defined market segment
has the highest profits in that segment as
well as a UNIQUE offering. UNIQUE is
defined as having something no one elsepossesses. Would you say your offerings
are unique by this definition? Why?
ColorBond: ColorBond is unique because
it is a one stage coating that can be used
on any substrate that is manufactured
for the automotive industry including,
leather, vinyl, ABS, PC, TPU and TPO
and metal. It doesnt crack flake or peel,
is colorfast , dries within one minute and
is bonded in ten minutes. Colorbonds
versatility allows the user to stop in the
middle of a job and resume the project at
a later date. There will be no evidence ofa tape line, only a seamless OEM finish.
It creates an OEM appearance.
ColorBond can be used on carpet, soft
interior trim, rigid interior trim, exterior
trim and convertible tops. We currently
manufacture and inventory 172 contem-
porary OEM specific aerosol colors.
CW:Can you provide some insight into why
or how your Colorbond technology works
with so many different type substrates?
Colorbond: The key is our unique resin.It is ideally suited for use on all of these
substrates.
CW: Your literature shows ColorBond
spray-on products applied over rigid,
supple, and even very soft pliable surfac-
es. Tell me - what is the longevity of your
coating system over a leather automobile
seat where flexibility, abrasion and over-
all toughness prevail?
Colorbond: ColorBonds longevity de-
pendent upon the preparation of thesurface and the skill of the individual ap-
plying it. When the easy to use directions
are followed accurately, ColorBond will
maintain its flexibilty and abrasion resis-
tance for a minimum of four years.
Both Ford performance specifications
require that ColorBond perform for the du-
ration of a typical four year warranty. This
includes UV stability, flex, and abrasion.
CW:Are the coating formulas you mar-
ket exclusive to your use or do you alsoallow other coating companies to market
your unique products?
ColorBond:The formulas are proprietary
however we do manufacture private label
colors for many customers
CW: How do you go-to-market current-
ly? Direct, Stocking Distributors, etc.?
Colorbond: We are nimble and have
the capabilities to distribute to a wide
spectrum of customers. The list includes
stocking distributors, mobile technicans,
retailers, catalogue houses, aftermarketparts distributors, private labels and more.
We are very pleased with the perfor-
mance of our web site www.colorbond-
paint.com Two years ago we invested
heavily in the redesign of our web site. The
platform fully engages in social media and
SEO. We speak directly to the consumer
on a daily basis. This allows us to never
lose the connection with the most impor-
tant person, The Customer.
CW: Are your target end-use mar-kets growing and equally important, is
Colorbond keeping pace?
ColorBond: Our target end use markets
expand every year and we continue to
grow every year. New markets continue
to develop that we had never imagined
such as painting 3-D substrates.
CW: As an private individual, how can
I order these coatings from Colorbond?
Direct? Distributor?
ColorBond: An individual can order online atwww.colorbondpaint.com or con-
tact us at 877 882 6567.
CW: Can you tell us about the Cleo
Award that you established in 2014 ?
ColorBond: The Cleo Award was estab-
lished to honor a legend in the automo-
tive world, Mr Leo Kagan. Leo is 99 years
old and was responsible for moving the
SEMA show from Anaheim to its pres-
ent location in Las Vegas. He has been a
member of SEMA for 50 years.A $ 500 cash prize, and crystal vase
Q&A with ColorBond and Reactive Surfaces
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17/52November 2015 www.coatingsworld.com Coatings World | 17
Business CornerStrategies & Analysis
are awarded to an individual who restores
the interior of any make of vehicle using
ColorBond products. Last years winner
restored a 1967 Cadillac Deville and this
years winner restored a 1954 Rolls Royce
Silver Wraith. The Rolls will be on displayin our booth at SEMA this year.
Austin, Texas based Reactive Surfaces
is a bioengineering company that devel-
ops enzyme-based additives for paint
to detoxify neurotoxins, including nerve
agents and pesticides.
CW: When did you form Reactive
Surfaces & why did you feel you could
have a viable product in these markets?
