1 How to Change
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How to Change
Two distinct aspects in any change management situation need to be addressed:
• WHAT needs to change
• HOW to bring about that change
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The Change ProcessHow to change?
TYPES OF ORGANIZATIONAL CHANGE
TYPES OF ORGANIZATIONAL CHANGE
Sigmoid Curve
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Organizational Change – Lewin’s View
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Unfreeze Change Refreeze
The Change Management Process
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• Why change?
• Gap analysis – the desired future state and the present state
• Getting there from here – action planning and implementation
• Monitoring and measuring the change
Components of the Model
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1. Evolution Model: • Natural selection among competitors in a population
2. Life Cycle Model: • Change as a sequence of proscribed stages
3. Debate-Synthesis Model:• Use of thesis, anti-thesis, synthesis to advance change (also called the dialectic
model)
4. Goal Setting Model: • Recurrent discontinuous goal setting and implementation (also called the telelogical
model)
Four Theories of Change
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Process Theories
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Units of Change
Multi
Single
Prescribed ConstructiveMode of Change
Evolution: Competition Debate-Synthesis: Conflict
Goal Setting: Purposeful
Variation Selection
Retention
Thesis
Anti-thesis
Conflict
Synthesis
Gap Analysis > Set Goals > Implement Plan > Measure
Start > Early Growth > Growth > Maturity > Decline > Rebirth
Life Cycle: Compliant Adaptation
• Organizations exchange information, material & energy with their environment. They are not isolated.
• A system is the product of its interrelated and interdependent parts
• It represents a complex web of interrelationships, not a chain of linear cause-effect relationships
Open Systems Perspective
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• A system seeks equilibrium and one at equilibrium will only change if energy is applied
• Individuals within a system may have views of the system’s function and purpose that differ greatly from those of others
• Things that occur within and/or to open systems should not be viewed in isolation. See them as interconnected, interdependent components of a complex system
Open Systems Perspective (con’t)
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Nadler and Tushman combine two dimensions i.e. Episodic or Discontinuous and Continuous change to illustrate different types of change. They define four categories of change: tuning, adapting, redirecting or reorienting, and overhauling or re-creating.
Types of change:
Tuning is defined as small, relatively minor changes made on an ongoing basis in a deliberate attempt to improve the efficiency or effectiveness of the organization. -Responsibility for acting on these sorts of changes typically rests with middle management.
Adapting is viewed as relatively minor changes made in response to external stimuli—a reaction to things observed in the environment such as competitors' moves or customer shifts. -Responsibility for such changes tends to reside within the role of middle managers.
Redirecting or reorienting involves major, strategic change resulting from planned programs. These frame-bending shifts are designed to provide new perspectives and directions in a significant way. For example, a shift in a firm to truly develop a customer service organization and culture would fall in this category.
Overhauling or re-creation is the dramatic shift that occurs in reaction to major external events. Often there is a crisis situation that forces the change—thus, the emergence of low-cost carriers forced traditional airlines to re-create what they do.
Types of change:
Nadler & Tushman – Organizational Congruence Model
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INPUT
ENVIRONMENT(P.E.S.T.)
RESOURCES
HISTORY/CULTURE
OUTPUT
SYSTEMSLEVEL
UNIT/GROUPLEVEL
INDIVIDUALLEVEL
STRATEGY
TRANSFORMATION PROCESS
INFORMAL STRUCTURE & PROCESS
FORMAL STRUCTURE
PEOPLE
WORK
Nadler & Tushman – Organizational Congruence Model
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INPUT
ENVIRONMENT(P.E.S.T.)
