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CEM OCCASIONAL PAPER SERIES UK SHOPPING CENTRES AND THE SUSTAINABILITY AGENDA: ARE RETAILERS BUYING?
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CEM OCCASIONAL PAPER SERIES uk shopping centres … · uk shopping centres and the sustainability agenda: ... Two determinants of demand are consumers’ tastes and ... the sustainability

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Page 1: CEM OCCASIONAL PAPER SERIES uk shopping centres … · uk shopping centres and the sustainability agenda: ... Two determinants of demand are consumers’ tastes and ... the sustainability

CEM OCCASIONAL PAPER SERIES

uk shopping centres and the sustainability agenda:

are retailers buying?

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This paper looks at current practices in the UK shopping centre industry in relation to sustainable

asset management and attitudes to green leases. How are UK property companies and their retailers

responding to the sustainability agenda?

ExEcutivE summary

Sustainable asset management recognises that not only should shopping centres be resource efficient

but that they also must be run in a resource-efficient way.

The analogy of a ‘triple bottom line’ may be used by a company to demonstrate that its decisions should

be based not merely on financial profit, but also on the environmental and social impact of their ventures.

The concept of corporate social responsibility (CSR) is that companies should be held to account for

the impact their actions have on their stakeholders, not merely on their shareholders.

Sustainability has yet to receive a scientific definition; thus far, the statements that have been made

about it have been subjective. Therefore, how can a retailer’s performance in terms of sustainability be

measured and compared with that of its competitors?

The purpose of a green lease is to facilitate the use of a building in a resource efficient manner. A green

lease builds on the traditional institutional lease and creates additional obligations for both landlord

and retailer. Questions about whether these obligations are fair, as well as who will be responsible for

implementing them, are causes of concern for retailers.

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IP 2/13

CEM OCCASIONAL PAPER SERIES May 2013

An information paper by Michael Whitson, Principal of commercial property consultants, Michael Whitson & Co and Helen Crawford, Owner of Hyperion Retail Consultancy

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The traditionally adversarial relationship between shopping centre landlords and retailers is seen as a

barrier to sustainable asset management.

Our research suggests that while some 70% of retailers in our sample provided information on their

CSR policies, only 15% have published measurable performance targets.

The demand for shops is a derived demand; that is, the occupational demand for premises derives from

the demand for retail goods. Two determinants of demand are consumers’ tastes and preferences, so it

follows that consumers influence retailers’ CSR agendas.

Apart from Marks & Spencer, retailers are not ‘greening’ their businesses to achieve competitive advantage.

Making their retail outlets more environmentally sustainable is not a priority for most retailers. Their

priorities are to reduce costs and they will only introduce sustainable measures if they believe they will

have a positive effect on their bottom line costs.

High staff turnover within the retail industry and the high level of part-time workers employed in

comparison to other industries makes communication expensive and difficult in the context of other,

more urgent financial commitments.

Drivers to encourage landlords and retailers to share information remain weak.

Landlords are showing more willingness to engage with their retailers and improve communication in

order to protect their shopping centre assets.

Overriding economic pressures are driving landlords and tenants together in a united effort to reduce costs.

Landlords and Tenants working together is a slow process, which some say will be speeded up by the

introduction of ‘good’ legislation. As far as retailers are concerned the only legislation that is making a

difference is landfill tax.

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May 2013

Background

Our research was limited to retailers (both UK

and multinationals) located within UK shopping

centres. Our aims were to understand:

• retailers’ views on green leases;

• how retailers’ corporate social responsibility

(CSR) agendas address sustainability;

• retailers’ performance in terms of

environmental sustainability within their retail

outlets, as well as their landlords’ progress in

this area; and

• the extent to which collaborative working and

knowledge-sharing exist in the industry.

The research set out to:

• define sustainable asset management (SAM);

determine SAM principles and how they could

be applied to retail outlets; and to promote

an understanding of the likely barriers to

introducing more sustainable practices within

the shopping centre context;

• investigate and define a suitable ‘shade’

of green lease and estimate the financial

implications of adopting green leases in

shopping centres for retailers;

• determine what UK property companies’ and

their retail tenants’ priorities are in relation to

sustainability; and to evaluate the importance

of retailers’ CSR agendas in addressing SAM;

• establish whether retailers’ terms of

occupation and, in particular, green leases

feature in these CSR agendas;

• establish the benefits to the landlord of owning

a sustainable building;

• establish what measures retailers have in place

to meet legal environmental sustainability

targets, as well as retailers’ performance in

meeting these targets;

• establish the issues, potential benefits,

barriers and challenges both to UK property

companies and their retailers in terms of

sharing information and working in partnership

to meet sustainability agenda challenges.