Reactive Surfaces:We started Reactive
Surfaces with the concept that it might bepossible to extract valuable functionality
from nature and entrain it into coatings
in a long-term stable manner.
The attack on the World Trade center
brought our self-decontaminating coatings
into the spotlight in 2001. We started the
company in earnest in 2002. By 2008,
we had developed the technology well
enough to be awarded the 2008 American
Coatings Award for innovative technology.
After over ten years, we can say that its
not only possible to place biological mol-ecules into resin systems but that it can be
accomplished for a wide array of natural
functions from enzymes generating self-
degreasing surfaces capable of removing hu-
man fingerprints from touch screen devices
and countertops, to non-toxic peptides that
create anti-microbial surfaces for medical
devices and kitchen appliances. The formu-
lator can now dependably dial in natural
functionality to its existing coating products.
CW: According to Michael Porter, aNICHE position in a specific well-defined
market segment has the highest profits
in that segment as well as a UNIQUE
offering. UNIQUE is defined as having
something no one else possesses. Would
you say your offerings are unique by this
definition? Why?
RSL: We believe RSL is the first and
only company commercializing bio-based
molecules as functional additives for coat-
ings. But, the competition is not far behind
since the industry is realizing just howvaluable such functionality can be, and
how biological molecules such as enzymes,
peptides, antibodies, and the like exist in
Nature ready-made for such work. We are
the only group that presently offers these
bio-based additives, as well as functional-
ized coatings containing them. With thelaunch of our e-RACE line of anti-finger-
printing touch screen protectors, we can
also say we are unique in offering a finished
consumer product coated with a functional
coating entraining a bio-based molecule
(the naturally-occurring enzyme, lipase).
CW: Can you provide some insight into why
or how your bio-based additive technology
works with so many different types of resin
systems and on a variety of substrates?
RSL:The trick seems to be that in theirnatural condition, many of these mol-
ecules are actually entrained into bio-
logical surfaces. Take for instance our
anti-microbial peptide products like
ProteCoat. Almost all higher organ-
isms use anti-microbial peptides as a part
of their natural defense systems against
surface contamination. These peptides
are present on the surfaces of the organ-
isms most at-risk of infection. Enzymes
like to packaged and constrained from
unfolding, so the cross-linked cages cre-ated by polymerization of a wide number
of resin systems do a nice job of that.
CW:Most people in the industry regard
biological molecules as too unstable and
short-lived to be useful as additives in
coatings. What is the longevity of your
additives in a coating and how rugged are
they to weathering?
RSL: I understand the sentiment, and I
initially felt the same way. But, now with
tons of testing and years of experience, wenow have a rule of thumb around here if
the coating lasts, the functionality will last.
For example, we have entrained enzymatic
degreasing functionality (DeGreez) in
coatings, coated panels with them, and then
subjected those coatings to MEK double-
rubs down to the bare metal. Not only did
the enzymatic activity remain all the way
until the coating is finally scrubbed off, it
actually increased as more of the surface
was exposed to the grease challenges it
was designed to combat. Additionally, weentrained enzymes capable of detoxifying
nerve gases (OPDtox) into military
coatings and placed panels coated atop
black rotor blades of military helicopters.
These coupons were left in the desert sun
for months, and they demonstrated virtu-
ally the same enzymatic activity they hadthe day they were made. This is also true
our peptide biocides (ProteCoat), being
subjected to long-term (4+ years) outdoor
weathering at USM. The panels coated
with the peptide-containing outdoor
white paints remain virtually microbe-free
throughout the testing period as opposed to
heavy contamination of control coatings.
CW: Are the bio-based additives, coat-
ings and coated products you market ex-
clusive to your use or do you also allowother coating companies to market your
unique products?
RSL: We have a manufacturing facility in
Hattiesburg, MS where our labs are also
located. We build the additives, formulate
the coatings and manufacture the sheet
materials for touch screens there. Our
marketing capability is somewhat limited.
We are the epitome of the Little Engine
That Could mentality. However, it has al-
ways been the overriding goal to partner
commercialization of the technology wehave developed with others in order to ac-
cess the larger commercial markets.