RESOURCES
HISTORY/CULTURE
OUTPUT
SYSTEMSLEVEL
UNIT/GROUPLEVEL
INDIVIDUALLEVEL
STRATEGY
TRANSFORMATION PROCESS
INFORMAL STRUCTURE & PROCESS
FORMAL STRUCTURE
PEOPLE
WORK
Environmental Pressure
Linear Event View of the World
Goal
ResultsDecision / ActionGap / Problem
Situation
• Time delays and lag effects related to variables and outcomes you are trying to manage (e.g., inventory stocks and flows, customer satisfaction – purchase decisions)
• Complexity makes cause – effect relationships difficult to predict and track
• Attribution Errors and False Learning often result from the above
Issues & Problems with the Linear View
• Constantly Changing
• Tightly Coupled
• Governed by Feedback
• Nonlinear
• History-Dependent
Systems are Dynamic & Complexity because :
• Self Organizing
• Adaptive
• Characterized by Trade-offs
• Counterintuitive
• Policy Resistant
What is: What is needed:
A Feedback Model
Decisions
Environment
Goals
A Feedback Model
Decisions
Goals Side Effects
Environment
Goals of Others
Actions of Others
Quinn’s Competing Values Framework
Flexibility
Control
Internally ExternallyFocused Focused
Quinn’s Competing Values (con’t)Flexibility
Control
Internally ExternallyFocused Focused
Human Resources View
Open Systems View
Internal Processes View
Rational Economic View
Quinn’s Competing Values (con’t)
Flexibility
Control
Internally ExternallyFocused Focused
Human Resources View Open Systems View
Internal Processes View Rational Economic View
• How to work with individuals & groups• Teamwork & HR dept• Mentor & group facilitator roles
• How to use power & manage change• The challenge of change• Innovator & broker roles
• How to stimulate individual & collective achievement• Maximization of output• Producer & director roles
• How to understand & control the work unit• Consolation and continuity• Internal monitor & coordinator roles
Greiner’s 5 Phases of Organizational Growth
Evolution stages
Revolution stages
Size of organization
LARGE
SMALL
YOUNGAge of Organization
MATURE
1: Growth throughCREATIVITY
1: Crisis ofLEADERSHIP
2: Growth throughDIRECTION
2: Crisis ofAUTONOMY
3: Growth throughDELEGATION
4: Growth throughCOORDINATION
5: Growth throughCOLLABORATION
3: Crisis ofCONTROL
4: Crisis ofRED TAPE
5: Crisis of ?
PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5
Change What ?
Advantages of Diagnostic Tools• Help understand what to change, how and why. • Simplify a complex situation.• Identify priorities for attention.• Highlight various organizational properties (e.g.
strategy and structure) and their interconnectedness.• Provide a common “language” with which to discuss
organizational characteristics.• Provide a guide to the sequence of actions to take in a
change situation.• Help us be more efficient and rational as we attempt
to understand and change an organization.
Advantages of diagnostic tools
Diagnostic Models: -Organization-Components
Readiness for Change
Diagnostic Models: Organization
Advantages of diagnostic tools
Diagnostic Models: -Organization-Components
Readiness for Change
• Six-box organizational model:– The key focus here is on six variables – purpose,
structure, rewards, helpful mechanisms, relationship and leadership. This model is useful to maintain awareness of all areas for consideration even though one variable may be identified as the main area for attention.
• 7-S framework:– The 7-S framework: this focuses on seven key
components that affect organizational effectiveness – structure, systems, style, staff, skills, strategy and superordinate goals. The interconnectedness of these variables is vital to the success of change.
• Star model:– An organization is effective when the five components
of organizational design – strategy, structure, processes and later capability, reward systems and people practices – are in alignment.
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Force Field Analysis (1951)
Diagnostic Models: Organization
Advantages of diagnostic tools
Diagnostic Models: -Organization-Components
Readiness for Change
Six-box organizational model
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Diagnostic Models: Organization
Advantages of diagnostic tools
Diagnostic Models: -Organization-Components
Readiness for Change
7-S framework
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Components of the 7-S Model
Strategy A plan or course of action undertaken in response to or in anticipation of changes in the external environment. It leads to the allocation of the organization’s finite resources to reach specific goals.
