CINDERELLA STORY CONTENT STRATEGY Overcoming the madness of content marketing created Without any strategy @thatgirlmegan #iacq #contentmadness
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CINDERELLA STORY CONTENT STRATEGY Overcoming the madness of content marketing created Without any strategy
@thatgirlmegan
#iacq #contentmadness
THIS CINDERELLA PREFERS JORDANS OVER GLASS SLIPPERS
@thatgirlmegan
If you don’t have time to do it right, when will you have time to do it over?
John Wooden
@thatgirlmegan
WE DECIDED TO GIVE IT A SHOT
@thatgirlmegan
WE WERE THE UNDERDOG
1 interactive infographic 2 full time team members (sort of) 4 days 16 teams on graphic 25 potential 1-4 seeded teams 700+ sources to contact 2,065,060 tweets last tourney 9,223,372,036,854,775,808 possible bracket combinations
No, not because of these stats
@thatgirlmegan
CONTENT STRATEGY TAKEN INTO ACCOUNT IN RESEARCH FOR AND CREATION OF THE infoGRAPHIC
@thatgirlmegan
we were up for the challenge @thatgirlmegan
And oh what a challenge it was…
@thatgirlmegan
Pat Summitt
You don’t take a donkey to the Kentucky derby.
@thatgirlmegan
Bobby Knight
Most people have the will to win, few have the will to prepare to win.
@thatgirlmegan
BRING FANS ON BOARD FROM THE BEGINNING
@thatgirlmegan
WHO WHAT WHERE WHEN HOW
@thatgirlmegan
Who is your audience? Who influences them?
WHO WHAT WHERE WHEN HOW
@thatgirlmegan
What does your audience like? What drives them to action?
WHO WHAT WHERE WHEN HOW
@thatgirlmegan
Where does your audience gather on and offline?
WHO WHAT WHERE WHEN HOW
@thatgirlmegan
When is the optimal time to reach your audience?
WHO WHAT WHERE WHEN HOW
@thatgirlmegan
How can you entice your audience to participate?
Mike Krzyzewski
A basketball team is like the five fingers on your hand. If you can get them all together, you have a fist. That is how I want you to play.
@thatgirlmegan
KNOW THE KEY PLAYERS • On your team • Influencers • Fans • PERSONAL
CONNECTIONS @thatgirlmegan
watch film and warm up
@thatgirlmegan
PREPARE YOUR PLAYBOOK • Poise your players • Pre-release plan • Automate
additional content • Crisis plan
@thatgirlmegan
Jim Boeheim
They won’t let you shoot it. But if they do, shoot it!
@thatgirlmegan
SOMETIMES STARS ARISE FROM OBSCURITY
@thatgirlmegan
SOMETIMES YOU JUST HAVE TO GO FOR IT
@thatgirlmegan
All wasn’t lost with a last minute content strategy…
@thatgirlmegan
But our one shining moment would have been sweeter had there been strategy from the start
@thatgirlmegan
www.iacquire.com
Thank You and Q&A @thatgirlmegan
WWW.THATGIRLMEGAN.COM Go hoosiers!
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