CW: How do you go-to-market current-
ly? Direct, Stocking Distributors, etc.?
Colorbond: We directly market our bio-
based functional coatings applied to adhe-
sive sheet materials, such as are designed
for anti-fingerprinting touch screen protec-
tors (e-RACE), through mass-marketing
channels (internet, TV, printed catalogs,
etc.). We use fulfillment services for some ofthis. We also spend a considerable amount
of manpower publishing articles in industry
publications. www.reactivesurfaces.com.
Using these approaches, we have been able
to garner the attention of larger corporate
partners who are interested in incorporat-
ing our additives or bio-based coatings con-
taining these into their own product lines,
and we are presently moving toward com-
mercialization with several of them.
CW: We will revisit you and RSL again in
the near future and look forward to muchanticipated progress. CW
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18/5218 | Coatings World www.coatingsworld.com November 2014
International Coatings Scene Latin America
by Charles W. Thurston
Latin America Correspondent
The strong growth recovery of Brazils
Embraer, one of the top five small jet
makers in the world, should raise de-
mand for aviation paint and coatings, in contrast
to other segments with slow or no growth in
the economically challenged country. Embraer
sales, which are very global in distribution, roseto $402 million during third quarter this year
from $213 million in the comparable period
last year. The Sao Jose dos Campos, Sao Paulo
state company also has a growing pipeline of
orders. This year, Embraer predicts $1.85 bil-
lion worth of global sales of 90 light jets and
40 medium jets, representing 28 percent of the
companys total revenue. Embraer has sold a
cumulative 850 small jets in the world, 200 of
which are within Latin America.
Within Brazil, the national small jet fleet
grew by 3.6 percent last year, Embraer calcu-lates. Company expectations are that over the
current decade, Brazil will add 560 small busi-
ness jets valued at $9.4 billion.
Embraer Executive Jets, which has a manu-
facturing plant in Melbourne, Florida, recently
celebrated the sale of its 300th Phenom 300.
The light jet has been the most-delivered busi-
ness jet in the world for the past two years, the
company claims.
Further bolstering aviation expansion in
Brazil, the Air Force in April agreed to buy 36
Gripen NG aircraft for $4.6 billion including aturnkey weapon system with comprehensive lo-
gistic support that includes training, spare parts,
support, planning and maintenance, a state-
ment indicates. In addition, Brazil will partner
with Saab in Sweden for the development and
production or eight two-seater aircraft, that will
be delivered between 2019 and 2024.
In mid-2015, Embraer employees will be
trained in Sweden on maintenance and develop-
ment of the Gripen NG. This training technol-
ogy will then be transferred to Brazil through
the development of an Engineering Center tobe built at Embraers plant in Gavio Peixoto,
state of So Paulo, including Saab support of
the Gripen aircraft for the Air Force.Apart from Embraer activity in aviation,
AgustaWestland do Brasil is planning to build a
new plant at Itapevi, state of Sao Paulo, that would
include a helicopter final assembly line; construc-
tion of the new facility is scheduled to be completed
in 2016. The project is being supported by Investe
So Paulo, the state investment promotion agency
within the Secretariat of Economic Development,
Science, Technology and Innovation.
Drone development in Brazil could also spur
coatings demand. An Embraer joint venture
with Israeli manufacturer Elbit resulted in thelatters opening of subsidiary AEL Sistemas in
Porto Alegre, state of Rio Grande do Sul. The
state cancelled a contract for drones from the
company in December 2014, purportedly for
political pressure. Drone use in Brazil still could
be spurred by a new government regulation
over the use of the products, now limited to
state security, which was used during the World
Cup in soccer and is expected to be in use for
the 2016 Olympics in Rio de Janeiro.
Within the global thermal spray coating
market, estimated to reach $12.3 billion by2022, corrosion resistant coatings in aero-
space will help spearhead demand, according
to Grand View Research. Aerospace is now the
largest segment for thermal spray, valued at
$2.6 billion last year, and increasing global gov-
ernment spending in civil aviation will propel
the thermal spray coating market over the next
seven years, the analysts opine.
