Chapter 7 web 2.0

The Web 2.0 Environment and Social Networks

Presented by:Ashwaq Mohammad Al Harbi

Supervised by:Dr. Mohammad Al Adaylah

Tuesday 21/12/1433 H

Kingdom of Saudi ArabiaMinistry of Higher Education

Al Qassim UniversityEconomic and Management

CollegeMBA Program

Opening Case ~ Wikipedia

The Problem

The Solution

The Result

7.1 – The Web 2.0 Revolution, Social Media, and Industry Disruptors…

What is Web 2.0?The popular term for advanced Internet

technology and applications, including blogs, wikis, RSS, and social bookmarking. One of the differences between Web 2.0 and traditional WWW is greater collaboration among Internet users and other users, content

providers, and enterprises.

Collective intelligence of users.

Availability of data in a new way.

Based on user-generated content and data.

The lightweight programming allows

anyone to be a Web site developer.

Virtual elimination of software-upgrade.

Representative Characteristics of Web 2.0

Representative Characteristics of Web 2.0

Users can access information via the browser.

Users are encouraged to add value to the application as they use it.

Emphasis on social networks and computing.Strong support sharing information and

collaboration.Rapid and continuous creation of new

business models.

Web 2.0 Companies and New Business Models

∞Twitter-like Services..

∞Adoption of crowdsourcing (power

of the crowd) models..

∞Adoption of Web 2.0 activities..

Social MediaIt’s the online platforms and tools

that people use to share opinions, experience, insights, perceptions and various media, including photos, videos, and music, with

each other.Social media and Web 2.0 may act

as market disruptors.

Industry and Market DisruptorsDisruptors: Companies that introduce a significant change in their industries, thus causing a disruption in normal business operations.

●Examples of Disruptors ●Facebook and MySpace (virtual

communities)

7.2 Virtual CommunitiesTypes, characteristics and classifications

Community:

a group of people with common interests who

interact with one another.

Then what’s Virtual (Internet) Community?

It’s a social network organized around a common

interest, idea, task, or goal; members interact across

time, geographical locations, and organizational

boundaries to develop personal relationships.

Elements of Interaction in a Virtual Community

Element Category

Bulletin boards (discussion groups)Chat rooms/threaded discussionsE-mail and IM and wireless messagesPrivate mailboxNewslettersDirectories/Yellow pagesSearch enginesMember-generated contentElectronic catalog and shopping cartsAdvertisementsClassified adsBartering online

Communication

Information

EC Element

Traditional Online Communities Characteristic and Classification

Offline vs. online communities:

- -Offline communities are usually smaller.

- -They are also more geographically confined.

Whereas a few of online communities are

geographically confined.

Types of communities-Public vs. Private Communities

(examples)

-Internal and External Private Communities

(examples)

-Other Classifications of Virtual Communities (Exhibit 7.3)

7.3 Online Social NetworkingBasic and Examples

What’s Social Networking?A social network is a place where people create their own space, or homepages, on which they write blogs; post pictures, videos, or music; share ideas; and link to other web locations they find interesting.Social networking: includes social networks and activities conducted there along with the ones using Web 2.0 (e.g., wikis, microblogs) that are not within social networks.

Basic InformationThe Size of Social Network Sites

New Business ModelsSocial Network Analysis Software

(SNA) Mapping and measuring of relationships and information flows among people, groups, organizations, computers, and other information- or knowledge-processing entities. SNA provides visual and quantitative analysis of relationships.

Representative Social Networks Sites and Services

Classmates OnlineXanga

DiggMobile Social Networking

Mobile Enterprise NetworksMobile Community Activities

7.4 Major Social Network CompaniesFrom Facebook to Flickr

Established in 2007 and reached 450 million

users in 2010.

The network effect is why FB expanded so

rapidly (more users = more value).

The Issues of Privacy.

The global expansion of Facebook.

Advertisements.

Facebook Connect Service.

Twitter is also for business It’s a microblogging-based communication platform that helps people stay connected with other people and businesses with their costumers.

How Does it work?

The Key Business benefits of Twitter.

Flickr Ticks off Some of its Users

Launched in 2004.

It’s main feature is letting users share their photos.

7.5 Business and Enterprise Social Networks

Business Network and Business Social NetworkBusiness Network: a group of people who have some kind of commercial or business relationship (e.g., seller and buyers)

Business Social Network: A social network whose primary objective is to facilitate business connections and activities.

