CIVSA 2011 Targetx Lunch Learn

Lunch and Learn

Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo

Trent Gilbert CXO Chief eXperience Officer

(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)

Emily Welsh Experience Evaluator

Manage ExpectationsTargetX Giveaways

3 ThingsWersquore More than Cocktails

Our Campus Visit StoryOverthrowing Dead Culture

Whatrsquos on Our MindWhatrsquos on Your Mind

1 Thing

3Things

AuthenticEngaging

Memorable

What Are Your Enrollment

Goals

ldquoThe experience is the marketingrdquo

Arts amp Science Group Student Poll 2004

The Experience is Higher Education Marketing

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

Read In Step with tradition Campus Tours thriving

Read On vacation -- at a college campus

But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them

Pine amp Gilmore

Philadelphia Office in Conshohocken at Quaker Park

Midtown AtlantaProscenium

450Campuses Visited

Since 2006

275384Miles Flown in 2010

105Hours of Tour Guide

Training in 2010

3CIVSA Conferences

22Client Campuses

Attending CIVSA 2011

Read the Chronicle Article

Read the New York Times Articles

Read UB October 2009 Online

Read the US News and World Report Article

Read the St Louis Post Dispatch Article

Read the Washington Monthly Magazine

Dead CultureBasics - registration parking restrooms

cleanliness and campus aesthetic

Walking Backwards

Death Marches

Stories not Stats

Out of Sync

Make Life Easier for Your Guests

College is an Intimate Product

Choiceand Intimacy Takes

Time

Yoursquore Not that Special

Whatrsquos on Your Mind

1Thing

Lunch and Learn

Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo

Trent Gilbert CXO Chief eXperience Officer

(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)

Emily Welsh Experience Evaluator