Newtec Dialog March 2014 White Paper CHANGE IS INEVITABLE, PROGRESS IS POSSIBLE by Koen Willems (Market Director) and Jo De Loor (Product Manager) Newtec cy Technological innovations, socio-political dynamism and economic uncertainty are quickly changing the satellite communications market as we know it. High Throughput Satellites (HTS), efficiency-increasing technologies, mobility, competition from terrestrial services, the quick uptake of new technologies (OTT, smart phones, 4G, HDTV, UHDTV 4K) and initiatives to decrease the digital divide are only a few drivers that catalyze the change in the satellite market environment. Improving agility and increasing adaptability to market and technology changes, are two key requirements for the satellite service providers to successfully operate their business. The fulfillment of these requirements, in combination with the extension of their service portfolio offering, will lead to profitable growth. When business strategy and tactics are built on the foundations of agility, adaptability and service portfolio extension, the satellite service provider requires an advanced satcom transmission platform. Such a transmission platform has to embrace the quickly changing business environment while also taking care of efficiency, reliability and quality of service. As such the satellite platform must be flexible, scalable and efficient to support the different business models and applications. This white paper describes the main characteristics and advantages of the Newtec Dialog® Platform and several of its key differentiating Newtec technologies. Those Newtec technologies include the brand new patented Mx-DMA™ (Cross-Dimensional Multiple Access) and HRC™ (High Resolution Coding), but also include field proven Newtec technologies such as FlexACM®. The Newtec Dialog Platform provides the satellite service operator with the scalability, flexibility and efficiency he requires to run successful operations over satellite. www.newtec.eu Introduction ‘According as circumstances are favorable, one should modify one’s plans’ Sun Tzu – Art of War Rev.4 09/2015 Creating New Business Opportunities for a Changing World of Satellite Communications 1
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Newtec DialogMarch 2014
White Paper
CHANGE IS INEVITABLE, PROGRESS IS POSSIBLE
by Koen Willems (Market Director) and Jo De Loor (Product Manager)Newtec cy
Technological innovations, socio-political dynamism and economic uncertainty are quickly changing the satellite communications market as we know it. High Throughput Satellites (HTS), efficiency-increasing technologies, mobility, competition from terrestrial services, the quick uptake of new technologies (OTT, smart phones, 4G, HDTV, UHDTV 4K) and initiatives to decrease the digital divide are only a few drivers that catalyze the change in the satellite market environment.
Improving agility and increasing adaptability to market and technology changes, are two key requirements for the satellite service providers to successfully operate their business. The fulfillment of these requirements, in combination with the extension of their service portfolio offering, will lead to profitable growth.
When business strategy and tactics are built on the foundations of agility, adaptability and service portfolio extension, the satellite service provider requires an advanced satcom transmission platform. Such a transmission platform has to embrace the quickly changing business environment while also taking care of efficiency, reliability and quality of service. As such the satellite platform must be flexible, scalable and efficient to support the different business models and applications.
This white paper describes the main characteristics and advantages of the Newtec Dialog® Platform and several of its key differentiating Newtec technologies. Those Newtec technologies include the brand new patented Mx-DMA™ (Cross-Dimensional Multiple Access) and HRC™ (High Resolution Coding), but also include field proven Newtec technologies such as FlexACM®. The Newtec Dialog Platform provides the satellite service operator with the scalability, flexibility and efficiency he requires to run successful operations over satellite.
www.newtec.eu
Introduction‘According as
circumstances are favorable, one should
modify one’s plans’Sun Tzu – Art of War
Rev.4 09/2015
Creating New Business Opportunities for a Changing World of Satellite Communications
1
The Four Main Challenges in the Satcom Market Today … and TomorrowBefore focusing on the key differentiating Newtec Dialog
technologies, it is worth taking a step back and looking in
detail at the satellite market in context, including the challenges
satellite service providers and end-users are facing today… and
tomorrow.
CHALLENGE 1:
Users Expect Higher Speeds And
Higher Data Volumes
The satellite service provider needs to accommodate
increasing data rates and the growing volume of data. So why
are data rates and volumes increasing?
• There is growing media rich traffic (Video-on-Demand)
and a market push-pull effect for HDTV (High Definition
Television) and UHDTV (Ultra High Definition Television)
• More users are getting connected to the information
highway, not only through traditional telecom devices such
as computers and laptops, but increasingly through smart
phones and tablets. These devices can be hand carried
and are not as dependent on electricity power proximity or
availability, which is important in developing countries.