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rEsEarch mEthodology

Both authors of this paper met with individuals

responsible for sustainability in large UK shopping

centres to discuss the main findings of their

initial desktop research. Once the interviews had

been completed, transcribed and analysed, two

online surveys were carried out. Twenty retailers

participated in the first survey, which focused

specifically on retailers’ views on green leases, and

their CSR strategies. The second survey was carried

out among 50 retailers and investigated current

practices in relation to their retail outlets and whether

retailers were able to negotiate and cooperate with

their landlords over sustainability issues.

For both surveys, retailers were selected and

sampled at random from the Retail Week

Knowledge Bank1. Large space users such as

Marks & Spencer and the John Lewis Partnership

were excluded to avoid bias. Although we

recognise that multiple retailers operate from

both freehold and leasehold premises on the high

street, as well as within shopping centres, we

chose to focus on the latter in our research. We

also included retail parks as many of them had

transformed themselves into shopping centres.

1 Retail Week Knowledge Bank is the fully searchable online database of top UK retailers, containing details of financials, store numbers, margins, key personnel and incisive commentary on high-level company strategy. For more details visit www.retail-week.com/knowledge-bank/ [accessed 11 July 2012].

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May 2013

introduction

It is now possible to judge top-listed UK

companies by their CSR disclosure as they often

provide information about their sustainability

achievements alongside their annual financial

reports. In fact, Bloomberg Professional

(a global real-time business and financial

information provider) grades companies on their

environmental, social and governance (ESG) data

disclosure. They collect data using 101 different

criteria and assign a score from zero to 100. Zero

is where a company makes no disclosure and 100

is where every data point is disclosed.

Retailers are reacting to several new factors

and changes in trends over the past 10 years,

including: increasing legislative pressure from

the government; raised consumer awareness;

increasing customer demand for more sustainable

products; and strong media interest in where

products originate from.

It is further claimed that the UK property industry

is meeting sustainability challenges but that there

are areas that require further investigation and

resolution, especially with regard to shopping

centres. This area is fraught with difficulties and,

leaving aside the confusion over terminology

relating to sustainability and sustainable

development, the existing leasing mechanism

fails to overcome distrust between landlords and

tenants, and does little to clarify demarcation of

responsibilities (Sayce et al. 2009).

In the past, the relationship between shopping

centre landlords and retailers has been plagued

by retailers’ complaints about landlords, for

reasons such as slow response times to problems,

adversarial stances and poor communication.

It is suggested that over the past five years the

state of the retail property market has forced

this relationship to change, as landlords find

themselves having to be more flexible to retain

tenants. (Source: Interview responses with UK

Landlord Property Companies Retailers now

command shorter lease terms, better rental

prospects, caps on service charge rates and

inducements such as shop fit contributions.)

With regard to the sustainability issue:

The relatively short-term nature of retailers’ interest means that there is little incentive for a tenant to invest capital in more efficient equipment.’

(Hinnells et al. 2008, p544)

Hinnells et al. expand on this by stating that where

multi-tenanted buildings (e.g. shopping centres) are

concerned there is little incentive to reduce energy

costs, even when common areas are managed by

the landlord but paid for by the retailers. However,

this observation may be a generalisation and larger

organisations (e.g. Hammersons, Land Securities,

Lend Lease, etc.) are now enabling their retail

tenants to become ‘greener’ through their own

respective CSR strategies.

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What is sustainaBility?

The word ‘sustainability’ is in common everyday

use, with its broad, general meaning of ‘to keep

going in the long term’. However, sustainability has

a different meaning when it is used in connection

with the environment.

CEM (2008), for example, describes sustainability

as: ‘the ability to live long term with the resources

that are available to us.’ But, this is a normative

statement as it is a value judgement and not a

scientific definition.

In fact, there is no universal scientific definition

of sustainability. In an article in the The Guardian

Sustainable Business (2010), Professor of

Management and Sustainability at Queen’s

University Belfast Frank Figge criticised Marks &

Spencer’s aim to become the most sustainable

retailer in the world by 2015, as there had been

no agreement over the definition of the term.

