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Brainscape | 24.05.2010 | @fkhater
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Client of The Future - Phd Brainscape

Jun 27, 2015

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Business

Fadi Khater

A presentation about how clients should advertise in the future. It is based on available technologies but a different understanding.

I presented this at Phd's Brainscape 2010 in Dubai - UAE
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Transcript
Page 1: Client of The Future - Phd Brainscape

Brainscape | 24.05.2010 | @fkhater

Page 2: Client of The Future - Phd Brainscape

Can you see into the future?

Page 3: Client of The Future - Phd Brainscape

We have the technology to change the world

Page 4: Client of The Future - Phd Brainscape
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Simon says: “customer is King”

Page 7: Client of The Future - Phd Brainscape

Did anyone knight the customer?

Page 8: Client of The Future - Phd Brainscape

Customers should manage customer service

…Interview in Progress…

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Need help deciding?Focus group!

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How would YOU feel in a “control environment”?

Page 14: Client of The Future - Phd Brainscape

Real insights happen in “reality”

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Please talk about my product

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Products can talk… about their users

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Product espionage

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History has taught us physical retail

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Products are now being sold differently

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Retailers will still require real-estate and shop design

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In-banner transactions

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Marketing Salesvs.

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What if marketing can sell?

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Let them sell

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Where’s the ad?

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Everything is an ad

Ad for Australian teen

Ad for Bangkok demonstrators

Ad for

Al Qa’eda

Ad for Qatar

Ad for Pakistani officialsAd for Brazilian

Gangs

Page 35: Client of The Future - Phd Brainscape

Can I skip your ad if it’s not relevant?

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What about Mobile?

Page 37: Client of The Future - Phd Brainscape

In the mean time, I recommend: Trial and Error