Among major suppliers of aviation coatings
are AkzoNobel, PPG, Sherwin-Williams, BASF
and Henkel, which are also active in the archi-
tectural, automotive and other industrial seg-ments of the Brazilian market. CW
According to
Embraer, within
Brazil, the
national small
jet fleet grew by
3.6 percent and
expectations
are that over the
current decade
Brazil will add 560
small business
jets valued at $9.4
billion.
Brazils Embraer RaisesAviation Coatings Demand
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International Coatings Scene Europe
20 | Coatings World www.coatingsworld.com November 2015
by Sean Milmo
European Correspondent
T
he short to medium outlook for wood
coatings in Europe is looking bright
at the moment as a result of a revivalin the construction industry in the European
Union and increased sales of wood products in
segments in which previously the material has
been little used.
In the longer term the biggest driver in the
sector is the widespread belief that wood offers
more opportunities than other materials for
combating climate change.
However, the expansion of the European
wood market presents challenges to producers
of wood coatings and related treatments like
stains and oils, which goes beyond productinnovation. The coatings industry has to be
able to demonstrate that the sustainability of its
products matches that of wood itself.
Currently growth in demand for timber has
not been uniform across Europe or even within
individual European countries. But analysts
reckon it has been averaging a rate well above
GDP growth in Western Europe of around 1-2
percent, which is about the level of expansionof the whole of the regions coatings market.
Hardwood output went up by 8 percent last
year but many hardwood sectors were still at
production levels below those before the 2008
recession, according to the European Timber
Trade Federation (ETTF).
Timber sales in Germany went up 4 per-
cent in 2014, considerably above the countrys
GDP rise, reports GD Holz, the German tim-
ber trade association.
But this increase was offset by a 7-percent
drop in sales in the first four months of thisyear with building product sales going down
Revival in Construction Leads to BrightOutlook for Wood Coatings
The expansion
of the European
wood market
presents
challenges to
producers of
wood coatings
and related
treatments like
stains and oils,
which goes
beyond product
innovation. The
industry has to
demonstrate that
the sustainability
of its product
matches that of
the wood itself.
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International Coatings SceneEurope
November 2015 www.coatingsworld.com Coatings World | 21
by 7 percent.
There has been a steep increase in
demand for some engineered woods in
northern European countries, which have
helped to widen the architectural poten-tial of wood.
In Stockholm a joint venture of a contrac-
tor and house developer is planning to build
6,000 dwellings using engineered woods, in-
cluding a 13-storey apartment block.
B&K Structures, a specialist in hybrid
materials structures, has been building
at Banyan Wharf, London, a 10-story
residential construction with a mix of
frames of steel and engineered wood. A
14-storey building of engineered wood in
Bergen, Norway, is due to be complet-ed this year, while in Vienna a 24-story
tower of concrete and wood is also being
constructed for commercial use.
A major consequence of the greater
use of wood in a wider variety of build-
ing, both on their exteriors and in their
interiors, as well as in niches in the auto-
mobile, household appliance and signage
sectors is that wood coatings manufac-
tures have to operate more on a bespoke
basis with architects and designers want-
ing customised products.The outcome is a much more fragment-
ed market. Of the 600,000 architects in
Europe, a growing number are becoming
aware of the benefits of wood compo-
nents and then are wanting to specify the
paints and dyes to be used on them.
In the EU joinery and furniture in-
dustries alone, there are around 300,000
manufacturers, the vast majority of them
small-scale.
This fragmentation is helping SMEs
specializing in wood coatings, par-ticularly those mainly serving local or
regional markets.
The bigger players have to rely on
networks of distributors. Also, to keep
up with the rising demand for custom-
ized products and constant innovation,
they require versatile R&D departments.Italys IVM Group, based in Milan,
which, through its Milesi unit, is one of
Europes leading suppliers of wood coat-
ings for professionals, spends 8 percent
of its revenue on R&D.
