China B2C E-Commerce Report 2010 by yStats.com

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany

Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51

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Publication Date April 2010

Language English

Format PDF & PowerPoint

Number of Pages/Charts 49

Covered Countries China

Price €1,450(excl.VAT)

China B2C E-Commerce Report 2010 April 2010

RESEARCH ON INTERNATIONAL MARKETS

Provided by

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

April 2010

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany

Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51

E-Mail: [email protected]

China B2C E-Commerce Report 2010

Key Findings

Company and Product Information

Covering Trends, Sales, Shares, Products, Users/Shoppers and Players

• In 2009, the number of Internet users in China increased to 384 million, representing 29% of the population.

• China is predicted to have 476 million Internet users by 2013, which is more than the next four countries together will have by then.

• Inthefirsthalfof2009,therewere155millionmobileInternetusersandnearly320millionbroadband users in China.

• China has a very young online population, with 32% of Internet users between 10 and 19 years of age in the end of 2009.

• 360buy.com, Dangdang, Amazon (Joyo) and Redbaby are among the leading players in the Chinese B2C E-Commerce market.

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yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany

Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51

E-Mail: [email protected]

China B2C E-Commerce Report 2010

Table of Contents

4. Products

• TradingVolumeofFashionCommoditiesOnline Shopping in China, in RMB billion, 2007-2012f

5. Users / Shoppers

• Development of Internet Users and its Percentage of Country Population in China, 2006-2009• Development of Internet Users and its Percentage of Country Population in China, 2008-2013f• Age Structure of Internet Users in China, in %, 12/2008 & 12/2009• Internet Shoppers in China, in million, Dec 2008 & Dec 2009• Internet Shoppers in China and selected Asian Countries, in % of Internet Users, Q2 2008 vs. Q2 2009

6. Players

• Leading B2C E-Commerce Players in China; by Assortments• Leading B2C E-Commerce Players in China; by UniqueVisitorsandAudienceReach,February 2010• Leading C2C E-Commerce Players in China; by Assortments,UniqueVisitorsandAudienceReach• Facts about Amazon.cn• FactsaboutTaobao.com• Facts about Ctrip.com• Facts about Elong.net• News about SonyEricssonShop.cn

1. Trends

• Top10CountriesbyInternetUsers(inmillions), incl. China, 2008-2013f• AsiaPacificRegionandIndividualCountryGrowth byuniqueVisitors,incl.China,Sep.2008-Sep. 2009 • InternetMarketTrendsinChina• OnlineShoppingMarketTrendsinChina• TransactionSizeoftheOnlineShoppingMarketin China, in RMB billion, 2007-2012f• OnlineTravelReservationMarketSizeTrendsin China, in RMB million, Q3 2008-Q3 2009• OnlineGamesMarketSizeTrendsinChina,inRMB billion, Q3 2007-Q3 2009• OnlineGamingTrendsinChina• E-Commerce&M-CommerceSpendingTrendsin China• MobileInternetUserandCommerceTrendsin China• Number and Structural Characteristics of Mobile Internet Users in China• Mobile Internet Market Size in China, in RMB billi- on, 2007-2012f• M-CommerceTrendsinChina• Mobile Phone Subscribers in BRIC, in millions, 2009 & 2014f

2. Sales

• B2C E-Commerce Sales in China, in RMB billion, 2007-2013f,TotalRetailSales,inRMBbillion, 2007-2011f

3. Shares

• B2C E-Commerce Share of Retail Sales in China, in %, 2007-2011f

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany

Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51

E-Mail: [email protected]

China B2C E-Commerce Report 2010

Samples

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

Trends Sales Users / ShoppersProductsShares Players

In 2009, the number of Internet users in China increased to 384 million, representing 29% of the population.

Trends Sales Users / ShoppersProductsShares Players

Development of Internet Users* and its Percentage of Country Population in China, 2006-2009

450 35%

298

384

29,0%300

350

400

s (m

illion

s)

25%

30%

opul

atio

n

210

137

22,6%

150

200

250

300

of In

tern

et U

sers

15%

20%

25%

age

of C

ount

ry P

o

137

10,5%

16,0%

50

100

150

Num

ber

10%

15%

Per

cent

a

02006 2007 2008 2009

5%

Internet users % of population

26

Note: *Numbers are from the end of the corresponding years

Source: CNNIC, December 2009

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

Trends Sales Users / ShoppersProductsShares Players

China has a very young online population, with 32% of Internet users between 10 and 19 years of age in the end of 2009.

Trends Sales Users / ShoppersProductsShares Players

Age Structure of Internet Users in China, in %, 12/2008 & 12/2009

35,2%

0,4%

9,6%

4,2%1,5%

Below 10

10-19

1,9%4,5%

10,7%

1,1%

31,8%

17,6%

20-29

30-39

40 49

31,5%

40-49

50-59

60+28,6%

21,5%

12/2008 12/2009

28

Source: CNNIC, December 2009

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany

Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51

E-Mail: [email protected]

yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: [email protected] Internet: www.ystats.com

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