Co builder - Enterpreneur Mobile Companion

entrepreneurs investors platform funding technology opportunity analysis

product launch innovation risk assessment execution metrics test learn

CoBuilder

Basic issues facing startup environment

92%

Failure RateWithin 3 years, on average 92% of tech startups fail.

74%

Premature ScalingOf the start-ups who fail 74%,

failed mainly due to premature scaling.

46%

Incompetence46% of start-ups also fail

because of specific pitfalls: emotional decisions, wrong pricing, poor planning, no

record-keeping…

67%

Good advicetwo-thirds of adults worldwide

think entrepreneurship is a good career choice.

Sources: GEM Reports. Entrepreneur Weekly, Small Business Development Center, Bradley University, University of Tennessee Research, and Startup Genome.

Ideation• Problem

• Ideation Methodology

• Validation

• Market sizing

• Viability

• Alternatives

• Education

• Friends and family

Legal• Lawyer

• Company name

• Incorporation

• Equity

• Licenses and permits

• Employer ID Numbers

• Insurance

• Intellectual Property

• Contracts

Financial• Accountant

• Accounting system

• Taxes and annual reports

• Business bank account / card

• Monetization

• Pitch deck

• Funding

• Bootstrap

• Loans

• Equity financing

• Crowdfunding

Product• Design

• Platform and Tools

• Personas and user stories

• Design reuse

• Copywriting

• Visual design

• Prototyping tools

• Usability testing

• Minimum Viable Product

• MVP Type

• Focus on the differentiators

• Target early evangelists

• MVP tools and resources

• Data Analytics

• AARRR Metrics

• Linear Analytics

• SN Analytics

• Industry benchmarks

• Data-driven development

• Test and Learn tools

• Go-to-market

• Distribution agreements

• Marketing

• Paid advertising

• Organic media

• Media relations

• Sales

• Branding

• Strategic Partnerships

Technology• Server-side

• Programming language

• Server-side framework

• Architecture

• Scalability & Performance

• Client-side

• Native, hybrid and/or web app

• Client-side framework

• Developer accounts

• SEO and Social

• Accessibility

• Terms & conditions, privacy

• Performance tools

• CDN, caching

• Data storage

• Schema management

• Data processing

• Database tuning

• Replication and Partitioning

• Continuous Integration

• Version Control System (VCS)

• Build system

• Dependency management

• Automated tests

• Automated deploy servers

• Continuous Delivery

• Deployment methodology

• Environments

• Hosting

• Configuration management

• Automated deployment

• Canary releases

• A/B and Multi variegated testing

• Change management dashboard

• Monitoring and Analytics

• Security

• Network isolation

• SSL, MD5

• Secret storage

• User authentication

• Server hardening

• CSRF, XSS

• Injection attacks

• Security headers

• Security audit and advisories

• Spam and fraud

• Clean code

Team• Culture

• Mission and values

• Organizational design

• Roles and Responsibilities

• Process

• Communication

• Motivation

• Office

• Type of office

• Location

• Electrical

• Temperature control

• Bathroom facilities

• Kitchen facilities

• Access control

• Fire safety measures

• Space for focused work

• Space for collaborative work

• Furniture

• Supplies

• IT

• Communication

• Email

• Chat

• Phone

• Wiki

• Customer Service

• Project management

• Issue tracker

• Business cards

• Hiring

• Co-founders

• Advisors

• Referrals

• Employer branding

• Job boards

• The interview

• The offer

• Promotions

• Development

• Benefits

• Training

• Extended Education

• HR Plan

Basic processes in establishing a startup

Ideation methodologyPitch Deck + funding

Prototyping +Minimum Viable Product

Data Analytics + Test and Learn

Continuous Delivery

Securing Co-founders

01Company Formation Workflow and Tools

Crowdsourced Mentoring

Entrepreneurial Ecosystem Marketplace

To help entrepreneurs and investors thrive by increasing the chances of sucess in starting, running and exiting a business.