• There are more government initiatives in place to close the
digital divide, to educate people, to respond quickly to
emergencies and to gather intelligence from the field.
• Increasing machine-to-machine communications that are
using bandwidth-hungry sensors and sensors that must
always be connected.
The introduction of various new High Throughput Satellite (HTS)
initiatives and constellations are a direct response to cater for the
increasing data demand. But these measures are not enough;
the end-user today expects both to receive the data rates and
the quality of service level to fit his application requirements.
CHALLENGE 2:
Users Expect to Pay Less for More
While the users expectations for speed and data volume are
increasing, they expect to get this at a lower cost. The relentless
advances and competition from fiber and other terrestrial
and wireless infrastructures put pressure on both prices and
margins. Satellite service providers are therefore forced to
engineer and deploy new services that provide a higher quality
of service at a much lower operational cost compared to today.
CHALLENGE 3:
The Market and Technology Complexity Is Ever
Increasing
In recent years, the satellite communications market has
witnessed important changes both on the technology side and
on the value chain side. If you are not able to adapt to the rapidly
changing environment, your business will be bound to fail or face
serious challenges. Adapt or die. It is a blunt statement but not far
from the truth. Socio-political changes and economic uncertainty
are additional drivers of complexity. Obviously all of these drivers
are linked.
The introduction of HTS satellites is a major industry enabler
which is helping to improve speeds, to increase data volumes and
also to decrease the satellite transmission cost. The architecture
of most of the current HTS satellites is forcing satellite service
providers to access those satellites through a geographically
distributed network of gateways. This requirement clearly
increases the complexity for operating those networks.
Newtec DialogMarch 2014
2
How to Survive and Grow in aFast Changing Satcom Environment?
The introduction of the first HTS satellites over North America
was not triggered by the ‘historical’ satellite operators, but
was the result of a few technology vendors who drastically
changed the business value chain by becoming both satellite
service provider and operator. Suddenly several satellite service
providers saw their technology provider becoming one of their
biggest competitors.
The good news for the satellite service providers is that the
historical satellite operators have started launching new HTS
satellites that stick to their traditional role of providing space
segment only. Satellite service providers can thus revert to
buying bandwidth capacity on HTS beams that are of interest to
their business offering.
As the business environment becomes complex the pitfall for
many service providers is to build their services on equally
complex infrastructures that have organically grown over time
along with their business. These platforms become difficult
to manage and operate and have a heavy impact on both
operational and capital expenses. Small changes to improve
operational efficiency, or to satisfy the customer, prove to become
very hard when having different technologies, topologies and
platforms on top of each other.
CHALLENGE 4:
Connectivity Anywhere Anytime
Last but not least satellite communications need to serve
users not only at home or in the office, but also when they are
travelling or on assignment in a remote location. People are
getting used to the fact that they can be reached and have
connectivity anywhere anytime. They expect to be able to get
access to the Internet on trains, planes, on ships and even in
their car.
Faced with massive changes in the satellite communications
environment it is key for business strategies to embrace change
in order to survive and capitalize on frequent alterations.
Guidelines for Survival and Growth
• A key strategy element for satellite service providers is to
be ready to adapt to new market opportunities. Agility and
a short response time are critical to survival and growth.
• Invest in satellite communication technology and flexible
and scalable platforms that can cope with these altering
situations.
• Differentiate service definitions and service packages from
competition
• Do not put all your eggs in one basket. By applying a
multiservice offering from a single hub the service provider
spreads the risk and can allocate the bandwidth to match
the changing market demand.
• Understanding the requirements of the different
applications and user profiles is absolutely critical. Apply a
specific comprehensive SLA scheme to fit the needs of your
different customers.
• Maximize profitability by introducing technology to the
satellite network that optimizes network efficiency and
service speeds.
• Deploy a platform independent from any satellite
constellation or satellite frequency in order to quickly adapt
to other satellites if the business or customer base changes
• Select a platform that grows along with your business and
that allows investment in a modular way when opportunities
arise.
Newtec DialogMarch 2014
3
The First Line of Defense
to Embrace Changing Business Environments
Based on the feedback of customers and taking the above
variable market conditions and guidelines into account, Newtec
has developed a platform that is capable of coping with changing
business environments in the satellite market. Moreover this
platform empowers satellite service providers to engage into
successful business models and efficient operations.