Professor Figge commented that: ‘… to lead

people to believe that there is a common view

of sustainability with which we all agree is

foolish’. He went on to say that it was, therefore,

impossible to measure Marks & Spencer’s

performance in such terms.

In practice, the word ‘sustainability’ is used in

conjunction with other words such as ‘development’,

‘economy’ or ‘use’. A widely used definition comes

from the Brundtland Commission (1987):

‘Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet

their own needs.’

According to RICS (2008), ‘[this] definition

introduced the concept of intra-generational

equity’. From this, the notion of the ‘triple bottom

line’ has been developed. That is, decisions

should not be made solely based on ‘single

bottom line’ profits but should take into account

environmental protection and social justice.

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May 2013

corporatE social rEsponsiBility (csr)

The concept of the ‘triple bottom line’ leads onto

the notion of CSR, which is a commitment from

businesses to behave ethically and contribute to

economic development while improving the quality

of life for employees, the local community and

society at large. The goal of CSR is for a company

to take responsibility for the impact its actions have

on its stakeholders as well as its shareholders.

Company directors have duties under s.172 of the

Companies Act 2006 to have regard ‘to the impact

of the company’s operations on the community

and the environment’. It is, therefore, not surprising

that CSR is becoming important for both property

companies and retailers.

Our research suggests that while some 70% of

retailers in our sample provided information on

their CSR policies, only 15% of the same sample

published measurable performance targets.

Furthermore, none of these CSR policies made any

reference to their leases and the terms of occupation

for their shops. The notion of a green lease was

simply not on their radar. However, when asked

directly, all retailers confirmed that the structure and

context of the lease was important to them.

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grEEn lEasEs

The primary purpose of a green lease is the same

as that of an institutional lease, in that it is an

agreement documenting the future income and

use of the asset. Making the lease ‘green’ merely

adds more responsibilities and obligations for both

landlord and tenant. It is how fair those added

responsibilities and objectives are, and how they

will be distributed, which go to the heart of the

question of whether green leases are the correct

platform from which to address sustainable asset

management issues.

There is no agreed definition of what constitutes a

green lease and range from shades of light to dark

green. A ‘light green lease’ essentially means the

parties aim to achieve a smaller carbon footprint for

the building, whereas a ‘dark green lease’ means

the parties commit to achieving a smaller carbon

footprint. Whatever shade is chosen, the green

lease will be more restrictive than an institutional

one and, conventionally, a more restrictive lease will

mean the retailer will offer a lower rent.

Consequently, a conundrum arises as retailers

struggle to balance their aspirations to be seen

to be ‘green’ with the prospect of having to pay

a premium rent for a green lease, given that rent

is a cost which must be kept to a minimum; this

is so even when retailers are aware that adopting

such a lease may lead to lower running costs.

Our respondents commented that the ‘green’

clauses in leases were too wide in scope and

believed landlords might try to pass on the costs

of sustainable improvements to the retailers.

Some commentators have questioned whether

institutional leases are capable of properly

apportioning the risks and benefits of operating

a building in a sustainable manner. This type

of lease acts as both a financial instrument

and a contract to occupy space. However, its

prime purpose is to provide the landlord with a

guaranteed net income.

The institutional lease has had a long history of

sparking adversarial relationships between landlord

and tenant. The main topics of dispute have been:

rent reviews, privity of contract, repairs/service

charges, conditional break clauses and keep open

covenants. Any good work achieved by landlords

and retailers who have been working collaboratively

can easily be undone by, for example, a protracted

and bitter rent review dispute.

There is a widespread belief among our

interviewees that agents advise retailers not to

sign green clauses within their new leases or lease

renewals. This is possibly because the agents

may lack information about green clauses and,

as their income is transaction driven, they seek

to avoid protracted negotiations that may arise

from introducing new conditions in leases. Once

the agents are circumvented, however, experience

shows that retailers are willing to discuss and

agree a compromise directly with their landlords.

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May 2013

sustainaBlE assEt managEmEnt

Sustainable asset management (SAM) has no

clear definition, according to Sayce et al. (2009,

p275), but there is an implication that responsible

property owners use SAM principles to maximise

the positive effects of property ownership,

management and development, while minimising

any negative effects on the natural environment.