Structure How people and the work are formally organized. It relates to the nature of the formal hierarchy, reporting relationships, and other design factors that go into the formal structure (e.g., span of control, degree of centralization).
Systems The formal and informal processes and procedures used to flow information and facilitate decision making and action.
Components of the 7-S Model
Style How the managers behave (their style, what they pay attention to, how they treat others) in the pursuit of organizational goals. At a more macro level, it means the nature and strength of the culture (norms, shared beliefs and values) that develops over time and influences behavior.
Staff How human resources are developed and categorized over time.
Skills The dominant attributes and distinctive competencies that exist in key personnel and the organization as a whole.
Shared Values
Longer-term vision and shared values that shape what organizational members do and the destiny of the firm.
Applying the 7-S Model
Identifying Areas of Alignment and Misalignment That Will Need to Be Managed and Actions that Need to be Taken
Envi
ronm
ent
Styl
eSh
ared
Val
ues
Skill
s
Staf
f
Syst
ems
Stru
ctur
e
Stra
tegy
Strategy
Structure
Systems
Staff
Skills
Shared Values
Style
Environment
Diagnostic Models: Organization
Advantages of diagnostic tools
Diagnostic Models: -Organization-Components
Readiness for Change
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Star model
Diagnostic Models: Organization• Congruence model:
• The organization is broken down into four components – task, individuals, formal organizational arrangements and informal organisation. This is influenced by the context where the strategy is formulated and the output is then the performance of the organization.
• Burke-Litwin model:• This model identifies the transformational – external
environment, mission and strategy, leadership and organizational culture - and transactional sources of change.
• Four frame model:• This offers four frames for the managers to conceptualize
how the organization operates. These frames are structural, human resource, political and symbolic frames.
Advantages of diagnostic tools
Diagnostic Models: -Organization-Components
Readiness for Change
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The Burke-Litwin ModelTransformational
Transactional
• Transformational Factors: Those variables in the top half of the model (environment, leadership, mission and strategy, and organizational culture)
• Changes in these factors are seen as likely due to interactions with the external environment
• Transactional Factors: The remaining variables in the lower half of the model
• These variables are more involved in the day-to-day activities of the organization
The Burke-Litwin Model
Org Alignment model
Organizational Aspirations
Image Building
Environment
Culture& Values
Social LifeOrg Structure & Reporting
System
Head Count
Career Advancement & PMS
EmployeeFocus
Team Work
Leadership
Skill Enhancement
Technology
Readiness for Change• Assessing the organization's readiness to change can
be a mediating variable between change management strategies and the outcomes of desired strategies.
• A perchance audit of the readiness of an organization for change can provide an indication of the likely outcome of a change initiative at a particular point in time. Some ways of doing this include:
• Questionnaires • Stakeholder analysis: This focuses on the position of
stakeholders in the change process and allows the manager to be better informed of how to confront potential issues.
• Force-field analysis: This identifies factors that are driving forces for change as well as restraining forces.
Advantages of diagnostic tools
Diagnostic Models: -Organization-Components
Readiness for Change
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1. Assumption that rational people will see the inherent wisdom in the proposed change and will learn the needed new behaviors.
2. Assumption that Managers have the power and influence to enact the desired changes and they underestimate the power and influence of other stakeholders.3. Managers look at the transition period as a cost, not an investment.4. Managers are unable to accurately estimate the resources and commitment needed to facilitate the integration of the human dimension with other aspects of the change (e.g., systems, structures, technologies).5. Managers are unaware that their own behavior, and that of other key managers, may be sending out conflicting messages to employees and eventually customers.6. Managers find managing human processes unsettling (even threatening) because of the potential emotionality and the difficulties they present with respect to prediction and quantification.7. Managers simply lack the capacity (attitudes, skills, and abilities) to manage complex changes that involve people.8. Managers' critical judgment is impaired due to factors related to overconfidence65 and/or groupthink.
Roadblocks in dealing with Change.
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