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CMO Report: Bridging the Digital Divide
Jan 27, 2015
Discover how CMOs can rise to meet 5 expanding expectations. In this joint report from Deloitte and ExactTarget Marketing Cloud, discover how CMOs today are perceiving and rising to the challenges before them, based on a survey conducted by the CMO Club.
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The CMO and 5 Expanding Expectations • Expectation 1: Take On Topline Growth • Expectation 2: Own the Customer Experience • Expectation 3: Dig Into Data-Based Insights • Expectation 4: Operate in Real Time • Expectation 5: Master the Metrics that Matter
Take On Topline Growth Expectation 1
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Own the Customer Experience Expectation 2
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Dig Into Data-Based Insights Expectation 3
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Operate in Real Time Expectation 4
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Master the Metrics that Matter Expectation 5
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CMO Profile and Methodology
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Get the full report: exacttarget.com/digital-divide
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