Cengage Learning Learning Management Systems Integrations and MindLinks Eric La Scola Marketing Manager, MindLinks John Barans Director, Product Management.

Cengage LearningLearning Management Systems Integrations and MindLinks

Eric La Scola Marketing Manager, MindLinks

John BaransDirector, Product Management

Industry Trends in Learning Management Systems (LMS) Space

LMS adoption reaching saturation level in U.S.

market

LMS installations continue to be largely

under-utilized

Drive to connect Student Information Systems (SIS)

to LMS

Growing overlap between traditional

publishers digital content and content enablement

of LMS providers

Intersection of technology and education is driving radical transformation• Devices • Broadband cellular networks• Web 2.0 technologies• Social media• New business models• Millennial generation

LMS developers & publishers forging partnerships rapidly

• Educause 2011 • Period of evolution• Everyone looking for best model• Mutual respect for what the

other does best – don’t’ reinvent the wheel!

Institutions leveraging existing LMS investments and

digital offerings to produce outcomes based reporting supporting accreditation

A Profile of The LMS Market – Fall 2010

Source: 2010 Campus Computing.net Survey

Cengage Learning Digital Product

Learning Management System (LMS)

What is LMS Integration?

Cengage Initiative to Rationalize LMS Integration Offerings

Industry standards driven – SCORM, LTI, API,Common Cartridge etc.

Partnership driven – Agreements with Desire2Learn, Blackboard, Sakai, Instructure and Moodlerooms

Customer driven – Leverage existing investments in LMS infrastructure

Future driven – Cengage MindTap platform Content delivery through “app” model Allow LMS partners to do what they do best Nearly all Cengage customers have existing LMS investments Early adopter programs

MindLinks Overview

Cengage Learning Approach Rapidly Evolving Market

Open Standards Commitment Don’t lock customers into proprietary format. Allow market to decide clear winners/losers Stay flexible as market matures

Customize LMS interoperability with available technologies in context of most effective learning solution.

Focus on “deep and narrow” online curriculum solutions first LTI, SCORM SSO, API, Custom Course or simple link-out when necessary.

Focus on holistic instructor/student experience Work with Cengage experts to customize the learning environment CourseCare to provide exceptional “on-boarding” experience Leverage Cengage investments with LMS partners over many customers

MindLinks Interoperability

WHERE IS THIS TAKING US?

Grade-book exchange SIS Interoperability Unique LMS specific

feature integration Seamless introduction of

“apps” in learning Cooperative LMS

developer and Publisher environment.

Better, more efficient allocation of resources

Using IMS Interoperability Standards Allows MindLinks To Provide

A single sign-on experience through the student’s LMS

for Aplia, CourseMate, CourseReader, CSFI, CNOW

A consistent user experience including the

unique pedagogical features of Cengage

Learning content

Up-to-date content that eliminates the need for customers to maintain

content versions or increase server capacity

Facilitates analytics by capturing usage statistic

Simplified content delivery, administration, and use

Instructor/Institutional Benefits

Eligible Cengage Products

MindLinks Demonstration in Blackboard