It is important to recognise that not only should

a building be resource efficient and capable of

achieving a Building Research Establishment

Environmental Assessment Method (BREEAM)

rating of at least a pass, but it must also meet

such requirements in its day-to-day operations.

Handing over new buildings to inexperienced

facilities managers in shopping centres can

adversely affect the overall sustainability of a

building (Walker 2008 and Hinnells et al. 2008).

Furthermore, Walker et al. suggest that increasing

public awareness about environmental issues is

an opportunity for shopping centres and retailers

to gain a competitive advantage. This in turn

leads to the conclusion that the environmental

management of shopping centres should be an

embedded process of everyday management

rather than a ‘bolt-on’ process.

Exemplary new sustainable developments have

been built recently, but they form only a small part of

the total stock of shopping centre properties. Much

of the older stock needs to be brought up to today’s

standards in terms of sustainability. This poses a

dilemma for retailers who are trying to make their

retail spaces greener (Thompson 2007, p282).

The RICS (2008) suggests that:

‘sustainable asset management (SAM) means reducing risk to future economic performance, enabling progress towards government environment and social targets and support for delivering services effectively and efficiently.’

However, this hardly a user-friendly working

definition!

Implicit in this definition is that the parties involved

in bringing about these changes are able to work

together. However, the history of the institutional

lease suggests otherwise. Certainly, in the short

term, a landlord’s investment value is unaffected

by poor management of services. What has to be

considered is the unique nature of retailing. This

fine art is all about the ‘brand experience’ and in

high fashion retail it is usually desirable to keep

the brand up to date to maintain its attractiveness

to consumers.

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BarriErs to introducing sam Within shopping cEntrEs

It is common for property departments within

retail companies to employ general practitioners

for day-to-day property issues and to bring in

specialists as required. Our interviewee Landlords

recognised that these property departments may

be held back by their lack of specialist knowledge.

The retail industry’s disproportionately high staff

turnover and number of part-time workers make it

relatively expensive to train staff in environmental

practices and to then monitor their application

within retail outlets, where other responsibilities

which affect the bottom line take precedence.

Where processes such as backhauling waste

can be controlled, retailers have done so with

significant success. Retailers’ head offices continue

to maintain control over the operations of the retail

outlets themselves.

From the interviews, landlords believe that the

lack of knowledge and expertise about green

issues among retailers may delay progress and

some landlords felt it was their duty to attempt to

provide education through road shows and such

initiatives as ‘green teams’ and special projects

such as the Retail Lab at DeMontfort University2.

However, retailers were concerned about

the perceived costs of implementing green

improvements. Although all the landlords

interviewed said they looked at the payback

period in relation to the costs of any capital

improvements, retailers were concerned about

‘rogue’ landlords passing costs on to them

through service charges.

2 For more details visit www.dmu.ac.uk/business-services/

retail-lab/retail-lab.aspx [accessed 12 July 2012].

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May 2013

dErivEd dEmand

The demand for shops is a derived demand; that

is, demand for retail space is derived from the

demand for retail goods. This derived demand

must ultimately influence rental value. Changes

in the demand for a retailer’s goods will affect its

level of output (sales) and the prices it can charge.

These two elements combined determine a shop’s

revenue and the profit that can be earned from

renting the shop, after payment to the variable

input factors employed, and consequently, the rent

that can be paid for the fixed factor, the shop.

The determinants of demand are:

• the market price of the product;

• paying power and its distribution;

• prices of other goods and services;

• tastes and preferences;

• expectations;

• population, size and composition.

Changes in any of the conditions affecting demand

will cause a shift in demand for the product

and, therefore, a change in potential consumer

expenditure. If customers’ views about the

environment are changing this will be reflected in

changes in the determinants of consumers’ tastes

and preferences, together with their expectations.

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compEtitivE advantagE

The accepted corporate view was that greater

environmental regulation would add costs and

compliance would lead to a loss of competitive

advantage. The Porter Hypothesis states that, under

certain conditions, more stringent environmental

regulation can increase efficiency and encourage

innovations that can bring competitive advantage.

That is, the cost savings arising through innovation

are greater than the short-term costs of compliance.

It appears that Marks & Spencer are seeking to test

this hypothesis.

