http://youtube.com/tatmobileui Top trends shaping the mobile market 2010-2015
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http://youtube.com/tatmobileui
Top trends shaping the mobile market
2010-2015
http://youtube.com/tatmobileui
A TALE OF TWO MARKETS
Source: OVUM Outlook 2015
http://youtube.com/tatmobileui
THE DEATH OF THE FEATURE PHONE
Super phones Basic phones= platforms = price
http://youtube.com/tatmobileui
A SPEAR AND A PLATFORM
Market education and e2e control
Entry barrier minimization
Commoditizes the MNOs to data pipes
Commoditizes the OEMs to hardware vendors
http://youtube.com/tatmobileui
SUMMARY
1. Not one market
2. Data explosion forms pipelines
3. Platforms are content formats
4. Apps & internet ruling
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