PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"

Five Higher Ed Dirty Words You Need to Know

Penelope Sawyer, TargetXAnnemarie Nagle, TargetX

CUSTOMER

Who are they? Do you feel

like you know them?

CU

STO

ME

R

The person who knows

isn’t in the building

CU

STO

ME

R

EXPERIENCE

Not just the experience with your

admissions staff...

EX

PE

RIE

NC

E

EX

PE

RIE

NC

E

SALES

Know your value propositionSA

LES

Always be closingAlways be learning

SA

LES

COMPETITION

Check your institutional ego

at the door.

CO

MP

ETI

TIO

N

● What is their profile?

● Why do we lose students to them?

● How do we differentiate?

CO

MP

ETI

TIO

N

PARENTS!(you know you love it)

P*%$#TS

Not buying what you’re selling

PA

RE

NTS

● Create a customer profile

● Be a champion for experience (and retention)

● Know your competition

● Tools. Talent. Training.

Wha

t th

e?!

Any suggestions?

Thank You