757 hug 1-14-16

Hampton Roads HubSpot User GroupJanuary 14, 2016

Today is Dave Grohl’s Birthday

Over 125 HUGs Worldwide

Agenda

Introductions

Inbound marketing

How to attract more of the right kind of traffic to your website

Discussion

n = 1,460 Source: Corporate Executive Board

Now, buyers are at least 57% through buying process before they FIRST contact the seller

Customer Due Diligence

Begins

Customer’s First Contact with

Supplier

Customer Purchase Decision

Through this period customers have largely decided on their needs, leaving suppliers

to compete on price.

57% Complete

Source: http://www.stateofinboundmarketing.com/

Source: http://www.stateofinboundmarketing.com/

Source: http://www.stateofinboundmarketing.com/

HOW TO ATTRACT MORE OF THE RIGHT KIND OF TRAFFIC TO YOUR WEBSITE

Key Ingredients1. Define your buyer

personas

2. Identify your marketing triggers

3. Create a list of keywords

4. Outline your content strategy

5. Extend your reach with social media

Define your buyer personas

Fictional representation of your ideal customers

Within your target market there are likely numerous types of buyers

Buyers in each of these roles have very different interests, priorities and goals

Buyer persona triggers

Identify the events and pain points that cause them to search for information about your product, service or industry

Deep Dive: The Buyer Persona Institute http://www.buyerpersona.com/

Create a list of keywords

Determine what long-tail keywords prospects use when searching for a solution that you provide

Create a list of key terms and phrases to create content about

Deep Dive: Backlinko Keyword Research: The Definitive Guide http://backlinko.com/keyword-research

Outline your content strategy

Deep Dive: The Advanced Content Marketing Guide http://www.quicksprout.com/the-advanced-guide-to-content-marketing/

Blogging

Extend your reach with social media

Keep in Touch!

NEXT MEETUPTHURSDAY, APRIL 14, 2016 6PM, ODU WEBB CENTER

TOPIC: “CONVERTING WEBSITE VISITORS INTO LEADS