BUSINESS EDUCATION 商业教育 JULY 2013 VOL. 25, NO. 7 The dragon MBA MBA programs in greater China compete internationally FOCUS 乘龙前行 大中华区MBA项目闪耀国际舞台 COMMENTARY GLOBAL BUSINESS EDUCATION MUST SERVE A WIDER RANGE OF INTERESTS IN THE FUTURE 评论 全球商学院校正面临重大挑战,未来取决于自身担当的服务角色
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BUSINESS EDUCATION 商业教育
JULY 2013 VOL. 25, NO. 7
The dragon MBA
MBA programs in greater China compete internationally
FOCUS
乘龙前行
大中华区MBA项目闪耀国际舞台
COMMENTARY GLOBAL BUSINESS EDUCATION MUST SERVE A WIDER RANGE OF INTERESTS IN THE FUTURE
评论 全球商学院校正面临重大挑战,未来取决于自身担当的服务角色
JULY 2013 VOL. 24, NO. 7 | www.chinaeconomicreview.com 2013年7月刊
China Connected
物联网新浪潮智能交通全面提速
徒步穿越中国前瞻大变局
Focus: BUSINESS EDUCATION
CER FOCUS
This is the 79th in a series of
special reports in CHINA
ECONOMIC REVIEW.
Published monthly since 1990
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China Economic Review Publishing
Editor
Philip Liu
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Jennifer Zhang
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F O C U S
Fudan University – BI Norwegian
inside front cover
School of Management
p5
European University Business
School
p11
SDA Bocconi
p15
Bar-Ilan University
inside back cover
INSEAD
outside back cover
Advertiser index4 新闻摘要 News Briefs商学院教育行业重要新闻The headlines from China’s business education industry
7 访谈: 徐惠忠
Q&A: Xu Huizhong国际合作MBA项目在上海的发展之路How joint MBA programs became popular in Shanghai
Chinese business schools are gaining traction among foreign students due to increased teaching quality and new international partnerships教学质量的不断提升、国际合作的持续深入使中国商学院校日渐受到外国学生关注
12 报道 REPORT脱颖而出 China Buzz
8 Commentary: The Relevance Of The Business SchoolBusiness schools globally are facing challenges and their future depends on their ability to serve a wide range of interests, says Jordi Canals, Dean of the IESE Business School
Peking University’s MBA Program announces reform to curriculumGuanghua School of Manage-ment at Peking University has announced the start of a revised MBA Program that increasingly highlights personal face-to-face assessment of candidates. The tra-ditional MBA admission process for mainland Chinese candidates is to first participate in a national entry examination, which deter-mines the eligibility for interview for MBA entry. Traditionally, the candidates have been accepted to the program mainly based on their test scores. The process of interviewing candidates before their filtering to national entry examination started in Guang-hua in 2011, showing a positive bias towards MBA students with richer practical experience, better problem solving and analytical skills and greater industry expe-rience. Further changes to come will stress cultivating leaders to serve the local market in China, and a “humanistic spirit” in terms of contributing to society as a whole, as well as creating a pool of ‘MBA + industrial insight’ of MBA students that connects industry experience with the
wider range of business intelli-gence taught in the program.
Survey shows MBA students happier after starting classAccording to a survey conducted by MBA50.com, MBA can-didates feel happier after they begin a program. Cited by 42% of respondents, happiness is related to self-development which is known to be a major reason for doing an MBA. Not surprisingly, the hope of career progression is the second factor that puts a smile on the faces of business school students. For Proffesor Simon Evenett, academic director of the St Gallen MBA in Switzerland: “Why should we be surprised that there is an element both of satisfaction and of happiness for MBA students, not just in the successful achievement of their goals, but also in the process of achieving these aims?”
Fudan-BI MBA Program deepens academic ties between China and NorwayThe Fudan-BI Norwegian Busi-ness School MBA program on has celebrated the launch of its “Class 20,” a group of 48 fresh-men aiming to be at the forefront
of business ties between Nor-way and China for the long run. Professor Rolv Petter Amdam, Dean of BI Norway Business School, said the Fudan-BI MBA program plays an important role in connecting two outstanding business schools in the East and West. Since the launch of the joint MBA program in 1996, the schools have gradually improved their partnership particularly in cultivating leadership skills in sectors of maritime and energy issues, both critical to the Nor-wegian and Chinese economies. Mr Yi Lu, a freshman in Class 20, said the Fudan-BI MBA Pro-gram offers business philosophy and wisdom from both the East and the West, a relevant mix of knowledge to help future leaders of business.
