Manual de marca →Brand Guideline Taller de Producto 2014-➊ / Miércoles 23.04.14
clase Manual_Marca TPUC 2014
Aug 20, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Manual de marca →Brand Guideline
Taller de Producto 2014-➊ / Miércoles 23.04.14
01 Definición
01 Definición
Identidad/Marca≠
Logo
»extra
01 Definición
«…But the logo is not what matters.It is only a signature after all.
What is really important is how these brands behave.Their personality.
Some are huge, bold or brutal.Others are enigmatic.
Some are shy and talk sweetly.Others feel feminine.
Others still are extremely masculine.» Thierry Brunfaut
»extra
21
43 4C
ont
ent
s5 — 26StrategyWhat the Barbican stands for and the thinking behind our visual identity.
27 — 62Rules and tools A guide to our identity assets and visual specifications.
63 — 86Best practiceA reference gallery of creative applications of our identity.
Co
nten
ts
5
Stra
teg
y6St
rate
gy
7
We are a world-class arts and learning organisation, pushing the boundaries of all major art forms.
109
Stra
teg
yArts without boundaries
This is the guiding principle that defines our brand and drives our activities.
It is what makes the Barbican distinctive and is the starting point for all our visual communications.
Pro
po
sitio
n2
7
28
Ru
les
an
d to
ols
Rul
es a
nd to
ols
IMG's Barbican Guidelines
➊ Curso de acción
«A guideline is a statement by which to determine a course of action.» Wikipedia
Ma-NUaL»DeF
21
43 4C
ont
ent
s5 — 26StrategyWhat the Barbican stands for and the thinking behind our visual identity.
27 — 62Rules and tools A guide to our identity assets and visual specifications.
63 — 86Best practiceA reference gallery of creative applications of our identity.
Co
nten
ts
5
Stra
teg
y6St
rate
gy
7
We are a world-class arts and learning organisation, pushing the boundaries of all major art forms.
27
28
Ru
les
an
d to
ols
Rul
es a
nd to
ols
109
Stra
teg
yArts without boundaries
This is the guiding principle that defines our brand and drives our activities.
It is what makes the Barbican distinctive and is the starting point for all our visual communications.
Pro
po
sitio
n
IMG's Barbican Guidelines
➊ Curso de acción➋ Herramienta
«A guideline aims to streamline particular processes according to a set routine or sound practice.» Wikipedia
Ma-NUaL»DeF
21
43 4C
ont
ent
s5 — 26StrategyWhat the Barbican stands for and the thinking behind our visual identity.
27 — 62Rules and tools A guide to our identity assets and visual specifications.
63 — 86Best practiceA reference gallery of creative applications of our identity.
Co
nten
ts
109
Stra
teg
yArts without boundaries
This is the guiding principle that defines our brand and drives our activities.
It is what makes the Barbican distinctive and is the starting point for all our visual communications.
Pro
po
sitio
n2
7
28
Ru
les
an
d to
ols
Rul
es a
nd to
ols
5
Stra
teg
y6St
rate
gy
7
We are a world-class arts and learning organisation, pushing the boundaries of all major art forms.
IMG's Barbican Guidelines
➊ Curso de acción➋ Herramienta➌ Guía
«By definition, following a guideline is never mandatory. Guidelines are not binding and are not enforced.» Wikipedia
Ma-NUaL»DeF
02 Estructura
IMG's Nooka Guidelines Poster
➊ Introducción
Presentación de marcaMisión y visiónNarrativa
•••
Ma-NUaL»strct
IMG's Nooka Guidelines Poster
➊ Introducción➋ Construcción
Presentación de identificadorGrilla de construcciónÁrea de ProtecciónVersión negativa
•••
Ma-NUaL»strct
IMG's Nooka Guidelines Poster
➊ Introducción➋ Construcción➌ Aplicaciones
Tamaños mínimosPaleta cromáticaTipografía corporativaAplicaciones incorrectasEjemplos de aplicación
•••
Ma-NUaL»strct
43 4C
ont
ent
s5 — 26StrategyWhat the Barbican stands for and the thinking behind our visual identity.
