Class 3, COM 540 PR Topics: Social Media Practices and Analysis Sept. 5, 2013
Class 3, COM 540
PR Topics: Social MediaPractices and Analysis
Sept. 5, 2013
What is‘The Facebook’?
• http://www.youtube.com/watch?v=AKjb9HV6MQU (4:00-10:00)(19:15-23:15)(26:30-30:45)(39:45-52:00)
Winter 2010, The State of the Web, The Oatmeal
‘Now you’re the source of identity’
• http://www.youtube.com/watch?v=c2JTu22qxms
• (0:00-5:00) (9:00-15:00) (19:30-25:00)
Think before you …
• http://mashable.com/2012/11/25/social-media-business-disasters-2012/#gallery/biggest-social-media-disasters-of-2012/521295e95198406611001874
PR practice insocial media
• Establish measurable goals
• Pinpoint target audience; leverage influencers
• Determine parameters and strategic approach
PR practice insocial media
• Keyword searches: brand, product, services, competitors, experts
• Analyze: Who is talking? What are they saying? Do we fit in the conversation?
PR practice insocial media
• Engagement• Socialize• Report and refine
(Booth, Matic; Corporate Communication, 2011)
Qualman 7-8
• ESPN, CNN, NBC: Lessons learned
• Advertising within social networks
• More about conversation than campaigns
Qualman 7-8
• Search: Cash back?• YouTube: Content partner• Paid ads, paid search• Today you don’t find a job;
jobs find you
Step-By-Step assignment
• How to sign up• Profile info• How to post/participate• Best practices• 2 positive examples