Students from University of Sydney to advise Chinese enterprises in ShanghaiStudents from a new MBA pro-gram at the University of Syd-ney Business School operated in association with Antai College of Economics and Management at Shanghai’s Jiaotong University will start a new module aimed at bettering Chinese students’ understanding of how to do busi-ness in China, allowing them to work directly with Chinese enter-prises. “For their part, we believe that Chinese enterprises will see this as an opportunity to engage with high caliber students who have Australian business experi-ence and who can add real value to their businesses,” said the busi-ness school’s Co-Dean, Profes-sor David Grant. He said it is essential for his students to get a better understanding of China. “Our China module offers them
News Briefs
China Economic Review • July 2013 5
a unique opportunity to benefit from our relationship with Antai and to work with major Chinese enterprises. Eventually, they will be very well placed to play a lead-ership role in Australia’s future business and trade relations with China”.
CKGSB and IMD program start program in Switzerland Cheung Kong Graduate School of Business, China’s first private business school, has signed with Swiss business school IMD to start a three-and-a-half-day pro-gram for executives in Lausanne, Switzerland. The program entitled ‘The China Strategy Challenge (CSC), is designed to help senior European executives understand the Chinese way of doing busi-ness. As Teng Bingsheng, associ-ate dean of CKGSB commented: “The Eurozone faces a period of unprecedented challenge, compa-
MBA &ONLINE MBA> 1 week residential program per campus
nies are realizing they have little choice but to engage with China and East Asia. In ‘The China Strategy Challenge’ participants learn how they will need to adapt to East Asia – and meet the very people who will drive their adap-tation.” Taught jointly by IMD and CKGSB professors, CSC will be held in Lausanne, starting in early September.
Hong Kong and China enter Financial Times MBA ranking top league in 2013According to Financial Times’ annual Global MBA Ranking 2013, seven universities from China and Hong Kong have now climbed into the top 100 of the world’s best MBA program pro-viders. The three universities that kept their position year-on-year were Hong Kong UST Business School (8), CEIBS (15) and Hult International Business School
(57), with the latter two slightly improving their ranking position. Newbies on the list were CUHK Business School (27), University of Hong Kong (31), Peking Uni-versity Guanghua (66) and Fudan University School of Manage-ment (89). Their rapid develop-ment and emergence in only a decade is largely a result of the operation of joint programs with Western schools giving mainland Chinese MBA schools a kick start in terms of reaching international standards. For instance, Peking University Guanghua School of Management launched its MBA program in 1999, while Fudan University School of Manage-ment’s story is somewhat similar – a joint venture with the Olin Business School (Washington University in St. Louis), the first US-Sino joint MBA program in China, in 2002. It made it into the FT rankings in 2012.