27 — 62Rules and tools A guide to our identity assets and visual specifications.
63 — 86Best practiceA reference gallery of creative applications of our identity.
Co
nten
ts
IMG's Nooka Guidelines Poster
IMG's Barbican Guidelines
➊ Introducción➋ Construcción➌ Aplicaciones
MA-NUAL»strct
03 Introducción
5
Stra
teg
y6St
rate
gy
IMG's Barbican Guidelines
MA-NUAL»iNtro
7
We are a world-class arts and learning organisation, pushing the boundaries of all major art forms.
IMG's Barbican Guidelines
MA-NUAL»iNtro
109
Stra
teg
yArts without boundaries
This is the guiding principle that defines our brand and drives our activities.
It is what makes the Barbican distinctive and is the starting point for all our visual communications.
Pro
po
sitio
n
IMG's Barbican Guidelines
MA-NUAL»iNtro
and
so
met
imes
...
pro
voca
tive
Nev
er le
ss th
an
...
bra
ve
IMG's Barbican Guidelines
MA-NUAL»iNtro
gro
und
-bre
ak
ing
ad
vent
uro
us
IMG's Barbican Guidelines
MA-NUAL»iNtro
elec
trify
ing
eng
ag
ing
IMG's Barbican Guidelines
MA-NUAL»iNtro
committed to delivering inspiring experiences.
and
alw
ay
s ..
.
IMG's Barbican Guidelines
MA-NUAL»iNtro
04 Construcción
MA-NUAL»grid
IMG's Design Concept Realisation 1975 - Wolfgang Schmittel
MA-NUAL»grid
IMG's Design Concept Realisation 1975 - Wolfgang Schmittel
Aphex»extra
aLtUra 'x'
MA-NUAL»grid
IMG's Design Concept Realisation 1975 - Wolfgang Schmittel
Aphex»extraaLtUra
asceNDeNtes
MA-NUAL»grid
IMG's Design Concept Realisation 1975 - Wolfgang Schmittel
Aphex»extra
aLtUra DesceNDeNtes
IMG's Apple Logo Fibonacci
Ma-NUaL»GrID
MA-NUAL»grid
IMG's Form + Communication 3 Newer Older 1976 - Walter J. Diethelm
MA-NUAL»grid
IMG's Form + Communication 3 Newer Older 1976 - Walter J. Diethelm
MA-NUAL»grid
IMG's Form + Communication 3 Newer Older 1976 - Walter J. Diethelm
Ma-NUaL»a2
Ma-NUaL»a2
UNIDaD x
Ma-NUaL»a2
UNIDaD x
4x
á r e a D e p r o t e c c I ó N
x⁄2x⁄2
x⁄2x⁄2
Ma-NUaL»a2
LoGo➌
LoGo➊
LoGo➍
LoGo➋
Ma-NUaL»a2
LoGo➌
LoGo➊
LoGo➍
LoGo➋
Bacon ipsum dolor sit amet ribeye flank pork fatback, capicola ham hock kevin rump. Ham ball tip drumstick, rump boudin turkey.
Spare ribs andouille filet mignon t-bone, strip steak pancetta tenderloin pork belly tail. Bacon venison spare ribs, tongue leberkas.
Ma-NUaL»a2
LoGo➌
LoGo➊
LoGo➍
LoGo➋
Bacon ipsum dolor sit amet ribeye flank pork fatback, capicola ham hock kevin rump. Ham ball tip drumstick, rump boudin turkey.
Spare ribs andouille filet mignon t-bone, strip steak pancetta tenderloin pork belly tail. Bacon venison spare ribs, tongue leberkas.
Ma-NUaL»a2
LoGo➌
LoGo➊
LoGo➍
LoGo➋
Bacon ipsum dolor sit amet ribeye flank pork fatback, capicola ham hock kevin rump. Ham ball tip drumstick, rump boudin turkey.
Spare ribs andouille filet mignon t-bone, strip steak pancetta tenderloin pork belly tail. Bacon venison spare ribs, tongue leberkas.
