June 6, 2013 (Primary Symposium Day) Registration/Breakfast Welcome SAP Cafe Barbara Holzapfel, SVP & Managing Director, SAP Labs North America Greg Scharff, Mayor, City of Palo Alto Keynote Address Geoffrey Moore, Managing Director, Geoffrey Moore Consulting & Mohr Davidow Ventures Introduction by Mike Calise, Director, Electric Vehicles, Partner Business, Schneider Electric Ready, Set, Charge! Bay Area Electric Vehicle (EV) Readiness Awards Presentation Sponsed by: Collaboratev Produced by: Bay Area Climate Collaborative (BACC) Breakout Session 1 Workplace Charging 101: Where do I Start? Southern Cross Room Maeanna Glenn, Special Projects Manager, Evernote Greg Davies, Construction Manager, Lockheed Martin Angus Davol, Transportation Program Developer/Planner, Stanford University Rolf Schreiber, Technical Program Manager, Google Moderator: Jasna Tomic, Director of Research Programs, CALSTART Emerging Mobility Models: The Next Big Thing in Sustainable Transportation The Dippers Room Ezra Goldman, Founder & CEO, UpShift Peter Graf, Chief Sustainability Officer, SAP Bob Hayden, Manager of Transportation and Clean Vehicle Programs, City & County of San Francisco Rich Steinberg, CEO, BMW DriveNow Moderator: Laura Stuchinsky, Sustainability Officer for the Department of Transportation, City of San Jose Smart Car, Smart Home Baltic/Caribbean Room Tom Gage, CEO & Founder, EV Grid, Inc. Adam Langton, Energy Regulatory Analyst, California Public Utilities Commission Matt Lecar, Principal, Energy Consulting, GE Energy Management Moderator: Rich Larsen, Executive Vice President, Smart Energy Instruments Lunch, Networking, Global Connected Car Contest Digital Poster Session, & Ride & Drive Breakout Session 2 Thinking Outside the Garage: The Sharing Economy & EVs in the Urban Core The Dippers Room Steve Gutmann, Business Development Manager, Getaround Michael Keating, Founder & CEO, Scoot Networks Forrest North, Chief Operating Officer, Recargo Greg Tabak, Director, Business Sales -Synergy Business and EV Solutions, Enterprise Moderator: Elliot Martin, Assistant Research Engineer, University of California, Berkeley Smart Parking: from Problems to Prosperity Baltic/Caribbean Room Mike Drow, Senior Vice President, Technology Integration, Standard Parking Laurens Eckelboom, Executive Vice President of Sales, Parkmobile Nick Miller, CEO, Parking Panda Gary Neff, CEO, BMW ParkNow Moderator: Kurt Buecheler, Vice President of Business Development & General Manager of ParkEdge, Streetline Charging Ahead: Hydrogen & Fuel Cell Vehicles for Silicon Valley Southern Cross Room Steve Eckhardt, Program Manager, Hydrogen Fueling/Alternative Energy, The Linde Group Ronald Grasman, Mercedes-Benz Research & Development North America, Inc. Matt McClory, Principal Engineer, Toyota Motor Engineering and Manufacturing North America Moderator: Catherine Dunwoody, Executive Director, California Fuel Cell Partnership Breakout Session 3 EV Fleet Outcomes – The Real Data & the Roadmap Southern Cross Room Richard Battersby, Director, Fleet Services, University of California, Davis Mike Harrigan, Consulting Program Director eFleet, City CarShare Jim Powell, Transportation Services Manager for the Central Valley, Pacific Gas & Electric Rick Teebay, Fleet & Transportation Specialist, Los Angeles County Moderator: Rafael Reyes, Executive Director, Bay Area Climate Collaborative Opening Up the Car: Transformative In-Vehicle Applications The Dippers Room Ronan Brennan, Senior Advanced Technology Engineer, BMW Ian Kalin, former Presidential Fellow, Department of Energy Jai Saxena, General Manager, Comcast Silicon Valley Mike Tinskey, Director of Vehicle Electrification & Infrastructure, Ford Moderator: Gil Perez, Senior Vice President, General Manager, Connected Vehicles, SAP Utilities & EVs: Driving Adoption of the Ultimate Appliance Baltic/Caribbean Room Peter Dempster, Advanced Technology Engineer, BMW Margaret Larson, Transportation Energy Specialist, Hawaii State Energy Office Laurent Naves, EV Business and Market Analyst, EDF Inc. Ralph Troute, EV Program Manager, Sacramento Municipal Utility District Moderator: Paul Stith, Founder and Chief Electric Vehicle Officer, Green OnRamp Plenary Session: The Road to Adoption – Consumer Trends & Demand SAP Cafe Mike Ferry, Transportation