Centre for Data Analytics · PDF fileInsight CMYK Reversed.eps ... Pantone 116-14 C 76 M 0 Y 0 K 26 R 0 G 149 B 191 ... Centre for Data Analytics Pantone 157-8 Pantone 117-8

Centre for Data Analytics

Brand usage guideFebruary 2014

©2014 Insight | Centre for Data Analytics2

Reversed colour vector artwork files for print

Insight CMYK Reversed.ai

Insight CMYK Reversed.eps

Insight CMYK Reversed.pdf

Reversed colour bitmap 72dpi artwork file for on-screen

Insight RGB 72dpi Reversed.png

Colour vector artwork files for print

Insight CMYK.ai

Insight CMYK.eps

Insight CMYK.pdf

Colour bitmap 72dpi artwork file for on-screen

Insight RGB 72dpi.png

Colour artwork files for printThe colour ai, eps and pdf artworks have been

created to print the Insight brand mark using

the four-colour process.

There are no spot Pantone ink versions of the

Insight brand mark.

Colour artwork files for on-screenThe colour png artworks have been created

to reproduce the Insight brand mark on-screen

using RGB values.

On file formatsVector-based artwork files have been created using Adobe Illustrator and are available in both eps and native ai formats.

Reversed vector files include transparent backgrounds, so will take on the background colour of whatever graphic elements appear behind them.

Bitmap-based artwork files for online use have been created using Adobe Photoshop and are available in png format. These files are provided at 72 dpi resolution.

Insight brand mark Master digital artwork files


Pantone 119-1C 25 M 0 Y 4 K 6

R 176 G 215 B 227

Pantone 174-6C 56 M 42 Y 32 K 0

R 127 G 138 B 154

Pantone 126-8C 100 M 0 Y 41 K 48

R 0 G 105 B 106

Pantone 151-8C 71 M 0 Y 100 K 0

R 76 G 183 B 72

Pantone 117-8C 100 M 0 Y 0 K 48

R 0 G 107 B 148

Pantone 127-4C 53 M 0 Y 28 K 0

R 114 G 202 B 195

Pantone 157-8C 48 M 0 Y 100 K 0

R 146 G 200 B 62

Insight primary colour palette

Aqua blues, fresh greens and cool grey

form the primary colour palette to reflect

the dynamic, energetic nature of Insight.

Given that all Insight branded materials are

reproduced using four-colour process inks,

these colours are all taken from that colour

space, rather than from spot Pantone inks.

The colours shown throughout this booklet are not intended as a colour match. The Pantone® Matching System should be used for this purpose. Pantone® is a registered trademark of Pantone® Inc.


Insight secondary colour palette

These secondary colours offer a range of vibrant

options to add variety and diversity to our brand

communications.

Given that all Insight branded materials are

reproduced using four-colour process inks,

these colours are all taken from that colour

space, rather than from spot Pantone inks.

The colours shown throughout this booklet are not intended as a colour match. The Pantone® Matching System should be used for this purpose. Pantone® is a registered trademark of Pantone® Inc.

Pantone 10-7

C 0 M 23 Y 86 K 0

R 255 G 198 B 52

Pantone 120-2

C 38 M 0 Y 6 K 18

R 128 G184 B 200

Pantone 24-8

C 0 M 57 Y 00 K 0

R 246 G 135 B 31

Pantone 149-4

C 50 M 0 Y 63 K 15

R 115 G 175 B 117

Pantone 46-8

C 0 M 91 Y 92 K 22

R 193 G 49 B 34

Pantone 124-16

C 100 M 0 Y 41 K 13

R 0 G 152 B 153

Pantone 74-7

C 0 M 87 Y 10 K 26

R 186 G 52 B 111

Pantone 116-14

C 76 M 0 Y 0 K 26

R 0 G 149 B 191

Pantone 92-7

C 58 M 91 Y 0 K 24

R 105 G 44 B 122

Pantone 102-7

C 85 M 71 Y 0 K 0

R 61 G 91 B 169

Pantone 72-16

C 0 M 100 Y 23 K 47

R 145 G 0 B 69

Pantone 108-16

C 100 M 52 Y 0 K 60

R 0 G 52 B 98


Ubuntu Light

abcdefghiJKLMNOPQRSTUVWUbuntu Light Italic

abcdefghiJKLMNOPQRSTUVWUbuntu Regular

abcdefghiJKLMNOPQRSTUVWUbuntu Regular Italic

abcdefghiJKLMNOPQRSTUVWUbuntu Medium

abcdefghiJKLMNOPQRSTUUbuntu Medium Italic

abcdefghiJKLMNOPQRSTUVUbuntu Bold

abcdefghiJKLMNOPQRSTUUbuntu Bold Italic

abcdefghiJKLMNOPQRSTU

Insight typeface

The Ubuntu typeface family is used for

all Insight communications – both in print

and on-screen.