CREDIT: ImagineChina
复旦-BI(挪威)MBA 项目助推两国学术合作复旦大学-BI挪威商学院MBA项目
于5月31日举行了20班开学典礼,
这一由48名新生组成的团队未来
将成为中挪两国商业往来的重要力
量。挪威商学院行政学院院长Rolv
Petter Amdam教授表示,该项目
在加强复旦大学和BI挪威商学院这
两所东西方知名院校的合作方面起
到了重要的推动作用。自1996年
MBA项目成立伊始,复旦大学和
BI挪威商学院一直致力于推进校际
合作,尤其注重培养学生在海事、
能源这两个重要领域的领导力技
能。20班的新生代表鲁毅还指出,
复旦-BI(挪威)MBA项目融合了
中西方的从商哲学和智慧,掌握这
类技能对于未来成为商业领导人大
有裨益。
北大光华公布2014年MBA招生政策北京大学光华管理学院于5月15日
宣布对旗下MBA项目进行改革,未
来将更加注重通过面试环节对申请
者进行评估。该学院MBA公开课上
海站日前在上海思南公馆举办,同
时公布了2014年MBA招生政策:
计划招收400名学生,并将推出平
台“终身化”,向毕业的校友开放
部分高端课程及国际游学资源。学
院2014年MBA学费为:全日制班
18.8万元,在职班25.8万元。将完
善模块化两年制学制,保持全日制
MBA两年学制不变,改2年全日制
学习为第1年全日制、第2年模块制
学习。在职MBA3年学制改为2年,
晚上不排课,利用周末和节假日上
课。
长江商学院、IMD合作项目在瑞士启动中国第一所民办商学院——长江商
学院已同瑞士国际管理发展学院
(IMD)签署协议,双方将在瑞士
洛桑合作开设为期三天半(2013年
9月2日至5日)的高管短期课程。
这一项目课程名为“中国战略挑
战”(The China Strategy Chal-
lenge),由两校的教授合力授课,
旨在帮助欧洲高管人士了解中国
人的经商理念。长江商学院副院长
滕斌胜表示:“欧元区目前正面临
前所未有的挑战,当地企业认为进
驻中国和东亚市场是为数不多的可
选方案之一。通过这一课程,参与
者将对这一地区的商业环境有所了
解,同时还有机会与能协助其适应
新市场的重量级人士会面。”
2014年MBA招生五大趋势在MBA中国网和中欧国际工商学院
共同举办的2013·中国MBA招生经
验分享主题论坛上。MBAchina 总
裁张诗华预测2014年MBA招生将
呈现五大趋势。趋势一:提前面试
让考生锁定顶级商学院;趋势二:
辅导班裸泳,网络服务重构MBA的
生态链;趋势三:户口附加值消失
MBA学费不再疯涨;趋势四:各区
域学院差异化构建MBA的核心价
值;趋势五:院校必须加强信息化
建设。他还表示:“未来3到5年,
中国MBA将进入调整期,不再是大
发展阶段。学费会保持相对稳定,
商学院应该踏实培养师资团队,优
化课程结构,打造特色课程,重视
学生发展,打造职业发展平台,实
实在在构建健康的MBA生态链。”
垄断导致国内商学院学费高涨在泰祺教育集团创始人、MBA联考
入学咨询专家刘庆梅看来,国内商
学院学费之所以频繁高速涨价,最
根本原因是中国高等教育的垄断状
态。目前国内仅有中欧国际工商学
院和长江商学院是独立商学院。而
从世界范围内来看,主要的模式还
是私营的教育机构。他认为,私营
MBA教育更多,价格就不会没有节
制地上涨。国内MBA收入单一也是
MBA学费年年看涨的原因之一。在
美国,除采取高学费标准外,还采
取输出教育模式、发行教育债券、
加强与政府和社区的联系、出让技
术和专利、建立高校公司、制度化
和规范化募捐工作等方式。
本土案例崛起推动MBA教育中国MBA教育的发展已经经历了
从照搬西方教育模式,到开始结合
自身教育特点和国情特点,进而探
索并发展出符合自身情景的教育模
式。其中案例教学就是非常典型的
例子。中国企业的案例已经持续受
到社会各界的普遍关注,还被国际
著名商学院采用作为MBA的案例教
材。其中有中国企业海尔的多元化
战略、联想集团对IBMPC的收购和
很多汽车企业的并购重组。
China Economic Review • July 20136
新闻摘要
INTERVIEW • XU HUIZHONG
徐惠忠
What is the status of joint MBA programs in Shanghai?The joint MBA program market in Shanghai is growing, so is the com-petition. With the importance of China in the world, obviously busi-ness schools need to educate experi-enced managers on par with interna-tional MBA educational programs.
What can joint MBA pro-grams offer that is differ-ent from other independent business schools?Combining the best teaching resources gives more value to stu-dents for sure. It also qualifies the participants in filling roles as man-agers in international business, as well as in society in general. Such education should seek to be rel-evant and to be an added value for the business community. Students can broaden their international scope by absorbing practical and
global experience as well.
What are the highlights of the joint MBA program between Fudan University and BI Nor-wegian Business School? This MBA program caters to a growing need for competence among managers in international businesses. It also serves to increase an international understanding of business between both China and the rest of the world. Students from
different companies and occupations ensure good sharing because most of them have worked in MNCs for over 10 years on average. We edu-cate tomorrow’s leaders through MBA courses built on the combined strengths of BI and Fudan, with an extra focus on leadership and strategy.
