Presented by Wayne Dunn Professor of Practice in CSR (McGill University) President & Founder, CSR Training Institute [email protected]CEO Breakfast Discussion On Corporate Social Responsibility Sponsored By Zambia Chamber of Commerce & Industry Lusaka, Zambia June 7, 2016
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CEO Briefing on CSR - Zambia Chamber of Commerce and Industry
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Presented by
Wayne DunnProfessor of Practice in CSR (McGill University)
• Professor of PRACTICE in CSR, McGill University• Saskatchewan Farm Boy• Accidental Academic• 2 seasons diamond drilling (Gold/Uranium)
• 25+ years of practical, global CSR experience• About 100 projects (programs, policies, strategy, relationships, innovation, etc.) Many
very complex (e.g., industry HIV/AIDS strategy in South Africa and Papua New Guinea). Some great successes, at least one social license failure.
• Over 40 countries spanning all continents (urban, rural, indigenous, traditional, etc.)• 15+ years of African experience• Numerous awards (1st private sector winner of World Bank Development
Innovation Award, Stanford Case Study, etc.)• Developed McGill | ISID Executive Program on CSR Strategy &
Management• Trained hundreds of executives, leaders and practitioners in CSR Strategy
and Practice• Consulted across industries, geographies and sectors on CSR, sustainability,
• Far too often organizations only look outside to society and environment to plan CSR strategy and programs
• Results• Positive external impacts on society and environment• Disconnect with core business value• Philanthropic/Charity focus• Weak internal business case• Marginalization of CSR team• Not sustainable
“We understand that our profitability depends on healthy communities, growing economies and the responsible use of scarce natural resources. We integrate these issues into our business”• Accelerate growth and social development through our
value chains• Secure shared water resources for our business and
local communities• Create value through reducing waste and carbon
emissions• Support responsible, sustainable use of land for
Global Development FrameworkCollective Social Responsibility
The Millennium Development Goals (MDGs) are eight international development goals that were officially established following the Millennium Summit of the United Nations in 2000
All 193 United Nations member states and at least 23 international organizations agreed to achieve these goals by the year 2015
General framework for governments, international and multi-lateral agencies, NGOs, etc
• Helps to understand aggregate of project/corporate CSR activities.
• CSR includes a range of activities from Philanthropy through to synergistic value alignment (and a well-rounded and developed program would have activities along the continuum)
• Continuum of value distribution through to value creation
• Shared Value should be created on all CSR projects, not just those at far right. Level and amount of shared value/value creation changes but all are about value and shared value
Wayne DunnProfessor of Practice in CSR, McGill UniversityPresident & Founder, CSR Training Institutewayne@csrtraininginstitute.comwww.csrtraininginstitute.com