Newtec Dialog® is a scalable and flexible
multiservice satellite communications
platform that allows satellite service providers
to build and adapt their infrastructure easily
as their business and the satellite market
grows. Newtec Dialog will secure the future
of operators, giving them the power to offer a variety of services
while making hassle-free decisions on the technology to use.
The New Platform is based on three core principles that have
been executed all through the architecture, the supporting
technologies and implementation of the platform. The main
principles are Flexibility, Scalability and Efficiency.
FLEXIBILITY
Newtec Dialog is built for flexibility. Whether the satellite service
provider addresses a single application or multiple markets,
Newtec Dialog offers customers optimal technology without
compromising. This produces a multitude of possibilities for
optimizing the usage of infrastructure and satellite capacity for
different markets.
As an example, an operator with a history of mainly servicing
broadcast clients can easily add new services and begin
targeting cellular backhaul and trunking, consumer & enterprise,
VSAT or government markets using the same Newtec Dialog
infrastructure. Newtec Dialog easily adapts to any business needs
and goes hand in hand with delivering tailored services.
SCALABILITY
The platform scales to every type of satellite network: from small
networks, with 5 remotes, up to the largest networks, having
hundreds of thousands remotes, from single coverage to multi-
spot High Throughput Satellite networks.
Additionally, satellite service providers can invest as the business
grows, the HUB scalability and flexibility enables low up-front
CAPEX. The platform connects a variety of Newtec’s modems that
can be easily adapted for different applications depending on the
business evolution.
EFFICIENCY
Efficiency is defined both at the operational and technology
level in the Newtec Dialog platform. It provides the extra
bandwidth, throughput or savings satellite service providers are
craving for. Additionally it will allocate every bit to the designated
user and provide the highest number of customers per MHz at
maximum availability in order to meet the toughest Service Level
Agreement Requirements.
Newtec Dialog assists the satellite service provider to select the
best transmission technology for their particular application.
For the return link technology they can opt for the flexibility of
MF-TDMA (Multi-Frequency Time-Division Multiple Access), the
efficiency of SCPC (Single Channel per Carrier) links or the best
of both worlds, the patented and brand new Mx-DMA™ (Cross-
Dimensional Multiple Access) HighResCoding™ technology. This
revolutionary technology fills the gap between the MF-TDMA and
SCPC return technologies.
The Newtec Dialog platform combines the efficiency of the
forward and return satellite links with Newtec core technology
such as FlexACM, Bandwidth Management and Cross Layer
Optimization. With these technologies, Newtec Dialog is able to
provide the most optimal modulation and bandwidth allocation,
while guaranteeing the highest efficiency and availability.
Newtec DialogMarch 2014
4
Today’s satellite service providers interact with many different
communication technologies across a broad range of platforms.
The operator, satellite service provider and end-users all expect
to receive the data rates and the quality of service level to fit
their application requirements.
The key for the satellite service provider here is to fully understand
the business or the operation of his or her customers and to
provide services according to the nature of these applications.
A good approach is to draft different user profiles (per market,
application or segment in the value chain) based on typical
satcom usage, priorities and performance attributes. A typical
user profile will look at the following performance attributes:
• Data Throughput
• Availability (SLA)
• User Experience
• Cost
• Ease of Use
• Efficiency
• Performance
• Product/Application Fit
Different applications and markets have different needs. The
user profile and performance attribute expectations of a home
user with Internet access over satellite will be entirely different
from a broadcaster. For the broadcaster, not losing the satellite
link for a live sports video feed will have priority over pricing,
whereas ‘assertive’ consumer VSAT users tend to switch service
providers quickly if they are not happy with the user experience
or pricing.
The strength of the Newtec Dialog platform is to be able to
combine different applications and user profiles on the same
platform, which results in massive efficiency gains as well as
cost savings. Moreover bandwidth allocation can be shifted
amongst the different applications depending on the business
opportunity or the mission at hand. The Newtec Dialog Platform
currently covers the following markets and applications:
• Consumer, SME and Enterprise VSAT Networks
• Cellular Backhaul and Trunking
• Fixed Video Contribution and Video Exchange
• Satellite News Gathering
• TV and Radio Distribution to Towers and Head-Ends
• Civil, Government and NGO Networks
• Disaster Recovery and Emergency Networks
• Intelligence, Surveillance & Reconnaissance (ISR) and
Border Security
• SCADA and Surveillance Networks
Different Markets, Different Requirements
COST EASE OF USE
QOSUSEREXPERIENCE
BUSINESS MODEL EFFICIENCY
AVAILABILITYPERFORMANCE
USER PROFILEWhat is Important for your Business?