Many companies are keen to describe themselves

as green businesses. The traditional definition of a

green business was one that operated within the

environmental goods and services sector. In 2008,

Ernst & Young redefined it as:

‘those businesses that, across the whole economy,

have made efforts to introduce low-carbon,

resource efficient, and/or re-manufactured products,

processes, services and business models, which

allow them to operate and deliver in a significantly

more sustainable way than their closest competitors’.

Ernst & Young have developed a framework to

assess how green a business is (see Figure 1).

Their approach is to look at the entire supply chain

of a business and the way decisions about green

inputs, processes and products have changed it.

Their framework has identified five key steps in the

supply chain, namely:

• inputs

• process

• outputs

• environmental externalities; and

• marketing.

Therefore, in order to be classified as a green

business and to attempt to achieve competitive

advantage, retailers have much more to consider

than merely the sort of shop they occupy. In fact,

many retailers are attempting to ‘green’ their supply

chains but are not using such initiatives as a strategy

for creating a competitive advantage. Our survey

shows that only 15% of our response sample had

measurable environmental performance targets in

place, which are essential for such a strategy.

Inputs Process Output

Figure 1 - Key Steps in the Supply Chain

Renewable sourcesRecylced materials

Carbon (and GHGs) emissions wasteSource: Ernst & Young (2008)

Energy intensityResource intensity

Green productGreen services

Green labelsVoluntary standards

Marketing

Environmental Externalities

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May 2013

rEntal Bids

One of the aims of our research was to establish

whether changes in the determinants of the derived

demand for shops were reflected in retailers’ CSR

agendas, and whether this would influence their

rental bid for a new lease.

The research suggests that, at the time of writing,

the status quo remains, in that landlords wish

to maximise rental income and retailers wish to

minimise their outgoings, regardless of their green

credentials.

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There are different views about whether legislation

is the answer to making organisations tackle

climate change issues. In the UK retailer property

sector, companies like Land Securities, British

Land, PRUPIM, and Hammersons are effecting

change through their own corporate responsibility

ambitions rather than waiting for legislation to be

implanted. Similarly, retailers like Marks & Spencer

and Tesco are introducing their own initiatives to

minimise their impact on climate change, without

waiting for the introduction of enforcement law.

A number of initiatives are helping to make change

happen within the retail property sector.

These include:

• energy performance certificates and display

energy certificates

• a carbon reduction commitment energy

efficiency scheme (CRC)

• taxation – e.g. landfill tax

• Building Regulations – 2010 revisions have

gone further towards meeting targets

• planning regulations

• voluntary rating schemes – e.g. Building

Research Establishment Environmental

Assessment Method (BREEAM) in the UK,

Leadership in Energy and Environmental Design

(LEED) in the USA and Green Star in Australia.

As far as retailers in the UK are concerned the

legislation which is making a difference is the

landfill tax. Within shopping centres, centre

managers have had substantial success in reducing

the amount of waste going to landfill. Many retailers

keep down costs by backhauling waste.

Until retailers are affected by the CRC scheme,

the onus will be on the landlord to reduce waste

volumes, even if the cost is transferred straight to

the service charge. Because of retailer pressure to

keep costs down there will always be a demand

on landlords and their agents to try to reduce

waste consumption levels.

The retailer’s covenant strength and the desire to

protect their green reputation has a bearing on

whether retailers can achieve more sustainable

measures.

rEtailErs’ currEnt mEasurEs to mEEt lEgislatEd targEts

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May 2013

As previously noted, the retail industry has to

contend with high staff turnover and a high level of

part-time workers compared to labour forces within

other sectors. Communicating with an ever-changing

work force is difficult and also expensive in relation

to other more pressing financial commitments.

Other points raised by our respondents in

relation to retailer performance included the

notion that large retailers have considerable

covenant strength and wish to protect their ‘green’

reputation. These two points may have a bearing

on whether retailers achieve more.

Retailer response from the survey about barriers

to making improvements included perceived costs

and the fact that they did not see these measures

as being a priority. The retailers did not consider

their lack of green knowledge to be a barrier to

making sustainable improvements.

issuEs affEcting rEtailErs’ currEnt progrEss in introducing sustainaBlE mEasurEs

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landlord vErsus rEtailEr prioritiEs

From our respondents, Landlords believe that retailers

are resistant to change but retailers insist that their

priorities lie elsewhere. Retailers state that their focus

is on what they can control and on what factors affect

the bottom line. The drivers to encourage landlords

and tenants to share information remain weak.

