Presenting America’s Newest Exclusive “ Branded Entertainment” Property For Christmas 2011 - 2015 Christmas The Big Idea
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Presenting America’s NewestExclusive “ Branded Entertainment” Property
For Christmas 2011 - 2015
ChristmasThe Big Idea
Presenting America’s Newest Exclusive “ Branded Entertainment” Property For Christmas 2011 - 2015
Christmas
The Big IdeaNow More Than Ever Brands Need Entertainment Vehicles
To Carry Them Into The Hearts Of Their Customers
“Let Christmas Build Your Business”Christmas 2011 - 2015
Christmas
The Big IdeaBranded Entertainment + Social Engagement
= Social Entertainment Marketing
Presenting America’s NewestExclusive “ Branded Entertainment”
PropertyFor Christmas 2011 - 2015
Custom Branded for
Hersheys®Hersheys®
SEIZE AND BUILD CUSTOMER LOYALTY & MARKET SHAREFORGENERATIONS TO COME
SCHEDULED FOR 2011 - 20151) Network Specials
2) Social Engagement & Networking3) Peak Of Your Greatest Selling Season
4) Exclusive Promotions – Television & Radio5) “12 New Songs For Christmas” - Exclusive Rights
6) Classic Americana – “The Christmas We All Remember”7) North American Merchandising & Screen Rights
8) Indelibly Marries Your Brand To “Christmas”9) Prime Sponsorship Available
10) Broad Demographics
Custom Brandedfor Hershey’s®
Presenting America’s Newest Exclusive “ Branded Entertainment” Property For Christmas 2011 - 2015
1. Network Specials – Brand Sponsored broadcasts will be viewed on national networks for years to come – beginning in 2011
2. Social Engagement & Networking - Foster internet conversation and involvement centered around your brand property – engage consumers with unique interactive offers and promotions.
3. Peak Of Your Greatest Selling Season – “Christmas Once Upon A Time” promotions begin Thanksgiving weekend and run through Christmas night.
4. Exclusive Promotions – Television & Radio - Brand-sponsored broadcasts feature your brand exclusively in “prime sponsor” position.
5. “12 New Songs For Christmas” - Exclusive Marketing Rights - Unique promotional rights and revenue-generating opportunities available from special packaging options.
6. Classic Americana – “The Christmas We All Remember” - As American as Norman Rockwell with vast audience appeal – updated for today
7. North American Merchandising & Screen Rights - Rights to key revenue generating merchandising with exclusive rights available on a) Ornaments b)Christmas Cards (series) c)Songs & Broadcast Promotions d)Books & Magazines e)Screen Rights (treatments & scripts in development), etc.
8. Indelibly Marries Your Brand To “Christmas” - The perfect marriage of your brand with the warmest, most loved American holiday season.
9. Prime Sponsorship Available - USAgency will work exclusively with your brand as prime sponsor.10. Broad Demographics - Associates your brand with powerful holiday themes across the entire range of
American markets – during the strongest retail period of the year.
“Celebrate The Holidays With Hershey’s!”
Remember Your Own“Christmas Once Upon A Time”
Christmas MemoriesON-PAK OFFERS FSI’s
EXPERIENCED BRAND MANAGEMENT
Sara Lee Butter-Krust
Presenting America’s NewestExclusive “ Branded Entertainment” Property
For Christmas 2011 - 2015
Holsum Butter-Krust
PPG
Superior Walls
Pennsylvania HouseDivision of General Mills
Willits Worldwide
AvisAmerica Clean Burn
Presenting America’s Newest Exclusive “ Branded Entertainment” Property For Christmas 2011 - 2015
ChristmasThe Big Idea
Now More Than EverBrands Need Entertainment Vehicles
To Carry Them Into The HeartsOf Their Customers
www.ChristmasOnceUponATime.com1-800-USAGENCY
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