All weights of the Ubuntu typeface family

can be downloaded from font.ubuntu.com




CENTRE FOR DATA ANALYTICS


Typesetting the Insight descriptor

There is only one approved descriptor

to accompany the Insight brand mark.

The approved descriptor wording is

Centre for Data Analytics. The words

should be capitalised as shown here.

The Insight descriptor must always

be typeset consistently in either

Ubuntu Medium or Ubuntu Bold.

Do not typeset the descriptor in italic

Do not typeset the descriptor in all-capitals

Do not typeset the descriptor in any alternative

typeface family







Using the Insight descriptor

To allow for flexibile application across

many different brand touchpoints the

descriptor is not locked together with

the Insight brand mark.

Rather the descriptor must always be

positioned within the proximity of the

Insight brand mark.

Depending on the particular layout,

the descriptor may be typeset on either

one or two lines.

The descriptor must never appear visually

larger than the Insight brand mark.

The descriptor can be reproduced in

the three colours shown below.


Pantone 157-8

Pantone 117-8

Pantone 151-8

Do not typeset the

descriptor on four lines

Do not typeset the

descriptor on three lines


Brand relationships between Insight and four universities

The Insight brand mark has been

developed in order to create a distinct

and separate brand identity that clearly

positions Insight as a single integrated

national and international centre

of excellence.

However, Insight is also a research

centre of the four founding universities,

and this relationship needs to be

reflected in all of the marketing

communications produced by Insight.

The optimum design balance varies

from application to application and

from audience to audience.

The guiding principal is that the Insight

brand mark takes the lead over the host

institution brand marks.

The Insight brand mark can and should

be endorsed by the relevant institution

brand marks in all situations where that

is physically possible, where there are

no space constraints.

Note that this brand guidance relates to our marketing communications rather than to our academic outputs, which may have their own specific requirements and mandatory conditions.

When is the Insight brand mark endorsed

by all four university brand marks?

On the majority of applications including

brochures, website, display stands,

advertisements, and on the title slides

of our presentations.


by one university’s brand mark?

On applications which are very specific

to only one university, such as our printed

stationery: business cards, letterheads

and compliment slips.

When is the Insight brand mark used on

its own?

On applications where the addition of the

university brand marks is not practical (such

as promotional items like pens and USB keys)

and in certain media. For example, we use our

symbol alone for our profile icons on social

media channels.


by the Science Foundation Ireland brand mark?

In all applications where the four university

brand marks are used.

Creating a data-driven societywww.insight-centre.org







Brand relationships between Insight and four universities Continued

How are the university brand marks

used with the Insight mark?

The university brand marks may only be

used to endorse the Insight brand mark.

This means that they must always appear

smaller than the Insight brand mark and

be placed far enough apart from it that

they are not directly associated.

The university brand marks should not be

used in an equally co-branded relationship

with the Insight brand mark. As shown

by the oversized UCD mark in the first

example display stand on the right.

All of the endorsing university brand marks

must have equal emphasis. Given the variety

of their brand mark proportions and

orientations, this does not simply mean

making them all the same height or width.

Specifically do not highlight one

institution’s brand mark. As shown by

the overemphasised UCC brand mark

in the second display example stand

on the right.

Note that this brand guidance relates to our marketing communications rather than to our academic outputs, which may have their own specific requirements and mandatory conditions.


Insight brand image library

The 17 retouched images in the Insight brand

library have been created to represent the

centre’s research areas. They are available

at a number of sizes and resolutions for use

in all applications.

Files named Insight iPad Master Files named Insight Checkout Woman

Files named Insight Woman iPad Coffee Files named Insight Clothes Retail

Files named Insight Rugby Match


Insight brand image library Continued

Files named Insight Woman iPhone

Files named Insight Businessman Files named Insight Businesswoman Files named Insight Meeting Whiteboard

Files named Insight Barista Woman Files named Insight Farmer Cattle


Insight brand image library Continued

Files named Insight Crowd Trees

Files named Insight Schoolkids Files named Insight Doctor Patient Files named Insight Sprinter

Files named Insight Crowd Sunset Files named Insight Crowd Zoom Blur

Centre for Data Analytics · PDF fileInsight CMYK Reversed.eps ... Pantone 116-14 C 76 M 0 Y 0 K 26 R 0 G 149 B 191 ... Centre for Data Analytics Pantone 157-8 Pantone 117-8

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