@danielrowles STATE OF THE NATION: 2016'S KEY DIGITAL DEVELOPMENTS
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@danielrowles
STATE OF THE NATION:
2016'S KEY DIGITAL DEVELOPMENTS
@danielrowles
DANIEL ROWLES
> CIM Course Director
> Lecturer Imperial College
> Author: Digital Branding
Mobile Marketing
Building Digital Culture
> CEO TargetInternet.com
> Improve Digital Skills
> Mercedes, Ferrero, Oracle,Sony, Tesco
> Twitter @danielrowles
@danielrowles
AGENDA
> Digital marketing in 2016
> 5 key trends
> Where we should be focusing
> 30 Minutes
> Questions
@danielrowles
SHOW OF HANDS
Responsive Website
Digital Strategy
Facebook, Twitter, Instagram, Pinterest
@danielrowles
DIGITAL MARKETING IN 2016
@danielrowles
NOISE
@danielrowles
TACTICAL CHANGES
5 major social platforms made over 600
interface and functionality changes in first 6
months of 2016Twitter, Facebook, Instagram, LinkedIn, Pinterest
@danielrowles
WEARABLES
@danielrowles
MOBILE PAYMENTS MAINSTREAM
@danielrowles
VR & AR MAINSTREAM
@danielrowles
BEACON ADOPTION
@danielrowles
5 KEY TRENDS
@danielrowles
ALGORITHMS AND AI
Trend 1
@danielrowles
GROWTH OF ALGORITHMS
@danielrowles
http://www.targetinternet.com/facebook-bots-and-artificial-intelligence-in-digital-marketing/
MESSENGER BOTS
@danielrowles
SOCIAL COMMERCE
Trend 2
@danielrowles
SOCIAL COMMERCE
http://www.targetinternet.com/untapped-potential-of-social-commerce/
@danielrowles
BUYABLE PINS
@danielrowles
SOCIAL ADVERTISING
https://business.instagram.com/advertising/
@danielrowles
GROWTH IN AD-BLOCKERS
Trend 3
@danielrowles
AD BLOCKERS
http://www.forbes.com/forbes/welcome/
@danielrowles
CONTENT QUALITY FOCUS
Trend 4
@danielrowles
What The Brand Wants To Tell People
What Target
Audience
Want To
Engage With
Bridging The Gap With Understanding
Driven Strategy
CONTENT MARKETING
@danielrowles
We help people achieve their athletic potential
MotivationTraining
Programs
Training Data
Advice
We make great shoes and apparel
STRATEGIC POSITIONING
@danielrowles
HERO TO HUB
@danielrowles
EVERGREEN CONTENT
@danielrowles
FOCUS ON TRANSFORMATION
Trend 5
@danielrowles
DISRUPTION
@danielrowles
DIGITAL CAPABILITY
ESSENTIALS
Leadership Buy-In
Team Ability
Market Readiness
READINESS
Strategy
Governance
Infrastructure
Measurement PERFORMANCEFinancial
Innovation
DIGITAL TRANSFORMATION
@danielrowles
DIGITAL CULTURE IS KEY
@danielrowles
> Twiter: DanielRowles
> Instagram: TargetInternet
> Web: www.targetinternet.com
THANK YOU!
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