CES 2014 – How Will You Be Impacted?

@worldofschwartz

Lori H. Schwartz

Managing Partner

CES 2014

“How Will You Be Impacted?”

StoryTech

• Draws people in

• Engages the non-linear mind

• Allows us to imagine what the data can not say

• Engages emotion

A Good Story

TIME

CH

AN

GE

CHANGE TODAY IS

EXPONENTIAL

• Help us to take actions in the present that will help determine the future.

2 MILLION Square Feet

12

3,200 Exhibitors

13

20,000 Product Launches

14

TAPPING THE CLOUD FOR SAVINGS AND PROFIT

MUSIC & VIDEO MIGRATES TO THE CLOUD

17

Playstation Now PS Now will offer choice to gamers with how they want to access content.

LG’s Connected TV - WebOS

Changing Channels: Content Disruption, Bundling, and the“Plussing” of Services

NIELSEN’S ZERO TV

21

DON’T FORGET ABOUT UGC

22

Google Auto Collective

Google Auto Collective “We’re working with our partners to enable better integration between cars and Android devices in order to create a safer, car optimized experience. We’re also developing new Android platform features that will enable the car itself to become a connected Android device. “

Toyota Fv2

ISLANDS IN THE STREAM

Wearables

Teddy The Guardian

DATA DRIVEN PROGRAMMING

30

iBeacon

+ =

THE ROAR OF THE CROWD

3D Printing 10% of all consumer products by the year 2025 will be made by the 3D process.

CO-CREATION

MEET UPS WITH A MISSION

WHOSE BRAND IS IT ANYWAY

1947 – First Instant Camera

Polaroid’s Socialmatic

The New Ecosystem

How Do You Operationalize ‘Innovation’ • Partners who help you curate

• Education that infuses culture

• Test & Learn that includes failure

• Creating a unified ‘storyworld’ for your brands

Q & A

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