A START-UP PLATFORM

Business process for business development

DISTRIBUTE

B.

MONETIZE

CREATE

A.

C.

CYCLE

COMMUNICATE + ENGAGE

Our platform was built with the start-up entrepreneur in mind. We have carefully curated all ecosystems processes and selected key features that will improve the chances of success from ideation, to business setup, funding and product launch, all the way to exit strategies.

Simple and intuitive interface let’s the entrepreneur and investor both analyze opportunities and access risks in a data rich process oriented workflow.

o Seamless integration with company formation and insights into test and learn module

o Additional integration with marketplace for GTM and Strategic partner fits

o Easy operation of monetization and distribution packages.

Benefits of an integrated approach

An Innovative Platform for Start-ups

CONTENT ITEMS + PRODUCTS + STORYLINES + SERVICES

Design Thinking with focus on Discovery

Discover & EmpathizeUnderstand challenge

Prepare ResearchGather Inspiration

InterpretTell stories

Search for meaningFrame opportunities

IdeateGenerate ideas

Refine ideas

ExperimentMake prototypes

Get feedbackAnalyze results

Our ideation process delivers a better opportunity analysis in the discovery phase, making better exploratory outcomes for the interpretation phase. This generally guarantees a better user stories, personas and a more focused ideation phase.

Ideation timeline

AnalyzePrepare

Examine

Explore

Learn

Frame

IdeateRefine

Prototype

Feedback

MVP

VALIDATE

Analyze

Nu

mb

er

of

po

ss

ibili

tie

s

Test

Learn

LAUNCH

BUSINESS

TECH

Launch, test & learnFinalize MVP

Test outLearn and improve

CREATIVE

Test and Learn Platform

Layer 1 – Content Item

Layer 2 – Content Collection

Layer 3 – User Experience (UX)

Layer 4 – Device (Medium)

Layer 5 – Communication Media

Layer 7 – Transactions

Layer 8 – Analytics

Layer 6 – Call to action Engagement

GEO

SNA

AARRR

USABILITY

DEVOPS

All aspects of a digital product, its audience, content, interface, engagement techniques and medium, should be put to test. And our technology allows any RESTful API webservice to contemplate professional testing at scale anytime on any device.

Layered testing explained

ACTIVITIES TIMELINE

Activities can be seen as single task or as a collection of tasks

Activities can also be scheduled according to specific business rules behaviours

Activities can also be coupled to any other asset of the platform

Any activity can have different behaviours for groups or individuals

Android Mobile Version

Talent Search and Mentorship Exchange

CREATIVE

TECH BUSINESS

MENTORSINVESTORS

COMPANIES

Founders and Co-founders

Business Partners

<150K

150k-2MM

2MM-5MM

>5MM

>24 months+ Growth

6-24 monthsREVENUE = Expand Revenue and/or Market Share, Optimize for *PROFITABLE* Revenue.

6-12 monthsMARKET = Market Sizing, Campaign Testing, Customer Acquisition Cost(s) & Conversion

3-6 monthsPRODUCT = Customer Problem/Solution Discovery (MVP), User Experience / UsabilityANGEL

PRE-SEED

SEED, EARLY VC

SERIES A - VC

Start-up Ecosystem Marketplace

Scale and grow

Optimize product/market fit and get to cash-flow positive. Diversify user acquisition channels and

improve engagement and retention.

Research, improve & identify product/market fit plus traction. Test marketing & distribution channels,

understand scalability & customer acquisition cost, conversion to some non-zero revenue event.

Develop basic MVP that is functional and useful for testing with a few customers. Get to small

product/market fit using techniques in Customer Development and The Lean Startup for investing.

Start-up Ecosystem Marketplace

0

5

10

15

20

25

30

35

40

45

Prototype MVP test Market fit Optmise and Diversify Growth Scale

Va

lua

tio

n

Phases

A mobile companion to help entrepreneurs build

and run a start-up.

Available fall 2016

Additional material available – contact us