Class Notes for Wednesday, October 6

What is “social media?”

Social media uses web-based technologies to turn communication into

interactive dialogues.

A common thread running through all definitions of social media is a blending of technology and social interaction for

the co-creation of value.

Why FB is transformative

• 500 million users and growing.

• Facebook claims that 50% of active users log into the site each day. This would mean at least 250m users every 24 hours.

• About 70% of Facebook users are outside the USA.

Why FB is transformative

• Photo uploads to Facebook have increased by more than 100%. Currently, there are around 2.5bn uploads to the site each month.

• There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.

Why FB is transformative

Mobile is even bigger than before for Facebook, with more than 65m users

accessing the site through mobile-based devices. In six months, this is

over 100% increase.

How FB dominates all others

What does PRIVACY mean in the Facebook era?

Mark Zuckerberg

“When I got started in my dorm room at Harvard, the question a lot of people asked was ‘why would I want

to put any information on the Internet at all? Why would I want to have a website?’

“And then in the last 5 or 6 years, blogging has taken off in a huge way and all these different services that

have people sharing all this information. People have really gotten comfortable not only sharing more

information and different kinds, but more openly and with more people. That social norm is just something

that has evolved over time.

Your privacy is already compromised…

• Cell phones track you

• Credit cards track you

• Cookies track you

• Search engines track you

• Governments track you

• Credit agencies track you

• Employers track you

Social Media: Heart of Convergence

Social Media & Politics

Muslim Brotherhood

So what does this mean for you?

How will you use social media professionally?

Chances are… you probably don’t know what to do with it

Young People and News

About a quarter of adults (27%) under age 30 get no news on any given day

Fewer than half (48%) of young people got news over any kind of digital

platform

Blog of the week