The Social Media Landscape in China Nov 2013
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The Social Media Landscape in China
Nov 2013
Source: CNNIC
The Social Landscape
In 2013, social media users have grown by
Source: CNNIC
Source: CNNIC
Source: CNNIC
China’s Social Consumer
China’s Social Consumer
Source: CNNIC
Source: CNNIC
Down from 70% in 2011
28%Of internet users are rural
Source: CNNIC
Over halfof users have clicked to a product after seeing it on
Social Competitors
Platforms
Allow full range of social activities including photo sharing, games, and profile
personalisation.
China’s Facebook
University Students
Low Active User %
Mass Market
Largest User base
Lowest Engagement
Highest Active User %
Higher penetration in Tier 1 cities
Area Focused
Gigs, News, Events
Event Guide
Source: Warc
Video
http://www.tudou.com/listplay/Mlvy1XqBDUU/p7w518NftF4.html
Case Studies
Source: Warc
Source: Warc
http://www.youtube.com/watch?v=8naqk6IcqEo Video
Ashley McVeyHead of StrategyNext Digital
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