A possible consolation for wood
coatings manufacturers is that the surge
in sales of the new, engineered woods,
whose strands and fibers are restruc-
tured to form composite high-strength
materials, looks unlikely to necessitate
the development of complex new coat-ings formulations.
At present the ones proving to be
popular with architects and designers in
Europe are cross-linked timber (CLT),
glulam and thermally and chemically
modified woods.
CLT comprises layers of boards placed
cross-wise to adjacent layers, while glued
laminated timber or glulam consists of
several layers of timber of different di-
mensions stuck together with adhesives
to make vertical or horizontal columns asstrong as steel.
The big bonus for coatings manufac-
turers is that these woods are chemically
and physically more stable than conven-
tional woods, explained a UK-based
timber consultant. The existing coatings
actually perform better on them and can
be applied with heavier loadings.
On the other hand coatings on en-
gineered woods have a disadvantage in
respect to the contribution they make
to the sustainability of the woods. CLT,glulam and others have a long service
life in buildings so that far lower energy
inputs are required than with other ma-
terials while they act as a means of stor-
ing carbon. But this gain comes far more
from the engineering of the wood itself
than the coating itself.
With conventional woods, coatings
have a much bigger role in extending the
service life of the woods, a quality which
would be reflected in the life cycle assess-
ments (LCAs) of the coatings.We have an LCA database with data
on the chemicals in coatings going back
20 years, which show how they improve
the environmental impact of wood
products by altering their life cycles,
explained Sandy Smith, a consultant at
thinkstep, LCA specialists, Leinfelden-Echterdingen, Germany.
With a rising number of wood purchas-
ers wanting to know the LCAs of what
they buy, including those of the coatings,
it is becoming important to know as ac-
curately as possible how much coatings
exactly prolong service lives of woods.
With coatings on exterior wood
components on buildings, like window
frames, there can be significant differ-
ences in estimates of service life of coat-
ings because of the lack of consistencyin the data from short-term laboratory
tests, including accelerated weathering,
and that from natural or field weather-
ing exposures.
Servowood, a research project co-
ordinated by the European Coatings
Federation (CEPE) and funded by the EU,
aims to fill the data gaps between the two
systems of weathering tests.
Started last year and due to be com-
pleted in 2017, it aims to establish
European Standards for facilitating theprediction of the service life for exterior
wood coatings across different climatic
zones. Much of the research will be fo-
cused on measuring the inputs in dosage
based on factors like temperature, UV
light and moisture and the response of
different coatings systems to them.
We will establish parameters for cre-
ating models for extrapolating the causal
links between the inputs dosages and
the performance of the coatings in both
laboratory and field-based exposures,explained Jan van der Meulen, CEPEs
director general.
CEPE is hoping that the firmer data
on the service life of exterior wood coat-
ings will help coatings companies develop
even more efficient products, while high-
lighting how much coatings underpin the
unique sustainability of wood, particu-
larly in buildings.
The research will help wood prod-
ucts to be even more effective in the
fight against climate change, van derMeulen said.CW
The short to
medium outlook for
wood coatings inEurope is looking
bright at the
moment.
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International Coatings Scene Africa
by Shem Oirere
Africa Correspondent
Two of Africas hydrocarbon indus-
try giants, Nigeria and Angola, are
poised to dominate the continents
offshore oil and gas paints and coatings
market in the short- and medium-term on
the back of ambitious projects already un-
derway or in the pipeline.Market analysts Frost & Sullivan predicts
in a new report the two countries, which
have a combined 46 billion barrels of proved
crude oil reserves, present attractive growth
and operational expansion opportunities for
manufacturers in the offshore oil and gas
(O&G) paints and coatings market.
With raw material availability and local
manufacturing capabilities catalyzing pro-
duction and supply lines, the two countries
are rapidly emerging as the African hub for
the offshore oil and gas paints and coatingsmarket, the report said.
Currently, Nigeria and Angola have lined
up a total of 19 offshore oil and gas projects
over the next five years and these are expected
to substantially grow the two countries off-
shore oil and gas paints and coatings market.
