Is your brand creating instant impact in both physical and digital worlds? Kieran Kilmartin VP of International Marketing, Pitney Bowes
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Is your brand creating instant impact in both physical and digital worlds?
Kieran Kilmartin
VP of International Marketing, Pitney Bowes
Brand = Legacy + Future
To brand or to not rebrand?
1930 1971 Today
Why rebrand?
The keys to a successful rebrand
Building Brand Insight
Audience – The Generations
38% of Millennials say
they live for today and plan for tomorrow
59%
42%
27%
Our research also shows people seek…
Interactivity Personalisation Technology
37%expect brands to contact them using data from wearable devices
Actioning Brand Insight
Contextual data is everywhere
Use it to build a real view of your target audience
Engagement
ContextInsightsActivitiesRelationshipsIndividual
Optimise business processes for contextual engagement
Renewal and upgrade process
However…
50%are concerned about data privacy
In a Nutshell
Effort is key for engagement...
Key take aways
Action insight – use contextual marketing to utalise data that is everywhere today
Re-engineer thinking and business processes for real brand impact!
Your brand needs to encompass your legacyas well as your future1
2
3
Now it’s your turn…
Thank you
www.pitneybowes.com
@pitneybowes
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