City Of Melbourne

websites = information about a product, topic or service

blog = place where one person facilitates a number of conversations

generally about related topics.

People can usually comment and contribute.

Social Media = the old town square.

It’s a place like Facebook / Myspace / YouTube /

Linkedinwhere people congregate to share

thoughts and ideas.

Twitter = you ‘follow’ people of interest who

make brief comments [max 150 characters].

Great to have a central point where you can see an array of comments and

opinions as they happen.

SEO = Optimising the content and linking on your website so Google [and other browsers] index it well

enough to be found by users searching the internet.

SEM = Similar to SEO but you pay for the privilege of being found + how the Google guys got REALLY rich.

Google reported revenues of $5.51 billion for the quarter ended March

31, 2009

The facts from the web…so they must be true!

http://www.internetworldstats.com/stats14.htm

9 year internet useage

http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/

2009 Facebook Demographics and Statistics Report:

276% Growth in 35-54 Year Old Users

Online Ad Spend

http://www.emarketer.com/Article.aspx?R=1005549

…32% of clients surveyed said they had increased spending on SEO this year, some quite significantly. Agencies seem to be accelerating the trend with 50% saying that their SEO spend was considerably

higher than last year...

http://www.articlepool.com/advertising+the+way+of+the+web-124258

+ 95% of purchasing agents use the web to research products and services, B2B Magazine Survey.

+ 73% of executives depend on the Internet to learn about new products or services, Emarketer.

+ 184-million Internet users in America alone. When purchasing a product or service, 68.3% of Internet users utilize search engines during the consideration or research phase while 42.6% use search engines to make their decision, Enquiro.http://www.webpronews.com/topnews/2005/10/05/why-companies-shouldnt-rely-on-

traditional-marketing

the Sartorialist [aka Scott Schuman]

“...there was a disconnect between what I was selling in the

showroom and what I was seeing real

people (really cool people)

wearing in real life.”

http://thesartorialist.blogspo

t.com/+ Takes photos of people with great style on the streets of NY

+ Selected as one of Time Magazine’s ‘Top 100 Design Influencers’

+ Named as one of Askmen.com’s ‘Top 49 Men of the Year’

+ Monthly spot in GQ magazine

+ Travels around the world attending fashion events, recently was a guest at RAFW 2009, Sydney.

and LOTS more

rumi neely

fashiontoast.com+ Selling clothes online through her eBay store ‘Treasure Chest Vintage’

+ Started blogging in 2007 taking photos of herself in clothes she liked

+ Blog receives approximately 35,000 hits per day.

+ Invited to Alexander Wang’s show at New York Fashion Week 2008. Front row seat at Paris Fashion Week to see Emanel Ungaro show, guest at RAFW 2009, Sydney and much more.

+ Now designs for label RVCA

zappos.com

zappos.com

+ Number 1 footwear retailer on the web now diversifying into more products

+ Customer focused approach

+ 1999: Almost nothing - 2008: Over $1 billion

+ Zappo’s 23 year old CEO Tony Hsieh has 690, 834 followers on Twitter, now 690, 835 including me. http://twitter.com/zappos

BakerTweet in London

‘Together Everywhere’.European Football Championship+ Puma+ Celebrating together, wherever+ Mobile phones connect fans+ Fans download favourite team’s song as ringtone associated with a specific number+ When a team scores Puma calls to trigger the cheer

+ Answer – on line with 10 friends or random fans

of same team

Dell

http://en.community.dell.com/blogs/direct2dell/archive/2008/03/23/the-future-of-dell-in-social-media.aspx

Mirvac Hotels+ Online bookings revenue up over 300% [average of last 2 months this year, over the same time last year]

+ Overall search traffic up 161%

+ Non branded search traffic 481%

+ Search traffic from Asia up 130%, Europe 120%

+ Search traffic on ‘Event’ keywords up over 1000%

+ Total Visits up over 100%

+ Average time on site up over 50%

+ Bounce rate 45% below benchmark of other Hotel sites

shopping secrets

new outlet for product

shag

where? need directions?

so how is this relevant

most of these examples have spent little more

than ‘time’ to achieve considerable

success

and all relied on word of mouth to help promote their product...

‘citizen journalists’ and mass opinion is a new way of marketing and can create massive worldwide momentum.

so how do I grow my business, particularly

in tough times?

start with a good product

or service or opinion

make connections, talk about you and your

product...

with passion, enthusiasm and humility

etiquitte

for example

paul

square circle triangle

Blocks™

our e-marketing platform

that enables normal people

to do very clever things

online...

wow!

talk continues over tea & biscuit

sct.com.aublocksglobal.com

sct.com.au/blog

http://twitter.com/paul_wilson1

at the pub, in the kitchen,

in the boardroom

conversations

meme

meme

meme

meme

meme

meme

meme

I wonder how many people

will visit the sites I have been talking about

I have a headache...

step 1

website

fresh, interesting, relevant

google & people browsing

will like what they see

more people will visit,and more importantly

people will link to your content from their bookmarks, site, blog

twitter etc...

Step 2

blog & email

Step 3

twitter/facebook/linkedin/myspace

different media connected

= more than the sum of

it’s parts.

thanks for your time.

see you online....

www.sct.com.auwww.blocksglobal.com

Don’t forget to say hiwww.twitter.com/paul_wilson1

[email protected]

www.twitter.com/sctmelbourne

www.twitter.com/[email protected]

Notes from this presentation available at

http://blog.sct.com.au/