Angola, which holds 9 billion barrels of
proved crude oil reserves, most of it located in
offshore areas of Lower Congo and Kwanza
basin, has up to 10 major offshore projects
set for implementation in a bid to increase its
crude production capacity. The projects in-clude Mafumeira Sul, Luanzi field, Kizomba
Satellites Phase 2, East Hub Project (Cabaca
Norte, South-East), Greater Plutonio Phase 3,
Kaombo Project, Negage, Lucapa, Chissonga,
Malange and Cameia.
The projects are being developed by ma-
jor international oil companies (IOCs) of
Chevron, ExxonMobil, Total, BP, Maersk
Oil, Eni SpA and Cobalt either separately or
jointly.
Earlier, US Energy Information
Administration (EIA) said: Because severalof Angolas older deepwater fields are past
their peak production, the new capacity ad-
ditions from upcoming projects are more
likely to sustain Angolas crude oil produc-
tion around or slightly above current levels
over the medium term rather than provide a
substantial boost.
Six of the Angolan projects have reached
final investment decision (FID) phase with
EIA saying: Despite the recent drop in global
oil prices, projects that are past FID stage will
most likely not be cancelled because the pro-
curement phase has already started.In Nigeria, a country with 37 billion bar-
rels of proved crude oil reserves, second only
to Libya, IOCs have unveiled nine offshore
oil and gas projects to be implemented over
the next five years and which are likely to
boost growth of the West African countrys
offshore oil and gas market.
Although the countrys controversial
Petroleum Industry Bill has held back several
of the planned projects, with only two having
been sanctioned by IOCs, the West African
economy presents one of the largest growthopportunities for the offshore oil and gas
paints and coatings market.
The projects have a combined capacity of
1.1 million new productions in five years ac-
cording to EIA.
In the new Frost & Sullivan report both
countries generated revenues of $675.1 mil-
lion in 2014 earnings set to rise to $1,131.4
million in 2019 based on the study of the
offshore oil and gas facilities, dry docks and
fabrication yards.
The subsidization of manufacturingmakes Nigeria and Angola vital to the produc-
tion of offshore oil and gas paints and coat-
ings in Africa, with the goal of African needs
being fulfilled by African countries, said
Frost & Sullivan Chemicals and Materials re-
search analyst Abdul-Baasit Abdullah.
The drop in crude oil prices has reduced
the base costs of paint through a reduction
in raw material cost of 8.3 percent, driving
competitive pricing and consumption.
Construction of local production facili-
ties will be vital in order to ensure cost-com-petitiveness, as transportation costs of raw
Nigeria andAngola are
poised to
dominate Africas
offshore oil and
gas paints and
coatings marketin the short- and
medium-term
on the back
of ambitious
projects already
underway or inthe pipeline.
Nigeria, Angola Oil and Gas CoatingsMarket on Growth Path
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IPaint Protecting the P&C Industrys Intellectual Assets
by Steve McDaniel, JD, PhD
Technology Litigators
Youve developed a cool new ad-
ditive for a broad spectrum of
coatings even those coatings
outside your own wheelhouse coat-
ings. Happens a lot, right? In order to
maximize the return on your R&D in-
vestment bringing the additive to mar-
ket, you begin licensing to others. Youstart negotiating a license to your intel-
lectual property surrounding the use of
this novel coating component. You have
a patent covering some aspects, you have
a trademark that delivers goodwill you
have developed in the product, and you
even have some copyrighted software
that can be used to predict formulating
mixtures. Integrating all of this dispa-
rate collection of intellectual property is
a lot of know-how, show-how and gen-
eralized trade secret information.Youd like to extract maximal value
out of the hard-won trade secret portfo-
lio, so you suggest to the other party that
you manufacture the coating component,
and that they agree to buy it from you as
a sole source (since youre the only one
that has access to the trade secret treasure
chest). You might think licensing your
trade secrets would be just like licensing
your other intellectual property (e.g., pat-
ents, trademarks, copyrights, etc.). But,
there are some potholes along the roadthat may prevent you from hauling your
licensing royalties to the bank.