Programs Manager, California Center for Sustainable Energy Dan Myggen, Training Developer, Tesla Moderator: Peter Graf, Chief Sustainability Officer, SAP Reception at Tesla Showroom (3500 Deer Creek Road, Palo Alto) June 7, 2013 (Industry Deep Dive) Registration/Breakfast Governor’s Interagency Working Group Forum on the ZEV Action Plan SAP Cafe Part I - Infrastructure and Charging: As electric vehicle charging infrastructure expands and options for vehicle charging expand, what role should government play in charging infrastructure and the charging market? Mark Duvall, Director of Plug-In Hybrid Electric Vehicles Power Delivery and Utilization, EPRI Jim Helmer, President, LightMoves Brett Williams, Initiative Director, Luskin Center for Innovation, University of California at Los Angeles Moderator: Wade Crowfoot, Deputy Director, Governor’s Office of Planning and Research Part II - Consumers: How can we collectively help auto companies build consumer demand? What creative roles can state or local governments play in this effort and what specific governmental actions will actually make a difference? Kirk Brown, Managing Director, Plug In America Jonathan Morrison, Director of Legal & Regulatory Affairs, New Car Dealers Association Rafael Reyes, Executive Director, Bay Area Climate Collaborative Colin Santulli, Program Manager – Transportation, California Center for Sustainable Energy (CCSE) Moderator: Wade Crowfoot, Deputy Director, Governor’s Office of Planning and Research Boxed Lunches Available Breakout Session 4 Avoiding the TOWER OF BABEL: Enabling Charging Infrastructure Interoperability Southern Cross Room Ravi Brar, President & CEO, ECOtality Mike Calise, Director, Electric Vehicle, North America Operations, Partner Business, Schneider Electric Jason Wolf, Co-Founder and CEO, Collaboratev Moderator: Wade Crowfoot, Deputy Director, Governor’s Office of Planning and Research Smarter Cities, Smarter Transport The Dippers Room Jim Disanto, Managing Director, Transportation Technology Ventures Doug Davenport, Prospect Silicon Valley Lew Gaskell, Transportation and Public Safety Lead Manager, IBM Laura Stuchinsky, Sustainability Officer for the Department of Transportation, City of San Jose Moderator: Robert Seidl, Venture Partner, Transportation Technology Ventures Closing Session: Marrying Policy & Technology SAP Cafe Analisa Bevan, Chief, Sustainable Transportation Technology Branch, California Air Resources Board Jack Broadbent, Chief Executive Officer/Air Pollution Control Officer, Bay Area Air Quality Management District Joe Dooley, Senior Associate, Clean Energy Program, Pew Charitable Trust Clean Energy Program Moderator: Jessica Zenk, Senior Director of Transportation, Silicon Valley Leadership Group Adjourn This is a Carbon-Balanced event via TerraPass emission reduction projects. Agenda 8:00 a.m. 8:30 a.m. 8:35 a.m. 9:45 a.m. 10:30 a.m. 11:45 a.m. 1:00 p.m. 2:30 p.m. 2:30 p.m. 4:00 p.m. 5:00 p.m. 8:00 a.m. 8:30 a.m. 11:30 a.m. 11:45 a.m. 1:15 p.m. 2:30 p.m. Managing Director, Geoffrey Moore Consulting Venture Partner, Mohr Davidow Ventures Chairman Emeritus, TCG Advisors, The Chasm Institute and The Chasm Group Member of the Board of Directors, Akamai Technologies and several pre-IPO Companies Geoffrey Moore is an author, speaker and business advisor to many of the leading companies in the high-tech sector, including Cisco, Cognizant, Compuware, HP, Microsoft, SAP, and Yahoo!. Geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and speaking internation- ally on those same topics. His latest book, “Escape Velocity: Free Your Company’s Future from the Pull of the Past”, keeps this intent in mind and is the result of his years of experi- ence working with large enterprises. Escape Velocity is Moore’s sixth book for business leaders in the high-tech sector. His first book, Crossing the Chasm, which addresses the challenges of gaining initial adoption for disruptive innovations, continues to be a best seller and required reading in business schools and entrepreneurship curricula. Earlier in his career, he was a princi- pal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry. He has a bachelor’s degree from Stanford and a doctorate from the University of Washington, both in English Litera- ture. Geoffrey Moore #SVCharged