What other trends do you see in joint venture MBA pro-grams in Shanghai market?As the demand increases for glo-balized professional managers, the joint venture MBA program will be more attractive to candidates. However, there are three criteria that the joint venture MBA pro-grams should follow, which are uti-lizing international influence, rep-utation, as well as maintaining the quality of the business schools.
Gaining Ground
Xu Huizhong, executive director of BI Norwegian Business School – Fudan University MBA Program spoke to Focus about the rise of joint MBA programs in Shanghai
Management has been one of the great inventions of the
20th century and business schools are the foundations of the view that management and leadership can be learnt in a systematic way. There is compelling evidence of the positive effects that business schools have had on graduates, companies and societies.
The positive effects of busi-ness school programs are evident through the lives of many suc-cessful entrepreneurs and firms. The failures and mistakes of individuals educated at business schools, including those related
Business schools globally are facing significant challenges and their future depends on their ability to serve managers, entrepreneurs, firms and the community at large, says Jordi Canals, dean of the IESE Business School
The Relevance of the business school
to the financial crisis, distract us from the positive effects that busi-ness schools have had in terms of developing excellent profession-als across many industries in new and longstanding firms. Business schools have contributed to job creation and innovation, both in developed and emerging coun-tries. The many challenges that businesses and society face in the 21st century will only heighten the demand for highly prepared man-agers and entrepreneurs.
Today, business schools are being criticized for the role they have had in the financial crisis. I
believe that business schools need to take a more decisive role in shaping the concept and mission of the firm, and rethinking the role of senior managers in organizations.
Corporate needs are changing and society’s expectations of com-panies and business leaders are also evolving. Managerial problems in companies, governments and soci-ety are becoming bigger and there is need for better management education and research. Business schools should be there not merely to profit from those opportuni-ties, but also drive change, and promote personal, corporate and
China Economic Review • July 20138
social progress. Business schools need a deeper
sense of mission and must better explain what they want their role in society to be, if they truly want to have a positive impact.
The growth of management studies has taken for granted a basic hypothesis of finance: That the only goal of companies is to maximize shareholder value. The founders of some of the main business schools in the US and Europe thought that companies had a wider role in soci-ety, believing that educating entre-preneurs and general managers was important for the good of society. But schools have lost sight of this. They have to rethink the founda-tions and the purpose of companies and the role of senior managers in society. They also need to better integrate an ethical view of man-agement across the curriculum. Financial incentives have a role, but the hypothesis that they alone can drive individual and social progress contradicts evidence. Society needs a more humanistic view of the firm
and management. The current financial crisis
has highlighted the need to rede-fine the role of senior managers in organizations and is a great oppor-tunity to reflect on one’s mission and strategy. It is an important challenge for each school and a col-lective one for the business school industry.
Management remains an important profession in society today. The challenges facing busi-ness schools are great, but their future very much depends upon their ability to serve managers, entrepreneurs, firms and the com-munity. One important step that business schools must now take is to redefine the view of the firm. In addition, they must redefine the meaning of the management pro-fession, the role of senior managers and the unique mission of compa-nies in society by going beyond the generation of economic value.
IESE Business School has focused on these goals ever since it was founded in 1958. The strong
sense of IESE’s mission and val-ues, along with the entrepreneurial drive of its faculty, staff and alumni, has led the school to grow success-fully, and has also helped to create new schools and programs around the world. IESE’s fundamental val-ues are quite unique among busi-ness schools worldwide and the financial crisis shows us that these values are more important than ever.
Dr. Jordi Canals, Dean of IESE Business School, is a PhD in Economics (University of Bar-celona) and has won a Best Dis-sertation Award and a Fulbright Fellowship. He has been a Visiting Scholar at the International Mon-etary Fund and at the World Bank, a PostDoctoral Fellow at the Har-vard Business School and Guest Scholar at the Brookings Institu-tion. He is a board member of the European Corporate Governance Institute and EQUIS. His latest book is “Leadership development in a Global World: The role of companies and business schools”
The Western hemisphere has tradition-ally acted as a magnate for professionals
looking for masters in business administra-tion courses. Whether it be Harvard Business School in Massachusetts or HEC School of Management in Paris, the two sides of the Atlantic have drawn students from around the world for decades on the promise of the highest-quality schooling and insider connections.
