www.them.pr o CHINA SOCIAL MEDIA Shanghai, China | January 2012
China Social Media 2011
Jan 15, 2015
Presentation of China social media in 2011. Review of major Chinese social networks (Renren, Kaixin001, Qzone), instant messaging (QQ), micro-blogging (Sina weibo), and video sites (Youku).
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www.them.pro
CHINA SOCIAL MEDIA
Shanghai, China | January 2012
China Internet in Statistics - www.them.pro 22012-01-31
TABLE OF CONTENT |
China Social Media Key actors
List of China Social Media Instant Messaging SNS Micro-blogging Video Sharing
China Internet in Statistics - www.them.pro 32012-01-31
China Social Media 450 million use Social Media 415 million use Instant Messaging 325 million watch video online 300 million use micro-blogging 50% have more than one social network profile 30% log onto a social network at least once a day 15 million follow Yao Chen on Sina Weibo 1.4 million check-in via Jiepang 6 million articles in Chinese on Hudong
CHINA SOCIAL MEDIA | KEY FACTS
China Internet in Statistics - www.them.pro 42012-01-31
CHINA SOCIAL MEDIA | KEY ACTORS
Message Boards Wikis
SNS
Professional
SNSReview
Micro-
blogging
Blogging
Dating
SNS
Location-
Based
Video
Sharing
Photo Sharing
Q&A
Instant Messaging
China Internet in Statistics - www.them.pro 52012-01-31
INSTANT MESSAGING | QQ
Im.qq.comDescriptionTencent QQ, generally known as QQ, is the most popular free Instant Messaging service in China. As of September 2011, QQ IM had over 710 million active user accounts.
FoundedIn 1999 by Tencent
HeadquartersShenzhen, Guangdong, China
Global Alexa Rank10th (Dec. 2011)
China Internet in Statistics - www.them.pro 62012-01-31
SNS | QZONE
Qzone.qq.comDescriptionQzone.com is China’s most popular nickname-based social network. Over 500 million accounts are registered on Qzone, making it one of the largest online communities. Qzone attracts young users (teens), mainly from Chinese rural areas.
FoundedIn 2005 by Tencent
HeadquartersShenzhen, Guangdong, China
Global Alexa Rank10th (Dec. 2011)
China Internet in Statistics - www.them.pro 72012-01-31
SNS | RENREN
Renren.com DescriptionRenren.com is China’s leading real-name social network formerly known as Xiaonei. Very similar to Facebook in terms of design and features, Renren has more than 170 million registered users, mainly students and white-collars. Brand campaigns and fan pages are sold to companies at relative high prices.
FoundedIn 2005 by Wang Xing, Wang Huiwen, Lai Binqiang
HeadquartersBeijing, China
Global Alexa Rank98th (Dec. 2011)
China Internet in Statistics - www.them.pro 82012-01-31
SNS | PENGYOU
Pengyou.comDescriptionPengyou.com is Tencent’s real-name social network. Pengyou means friend in Chinese. Initially launched as Xiaoyou, the service has today over 130 million registered users (mainly students and white collars), and hundreds of applications are available on the site.
FoundedIn 2009 by Tencent
HeadquartersShenzhen, Guangdong, China
Global Alexa Rank128th (Dec. 2011)
China Internet in Statistics - www.them.pro 92012-01-31
SNS | KAIXIN001
Kaixin001.comDescriptionBaidu.com is a popular social network in China that has more than 100 million registered users, mainly white collars in urban areas such as Beijing and Shanghai. Social games and post forwarding have made the site popular. The site is today in strong decline.
FoundedIn 2008
HeadquartersBeijing, China
Global Alexa Rank255th (Dec. 2011)
China Internet in Statistics - www.them.pro 102012-01-31
MICRO-BLOGGING | SINA WEIBO
Weibo.comDescriptionWeibo.com is the most popular micro-blogging service in China similar to both Twitter and Facebook. “Weibo” means “micro-blogging” in Chinese. Sina Weibo has over 250 million registered users.
FoundedIn 2009 by Sina
HeadquartersBeijing, China
Global Alexa Rank17th (Dec. 2011)
China Internet in Statistics - www.them.pro 112012-01-31
MICRO-BLOGGING | TENCENT WEIBO
T.qq.comDescriptionTencent Weibo is another popular Chinese microblogging (weibo) website and is still currently under beta testing. Over 300 million users are registered on Tencent Weibo, but not all of them are active users. The service is available both in Chinese and English.
FoundedIn 2010 by Tencent
HeadquartersShenzhen, Guangdong, China
Global Alexa Rank10th (Dec. 2011)
China Internet in Statistics - www.them.pro 122012-01-31
VIDEO | YOUKU
Youku.comDescriptionYouku.com is China’s leading video hosting service. Youku means “excellent” and “cool” in Chinese. Youku has partnered with over 1,500 license holders, including TV and film production companies, that regularly upload media content on the site.
FoundedIn 2006 by Victor Koo
HeadquartersBeijing, China
Global Alexa Rank53th (Dec. 2011)
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