Linking IP with products or with
other types of intellectual property is
done all the time. You may be offering
licenses that cover multiple patents or
copyrighted materials or you may con-
nect (tie) the sale of two distinct pat-
ented goods. Or you might license or
good covered only by trade secret with
another patented good.
A classic contractual patent tyingoccurs when the tying product (e.g., a
vapor deposition machine for coating
electrical devices) is patented, but the
tied product is not patented. Rather,
it is a raw material used as an input
for the tying product (spe-
cialized coatings that are
vapor deposited), and the
sale of the patented prod-
uct (machine) is condi-
tioned on the purchase of
the unpatented product
(coating). A technologi-cal tie on the other hand
is one where the tying and
the tied product get bun-
dled together physically or
they are co-produced so
that are only useable with
each one another. The in-
famous U.S. government
suit against Microsoft in-
volved both the contrac-
tual and technological
bundling of the InternetExplorer web browser (in
this case, the tied product)
with MicroSofts Windows
operating system (the ty-
ing product).
Multiple intellectual
property rights may be le-
gally combined into bundles
or packages. But, it has to be
done right. There has been
considerable judicial talent
thrown at trying to come upwith bright line per se guide-
lines making prediction pos-
sible. There are some bright
lines. For instance, illegal
mandatory package licens-
ing occurs when a patent owner refuses to
license a particular patent unless a licens-
ee accepts an entire package (or where the
patent owners royalty scale has the same
result). It would be helpful if courts had
taken a consistent analytical approach
to tying and bundling cases involvingintellectual property. But, they have not
(employment insurance for lawyers).
This has been the underlying impetus
for the FTCs laying out a rule of rea-
son approach to intellectual property
bundling as is reflected in its Antitrust
Guidelines for the Licensing of Intellectual
Property (Antitrust-IP Guidelines). The
Antitrust-IP Guidelines recognize that
[c]onditioning the ability of a licensee
to license one or more items of intellec-tual property on the licensees purchase of
Tying and Bundling - Nice For Your Holiday Giving,Not so Much When Youre Licensing Your IP
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IPaintProtecting the P&C Industrys Intellectual Assets
another item of intellectual property or a
good or a service has been held in some
cases to constitute illegal tying. But,
it also states that [a]lthough tying ar-
rangements may result in anticompetitive
effects, such arrangements can . . . resultin significant efficiencies and procompeti-
tive benefits. In other words, if there is a
good reason (i.e., considering the totality
of the facts, commerce and free trade are
promoted), courts can allow an otherwise
illegal connections of separate pieces of
IP. Is your head hurting yet?
Pursuant to the Antitrust-IP
Guidelines, a court can consider both the
anticompetitive effects and the efficien-
cies attributable to a tie. The Feds arelikely to challenge a tying arrangement
if: (1) the seller has market power
in the tying product, [which the Feds
will not presume necessarily just be-
cause the license involves a patent,
copyright, or trade secret]; (2) the ar-
rangement has an adverse effect oncompetition in the relevant market
for the tied product; and (3) efficien-
cy justifications for the arrangement
do not outweigh the anticompetitive
effects. If a package
license is found to con-
stitute tying, the Feds
will evaluate it using
the same rule of reason
principles they use to
analyze tying arrange-
ments that do not in-volve IP.
Whether the legal
analysis applied to
intellectual property
bundling is some form
of the per se rule or the
more expansive rule of
reason, it will be in-
cumbent upon a plain-
tiff to establish that a
defendant has market
power in the tying product.Market power is not gonna
be presumed merely from
the existence of a patent.
Basically, the Feds
will take this approach.
Although the intellectual
property right (lets say your
patent) confers the power
to exclude with respect to a
specific product, there will
often be sufficient actual or
potential close substitutesthat prevent the exercise of
market power. So, the Feds
will investigate the relevant
market to determine wheth-
er the intellectual property
at issue grants any market power in dol-
lars and cents. Even if such market power
is found, the Feds will further invest