Bridging the generational divide

Bridging the Generational Divide

Sirmon Training & Consultant GroupJuly 20, 2010

US Census Bureau data

• 2010: 310,232,863

• 2020: 341,386,665

• 2030: 373,503,674

• 2040: 405,655,295

• 2050: 439,010,253

In 2009, Time Magazine reported that 40% of births were to unmarried women

Religion

Protestant (51.3)Roman Catholic (23.9)Other Christian(3.3)Jewish (1.7)Buddhist(0.7)Muslim (0.6)Hindu (0.4)Other Religions (1.2)No Religion (16.1)

So What?

Increase life expectancy

Crossing generational lines

Key events to indentify

Generational Grouping

G.I. Generation 1901-1926

Silent Generation 1927-1945

Baby boomer 1946-1964

Gen X 1965 -1976

Gen Y 1977-1994

Gen Z 1995 -

Matures

Millennia's Echo Boomer Nexters

Generational Grouping

Baby boomers

1946 – 1964 46 - 64

Generation X1965 - 1976 34 - 64

Millennials

1977 - 1944 16 - 33

Generational Grouping

Silent Generation

1927 - 1945 65 - 83

G.I. Generation

1901 -1926 84 -109

CUSPER CLUB

The 55+ generation is responsible for 48% of Internet searches for cruises

(source: Hitwise).

Famous Matures

Baby Boomers

Born 1946 – 1964 76 million

Age 46 – 64

Variety FreedomIndividuality Achievement Credit savvyBrand switchers College degree6 career positions Hate ruleWere born to have it CompetitiveSelf-absorbed Materialistic

Famous Boomers

Gen X’s

Born 1965 – 1976 60 million

Age 34- 45

4 plus yrs of college Skeptical Entrepreneurs IndependentSelf – discovery Family vs. careerSingle parents or blended families

Famous Gen X’s

Millennial’s Famous People

Americans age 75+

• In 2006, about 7.4% lived in a nursing home

• 8.1% in 2000

• 10.2% on 1990

• More seniors are choosing assisted-living or at-home care

Live Work & Play

• Walkscore.com• Market download• YPN network• Yelp• del.icio.us• Houselogic.com • Realtor.org/crt• Heather The Realtor

Jason Sirmon

704-458-5295

Sirmon Training & Consulting Group

[email protected]

Thank You