Sharing knowledge can be seen to confirm a level of

commitment which landlords feel retailers are not yet

prepared to consider.

Until legislation is introduced or further economic

pressures affect the retail industry, there will be

little reason for retailers to share knowledge.

Linked to the notion that the retail industry is

relatively secretive and withholds sensitive

information, the most common barriers to sharing

green-related knowledge were the retailers’ lack of

trust of landlords and poor communication between

landlords and retailers. However, sustainability

means different things to different people and there

is no clear definition of the term either within the

industry or globally, meaning that there is unlikely

to be any clarity as to what information is most

important and ought to be shared.

From our surveys, retailers’ priorities include

reducing costs, but this is not necessarily

extended beyond the supply chain. Retailers

prefer to focus on areas within their control.

Specific environmental priorities include carbon

reduction from buildings and transport, water

consumption reduction and waste management.

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May 2013

summary

There is still no clear definition of sustainability. It

would make sense for the industry through bodies

such as RICS, BRC and BCSC to agree upon a

universal definition to prevent organisations hiding

behind the confusion of terminology.

Many retailers are reporting their social

responsibility strategies and their approaches to

climate change issues in their CSR statements.

However, these reports tend to relate to the

product and supply chain rather than to retail

outlets and the terms of their occupation.

Over the last 10 years, retailers have started to

pay more attention to the impact their business

has on the environment, but the change to

embrace environmental sustainability in the retail

industry has been slow. Retailers are reacting

to several factors, including raised consumer

awareness, changes in legislation and increasing

stakeholder demand for more sustainable

business management.

The nature of the retail industry means that

retailers are prone to manage their operations

in great secrecy and in relative isolation from

third parties to the supply chain. Other than the

larger retailers such as Marks & Spencer, Tesco

and the John Lewis Partnership, there is almost

no published evidence that retailers are moving

towards greener retail outlets. However, there

does appear to be some movement on this and

some landlords involved in this research have

met with their retail tenants to discuss particular

strategies in making environmental improvements

to individual retail outlets.

There is a general debate as to whether legislation

is the best way to change behaviour and reduce

consumption levels or whether market forces

are sufficient. There is evidence to support both

points of view. It is said that good legislation has

a role to play in influencing behaviour. If schemes

like the CRC Energy Efficiency Scheme were

easier to understand and implement in multi-

tenanted buildings, then they could be more

effective. The suggestion is that a carbon tax

would be a more effective piece of legislation.

Over the last five years, the ‘traditional’ landlord/

retailer relationship has undergone changes as a

result of the current economic climate. Landlords

now agree to more flexible leasing arrangements

in order to secure and retain retail tenants.

Retailers are placing more pressure on landlords

to keep the running costs of shopping centres

low. However the inherent nature of the landlord/

retailer relationship is not conducive to working in

partnership as it is not based on trust, and poor

communication is prevalent.

The introduction of green leases has made more

progress in multi-tenanted office buildings than in

shopping centres. There are several reasons for this:

• First, shopping centre landlords only have

control over the supply of utilities to the

common parts of the centre; retailers have

their own utilities supply to their individual

retail outlets. Further, some retailers return

their own waste to head office for recycling.

Within multi-tenanted office buildings there

tends to be one utilities supply to the building

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and the landlord bills the office tenants

according to usage or area occupied. Best

practice is now for smart meters to be installed

in the tenant’s demise so that actual usage is

charged and monitored in order to be able to

ascertain further potential efficiency savings.

• Second, shopping centre landlords only have

effective control over common parts such as

loading bays and multi-storey car parks. They

can only try to influence retailers; for instance,

as to how a shop is illuminated outside business

hours. Compared to most offices, shopping

centres are now open seven days a week.

• Third, on average there tend to be more

retailers in a single shopping centre than an

office building. This makes negotiations within

any building management committee (BMC)

cumbersome. In addition, local shop managers,

who are the obvious choice to sit on these

committees, have neither received sufficient

training nor the authority in order to contribute

effectively. In an office, generally speaking, the

office manager has some authority to make

decisions about how the office is managed.

• Fourth, few real estate professionals sit

on retailers’ main boards. In fact, from the

survey of 20 standard unit retailers only one

respondent sat on the board.