However, just as the weight of global GDP output has swung from the West to the East, so has intake of MBA and executive MBA (EMBA) students. In particular, China’s rise has not only precipitated a jump in foreign investment but also a rapidly climbing num-ber of foreign business students in classrooms in China and Hong Kong.
Global financial crisis in the US and Europe has emboldened the trend. Insiders said that during the past four years Chinese
Chinese business schools are gaining traction among foreign students due to increased teaching quality and new international partnerships
ChinaBuzz
REPORT
CR
EDIT: Im
agineChina China Economic Review • July 2013 13
MBA programs have captured the world’s attention as more companies want a foothold in the country.
And that pace is only set to continue. As for China’s MBA market in the next few years, “I think it will con-tinue to grow rapidly,” said Loron Orris, the Regional Director of the Executive MBA program at Ivey Asia.
Garnering “guanxi”Learning about Chinese business practices from a classroom on the US’s east coast won’t necessarily translate into on-the-ground ability in China.
While personal connections are an integral aspect of business culture the world over, China has its own brand of shoulder-rubbing known in Mandarin as guanxi, often the key to striking long-term deals in the country. Cultivating guanxi is something better done on the mainland, insiders noted.
“Executives from North America and Europe want to learn more about Asia because this is going continue to play a critical role in the global economy,” Orris said. And that will only increase over time. So an EMBA program is a way for these executives to come to the market and develop their own network through meet-
ing with other students, as well as a way to understand the region. ”
Part of the process of understanding China will be sharing the lecture hall with local students. Last year, more than 100,000 potential students from Hong Kong and China took the mainland’s standard entrance examination for MBA programs, a marked increase over the year before.
In this respect, China in holding in talent that just
‘Executives from North America and Europe want to learn more about Asia because this is going continue to play a critical role in the global economy’-Loron Orris, regional director of EMBA program at Ivey Asia
CREDIT: ImagineChina
China Economic Review • July 201314
five years earlier would have sought out schooling in the US or Europe. This has had a significant effect on the quality of the classroom environment.
The domestic market for MBAs is set to retain that talent in the future by offering several competitive advantages to its local students, according to Cong Pan, executive director of Shanghai International Studies University’s MBA center.
“Domestic institutions are not only delivering knowledge but also providing opportunities such as local internships, where they could apply knowledge to the Chinese context. Other value added services, such as exchange program and job-seeking information are also offered in those institutions,” according to Pan.
Mature stageChinese MBA programs are well aware that interna-tional demand for their instruction is on the rise. In recognition of this demand, Chinese government and schools have ramped up efforts to attract renowned pro-fessors, as well as kicking off a new series of exchange pro-grams to complement the partnerships that already exist.
Fudan University has launched joint MBA program with BI Norwegian Business School. Cheung Kong Graduate School of Business reached an agreement with Swiss business school IMD to set up short-term
business study programs. Many domestic institutions are looking into increase
the amount of exchange with other countries and fac-ulty, Orris said.
Chinese MBA and EMBA programs are approach-ing a more mature stage of operations as local regulators are now considering establishing an accreditation brand for Chinese schools. Donghui Mao, vice director at Tsinghua University’s School of Economics and Man-agement, said in a recent media interview that develop-ing a Chinese MBA accreditation system could bring about improvements on the education system, manage-ment and faculty building.
A domestic accreditation system would also serve as guidance for newly established MBA programs and those bases in the Central or Western Regions of China.
Many Chinese business schools still struggle in the face of global ratings, a factor that may continue to hin-der popularity among some international students.
Chinese and Hong Kong MBA programs still fall behind to their US and Europe counterparts in terms of global ratings. Only two Chinese schools, CEIBS and Hong Kong University of Science and Technology, can be found on the Financial Times list of top 20 global programs, one of the most highly regarded standards for performance and quality.
REPORT
China Economic Review • July 2013 15
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