Cellnext Company Profile

Cellnext At a Glance

• Cellnext Solutions Limited was a subsidiary of the US$ 500 million Escorts Group.

• Established in 2000, Cellnext’s business model promises to wireless enable the core business processes and services of an Enterprise and Operator

• Cellnext’s current focus is on strategic verticals like Banking, Insurance, Media, FMCG, FMCD, Service provider and Health care, which it is mobile enabling.

 • Cellnext’s investments in infrastructure ensure that all its

customers get 24x7 support through its Wireless Data Center in Delhi.

• Cellnext, not even has expertise with Mobile Operators but also with Enterprise.

Cellnext Technology & Services

Cellnext Products & Services

• Contests• IVR Services• cellPAPER • Multimedia Messaging• Short Messaging Service• Content Based Services• Multilingual Support

• Customized Applications• Subscription

• CellPay

Contests (SMS)

Bidding Contests Theme Contests

Marketing Contests

Contests (IVR)

• Gaming Contests• Song Contests• Movietel• Bidding Contests• Festival Based Contests• Theme Based Contests• Quiz Based Contests

Interactive Voice Response Services 1• Generic and Info Services

• Bid n Buy for third parties• Brand Promotion• MMS through IVR• Music gifting through IVR• Contest on IVR• IVR Hosting for 3rd Party Services• SOS services• Listen and share Jokes• Astrology / Numerology• NEWS• Gaming Zone• Polyphonic / Human Ring Tones• Wonder Voice

Dial 41708103

Interactive Voice Response Services 2

• Predictive Dialing or Automated Dialing :(Ideally for marketing or information status e.g.: Airlines or Banks)

IVR can be used as an auto dialer when the same message has to be out dialed to numerous subscribers.

This can even be customized as per client requirement

CellNext has developed a unique application – Mobile Multimedia Catalogue.

This is a first of its kind application that allows Media Companies to publish their content on mobile. mPaper can be built with Images, Audio and Text.

cellPAPER

Multimedia Messaging

MMS is a standard that is being defined for use in advanced wireless terminals. The service concept is derived from Short Message Service and allows for non-real-time transmission of various kinds of multimedia contents like images, audio, video clips, etc. As a further evolution of the current text mail, for example, electronic postcards, audio/video clips, etc. can be sent.

Short Messaging Service (SMS)

SMS

PULL 56677 PUSH Others

•Static Pull

•Dynamic

•Auto-Alerts

•Bulk Push

•Coupons / Passes

•Business Card

SMS PULL on 56677

• Static Pull:-

E.g. SMS NESTLE to 56677

Gives a static reply to sender as –

‘Thanks for your interest in NESTLE, We will get in touch with you soon.’

• Dynamic Pull:-

E.g. SMS BAL A/C NUMBER to 56677

Gives a dynamic reply to the sender as –

‘Current A/C balance at that particular point of time’.

SMS PULL on GME

• GME – Global Messaging Engine / Number.

• Facilitates enterprises in providing operator independent push or pull SMS services to the customers.

• Globally accessible.

• Runs on 10-digit Number.

SMS PUSH

• Auto Alerts:-

E.g. Automated & Customized messages can be sent as :-

“Dear Mr. XYZ, Your credit balance as on 15th Aug 2006 at 0400 hrs is Rs.50,000”

• Bulk Push:-

E.g. Marketing & Promotional messages can be sent as :-

“Lifestyle offers flat 10% off on anything you buy this Independence Day.”

Note: All these messages can be masked with any 11 digits- alphanumeric characters. E.g. 93 FM

Cellnext Push & Pull Architecture

SMS OTHERS• Coupons / Passes:-

E.g. Automated or Predictive MMS/SMS Coupons can be sent:-

• Business Cards :-

Exchange your contact details, the SMS way.Now let others reach you at XYZ(your-name) to 56677.

E.g. sms Rajeev to 566771Reply : Hi I am Rajeev, in Channel Sales.

Email: [email protected] Mob: +91 9818594495.

CellPAY CellPAY is a mobile payment platform that enables customers to make payments using their mobile phones.The payments could be made using various payment modes such as credit card, bank accounts.

Customers could make following types of payments using cellPAY.

* Mobile Bill payment/Telephone bill payment* Credit card * Insurance* Mutual Funds * Airline /Railways Reservation * Movies/Event Ticketing * Restaurants* Petrol Pumps * Retail Shops

Benefits to the Customer• Saves Time• Adds to the convenience• Anytime anywhere• More secure • Instant confirmation • Transaction closed • User friendly• Shop at merchant where wiping facility

lacks• Customer does not have to carry credit

cards• Status symbol • Special offer and discounts

Benefits to the Merchant • Cater to a large customer base

• People who do not have credit cards • Value addition • Lead generation • Improving Brand image • Remote Payments • Instant confirmation • Competitive Advantage

Benefits to the Bank• Tap new customers • Promotional tool • Improving brand image • Value addition to the customers • Tapping larger accounts • Source of revenue • All activities can be outsourced by

Cellnext

Multi-lingual Support• Cellnext also provides multi language support for

SMS/MMS/IVR and also for regional content.

Subscription Services• Cellnext provides branded subscription content for

various categories as mentioned :-• Astrology by Bejan Daruwala• Beauty tips by Shenaaz• News Alerts• Weather Forecast• Sports Updates• Entertainment Updates• Technology Updates• Information Services• Utility Services• Festival Updates• Other Theme based

Customized Applications• What you say is Delivered, As per feasible customization,

for any industry.

• For the past 6 years , Cellnext has been M-Powering Enterprises & Operators with wide Array of Customized Applications.

• These Range from Operators to the Industry Players in Banking,Aviation,Education,Media,Entertainment,Automobile,

Insurance,Web-Portals,Electronics,etc.

Client List (Operators)

Thank You

Cellnext Solutions Ltd

A-186 Okhla Phase 1

New Delhi 110020

Web : www.cellnext.com