• Finally, with shopping centres there is an

inherent conflict between the environmental

control of the common parts and retailer areas

where the shop front is open to encourage

customers to enter.

An analysis of published surveys reinforced the

findings of our own research as follows:

There is an increase in the number of retailers and

landlords focusing on sustainability compared to

July 2010 but retailers still do not regard the issue

as a high priority.

Reducing energy consumption is a major priority

for retailers and landlords, followed by reducing

waste and water consumption.

There is a contrast between the larger retailers and

the smaller ones. Smaller retailers are not showing the

same progressive approach as the larger retailers.

There is also a ‘disconnect’ between the focus of

retailers’ head offices and local retail managers.

Local retail managers are not given the authority

to engage on local building management

committees, meaning they are less informed and

therefore less motivated to act.

A general lack of expertise and training were given

as the reasons for non-engagement.

Respondents expressed concerns about who

should pay for green initiatives and ensure that

phased capital improvements are introduced.

Poor communication between landlords and

tenants about environmental matters is an issue.

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rEfErEncEs

Bloomberg Professional Services. Available at:

www.bloomberg.com/professional/esg

[Accessed 17 July 2012.]

Brundtland Commission (1987) Report of the World

Commission on Environment and Development:

Our Common Future, Chapter 2: Towards

Sustainable Development, Geneva: UN Documents.

Available at: www.un-documents.net/ocf-02.htm

[Accessed 17 July 2012.]

CEM (2008) Sustainability and the Built

Environment, Reading: College of Estate

Management, ISBN:978-1904388746. Available at:

www.cem.ac.uk/uploadedFiles/Shared_Content/A_

sustainable_future/Sustainability2008.pdf?n=264

[Accessed 17 July 2012.]

Ernst & Young (2008) Comparative advantage and

green business, London: BERR. Available at: www.

bis.gov.uk/files/file46793.pdf

[Accessed 17 July 2012.]

Hinnells M, Bright S, Langley A, Woodford L,

Schiellerup P and Bosteels T (2008), ‘The greening

of commercial leases’, Journal of Property

Investment & Finance, 26(6), 541–551. Available

at: www.emeraldinsight.com/journals.htm/journals.

htm?issn=1463-578x&volume=26&issue=6&articlei

d=1747108&show=html [Accessed 11 July 2012.]

RICS (2008) ‘Public Sector Asset Management

Guidelines: Sustainability’, London: RICS. Available

at www.rics.org [Accessed on 6 January 2011.]

Sayce S, Sundberg A, Parnell P and Cowling E

(2009) ‘Greening leases: Do tenants in the United

Kingdom want green leases?’ Journal of Retail &

Leisure Property, 8(4), 273-284.

The Guardian Sustainable Business (2010), ‘Marks

& Spencer sustainability pledge is flawed’. The

Guardian online. Available at: www.guardian.co.uk/

sustainable-business/m-s-sustainability-pledge

[Accessed 17 July 2012.]

Thompson B (2007) ‘Green retail: Retailer strategies

for surviving the sustainability storm’, Journal of

Retail & Leisure Property, 6(4), 281-286. Available

at: www.palgrave-journals.com/rlp/journal/v6/n4/

full/5100079a.html [Accessed 17 July 2012.]

Walker D (2008) ‘Sustainability: Environmental

management, transparency and competitive

advantage’, Journal of Retail & Leisure Property,

7(2), 119-130. Available at: www.palgrave-

journals.com/rlp/journal/v7/n2/abs/rlp20084a.html

[Accessed 17 July 2012.]

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BiBliography:

British Council of Shopping Centres (2010) BCSC

Sustainability Charter, London: BCSC. Available

at: www.bcsc.org.uk/research/sustainability/

charter.asp [Accessed 17 July 2012.]

British Council of Shopping Centres (2010)

BCSC Sustainability Charter, A Review, London:

BCSC. Available at: www.bcsc.org.uk/research/

sustainability/charter.asp [Accessed 17 July 2012.]

British Retail Consortium (2006) Towards Retail

Sustainability, Four-Year Update Report, London:

BRC. Available at: www.brc.org.uk/Downloads/

Sustainability%20Update%20Report.pdf

[Accessed 17 July 2012.]

British Retail Consortium (2010) A Better Retailing

Climate Progress Report 2010, London: BRC.