Business Social Networking: Concepts and Benefits Why the use of Business Social Network?

To build better costumer relationships To improve knowledge management To facilitate recruiting and retention To increase business opportunities To build a community To gain expert advice To improve trade show experience To improve communication and collaboration

Business-Oriented Social Networking

-Social networking activities can be conducted in private and public social networking sites, as well as in internal and external communities.Examples:

*Ryze.com *The business social network site

*Viadeo.com *APSense.com

Enterprise Social NetworksThey are social networks companies created specifically for their employees, former employees, and/or customers. They are often referred to as corporate social networks.

*IBM’s Beehive *Wells Fargo

Enterprise Social Networks Interfacing with Social Networks●

Use existing public networks (FB, MySpace)

Create an in-house social network and use it for communication and collaboration

Conduct business activities in a business-oriented social network

Create services for social networks

Use Web 2.0 tools (blogs, wikis ..etc)

Create and/or participate in a social marketplace

Other Social Networking Structures

Enterprise 2.0: refers to collaboration within enterprises via Web 2.0.Social Marketplaces: An online community that harness the power of one’s social networks for the introduction, buying, and selling of products. Services, and resources including one’s own creation.

e.g.: Craigslist, Fotolia, Flipsy…

7.6 Commercial Aspects of Web 2.0 and Social Networking Applications

Why is There an Interest?

Consumers feedback

Advertising through word-of-mouth

Increase Web site traffic

Increase sales

Advertising Using Social Networks, Blogs, an Wikis

Viral (Word-of-Mouth) Marketing

Classified Ads, Job Listings, and

Recruitment

Special Advertising Campaigns

Mobile Advertising

Shopping in Social Networks (e-Commerce Gone Social)

•MySpace & Google•YouTube

•Microsoft Store

What Drives Businesses to Selling in Social Networks? The pressure to increase top-line revenue. The efforts to improve overall sales. The need to compete with increasing competition

Feedback from Customers: Conversational MarketingUtilization of Web 2.0 tools to get feedback from customers.Faster and cheaper results. Fostering closer customer relationships and loyalty. Enterprise Feedback Management is not only concerned with collecting information but also with customer interaction and feedback distribution throughout the organization.

Commercial Activities in Business and Enterprise Social Networks

Finding and Recruiting Workers Management Activities and Support Training Knowledge Management and Expert Location Enhancing Collaboration Using Blogs and Wikis Inside the Enterprise

Revenue-Generating Strategies in Social Networks

Risks and Limitations When Interfacing with Social Networks

not edited or filtered user-generated

content.●

negative reviews and feedback●.

20-80 rule●.

the security risk●.

Justifying Social Media and Networking

•The development of metrics that can be used in cost-benefit analyses.

Example: Walmart’s In-house Social Network.

7.7 Entertainment Web 2.0 StyleFrom Social Networks to marketplaces

Entertainment and Social Networks

Mixi

Last.fm

Pandora

eFans

Internet Series and Movie Streaming

Adult Entertainment in Virtual Worlds

Mobile Web 2.0 Devices for Entertainment and Work

What’s Next… ?Web 3.0 Structure

Web 3.0 and the Semantic Web

It’s an evolving extension of the Web content can be expressed not only in natural language, but also in a form that can be understood, interpreted, and used by intelligent computer software agents, permitting them to find, share, and integrate information more easily

7.8 The FutureWeb 3.0 and Web 4.0

Web Evolution…

Web 3.0 Defined… A term used to describe the future of the WWW. It consists of the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform.

Differences…

Web 3.0 Components XML (Extensible Markup Langauge) RDF (Resource Description Framework) RDFS (RDF Schema) OWL (Oonline Web Language) SPARQL Query Language API (application programming interface)

What’s Next… ?Web 3.0’s Advantages:

Faster; richer ways of interacting. New Web Services that work entirely

within a browser. More powerful search engines.

New artificial intelligence application. 10 MB of bandwidth on average.

Greater utilization of wireless and mobile social networks

Challenges

Vastness

Vagueness

Uncertainty

Inconsistency

Deceit

Web 3.0 Applications… MetaWeb

Google’s Knowledge Graph

What’s Next… ?Web 4.0

It is envisioned as being based on islands of intelligence and as being present everywhere.

Future ThreatsSecurity concernsLack of Net neutralityCopyright complaintsChoppy connectivity

Thank You Everyone