Newtec DialogMarch 2014
Figure 1: User profile with performance attributes
5
Four Building Blocks for a Successful Satellite Platform
BUILDING BLOCK 1:
A Scalable Platform Enabling Both Small Single Service
and Large Multiservice Networks
The Newtec Dialog Platform strongly relies upon four building
blocks that further define the Newtec Dialog solution. These
building blocks are the multiservice approach, the innovative
technologies, the different product combinations and the ability
to support various business models.
The Newtec Dialog Platform can easily be compared with the
‘Smart Grid’ concept as being defined in the energy market. Within
the Dialog Platform the basic principles (Flexibility, Scalability &
Efficiency), the 4 building blocks and the related markets and
applications are interconnected. This system allows for smart
monitoring, analysis, control, change and communication within
the platform to help improve efficiency, reduce cost and maximize
transparency and reliability of the entire satellite network.
The Newtec Dialog Platform embeds the flexibility to address
both small single service networks as well as larger multiservice
networks. Even if the satellite service provider wants to start up
with a small network and a CAPEX-friendly investment, he still
has the opportunity to add extra services at a later stage and
grow his business from the same platform.
Multiservice networks provide more than one distinct
communications service type over the same physical infrastructure.
Multiservice implies not only the existence of multiple traffic
types within the network, but also the ability of a single network
to support multiple applications without compromising quality
of service (QoS) for any of them. The following traffic types are
supported under the Newtec Dialog Platform:
• Video and Audio (Transport Stream and File-Based)
• Data
• Voice
• Datacasting (unicasting & multicasting)
Newtec DialogMarch 2014
Figure 2: Overview Newtec Dialog Platform
• Government Networks
• ISR & Border Security
• Disaster Recovery
• MWR
• Consumer/SOHO
• SCADA
• Energy
• Enterprise/SME
• FNG/SNG
• Contribution
• Distribution
• Direct-to-Home
• Cellular Backhaul
• Backhaul
• Trunking
• Fiber Restoration
large
FLEXIBILITY, SCALABILITY, EFFICIENCY
More data
Pressure on profitability
Fast changing
market
Connectivity anywhere anytime
MA
RK
ETS
BU
ILD
ING
BLO
CK
S
VSAT
MULTISERVICE
BROADCAST
PRODUCTS
CELLULAR BACKHAUL & TRUNKING
TECHNOLOGIES
GOVERNMENT & DEFENSE
SUCCESSFUL BUSINESS MODELS
CHANGEAHEAD
$More content
& services
More customers per MHz
Small & large networks
Fast roll-out & easy to use
Complete modem portfolio
INDUSTRYCHALLENGES
YOUR PLATFORM ADVANTAGES
MOBILITY, OFFSHORE & MARITIME
• Offshore, Oil & Gas
• Mining
• Maritime
• Aviation
6
All these traffic and service types are auto-dynamically
controlled through different prioritization and classification
schemes inside the Dialog NMS in order to optimize the
throughput according to the available bandwidth in the
adaptive satellite network.
For example, a satellite service provider today hosts a
consumer VSAT network on his Newtec Dialog platform.
When launching a consumer VSAT service the uptake by
users might take a while. The remaining bandwidth in the
meantime can be used for servicing a cellular backhaul
network. If an opportunity were to arise for the satellite service
provider to expand his business by offering video exchange
services for the local broadcaster, he can launch this service
from the same hub, whilst still respecting the specificities of
the broadcast business.
BUILDING BLOCK 2:
Innovative Technologies that Save the Day
The Newtec Dialog platform integrates innovative and
revolutionary technologies that will take the satellite world
by storm. Newtec introduces the world premiere of a new
waveform called HRC as well as a new return access technology
that fills the gap between MF-TDMA and SCPC, the Newtec
patented Mx-DMA. Those technologies are bolstered with
proven Newtec technologies including FlexACM, Bandwidth
Management and Cross Layer Optimization.
The combination of the technologies serve the overall
Newtec Dialog platform principles on Flexibility, Scalability
and Efficiency and solve bandwidth issues, provide excellent
quality of service and manage the availability of the satellite
link.
Cross-Dimensional Multiple Access (Mx-DMA)
Return Technology
Three modes of return technology are available to the
satellite service provider on the Newtec Dialog Platform
to configure his network: MF-TDMA, SCPC and the new