Chapter 1-Section 1

Chapter 1-Section 1Francis Horn, a past president of the

University of Rhode Island, said, “Never before has it been so essential to learn to separate the true from the false. We have come to put great emphasis on education in science and engineering. But speech, rather than science or engineering, may actually hold the key to the future of our world.”

Which is more important: speech or science?

Chapter 1, cont.Ethics: a sense of a person’s right or wrong.

The Communication process:

Sender: gives infoMessage: what is saidReceiver: gets messageFeedback: reactions

Chapter 1, cont.Communication barrier: an obstacle that

gets in the way of effective communicationAttitudeSocialEducationalCulturalEnvironmental

Ch.1, cont.-Verbal CommunicationTo the sender:

Think before you speakArticulate your words.Watch the receiver of your words to make

sure they are getting the message that you want them to

Ch. 1, cont.-Verbal CommunicationTo the receiver:

Ask questionsLearn about issues and peopleRelate to the background and experiences of

the people.

Ch.1, cont.-Nonverbal CommunicationNV Communication: body languageRemember, in different cultures, nonverbal

communication means different things. Waving your hand is good-bye in America,

but means no in Europe.

Ch.1-SymbolsSymbol-anything that stands for an idea and

is used for communication.

Groups: Draw 5 symbols of the following:BirthdaysHalloweenThanksgivingChristmasEaster4th of July

Journal 2-2What is a commercial you remember from

when you were young? Why do you remember it, and why was it effective?

Ch.1-Section 2Intrapersonal Communication: ability to

conduct an inner dialogue with yourself and to assess your thoughts, feelings, and reactions.True Colors test, music, poetry

Interpersonal Communication: ability to talk effectively to others.

Chapter 1, Section 2 Cont.Oratory, or rhetoric, is the art or study of

“public speaking”The Greek philosopher, Aristotle, stated

three methods for appealing to audiences: logical, emotional, or personal.

Ch.1-Section 2An orator is a person who delivers

information through a speech effectively. Think of 5 great orators of our time.

Choose one and write a quick journal about why he or she is important.

Chapter 1- Section 2, Cont.Audience- Your audience is an important

factor in delivering your message. Ex. Selling a cell phone to teenagers vs. selling a cell phone to senior citizensIs this material appropriate for this group?How would I feel if I were asked that question?Am I giving my audience new information?Is my material too difficult or too easy for my

audience?

How has the audience changed in 30 years?

Emotional AppealStrike a chord by appealing to feelings (family, beauty, love, hate, injustice, justice) Look at the pictures and emotion words!

Ethical/Reputation AppealWhen you show your audience you have

natural honesty about you, or you appeal to “reputation”. Brands are also a form of “ethical” appeal.

Logical AppealYou offer a logical appeal when you provide

your audience with factual evidence to prove your point.

StatisticsFactsSurveys

With a partner…Find an advertisement and paste it on

paperThen, answer the following questions:

Who is the intended audience?Give an example of each appeal: logic,

emotions, reputation

What is the most effective appeal used by the advertisement?

Would you purchase this product based on the ad?

Journal 2-3After watching the video on Superbowl advertisements, why do you think advertisement is so important in our culture? Do you think corporations spend too much $$$$ to get your $$$$?

Ch. 1-Section 3Motivation: something, such as a need or

desire, that causes a person to act.

What motivates you? Make a list of 5 things.

StereotypesStereotyping means labeling every person in a group

based on “pre-conceived” ideas about that group.PoliticiansNerds/GeeksPopular people

Think of the following occupations and how they are stereotyped:Cooks vs. ChefPolice OfficersNursesConstruction WorkersTeachers

What about this guy?

…and this person?

…and them?

Advertisement AppealsBandwagon- “everybody” is doing it… why

aren’t you?

Transfer of masculine/feminine appeal- don’t you want to be the perfect person?

Snob appeal- Creates a feeling of envy or desire for the product or those who buy the product

Search for adventure- Don’t you want to live an adventurous life?

Plain Folks- Ordinary people use this product

Humor- It’s just funny…

Slogans… Catch Phrases"M&Ms melt in your mouth, not in your

hand." - M&M candies"Don't leave home without it." - American

Express"Reach out and touch someone" - AT&T“Eat fresh!” –Subway

Ad DesignGet into groups (no more than 3 people) Design an ad for a product and particular

target groupDecide on your SLOGAN for your target

audience. Also, make a list of stereotypes and/or concerns for your audience.

We will be in the lab tomorrow to get your designs!

Chapter 1, section 3 (Conclusion), Setting an ExampleMake a positive impression in your

communityBe an effective “communicator” by being a

speaker and person worthy of respect.Be honest and “ethical”