Ma-NUaL»a2
05 Aplicaciones
Ma-NUaL»tMño
150px 75px 50px
Ma-NUaL»tMño
150px 75px 50px 50px
Ma-NUaL»tMño
150px 75px 50px 50px 50px
R G B
Red; Green; BlueAditivos
MA-NUAL»coLor
Ma-NUaL»coLor
R G B
Red; Green; BlueAditivos
C M Y K
Cyan; Magenta; Yellow; KeySustractivos
MA-NUAL»coLor
Ma-NUaL»coLor
R G B
Red; Green; BlueAditivos
C M Y K
Cyan; Magenta; Yellow; KeySustractivos
C M Y K
Tintas planas
PANTONE
MA-NUAL»coLor
IMG's Yoshida Design
IMG's Hong Kong Brand Guidelines
MA-NUAL»coLor
Ma-NUaL»type
IMG's New York City Transit Authority Graphics Standards Manual
42
41
Ru
les
an
d to
olsFutura is our voice
We only use one font.
Futura is at the core of our visual identity and synonymous with our brand.
Typ
efa
ce
IMG's Barbican Guidelines
MA-NUAL»type
44
43
Ru
les
an
d to
olsThree weights
The Barbican likes to be bold and strong in its communications, however with Futura we can also be quieter, more restrained and classical. Use a weight that best suits the message.
The version of Futura that we use belongs to the Scangraphic font library. Details about purchasing the font are at the back of this guide.
Typ
efa
ce
IMG's Barbican Guidelines
MA-NUAL»type
45
46
Ru
les
an
d to
olsThree type sizes
Keeping things consistent and simple makes communication quicker and easier. When the audience is familiar with the hierarchy of information, it takes them just an instant to find what they’re interested in.
Our system only utilises up to three sizes:
Size one for headlines or titlesSize two for descriptor/subheadingSize three for additional information
Our wordmark is not a typesize.
Typ
efa
ce
IMG's Barbican Guidelines
MA-NUAL»type
IMG's Hong Kong Brand Guideline
MA-NUAL»error
IMG's British Rail Corporate Identity Manual
Usos prohibidos
Deformar proporcionesEliminar elementosAplicar degradadosDescomponer el logo
•••
MA-NUAL»error
IMG's 1976 Montréal Olympics Basic Logo Standards
Usos prohibidos
Deformar proporcionesEliminar elementosAplicar degradadosDescomponer el logo
•••
MA-NUAL»error
Barbican lounge Level 1
lounge-reservations @barbican.org.uk +44(0)20 7382 6180
Barbican Centre Silk Street London EC2Y 8DS +44(0)20 7638 4141 barbican.org.uk
ba
rbic
an
.org
.uk
Barbican Centre Silk StreetLondon EC2Y 8DS+44(0)20 7638 4141barbican.org.uk
The City of London Corporation is the founder and principal funder of the Barbican Centre
Barbican Centre Silk StreetLondon EC2Y 8DS+44(0)20 7638 4141barbican.org.uk
Barbican Centre Silk StreetLondon EC2Y 8DS+44(0)20 7638 4141barbican.org.uk
Barbican Centre Silk StreetLondon EC2Y 8DS+44(0)20 7638 4141barbican.org.uk
Barbican Centre Silk StreetLondon EC2Y 8DS+44(0)20 7638 4141barbican.org.uk
IMG's Barbican Guidelines
Ma-NUaL»eJeMp
56
55
Ru
les
an
d to
ols
Form
at
Three printed sizesFor simplicity’s sake, we generally use two A sizes for our printed communications, and DL in special cases. 1 A5 2 A6 3 DL
3 1
2 IMG's Barbican Guidelines
Ma-NUaL»eJeMp
barbican.org.uk
thea
tre
& d
anc
e ja
n –
ap
r 201
3 32
spri
ng 2
012
cla
ssic
al m
usic
cla
ssic
al m
usic
spri
ng 2
012
barbican.org.uk
IMG's Barbican Guidelines
Ma-NUaL»eJeMp
Related Documents