Available at: www.brc.org.uk/Downloads/

ABRC_2010.pdf [Accessed 17 July 2012.]

Crawford H (2013) UK shopping centres and

the sustainability agenda: Are retailers buying?,

Reading: The College of Estate Management.

CRE, Colliers (2008) An Insight into Shopping

Centre Sustainability. Autumn, www.colliers.com/

Markets/./rese_shoppingcentresustainabilty_q408.

pdf [Accessed 3rd April 2011]

Cushman & Wakefield (2009) European Landlord

& Tenant Survey 2009. London: Cushman &

Wakefield. Available at: www.cushwake.com/

cwglobal/jsp/kcReportDetail.jsp?Country=EMEA

&Language=EN&catId=100001&pId=c21700017p

[Accessed 17 July 2012.]

GVA Grimley (2008) Green Shopping Centres,

Research Bulletin, London: GVA Grimley Ltd,

Spring 2008. Available at: www.gva.co.uk/

WorkArea/DownloadAsset.aspx?id=2147488404

[Accessed 17 July 2012.]

Property Industry Alliance (2010) Occupier

Satisfaction Survey 2010, An annual survey to

measure satisfaction amongst customers of the UK

commercial property industry. Available at: www.

occupiersatisfaction.org.uk/

[Accessed 17 July 2012.]

RICS (2009) Summary Report RICS Green Gauge

2008/09 : RICS Members and the Sustainability

Agenda, London: RICS. Available at: www.rics.org/

site/download_feed.aspx?fileID=6782&fileExtension

=PDF [Accessed 17 July 2012.]

Whitson, M. (2011) Sustainable Asset Management

and the issues concerning retailers in UK Shopping

Centres, The College of Estate Management, Reading

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glossary of tErms: BrEEam: The world’s first environmental weighting

system and the most commonly used in the UK.

Different factors are weighted and designs are

assessed giving an overall score

Built Environment: Encompasses all of the man-

made structures (buildings) and infrastructure

(road, rail and power supplies) within which we live

(College of Estate Management, 2008)

carbon allowances: The amount of carbon

dioxide an organisation is allowed to emit

carbon footprint: The amount (calculated in

tonnes) of carbon dioxide and other greenhouse

gases that a shopping centre or organisation emits

into the atmosphere

carbon neutral: Only using renewable energy

sources or by balancing the amount of carbon

released with the amount sequestered, e.g. by

planting trees elsewhere

carbon offsetting: A financial measuring

instrument in metric tonnes of carbon dioxide

equivalent

climate change: Another term for global warming

global Warming: Where the release of greenhouse

gases warms the earth’s atmosphere causing

shifting weather patterns, storms, and the polar ice

caps to melt

green Building: Describes a building that has

achieved a level of building efficiency to minimise

the negative impact that buildings have on the

environment

green house gases: Term used to describe

global-warming gases (e.g. carbon dioxide, nitrous

oxide, methane)

iso 14001: Environmental Management Standard

– an international standard for Environmental

Management Systems

landfill: A place where waste is transported to, to

be disposed of

renewable Energy: The main sources of

renewable energy for buildings include solar, wind

and geothermal sources

resource Efficient: The systematic reduction in

the quantity of resources employed to produce

goods and services in the economy

voluntary rating schemes: LEED (in the USA) and

BREEAM (in the UK)

Zero carbon: Where all carbon-based fuels

are completely phased out and prohibited, and

replaced with renewable sources of energy

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Michael Whitson is an alumnus of CEM, having

completed the MSc in Real Estate in 2011, and

also in 2011 an e-course, Framework for Life

Long Learning – Sustainability in Real Estate. He

is a Fellow of the Royal Institution of Chartered

Surveyors and a Fellow of the Chartered Institute

of Arbitrators. Michael is Principal of Michael

Whitson & Co., based in Grosvenor Square

London W1 and he has some 25 years’ experience

in the UK real estate market.

Helen Crawford has 20 years’ experience in the

retail and commercial leisure property industry

in both the UK and the UAE. Helen is owner of

Hyperion Retail Consultancy, helping shopping

centre developers and owners to manage the early

development phase, with project management of

retailer fit outs, through to grand openings and

then ongoing property management. Helen was

awarded the CEM Diploma in Shopping Centre

Management in 1998 and completed the MBA in

Construction and Real Estate in 2011.

aBout thE authors

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