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External Strategic Management AuditExternal Strategic Management Audit
Als called!Als called!" Envirnmental scanning
" #ndustr$ anal$sis
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External Strategic Management AuditExternal Strategic Management Audit
External Audit!External Audit!
" #denti&icatin and evaluatin & trends and
events 'e$nd cntrl & single &irm
( #ncreased &reign cm)etitin
( P)ulatins shi&ts
( Aging sciet$( #n&rmatin technlg$
( Cm)uter revlutin
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Pur)se!
" Devel)ment & Finite *ist!
( +))rtunities
(,hreats t 'e avided
ature & External Auditature & External Audit
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Fred R. David Ch.3-
Five /0 'rad categries!
1. Ecnmic &rces
%. Scial2 cultural2 demgra)hic2 envirnmental &rces
3. Plitical2 gvernmental2 and legal &rces
. ,echnlgical &actrs
0. Cm)etitive &rces
4e$ External Frces4e$ External Frces
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4e$ External Factrs4e$ External Factrs
4e$ External Factrs!
1. +riented t lng-term annual '5ectives%. Measura'le
3. A))lica'le t all cm)eting &irms
. Hierarchical
( +verall cm)an$
( Divisinal r &unctinal areas
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Per&rming an External AuditPer&rming an External Audit
4e$ &actrs!
" 7ar$ ver time" 7ar$ '$ industr$
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#ndustr$ Anal$sis /EFE#ndustr$ Anal$sis /EFE
External Factr Evaluatin MatrixExternal Factr Evaluatin Matrix
Summari9e evaluate!
CompetitivePoliticalCultural
Technologica
l
EnvironmentalSocial
Governmental
DemographicEconomic
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#ndustr$ Anal$sis /EFE#ndustr$ Anal$sis /EFE
Five-Ste) )rcess!Five-Ste) )rcess!
( *ist ;e$ external &actrs /1
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Fred R. David Ch.3-?
#ndustr$ Anal$sis /EFE#ndustr$ Anal$sis /EFE
( Five-ste) )rcess!Five-ste) )rcess!
( Assign 1- rating t each &actr( Firm@s current strategies res)nse t the
&actr
( Multi)l$ each &actr@s =eight '$ its rating
( Prduces a =eighted scre
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