Chris LoDolce's 757 HUG Presentation

WELCOME!#757HUG | #HubSpotting

1 2014/2015 Trends

2 Where to focus your Inbound efforts

3 Buyer Persona/Buyer’s Journey Workshop

AGENDA

TRENDS.1

#1 2014 MARKETING TREND

InboundMarketing

Inbound Marketing Trends

Engagement

People are becoming brands &

Brands are becoming people

- @BrianSolis

Video

What are your top 3 Inbound Marketing Initiatives?

WHAT IS THE PURPOSE OF YOUR MACHINE?

WHERE TO FOCUS YOUR INBOUND EFFORTS.2

FOUNDATION FOR SUCCESSFUL INBOUND MARKETING:

Personas

PILLARS FOR SUSTAINED INBOUND MARKETING SUCCESS:

PILLARS FOR SUSTAINED INBOUND MARKETING SUCCESS:

1 Call-to-Action2 Landing Page

3 Thank You Page

Conversion Process

Workflow (email)

Was goal reached?NEXT WORKFLOW

No. Yes.

PILLARS FOR SUSTAINED INBOUND MARKETING SUCCESS:

PILLARS FOR SUSTAINED INBOUND MARKETING SUCCESS:

Analytics

Ideal Inbound Engine Efficiency

HubSpot’s Inbound Engine Efficiency

HubSpot Customer’s Inbound Engine Efficiency

WHAT IS THE CURRENT STATE OF YOUR INBOUND MARKETING ENGINE?

Note sure? Visit the iPhone or Android app store to download HubSpot’s App so you are never unsure again

Use your Conversion Rates as Gauges

BUYER PERSONAS/ BUYER’S JOURNEY WORKSHOP.

3

http://goo.gl/mpvPSX

DOWNLOAD YOUR WORKSHEET

DEVELOPING YOUR BUYER PERSONAS

DEVELOPING YOUR BUYER PERSONAS

What is their demographic information?What is their job and level of seniority?What does a day in their life look like?What are their pain points? What do you help them solve?What do they value most? What are their goals? Where do they go for information?What experience are they looking for when seeking out your products or services?What are their most common objections to your product or service?

DEVELOPING THE BUYERS JOURNEY

THANK YOU.#757HUG | #HubSpotting